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Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing.

For a Marketer, this is the most fragile, difficult relationship to maintain: email engagement.

One wrong step can end in tragedy with your electronic correspondence in the spam folder.

Litmus' Infographic provides a closer look at engagement filtering behaviors for Gmail and Hotmail, reasons why subscribers become disengaged with email, and tips for increasing engagement.

Find out how to avoid this tragic fate when sending your emails to the masses: http://bit.ly/JteYK8 ;

On the eve of National Small Business Week, Paychex, a provider of payroll and human resources services to small- and medium-size businesses, compiled information to show just what small businesses mean to the economy.

The results found that small businesses have anything but a small impact on job growth and economic development.

An estimated 50 million people are employed by small businesses, a large portion of which (20 million) work at companies with 20 employees or less.

Those 50 million workers employed by small businesses equals out to slightly more than one-quarter of the working population of the United States.

Beyond employing more than a quarter of the population, small businesses also are responsible for generating $11 billion in receipts a year, a number that is higher than the yearly receipts generated by businesses with more than 10,000 employees.

Overall, the $11 billion generated by small businesses represents nearly 40% of all business receipts in the U.S.

"Small businesses do more than provide services and products; they strengthen and shape our communities, our economy, philanthropic efforts and innovation," said Martin Mucci, president and CEO of Paychex.

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In the digital age where brands and advertisers are vying for the ever-shrinking attention spans of consumers, obsessing about the technology is a mistake.

In this multiplatform advertising world where we live and work without any clear divisions, we must continually adapt and leverage content, data and social interactivity to forge new consumer connections.

This task is proving to be more challenging as consumers’ attention spans shorten and expectations, interactions and demands become more heightened. Add in the fact that consumers are more attached and invested in the tiny screens of their smartphones than ever before—arguably more than tablets and computers.

If brands had a small window for consumers’ attention before the digital revolution, they have even less time now—and the real estate on mobile devices is tight.

However, even before the technology revolution, customers were more interested in messages that actually spoke to them no matter the medium. Granted, fewer channels were competing for their attention, but the fact remains: Relevant content reigns supreme.

Original Post: http://onforb.es/Lclm5H 

Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined.

Crowdsourcing has developed some very interesting figures and statistics. For instance, thousands of creative people have been paid $1-2 billion in crowdsourcing projects so far.

See whether you qualify to hold the grand title: Facebook power user extraordinaire.

Are you among the 20-30% of the Facebook population that’s considered power users? If you’ve logged in to the social network already today, there’s a good chance you are one of the addicted elite.

This infographic, created by DemandForce, details what it means to be a Facebook power user. For starters, you likely kick butt at basic F-book activities, like sending friend requests, commenting and pressing the “Like” button. Sounds pretty basic, right?

On the contrary, only 5% of users excel in four or more of the core Facebook actions. Still convinced you’re at the top?

As a power user, you also “like” content an average of 14 times per month, as well as share nine status updates and contribute 21 comments in that same time period. Whew, sounds like a lot of work to us.

So, treat this infographic as a little quiz, and see whether you qualify to hold the grand title: Facebook power user extraordinaire.

Have we hit a social media plateau?

In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”. Most early adopters seem to be overwhelmed with their personal (Facebook, Google+), corporate (Yammer, Jive, Chatter, SharePoint), and professional (LinkedIn) social networks.

In fact, respondents feel that adding any additional network for anything social is quite overwhelming. While early adopters are moving from ubiquitous usage to relevant rationalization, the majority remains in ubiquitous usage (see Figure 1).

Recent data on number of users at the Big 4 of social media show that we are in the middle of ubiquitous usage:...

WordPress Top Themes, Plugins en Tools #infographic WordPress is web software you can use to create a beautiful website or blog.

According to a recent poll by the Associated Press and CNBC, 46 percent of respondents think Facebook will “fade away as new things come along.” That’s an ominous data point for a company whose IPO dominated the news cycle last week, and claims some 900 million worldwide users.

Facebook seems to be infiltrating every facet of our lives. “Like” buttons appear on every website. “Like us on Facebook!” shouts at us during TV commercials. And more and more apps rely on Facebook to simply log in. It’s starting to feel more than a little oppressive — it’s like we’re living in a blue-and-white-painted jail cell.

And all this IPO madness is just foul icing on the cake.

So where do you turn when the world’s been stricken with Facebook fever? We rounded up seven apps that could satisfy your social networking needs should Facebook go down the tubes — or you just can’t take it anymore.