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5 Tools That Will Help Build Your Business

5 Tools That Will Help Build Your Business | AtDotCom Social media | Scoop.it
I've put together 5 of the best tools for entrepreneurs and small business owners to help you grow your bottom line - even on a small budget

Via janlgordon
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janlgordon's comment, July 21, 10:39 AM
Thank you @Micala Wilkins & @malek :-)
janlgordon's comment, July 21, 4:11 PM
Thank you @malek & @BSN :-)
janlgordon's comment, July 25, 10:42 AM
Thank you @Antonio Ormachea :-)
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How Psychology and Marketing Go Hand In Hand

How Psychology and Marketing Go Hand In Hand | AtDotCom Social media | Scoop.it
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.

Via janlgordon
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janlgordon's comment, July 11, 1:49 PM
Thank you @Skylly_W @Jenne & @Jason L Mashal :-)
janlgordon's comment, July 14, 10:45 AM
Thank you @Anna :-)
janlgordon's comment, July 24, 9:00 PM
Thank you @Antonio Ormachea :-)
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The Silo Effect - Fareed Zakaria's GPS Interview of author Gillian Tett [video]

The Silo Effect - Fareed Zakaria's GPS Interview of author Gillian Tett [video] | AtDotCom Social media | Scoop.it

Silo Effect Interview
Great Fareed Zakara GPS interview with author and social anthropologist Gillian Tett today. Tett's book, The Silo Effect, sounds like a must read for web marketers. 

I ordered my copy today in anticipation of my drive to Columbus in a few weeks. Tett sounds like a web marketer when she explains the importances of THINKING and the value of random collisions.

Efficiency, the mantra of so many businesses today, can speed up the silo effect Tett explains. Successful web marketing takes a village. Silos are your enemy.

As we note in out riff on the interview on Curagami (http://www.curagami.com/silo-effect-fareed-zakaria-interview/?v=7516fd43adaa )  web marketing is highly tribal and easy to judge the wrong thing as important. As an Ecommerce Director I used to tell my team, "We are going to fly the plane right into the side of a mountain and feel good about the entire way in". 

That "Marty saying" was a nod to the web's complexity. Best to judge less and randomly collide more. Great interview and we will report back on the book. If you've already read Tett's book The Silo Effect let us know what you think.  


Via Martin (Marty) Smith
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8 tips to Running an actually successful Social Media Campaign via @Zinkapp

8 tips to Running an actually successful Social Media Campaign via @Zinkapp | AtDotCom Social media | Scoop.it
Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product

Via TechinBiz, StayinFront, Ivo Nový, Jesús Hernández
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Tony Guzman's curator insight, July 28, 2015 2:28 PM

This article gives some great ideas on how to have your social media campaign be a success!

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Social media in numbers (November 2014)

Social media in numbers (November 2014) | AtDotCom Social media | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to November 2014.

Via Cendrine Marrouat - cendrinemarrouat.com
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Marco Favero's curator insight, November 28, 2014 4:15 AM

aggiungi la tua intuizione ...

Laura O'Brien's curator insight, December 2, 2014 4:00 PM

I think most of us have accepted the idea that social media has dramatically increased in numbers over the last decade. But I don't think we are fully aware of those numbers and what they actually translate to, paving way for what will come. I loved this article because I thought it was informative and super relevant to shine attention to. 

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CircleCount helps you make the most of Google+

CircleCount helps you make the most of Google+ | AtDotCom Social media | Scoop.it
A few weeks ago, I shared a list of tools to help you make the most of Google+. Quite a few people noticed that a major one was missing: CircleCount. I left out that one on purpose because it deserved an article in itself.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 13, 2014 11:30 PM


Probably the best free tool to understand your audience on Google+!

Cendrine Marrouat - cendrinemarrouat.com's comment, January 14, 2014 4:02 PM
Thank you for sharing my article! :-)
Chris Cloutier's comment, January 14, 2014 4:17 PM
No problem, it's a great article.
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5 Businesses That Rock Content Marketing

5 Businesses That Rock Content Marketing | AtDotCom Social media | Scoop.it
Content marketing is definitely on the hot list of buzzwords these days
Pop-up ads are outResponsive websites are in. Traditional, static forms of advertising are no longer sufficient in today's technology and social media-driven societies.

Via TechinBiz, Jesús Hernández
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Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | AtDotCom Social media | Scoop.it
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

Via Dr. Susan Bainbridge, Jekaterina Cernobrovaja, Martin (Marty) Smith
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Stephen Van Delinder's curator insight, August 11, 2013 12:23 AM

Wow. This is one of the most insightful articles I've read in a very long time...

 

Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 

 

"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."

 

Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 

 

I am now following Clinton Bonner on Twitter.


Clinton Bonner's comment, August 11, 2013 8:37 PM
Hi all, just wanted to say thank you very much, rather humbled by your words and really enjoying the added commentary you've all added. Thank you.
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