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The Seven Success Factors of Social Business Strategy

The Seven Success Factors of Social Business Strategy | AtDotCom Social media | Scoop.it

Martin
Anything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).  


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4 Tips For 4Q Social Media Marketing Strategy via Atlantic BT

4 Tips For 4Q Social Media Marketing Strategy via Atlantic BT | AtDotCom Social media | Scoop.it
Key ideas from Pivot's State of Social Media Study is worth revisiting before finalizing 4Q online marketing plans: Content over deals & when in doubt ASK.

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Martin (Marty) Smith's curator insight, July 23, 2013 9:27 AM

4Q Is Here Now
Since many Internet marketing teams are putting finishing touches to their social media marketing plans for fourth quarter we looked back to the Pivot Team's Social Media Study for 4 tips to consider before putting your plans to bed.

1. Content Is More Important Than Deals.

2. Sales Matter, But Engagement Matters More.

3. Learn to Surf Social Media Marketing.

4. Social Media Marketing Should LISTEN more than TALK.


Hope these tips help you create record breaking social media marketing for 2013 and 1Q 2014.