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First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | AtDotCom Social media | Scoop.it

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 


Via Martin (Marty) Smith
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Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.

increaseyourtrade.com's curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.

Martin (Marty) Smith's comment, July 18, 2013 5:28 PM
Well said Increase Your Trade! Going to steal, "A Tool Kit For Marketers With 5 Elements Starting With Content" Thanks. M
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The Collage Tells The Story and The Curator Skillset That's Yet To Come

The Collage Tells The Story and The Curator Skillset That's Yet To Come | AtDotCom Social media | Scoop.it

Robin GoodKrishna Bharat, creator of Google News and now Principle Scientist at Google, spoke at the News World Summit in Bangalore, India.

 

His focus was on the future of news and on the impotance of curation as well as on what the news will look and "feel" like.

 

He rightly suggests to news teams to "provide guides to content", not just new content and to deliver information in ways that entice the reader in multiple ways, while providing lots of good and well referenced information. 

 

Excerpted from the original Poynter.org article: "As consumers have access to vast troves of news information from all over the world, Bharat urged news editorial teams to provide a guide to content, not just produce content.

 

“Creation and curation should be the fundamental activities for your editorial team,” he said.


Bharat said news in the future will become more of an app-like experience, as users adapt the experience to themselves, and as newsrooms provide a more multi-dimensional experience that includes more images and maps.

 

The collage tells the story.

 

This will create a skill set that doesn’t exist yet.

 

And also:

 

"The winning experience of the future is fast, tactile, original content, with access to many reputable sources in an appealing narrative form,” Bharat said.

 

“It is delivered in an appealing, narrative form, encompasses a broader definition of news, and involves audiences with a stake in the story or with expertise."

 

Must-read. 9/10

 

Full article: http://www.poynter.org/latest-news/top-stories/175859/krishna-bharat-news-industry-futuremust-hire-restless-agents-of-change/ 

(Image credit: http://www.niceamazingpictures.com) 


Via Robin Good, janlgordon
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David Salahi's comment, June 2, 2012 12:12 PM
Brain Pickings (http://www.brainpickings.org/) is a site that exemplifies these principles.
Beth Kanter's comment, June 2, 2012 12:42 PM
Thanks for curating this article. I'm also noticing the rise of data visualization as a skill for journalists (and others) - might add that creation, curation, AND visualization should be the fundamental activities .... and when I say visualization - not just pretty pictures, but insights. http://www.guardian.co.uk/news/datablog/2012/may/31/data-journalism-awards-winners
janlgordon's comment, June 2, 2012 1:53 PM
Thank you for this amazing piece and for your great insights!