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Top 10 luxury brand digital marketers of Q1

Top 10 luxury brand digital marketers of Q1 | Astound! Fashion marketing & communication | Scoop.it

The Web's 10 savviest luxury brands
SUMMARY: Luxury Daily offers its rundown of the 10 best digital marketing campaigns of the year to date. Burberry earns honors for a personalizable mobile campaign to support its autumn/winter collection, and Chanel is honored for using microsites to tell its brand story. Meanwhile, Porsche celebrated its 5 million Facebook fans by crowdsourcing the design of a 911 Carrera 4S.

margot ferri's insight:

Burberry is always the top!

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Thomai Serdari's curator insight, June 24, 2013 9:13 PM

#LuxuryDaily, #luxury, #digitalmarketing

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How Digital and Social Media Marketing are Changing the Face of Fashion Week

How Digital and Social Media Marketing are Changing the Face of Fashion Week | Astound! Fashion marketing & communication | Scoop.it
Are you connected to the internet? If so, you’ve just been given a front row seat to Fashion Weeks around the world. With Digital and Social Media Marketing in full force this season, our relations...

Via Chris MacDonald, Emma Hanson
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The Smartest Fashion Advertising Of The Last Ten Years - BuzzFeed

The Smartest Fashion Advertising Of The Last Ten Years - BuzzFeed | Astound! Fashion marketing & communication | Scoop.it
The Smartest Fashion Advertising Of The Last Ten Years
BuzzFeed
The Smartest Fashion Advertising Of The Last Ten Years. Celebrate fashion week with the witty ads of Harvey Nichols, the high-end British department store.
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Arriva SELFIE, lo specchio per l'autoscatto perfetto

Arriva SELFIE, lo specchio per l'autoscatto perfetto | Astound! Fashion marketing & communication | Scoop.it
Vi presentiamo SELFIE: il prodotto targato Istrategylabs è in grado di scattare il vostro selfie e di condividerlo su Twitter
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Honey Maid trasforma i commenti negativi in un messaggio d'amore [VIDEO]

Honey Maid trasforma i commenti negativi in un messaggio d'amore [VIDEO] | Astound! Fashion marketing & communication | Scoop.it
Honey Maid ci insegna come trasformare i feedback negativi di una campagna in un'occasione unica di comunicazione.
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Sei un vero digital advertising addicted? 12 parole per scoprirlo

Sei un vero digital advertising addicted? 12 parole per scoprirlo | Astound! Fashion marketing & communication | Scoop.it
Le 12 parole più in voga del momento nel settore del digital advertising
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Selfie e Nomination: il colpo grosso di Samsung agli Oscar Awards

Selfie e Nomination: il colpo grosso di Samsung agli Oscar Awards | Astound! Fashion marketing & communication | Scoop.it
Sul Red Carpet degli Oscar è passato un "ospite tecnologico" che, tra un selfie e uno spot, ha realizzato un bel risultato di Marketing. Scopriamone di più!
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Stampa 3D: la rivoluzione è qui

Stampa 3D: la rivoluzione è qui | Astound! Fashion marketing & communication | Scoop.it
Scopriamo come la stampa 3D rivoluzionerà il modo di produrre oggetti, progettare le cose, cambiare il commercio.
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Opportunità business in Italia per il 2014: su cosa investiremo nei prossimi mesi

Opportunità business in Italia per il 2014: su cosa investiremo nei prossimi mesi | Astound! Fashion marketing & communication | Scoop.it
La rivoluzione digitale ha ormai aperto la porta per i leader del futuro: le opportunità business sono in mano alle Pmi e potranno esserlo sempre più. Così.

Via Social Media MED
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Lego, San Valentino e Fiat: nei migliori annunci stampa della settimana

Lego, San Valentino e Fiat: nei migliori annunci stampa della settimana | Astound! Fashion marketing & communication | Scoop.it
Se siete amanti della creatività non potete fare a meno di dare un'occhiata ai migliori annunci stampa della settimana scelti con cura per voi dai Ninja!
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Instagram e i fashion brand: il caso Dior

Instagram e i fashion brand: il caso Dior | Astound! Fashion marketing & communication | Scoop.it
Con oltre 150 milioni di utenti mensili, Instagram è uno di quei social network che si sta facendo rispettare, ritrovandosi sempre più spesso nei piani strategici digitali dei brand legati al mondo della moda e non solo. Tra questi, un paio di mesi fa, ha fatto il suo ingresso Dior, con un ...

Via Nicola Carmignani
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Fotógrafo reúne personas que son iguales, pero no se conocen. «

Fotógrafo reúne personas que son iguales, pero no se conocen. « | Astound! Fashion marketing & communication | Scoop.it
TU REVISTA ONLINE
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Internet secondo mezzo pubblicitario dopo la tv

Internet secondo mezzo pubblicitario dopo la tv | Astound! Fashion marketing & communication | Scoop.it

In Italia internet si conferma il secondo mezzo pubblicitario alle spalle della tv.


Via Youppit Social Shopping, offerte, sconti e coupon
margot ferri's insight:

le aziende che investono sul web sono almeno il 22%, contro il 3,5% di quelle che investono nella televisione, e il 5,1% che invece investe nella radio.

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extraordinary way to communicate 32 Stunning Photos That Took Our Breath Away This Year

extraordinary way to communicate  32 Stunning Photos That Took Our Breath Away This Year | Astound! Fashion marketing & communication | Scoop.it
It's easy to get cynical about fashion, but you need only to glance at the runways from Milan to Beijing to remind yourself: There's a lot of beauty on those catwalks.
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6 content marketing lessons from Victoria's Secret Fashion Show

6 content marketing lessons from Victoria's Secret Fashion Show | Astound! Fashion marketing & communication | Scoop.it
After 18 years of practice, Victoria's Secret has its annual Fashion Show marketing down pat. Find out what content marketing lessons there are in lingerie.

