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10 Things All Bloggers Need to Know to Know About WordPress

10 Things All Bloggers Need to Know to Know About WordPress | AtDotCom Social media | Scoop.it
WordPress is the most popular blogging platform in the world and used by 23.3% of the top 10 million websites. Here are 10 things all bloggers need to know
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How To Know What Your Audience Wants Before Investing in Content Creation and Marketing via @Ivo_64

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing via @Ivo_64 | AtDotCom Social media | Scoop.it

Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.


Via Pedro Da Silva, Ivo Nový
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malek's curator insight, January 24, 6:52 PM

putting the cart before the horse, we always do.

Ivo Nový's curator insight, January 26, 11:13 AM

Another great example of content marketing in action.

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Upcoming trends for organic marketing in 2015

Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2…


Via Pedro Da Silva, massimo facchinetti
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Forget WhatsApp: 6 Secure Communication Apps You’ve Probably Never Heard Of via @malekalby

Forget WhatsApp: 6 Secure Communication Apps You’ve Probably Never Heard Of via @malekalby | AtDotCom Social media | Scoop.it

The Secure Messaging Scorecard scores the different communication apps on seven dimensions:

  • Are your messages encrypted at all stages of the communication?
  • Is the encryption end-to-end so the messaging company can’t access your communications?
  • Can you verify who you are messaging?
  • If your encryption keys are stolen, are you your previous communications safe?
  • Can the app’s code be independently reviewed?
  • Is the design and implementation of the cryptography documented and available for review?
  • Has the code and implementation been independently audited in the last year?



Via malek
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malek's curator insight, January 20, 5:42 PM

ChatSecure is a free iOS and Android app that “uses well-known open source cryptographic libraries” such as XMPP, OTR, and Tor to ensure your messages remain private.

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Global Digital & Social Media Stats: 2015 via @MarketingHits

Global Digital & Social Media Stats: 2015 via @MarketingHits | AtDotCom Social media | Scoop.it
2014 was a landmark year for growth across all things digital, and We Are Social’s newDigital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.

Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report is the most comprehensive, free compendium of up-to-date digital statistics and data you’ll find.

Via Brian Yanish - MarketingHits.com
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Using Psychology to Build Social Media Campaigns via @MarketingHits

Using Psychology to Build Social Media Campaigns via @MarketingHits | AtDotCom Social media | Scoop.it
Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience.

A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories:

  1. Authority relationships: Relationships where one individual has clear power over the other. One gives instructions; the other fulfills them. Think employer-employee.
  2. Exchange relationships: Relationships where there is an equal give and take. These relationships are sustained only as long as both parties continue to offer incentives to remain together. Ever reward a user for a “like” on Facebook? That’s a classic exchange relationship.
  3. Communal relationships: Relationships where there is a deep bond of mutual trust between both parties. The relationship does not depend on bribes or incentives to survive; it is propelled along by deep-rooted goodwill and shared common ground. This is the type of relationship we share with our closest friends.

Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Content Marketing: What To Consider Before You Outsource via @MarketingHits

Content Marketing: What To Consider Before You Outsource via @MarketingHits | AtDotCom Social media | Scoop.it
How many major brands want to create their content marketing in-house? One hundred percent.  That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting content marketing research, interviewing senior executives from over 50 brands such as Nestlé, GE, Adobe, IBM and Coca-Cola.

The next finding was even more interesting. We asked these brands what type of agency they were likely to select for content creation: an ad agency, PR agency, social media agency, or one of the much smaller breed of storytelling agency (e.g., Story Worldwide) when they did outsource.

Once again, a result was universal. While responses were divided more or less equally among the shops they would consider, some 95 percent of these executives said social media shops would not be considered candidates. “Too boutique-y” “too trendy” were the top reasons provided.

There’s no shortage of agencies of all stripes that are eager to get your content business. In addition to the aforementioned flavors, there are also the custom content divisions at established publishing brands, as well as more channel-specific tactical expertise from any number of companies that formerly branded themselves as email or search engine marketing providers, but are now in the content marketing business. Finally, of course, there’s no shortage of smaller, more local content marketing agencies.

Via Brian Yanish - MarketingHits.com
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6 Ways to Improve Your Twitter Marketing Results

6 Ways to Improve Your Twitter Marketing Results | AtDotCom Social media | Scoop.it
Are you satisfied with your results on Twitter? Ready to improve your Twitter marketing plan? Even if you’ve been on Twitter a while, there’s plenty you can do to increase followers, retweets and replies.
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Ideas for Content Optimization Other Than Keywords

Ideas for Content Optimization Other Than Keywords | AtDotCom Social media | Scoop.it

If you are active in content marketing, I guess you have heard (or read) the advice that you have to keyword optimize your content. While I agree that you should consider which are the words people expect you to use for certain topics and which terms are commonly used, I also think putting too much focus on keyword optimization can be wrong.



