Relaciones Públicas 3.0
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Relaciones Públicas 3.0
Esta es una compilación de escritos relacionados con las tendencias en las relaciones públicas. Este scoop.it tiene como objetivo motivar la interacción entre los practicantes de relaciones públicas a través del intercambio de escritos que promuevan el progreso de este campo profesional y académico.
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How women dominate social media | LeadersWest

How women dominate social media | LeadersWest | Relaciones Públicas 3.0 | Scoop.it
Women access social media via mobile devices more than men and are driving the growth of the visual social web.

 

The top three reasons Women dominate social media shared by Golden Girl Finance were:

‘Women not only use social media more often than men, but they use these sites in more ways’;‘Women are leading the trend of using their phones and tablets to check their social media accounts’; and,‘Women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.’...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 18, 2014 11:21 PM

With few exceptions (LinkedIn), women really do dominate social media. An excellent infographic.

Jeff Domansky's curator insight, March 18, 2014 11:26 PM

Except for LinkedIn, women really do dominate the major social media channels.

Elsie Whitelock's curator insight, March 21, 2014 11:34 AM

Yup.

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Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople.
Professor Sanabria's insight:

Lo mismo sucede a la hora de desarrollar campañas de relaciones públicas dirigidas a los hispanos en los Estados Unidos de América. 

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Tendencias en comunicación digital: SoLoMo, gamificación y big data

Internet ha dejado de ser la segunda opción para convertirse en la principal (digital first). Algunas publicaciones impresas han abandonado el papel para pasar ...
Professor Sanabria's insight:

Los nuevos retos que propone la era digital, tanto para los medios de comunicación masiva como también para los comunicadores...

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Social media and the rolling news vacuum | The Media Blog


Via Jeff Domansky
Professor Sanabria's insight:

Este es un artículo muy interesante sobre el rol del público en el quehacer noticioso. Agradezco a Jeff Domansky el haber añadido esta noticia a Scoop.it!

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Jeff Domansky's curator insight, January 17, 2013 9:45 PM

This is a really interesting story about a news story and how mainstream media were chasing  citizen journalists to get eyewitness accounts and reports. the Twitter feed provides a nice sense of reality. Lots of lessons for PR pros too.

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Cannes Lion Award-Winning "Three Little Pigs advert"

Cannes Lion Award-Winning "Three Little Pigs advert" SUBSCRIBE: http://bit.ly/WHumqY This advert for the Guardian's open journalism, screened for the first t...
Professor Sanabria's insight:

Este es un ejemplo del uso de las redes sociales para la promoción de un periódico reconocido a nivel internacional.

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A visual look back at digital publishing in 2012 | Lean Back 2.0

A visual look back at digital publishing in 2012 | Lean Back 2.0 | Relaciones Públicas 3.0 | Scoop.it
What kind of blog would Lean Back 2.0 be without an end-of-year list? In keeping with this tradition, here are the charts, data visualizations and infographics that best capture what 2012 meant for digital publishing.
Professor Sanabria's insight:

Este es un artículo muy informativo publicado por The Economist Group sobre la publicación de noticias a través de medios digitales. 

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Why New York Canceled The Marathon

Why New York Canceled The Marathon | Relaciones Públicas 3.0 | Scoop.it
NEW YORK -- The show was supposed to go on.
Professor Sanabria's insight:

¿Qué pasó con el manejo de las redes sociales por parte de los directivos de este importante evento?

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El soufflé de los contenidos

El soufflé de los contenidos | Relaciones Públicas 3.0 | Scoop.it
Estaremos en plena era digital y todo lo que ustedes quieran, pero llama la atención la cantidad de empresas que siguen sin saber sacar verdadero partido de su comunicación dospuntocero.
Professor Sanabria's insight:

Es importante manejar las expectativas de los clientes en cuanto a lo que las redes sociales realmente pueden hacer por sus marcas. 

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En 2013 las marcas comenzarán a ganar dinero en las redes sociales

Por fin comienza a apreciarse un retorno de la inversión; las empresas van a poder disfrutar del resultado de su estrategia...

Via TESELA MULTIMEDIA
Professor Sanabria's insight:

Las marcas tienen que considerar la inversión de recursos que les ayuden a conocer las necesidades del público meta a cabalidad. Ese conocimiento tiene que ser la base de toda estrategia relacionada al uso de las redes sociales por parte de las marcas.  

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TESELA MULTIMEDIA's curator insight, December 19, 2012 7:21 PM

Llegará en el momento en que las marcas se olviden un rato de vender la moto  y se dediquen a escuchar.

