Asuntos de Interés
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Asuntos de Interés
Un espacio sobre temas que me interesan: inteligencia, educación, gobierno abierto, política, sociedad, economía....
Curated by Juan M. Zafra
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Rescooped by Juan M. Zafra from Public Relations & Social Media Insight
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How To Write Great Headlines | Social Media Today

How To Write Great Headlines | Social Media Today | Asuntos de Interés | Scoop.it

The headline will greatly influence your website traffic, bounce rates, conversions and trust. Millions of new blog posts, billions of new emails and thousands of hours of videos are uploaded online each day....

 

When each of your readers is following hundreds, or thousands, of other twitter accounts, you need your tweets to stand out and get their attention in the split second it takes to read a headline. This is why headlines are so important. This is what will draw your readers in to actually see what you have written. If your headline isn’t compelling enough, it won’t matter what your article has to say. No one will ever see it....


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Jeff Domansky's curator insight, July 18, 2013 6:25 PM

Bloggers, writers and PR pros will benefit from these tips on writing great headlines.

Rescooped by Juan M. Zafra from Public Relations & Social Media Insight
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Yes, You Can Be in the News Business, and Here's How

Yes, You Can Be in the News Business, and Here's How | Asuntos de Interés | Scoop.it

Learn how Intel has started their own internal news organization, and how other marketing departments can do it, too....

 

If you’re the CEO or CMO of a company of a certain size (say, a few hundred employees or more), chances are you’ve given some thought to building an in-house news organization. This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs. And why not? Your company is full of interesting people with great stories to tell, so why not generate news on your own rather than waiting for the local newspaper or some industry blog to discover how great you are?

 

You can, of course, also write about interesting people and trends in your industry (not just your own company) and establish your company as a thought leader. It’s all good, as the kids say, and it’s not very expensive. And lately it’s been all the rage among forward-thinking tech companies -- Oracle and Cisco operate fairly large newsrooms, for example.

 

Some companies are even hiring veteran journalists. Qualcomm brought in Michelle Kessler from USA Today to lead its Spark blog, a really professional-level publication that covers a wide range of topics. Steve Hamm, a former technology editor at BusinessWeek, now writes for IBM. Evernote hired Rafe Needleman from CNET. Brian Caulfield, a former colleague of mine at Forbes, now writes for chip designer NVIDIA....


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Aleatha Shepley's curator insight, May 3, 2013 8:50 PM

Everyone wants to make an impact. Why not let you're biggest resource do it? 

Jeff Domansky's curator insight, May 3, 2013 8:57 PM

A well-planned and well-executed online newsroom can meet the needs of news media and content marketing as well. Great tips on how to do that.