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50 Great Content Curators: Jan Gordon - via @CrowdFunde

50 Great Content Curators: Jan Gordon - via @CrowdFunde | AtDotCom Social media | Scoop.it

Jan Gordon Is 5 Minutes Ahead
Jan, CEO and founder of Curati.com Editors of Chaos, is always 5 minutes ahead. I write for Curatti (http://curatti.com/author/martinsmith/ ) and it has been a great experience one I strongly suggest to other writers.

Why did http://curatti.com/red-bulls-branding-lesson-media-companies-now/ go mega-viral with potential views approach half a million thanks to shares? Because Jan has a talent for language and shaping stories to BLOW UP.

Combine Jan's prescient 5 minutes ahead with her ability to make content blow up based on shaping it like a surfboard and you get a #mustfullow content curator and one of our 50 Great Content Curators.


@ janlgordon


Via Martin (Marty) Smith
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janlgordon's comment, April 24, 2014 12:21 PM
Thank you Marty, I am truly honored to be among your top curators, humbled by your kind words. It's wonderful to work with you, to know you and to call you a friend.
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Why We Are All Content Curators Now - ScentTrail Marketing

Why We Are All Content Curators Now - ScentTrail Marketing | AtDotCom Social media | Scoop.it

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.



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Learning Internet Marketing Secrets: Social Mobile Marketing Paradox

Learning Internet Marketing Secrets: Social Mobile Marketing Paradox | AtDotCom Social media | Scoop.it

Learning Internet Marketing's Secrets
My second Curatti.com Editors of Chaos post is about the strange alchemy that is Internet marketing, a alchemy that researchers into every business department, silo and idea. If a paradox is something that seems one way and in fact IS another then Internet marketing is paradox rich.

Knowing a paradox is a form of understanding the secret rules of the game. Vampires don't come out in the day, don't cast shadows and can be killed with wooden stakes are rules that govern the "vampire paradox".

Understanding Efficiency's Irony, knowing your Thetas and finding new ways to THINK about process and engagement are the rules that govern our social mobile marketing paradox. Know them, use them and you will never become a vampire and will know how to create engaging, inspiring Internet marketing.



http://curatti.com/social-mobile-marketing-paradox/


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We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti

We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti | AtDotCom Social media | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue:

  • Be specific & BIG NUMBERS are great ways to be specific.
  • Be branded – take advantage of existing brands such as Shades of Grey.
  • Be topical – March is “fashion week” in NYC and both magazines have extensive features.
  • Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
  • Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
  • Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
  • Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
  • Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 


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Is Ecommerce Stuck In The Mud? - via @Curatti_

Is Ecommerce Stuck In The Mud? - via @Curatti_ | AtDotCom Social media | Scoop.it
Is E-commerce Stuck In The Mud? After our first Holiday Ecommies Review of 30+ top online retailers (@Ecommies is a new ecommerce ratings, review and award site coming soon). It’s clear e-retailers are stuck in the mud.

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Martin (Marty) Smith's curator insight, December 11, 2013 10:47 AM

Fun writing this post for [url=/u/98044 x-already-notified=1] janlgordon[/url] new Editors of Chaos http://www.curatti.com. Conclusion after our first Ecommie Awards for Holiday 2013 is YES e-commerce is stuck in mud of its own making.

Online retailers seem stuck fighting battles that are all but over such as the adoption of free shipping out and back, deal-of-the-day and Buy More, Save More. The ocean runs red as competitors face off with each other with little regard to the unique characteristics of selling online.

There were bright spots in the more than 30 top e-retailers reviewed including REI.com and Williams-Sonoma, but even well established brands such as L. L. Bean seem to struggle this holiday selling season.

Not hard to see WHY ecom is in a rut. Mobile is changing everything though few seem to realize the magnititude or sweep of the change. In addition to the Ecommies Report card we created a Social Media Analysis showing most e-retailers follow less than 1% of their followers.

Clearly the conversational nature of the new web is as perplexing to retailers as mobile. The combination of these two big misses, mobile and social, made holiday 2013 lackluster and stuck in the mud. This Curatti.com post shares ideas for how to fix not least of which would be embracing social media marketing and joining a mobile marketing revolution that has little to do with phones.