Via Brian Yanish - MarketingHits.com
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Becoming a More Effective Leader--Storytelling Feeds The Roots

Becoming a More Effective Leader--Storytelling Feeds The Roots | AtDotCom Social media | Scoop.it
If I had my way, any face-to-face leadership development program on the planet would first start with the facilitator showing a picture of General Sherman. No, not General William Tecumseh Sherman – military strategist and General of the Union Army during the United States Civil War in 1861 through 1865 [...]

Via Karen Dietz
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Karen Dietz's curator insight, January 13, 1:44 PM

Storytelling is finally being recognized as an essential leadership skill to master. This article by Dan Pontefract gives us a model to help us think about this. He also shares the latest stats on the state of leadership in business and the strategies being used to address the deficit.


As you read through his model, he first tackles the roots of effective leadership. 4 of the 5 attributes he names are developed through building storytelling skills. 


What this means is that focusing on becoming a better storyteller develops/strengthens these leadership attributes. This is very efficient! The author goes on to define these attributes, and as you read them you will see how storytelling fits in.


Want good leadership? Want results? Get coached in business storytelling (www.juststoryit.com). Read the article to gain all the insights Pontefract offers. This is Part 1 of a 3-article installment. I can't wait to read the others!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jane Dunnewold's comment, January 13, 5:24 PM
I find even students in an adult workshop setting remember information better and longer if it is tied to a story. I meet people who were in classes with my ten years ago and the things they remember from the experience almost always begin with "I loved that story you told when....." Which of course makes an good teacher want to gather more good stories! It's a delicious cycle.
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Research Shows Metrics Marketers Think Matter Most

Research Shows Metrics Marketers Think Matter Most | AtDotCom Social media | Scoop.it
How are you measuring social media in 2015? Do you know which metrics to watch?Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.In this article you'll discover
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12 Reasons Why Your Business Needs Pinterest Marketing via @Ivo_64

12 Reasons Why Your Business Needs Pinterest Marketing via @Ivo_64 | AtDotCom Social media | Scoop.it

When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for?

 

If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest.

 

Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing....


Via Jeff Domansky, Jakarta Web Developer, Ivo Nový
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Assignment Help's curator insight, January 8, 7:10 AM

www.assignmenthelpsite.com

Tara Verner's curator insight, January 11, 11:34 AM

Pinterest is not only good for branding and marketing, but also research and SEO.  Check out the 12 reasons why your business needs pinterest marketing.

Jaione's curator insight, January 15, 6:18 AM

Pinterest merkaturako erraminta insteresgarria...

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How to Create Social Videos With Your Smartphone

How to Create Social Videos With Your Smartphone | AtDotCom Social media | Scoop.it
Are you using video to promote your brand?Do you want to create videos without having costly equipment?If you have a smartphone, you already have all of the tools you need to create fun and engaging social videos.In this article you’ll find out how to shoot and edit videos to share on
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Top Brand Marketers Share What They're Gearing Up for in 2015

Top Brand Marketers Share What They're Gearing Up for in 2015 | AtDotCom Social media | Scoop.it
Marketing Strategy - Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015.

Via Kamal Bennani
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WordPress Plugins for Successful Content Marketing via @MarketingHits

WordPress Plugins for Successful Content Marketing via @MarketingHits | AtDotCom Social media | Scoop.it
With the rise and rise of content marketing expected to reach new heights in 2015, marketers are more likely than ever to use WordPress as an integral content marketing tool this year. If you don’t believe me, then take a gander at some of these stats:

Content marketing is used regularly by 93% of marketers
57% of marketers cite content marketing as their number one priority
76% of B2B marketers blog regularly (a large percentage of which probably operate using WordPress)
Best of all, the price tag associated with content marketing is 62% less than traditional marketing tactics, and generates three times as many leads.
With this burgeoning use of WordPress for content marketing, it should come as no surprise that there is a whole gamut of plugins for successful content marketing to help your program run more smoothly and deliver greater return on investment.

Via Brian Yanish - MarketingHits.com
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Social Media Tips to grow your Content Marketing via @allygreer

Social Media Tips to grow your Content Marketing via @allygreer | AtDotCom Social media | Scoop.it

As Social media is the most important marketing channel right now, for several brands content marketing has extensively replaced advertising as the most prominent tool to make an impact on new and old followers and customers. However, still many small businesses and individuals struggle to fit social media into their content marketing policy. In-order to enhance the reach of your content, social media enables you to control existing networks; moreover it furnishes a testing ground for broad marketing campaigns, and a lot more. 


Via Ally Greer
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Ally Greer's curator insight, January 22, 4:42 PM

Although these ideas are far from new, they're still three important tips for anyone getting started (or not getting started) on social media.


I'm a firm advocate of #2 - reusing and resharing content. For SMBs who don't have time or reso