There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”
Instagram has been crowned the most effective social marketing tool, overtaking Twitter, Facebook and YouTube. The site delivers more sales and consumer actions than other other social platform, according to a study which documented the 15 biggest biggest influencers on consumer behaviour.
Top 15 Biggest Influencers on Consumer Behaviour
4. Customer reviews
8. An advert
10. Newspapers & magazines
Millennials were found to be the group most responsive to posts on the image sharing app, with 68 per cent of 18-24 year-olds saying they more likely to purchase an item if someone they followed on Instagram shared it. 54 per cent of respondents said they bought products after spotting them on the channel....
It’s essential for brands to meet consumers in their moments of need. But how you meet them is equally important. If a brand’s message isn’t useful or relevant, people will simply move on to another brand. Here’s how marketers can create a strategy based on usefulness.
If you want to win the hearts and minds (and dollars) of consumers in their micro-moments, you have to do more than just be there. You have to be useful too. That means connecting people to what they’re looking for in real-time and providing relevant information when they need it.
Mobile adds a rich layer of context on top of intent that lets marketers create even more relevant messages in micro-moments. For example, when someone searches for digital cameras, are they at home, on the street, or actually in your store? Is it 6 p.m. Friday or 6 a.m. Monday? The answers to questions like these play a role in determining what problem consumers are trying to solve, what creative they'll respond to, and what marketers need to think about when trying to engage them....
More than 95,000 federal prisoners are serving time for drug-related offenses—up from fewer than 5,000 in 1980.1 Changes in drug crime patterns and law enforcement practices played a role in this growth, but federal sentencing laws enacted during...
A Kingman, Arizona, judge questioned the logic of Arizona sentencing mandates Wednesday when he imposed two life prison terms plus 25 years more for a California man convicted of sex offenses involving his granddaughter.
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