Association Marke...
Follow
Find
545 views | +0 today
Rescooped by Lynn O'Connell for O'Connell Meier from Content Curation World
onto Association Marketing: Digital + Direct
Scoop.it!

Curators Are The True Influencers

Curators Are The True Influencers | Association Marketing: Digital + Direct | Scoop.it

Via Robin Good
Lynn O'Connell for O'Connell Meier's insight:

"Associations are positioned to be the ultimate curators."

more...
Marco Bertolini's curator insight, June 22, 2013 1:10 AM

Elias Morling estime que les curateurs sont comme les "dumpster divers", ces militants qui fouillent les poubelles.  Et ils les appelle les "vrais influenceurs" car :

 

1. Les curateurs représentent un nouveau type de leadership tribal bottom up et peer-to-peer.

 

2. En tant que membres d'une tribu, les curateurs seront toujours plus "natives" que n'importe qui parlant de l'extérieur.

 

3. Au sein de la tribu, ils sont appréciés non seulement pour leurs compétences, mais aussi parce qu'ils entretiennent et développent leur propre culture.

 

Un article inspirant de http://www.linkedin.com/in/emorling que vous pouvez lire ici : http://tribaling.com/blog/2013/05/15/curators-and-tribal-currency/

 

Ness Crouch's curator insight, June 22, 2013 2:05 PM

Excellent article and video. Looking at the wonderful world of the internet and curation. The idea of curation of online content has become more and more inportant with the exponential growth of content on the world wide web. Being able to organise and manage all of the content is important.

 

Curation is about making good choices about what you share and putting it into a context for themselves and others. Being enthusiastic and thoughtful about what you choose is a way of showing what you are finding and sharing is signficant and worthwhile. 

 

Finding the most interesting and valuable things and sharing that is the key. What you want and what you are interested in is important but you also need to consider your audience. 

Association Marketing: Digital + Direct
Ideas, news, and trends for association marketers
Your new post is loading...
Your new post is loading...
Rescooped by Lynn O'Connell for O'Connell Meier from Crowdfunding for NonProfits
Scoop.it!

The Effect Crowdfunding Has on Venerable Nonprofits Raises Concern

The Effect Crowdfunding Has on Venerable Nonprofits Raises Concern | Association Marketing: Digital + Direct | Scoop.it
Websites now let people ask for charitable support for their own causes, but some fear that such sites will drain donations from established nonprofits.

Via Ken Dickens
Lynn O'Connell for O'Connell Meier's insight:

Established nonprofits need to embrace and experiment with crowdfunding. Instead of viewing it as a threat, look for ways to incorporate it into their campaigns; test what works, engage their existing supporters and encourage them to reach out to their networks, and run with it. They have many advantages IF they accept the trend and move to get in front of it.

more...
Ken Dickens's curator insight, February 20, 10:59 AM

Interesting article and overview of crowdfunding for non-profits, with links and some market impact numbers.  Crowdfunding is a tactic for non-profits to attract money from younger, more "impulse" donors. Well worth the read.  -Ken

 

www.2080nonprofits.org

Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

How to Use Social Media to Promote an Event |

How to Use Social Media to Promote an Event | | Association Marketing: Digital + Direct | Scoop.it
Use these 7 creative ways to promote an event with social media to increase your chances for a gangbuster event.
Lynn O'Connell for O'Connell Meier's insight:

Good ideas! We have LOTS more specific to associations after promoting over 200 conferences and trade shows. (Especially focused on involving your members, speakers, exhibitors - and ways to get them to provide you with the content you need pre-show.) Call Rich Meier at 703-635-2893 to brainstorm!

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

20 Tools To Stop The Social Media Timesuck

20 Tools To Stop The Social Media Timesuck | Association Marketing: Digital + Direct | Scoop.it
The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls — it’s the dreaded Social Media Timesuck. You’re probably familiar with it. It’s what happens when you go to Facebook just to […]
Lynn O'Connell for O'Connell Meier's insight:

Covers the big three time sinks -- finding content, staying focused, and tracking.  Lots of links to useful tools.