TESELA MULTIMEDIA's comment, December 20, 2012 6:25 PM
Gracias por tu comentario.
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I Edición SocialMeetup sobre ‘Comunicación 2.0 y Marketing’: tendencias para 2013

I Edición SocialMeetup sobre ‘Comunicación 2.0 y Marketing’: tendencias para 2013 | Relaciones Públicas 3.0 | Scoop.it
Los cambios que el entorno 2.0 ha traído consigo en el mundo de la comunicación y el marketing ha sido el tema que ha vertebrado el primer encuentro de networking ‘SocialMeetup’, que se celebró ayer por la tarde en...
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Storytelling: 7 claves de Jack Kirby que podemos adaptar a las relaciones públicas

Los más jóvenes seguramente no conozcan a Jack Kirby. Para contarlo brevemente, diremos que ha sido uno de los más influyentes y revolucionarios dibujantes de comics de la historia.
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Essential components of brand journalism | Articles | Main

Essential components of brand journalism | Articles | Main | Relaciones Públicas 3.0 | Scoop.it
The practice of storytelling is becoming more important to companies. Here’s what every PR person and marketing should know about brand journalism.
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The Ken McEwen PR Daily

The Ken McEwen PR Daily, by Ken McEwen: updated automatically with a curated selection of articles, blog posts, videos and photos.
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16 ways to use Pinterest for PR

It's not just social media's newest darling. It could be the public relations industry's, too.

Via Sara Duane
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Abercrombie & Fitch don’t like fat people. Marketing genius or PR suicide?

Abercrombie & Fitch CEO Mike Jeffries has come in for criticism this week following the publication of a story that lifts the lid on why the store doesn't
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Public relations and social media

This story offers a look on the potential effect of social media on the public relations practice.
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Las empresas ya no pueden vivir sin las redes sociales : Marketing ...

La planificación y elaboración de las actividades incluidas en las redes sociales sigue siendo competencia del departamento de marketing y relaciones públicas, pero este estudio prevé cambios en este aspecto.
Professor Sanabria's insight:

Relación entre las redes sociales y las empresas ... un avance.  

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Outrage Over Pizza Hut 'Sausage Or Pepperoni' Illustrates Why PR Is Losing Battle - Forbes

Whether you work in brand marketing or corporate communications for a consumer brand, not-for-profit, b2b company, or at an advertising, public relations, branding or social media agency – there is one constant about the space: creativity.
Professor Sanabria's insight:

Alerta a relacionistas... 

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Using social media monitoring to identify the influencers relevant to you

The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users.
Professor Sanabria's insight:

Este artículo presenta instrumentos evaluativos asociados con las redes sociales. 

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Press releases from 1929 are much better than today’s | Articles | Home

Don’t believe that claim? The Museum of Modern Art (MoMA) in New York has an extensive archive of its press releases, dating back to 1929.
Professor Sanabria's insight:

Algo en que pensar...

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Study: Audiences favor press releases with visuals | Articles | Home

Study: Audiences favor press releases with visuals | Articles | Home | Relaciones Públicas 3.0 | Scoop.it
Adding multimedia content can increase by nearly tenfold the likelihood that your online pitch will be opened and viewed.
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Professor Sanabria's comment, December 20, 2012 9:10 PM
Si damos por sentado esta supuesta preferencia por recursos visuales, ¿qué impacto puede tener ésto en el contenido no-visual de los comunicados de prensa?
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15 tendencias de consumo para 2013 -

15 tendencias de consumo para 2013 - | Relaciones Públicas 3.0 | Scoop.it
Aceptar la diversidad y vender experiencias personales es de lo más valorado por el consumidor; la sinergia de roles masculinos y femeninos en el hogar es una tendencia en aumento.
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How brands will be able to use Google+ for marketing purpose - Forbes

How brands will be able to use Google+ for marketing purpose - Forbes | Relaciones Públicas 3.0 | Scoop.it
So, Google+ has been out now for more than 48 hours (Google lance sa plateforme sociale unifiée Google+ : this article is in French, but your browser can translate it with the right plugin).
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PR Newswire's Investor Relations Website Solution Now Enhanced with Content Marketing Methodologies

PR Newswire's Investor Relations Website Solution Now Enhanced with Content Marketing Methodologies | Relaciones Públicas 3.0 | Scoop.it
NEW YORK, Dec. 12, 2012 /PRNewswire/ -- PR Newswire, a global provider of shareholder, compliance and multimedia...
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