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Rescooped by John van den Brink from Curation, Social Business and Beyond
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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | AtDotCom Social media | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon
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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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Groupware Collaboration and Enterprise Management System: TeamWox

Groupware Collaboration and Enterprise Management System: TeamWox | AtDotCom Social media | Scoop.it

Robin Good: TeamWox is both a groupware app for small teams as well as a full-fledged enterprise management system integrating tasks, documents, CRM, contacts and more.


TeamWox is available both as a cloud-based service or as a downloadable software for your PC (Windows-only).


The cloud-based solution, TeamWox SaaS, provides all enterprise management services including chat, boards and IP telephony management free of charge for the first two months. Thereafter it charges $15/user/month.


TeamWox On-premise is the small-team, groupware version, which allows you to download a free Windows application that you can use for groups of up to 10 users.


Key features include:


1. Human Resource Management (HRM)

2. Tasks

3. Documents Management (DocFlow)

4. eMail Client
5. Organizations & Contacts (CRM functions)

6. Message Board (Forum)

7. Corporate Search Engine

8. Reports
9. Online Assistant (Chat)

10. Service Desk (HelpDesk)

11. Accounting and e-Bank

12. IP PBX Phone System


Key features in detail: http://www.teamwox.com/en/groupware


Free download (for PCs): http://www.teamwox.com/en/download


Online demo: https://demo.teamwox.net/


Pricing: http://www.teamwox.com/en/buy


Find out more: http://www.teamwox.com/


(*This is a "sponsored", paid-for news story)



Via Robin Good
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Do Social Marketers Really Know What Social Consumers Want?

Do Social Marketers Really Know What Social Consumers Want? | AtDotCom Social media | Scoop.it

This article is from Brian Solis , and in collboration with Barnickel Design, they have created this infograph that clearly shows that there is a perception gap 


what customers want and what executives think they want.based on research from Pivot referring "The Perception Gap"


Jan Gordon: My commentary


Hopefully this article and findings will help to provide some clarity so marketers can begin to engage with their customers, in a way that is meaningful to them. Word of mouth spreads like wildfire and you'll want to make sure your business is listening, engaging and responding to their needs before someone else does.


Here are some highlights:


** 76% of marketers feel they know what their customers want yet only 34% have asked customers


**59% of social customers wish to engge businesses for buying insights and customer service respectively, on the contrary only 37% of marketers believe that these services re in demand by their customers


**Take a look at Actual Consumer usage VS marketers' perceptions of consumer usage on the infograph, there is definitely a gap in perception here


 mobile social apps 


**15% of consumers use them on Linkedin, marketers think it's more like 36. 7%


**twitter 35% useage - marketers perceive this to be 82%

 


 Daily deal  & coupon sites


**Facebook usage is 35%


**Marketers perceive this to be 56%


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see infographic here: [bit.ly/MMPPdI]


Via janlgordon
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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | AtDotCom Social media | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.


Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”


Read more: http://bit.ly/KM2EUx


Via Martin Gysler
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