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Rescooped by John van den Brink from digital marketing strategy
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Why 90 Percent Brands Fail on Social Media

Why 90 Percent Brands Fail on Social Media | AtDotCom Social media | Scoop.it
I love digital marketing. So, every time I meet a business executive or owner, the conversations veers to social media. They ask me the inevitable question, “How can I sell my products on social

Via malek
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Rescooped by John van den Brink from Marketing Revolution
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9 Tips to Save Time in Social Media Marketing

9 Tips to Save Time in Social Media Marketing | AtDotCom Social media | Scoop.it
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can quickly become an enormous time sink.
Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 25, 11:36 AM

All 9 tips new to us and we may use #3 and #7. Marty 

Steven Adams's comment, May 26, 6:07 AM
Nice tips, Thanks for sharing.
Rescooped by John van den Brink from digital marketing strategy
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7 Steps to Take Before Paying for #SocialMedia Advertising

7 Steps to Take Before Paying for #SocialMedia Advertising | AtDotCom Social media | Scoop.it

It doesn't matter what your motivation for investing in paid social ads might be, what is important is ensuring you get the best possible return on your investment.


Via Daniel Watson, Ricard Lloria, malek
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Daniel Watson's curator insight, May 18, 12:00 AM

 

As more businesses move towards advertising their products or services on social media channels, it is timely to warn newcomers to this space, not to just jump in and start spending an an ad-hoc basis.  This is especially important, if one of the key outcome you are seeking, is to direct more traffic to your website in order to increase sales, grow your database, or to simply find out more about your business. This article outlines seven steps you should take to prepare properly, and thereby increase the likelihood of positive outcomes, from any paid social media advertising campaigns that you decide to execute.

Rescooped by John van den Brink from digital marketing strategy
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5 Top Visual Marketing Tools and Resources

5 Top Visual Marketing Tools and Resources | AtDotCom Social media | Scoop.it
The human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? Smart digital marketers know how to tap
Via massimo facchinetti, malek
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4 Must-Have Tools for Social Media Marketers

4 Must-Have Tools for Social Media Marketers | AtDotCom Social media | Scoop.it
The world of Internet and social media marketing is cut-throat and you need to have the right tools and optimize your digital platforms to stand out from the crowd.
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Rescooped by John van den Brink from Writing_me
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10+ of the best tools you need to produce better content (3/6)

10+ of the best tools you need to produce better content (3/6) | AtDotCom Social media | Scoop.it
Content marketing is an ongoing cycle that requires optimization at every stage. Here are the tools to help you produce better content. 

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Rescooped by John van den Brink from Mobile Technology
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Updated: Google penalizes mobile sites using sneaky redirects

Updated: Google penalizes mobile sites using sneaky redirects | AtDotCom Social media | Scoop.it
“Google takes action on mobile sites that trick users into being redirected to an unwanted website from the mobile search results page. This Twitter post was just to remind webmasters not to use sneaky redirects.”
Via THE *OFFICIAL ANDREASCY*, malek, Jesús Hernández
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THE *OFFICIAL ANDREASCY*'s curator insight, May 5, 3:17 PM

It looks as if Google has taken action on sneaky sites that redirect users from the mobile search results page.

Rescooped by John van den Brink from Surviving Social Chaos
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4 Ways to Use Social Media Beyond Marketing

4 Ways to Use Social Media Beyond Marketing | AtDotCom Social media | Scoop.it

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? 


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donhornsby's curator insight, May 6, 11:10 AM
(From the article): Extend the Life of Content

Social media is a perfect way to extent the life of evergreen content, or give you ideas to refresh old pieces. Use networks like Twitter to link back to older content pieces that provide info that is still relevant (remember to switch up the messaging!). You can also fill content gaps with older content. Take a look at the social chatter happening in your audience – you may have an old piece that may just need a few statistics updates and new graphics to share. 
Friilance's curator insight, May 6, 3:48 PM

4 Ways to Use Social Media Beyond Marketing

Rescooped by John van den Brink from Content Creation, Curation, Management
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How Does Google RankBrain Affect SEO in 2016?

How Does Google RankBrain Affect SEO in 2016? | AtDotCom Social media | Scoop.it

In this post we're going to look at the reasons why Google would tell the world about the third most important factor in its ranking algorithm. 


We're also going to look at how SEOs should use this information in their SEO strategy, and a few basic, free tools you can use to get inside RankBrain’s “brain.”


Read More: https://www.searchenginejournal.com/google-rankbrain-affect-seo-2016/162153/


Via Antonino Militello, massimo facchinetti
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Neil Ferree's curator insight, May 3, 6:52 PM

It's getting to be about that time to better understand how Goolge RankBrain works and what we should do about it?

rwaddilove's curator insight, May 4, 5:22 AM
Can't get enough of SEO articles - read as many as you can!
Rescooped by John van den Brink from Mastering Facebook, Google+, Twitter
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How to Create a Modern Social Media Strategy. | Falcon Social

How to Create a Modern Social Media Strategy. | Falcon Social | AtDotCom Social media | Scoop.it

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, May 1, 8:38 PM
Unsure How to Create a Modern Social Media Strategy? Here are 4 Steps You Can Take
donhornsby's curator insight, May 2, 9:59 AM
(From the article): Depending on the importance of social in your organization, these four steps will find themselves in different scales in your overall marketing strategy. The key to successful customer interactions is now moving beyond social, to include a variety of touchpoints that have an influence on the overall customer experience and customer lifetime value. Ultimately, no matter how much of the social strategy is written in the marketing department, your customers are the ones that decide if your efforts match their expectations…and they will be quick to let you know if you fall short of the mark.
li Yilin's curator insight, May 13, 1:59 PM

social strategy elements are those elements that define the fundamentals of the strategic approach that is used to drive campaigns such as this one. In this particular case it develops a progressive delivery kind of a channel where the process of strategizing is augmented into different sections, one leading to the other. The funnel shaped diagram illustrates the how the elements flow starting from the very top and trickles down to the last stage. Each level has a set objective and with key performance indexes that indicate the progress that is made so fat. following such as procedural approach guarantees increased chances of detecting unforeseen elements and offers the chance to cater for such lapses. The article details more of the social strategy elements.