Via massimo facchinetti, Emma Hanson
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NiickiNatalia's curator insight, December 17, 2012 4:21 PM

In this article it explained how they marketed the Victoria Secret fashion show so it seems intresting for people to tke the time to watch. They explain how they have different themes and different outfits to go with each theme. Also they explain how they get a different celebrities to preform on the show. This is going to help me in the future becuase i want to be able to market different events and shows like this.

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Nicola Formichetti for Diesel: the fashion show - Vogue.it

Nicola Formichetti for Diesel: the fashion show - Vogue.it | Astound! Fashion marketing & communication | Scoop.it
The first collection created by Nicola Formichetti for Diesel debuted yesterday at the Arsenale in Venice with a great event
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i migliori annunci stampa della settimana# haribo#chevrolet#alzheimer i miei preferiti

i migliori annunci stampa della settimana# haribo#chevrolet#alzheimer i miei preferiti | Astound! Fashion marketing & communication | Scoop.it
Gli annunci stampa più creativi su Ninja Marketing
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Esilaranti fail pubblicitari

Esilaranti fail pubblicitari | Astound! Fashion marketing & communication | Scoop.it
Quando la pubblicità acquista tutto un altro significato per colpa di uno scherzo del destino: ecco i fail pubblicitari più esilaranti
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Coca-Cola e il collare anti social - SocialMediaLife.it

Coca-Cola e il collare anti social - SocialMediaLife.it | Astound! Fashion marketing & communication | Scoop.it

SocialMediaLife.it, Coca-Cola lancia Social Media Guard, il collare anti social per ripristinare i contatti umani e dismettere gli smartphone


Via SocialMediaLife.it
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SocialMediaLife.it's comment, March 4, 2014 4:29 AM
Grazie mille Margot sia del Re-scoop e che delle condivisioni in Rete :-)
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Swedish subway digital stunt sends woman's hair flying | Marketing Magazine

Swedish subway digital stunt sends woman's hair flying | Marketing Magazine | Astound! Fashion marketing & communication | Scoop.it
Swedish subway digital stunt sends woman's hair flying, Motion sensors have been attached to a digital outdoor display ad on this subway platform in Sweden to wow commuters as they wait for their train.
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Innamorarsi di un brand in 6 semplici mosse [INFOGRAFICA]

Innamorarsi di un brand in 6 semplici mosse [INFOGRAFICA] | Astound! Fashion marketing & communication | Scoop.it
Cosa fare e cosa aspettarsi da un brand per far scattare la scintilla e innamorarsi perdutamente
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Sfilate Milano Moda Donna Febbraio 2014: Fendi sfila sul web, le riprese aeree con droni volanti

Sfilate Milano Moda Donna Febbraio 2014: Fendi sfila sul web, le riprese aeree con droni volanti | Astound! Fashion marketing & communication | Scoop.it

Fendi si appresta a realizzare un evento eccezionale grazie ad una tecnologia mai utilizzata finora nel mondo della moda: telecamere ad alta definizione installate sui droni voleranno lungo la passerella di Fendi, in occasione di Milano Moda Donna, riprendendo dal vivo la sfilata Donna Autunno Inverno 2014 2015, che sarà trasmessa LIVE giovedì 20 febbraio a partire dalle ore 12.30 su Fendi.com. Continua a leggere Sfilate Milano Moda Donna Febbraio 2014: Fendi sfila sul web, le riprese aeree con droni volanti…Commenta » http://www.italyanstyle.com/accessori/sfilate-milano-moda-donna-febbraio-2014-fendi-sfila-sul-web-le-riprese-aeree-con-droni-volanti/


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Wordeo: A New Video-Messaging App That Taps Getty - The Next Web

Wordeo: A New Video-Messaging App That Taps Getty - The Next Web | Astound! Fashion marketing & communication | Scoop.it
Pocket-lint.com
Wordeo: A New Video-Messaging App That Taps Getty
The Next Web
Video is very much where it's at now, with the likes of Vine and Instagram serving the mobile masses well.

Via Josette Williams
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This Phone Lets You Send Smells, Not Texts | Wired Design | Wired.com

This Phone Lets You Send Smells, Not Texts | Wired Design | Wired.com | Astound! Fashion marketing & communication | Scoop.it

"The oPhone wants to create a universal language using scents that can be sent like text messages ..."


Via Leona Ungerer
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Top Five Guerrilla Marketing Tactics Of 2013

Top Five Guerrilla Marketing Tactics Of 2013 | Astound! Fashion marketing & communication | Scoop.it

Guerilla marketing isn’t something new. It has been used pretty extensively in marketing history and it can be very effective to keep your brand in the public eye.


Via Kamal Bennani
margot ferri's insight:

THINK OUTISIDE THE BOX!

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Marareia Hamilton's curator insight, September 21, 2014 11:33 PM

 

Guerilla marketing is possibly one of the best types of marketing. It isn’t a pushy strategy and consumers favor it as they grow tired of the traditional in your face marketing tactics. People become intrigued by the brand because its marketing efforts are interesting and unique. This will lead to word of mouth by consumers talking about the brand and creating a buzz. Furthermore guerilla marketing doesn’t have to be a costly exercise where creativity and out of the box thinking are key to successfully pulling off this type of strategy.

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Will mobile become the primary medium for brands to market themselves? - Pitch (blog)

Will mobile become the primary medium for brands to market themselves? - Pitch (blog) | Astound! Fashion marketing & communication | Scoop.it
Pitch (blog)
Will mobile become the primary medium for brands to market themselves?

Via Hans Looman
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