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Nonprofits: Avoid Those Social Media Silos! - The Nonprofit Quarterly

Nonprofits: Avoid Those Social Media Silos! - The Nonprofit Quarterly | Association Marketing: Digital + Direct | Scoop.it
Nonprofits: Avoid Those Social Media Silos!
The Nonprofit Quarterly
Staff of nonprofit organizations may find themselves working in social media silos.
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Google Adds Hashtags To Search Results - Social Media Revolver

Google Adds Hashtags To Search Results - Social Media Revolver | Association Marketing: Digital + Direct | Scoop.it
Twitter, Facebook, Pinterest and Instagram are all well-known for their hashtag support. Now also Google officially recognizes hashtags in search results.
Lynn O'Connell for O'Connell Meier's insight:

Are hashtags part of your organization's marketing strategy? Here's why they should be.


more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Mapping Your Social Customer Service Ecosystem | CustomerThink

Mapping Your Social Customer Service Ecosystem | CustomerThink | Association Marketing: Digital + Direct | Scoop.it
Great article on #socialcare (social media for customer care) http://t.co/GRTGihwAIc
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Don't be content with the old ways - Marketing Week

Don't be content with the old ways - Marketing Week | Association Marketing: Digital + Direct | Scoop.it
Don't be content with the old ways
Marketing Week
Nearly 40 per cent of the marketers surveyed are spending 60 per cent or more of their budgets on traditional paid media, and digital paid media is attracting an average of 29 per cent of spend.
Lynn O'Connell for O'Connell Meier's insight:

Study shows how marketers are merging digital and traditional techniques.

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

How to Tweet With Purpose | YoungEntrepreneur.com

RT @LiquidMangoCons: What's your #Twitter strategy? http://t.co/EgElsBnzNl @youngtrep #socialmedia #twittertips

Lynn O'Connell for O'Connell Meier's insight:

The article focuses more on engaging your followers.

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Purpose-Driven Marketing: The Missing Ingredient When Growing a Brand

Purpose-Driven Marketing: The Missing Ingredient When Growing a Brand | Association Marketing: Digital + Direct | Scoop.it
Marketing Strategy - Purpose-driven marketing is used to grow and sustain a business, but the overall idea is to help a business understand where it's going and then act effectively. Here are a ...
Lynn O'Connell for O'Connell Meier's insight:

Written for brands, but principles apply to associations. Especially those rebranding for the digital age.

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Volunteer. It's Good for You! - Associations Now

Volunteer. It's Good for You! - Associations Now | Association Marketing: Digital + Direct | Scoop.it
Volunteer. It's Good for You!
Associations Now
Two new studies show that volunteering can improve your health and make you more employable. There's little doubt that volunteers are important to a nonprofit organization's success.
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

5 Reasons Why Your Email Marketing MUST be Designed for Mobile

5 Reasons Why Your Email Marketing MUST be Designed for Mobile | Association Marketing: Digital + Direct | Scoop.it
Email marketing must include a mobile UX design now, or face missing a big percentage of the target audience and ultimately marketing revenue.
Lynn O'Connell for O'Connell Meier's insight:

More than half of marketers are NOT designing emails for mobile. #Fail

more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from Public Relations & Social Media Insight
Scoop.it!

Vox Media: The Company That Did Beautiful Longform Storytelling Before ‘Snow Fall’ | 10,000 Words

Vox Media: The Company That Did Beautiful Longform Storytelling Before ‘Snow Fall’ | 10,000 Words | Association Marketing: Digital + Direct | Scoop.it

...Effectiveness of longform

So the question we all have about these beautiful layouts. Does it work? Is it more engaging? How do we know? Though Brundrett didn’t have exact numbers to provide, he said their numbers have grown and the audience has developed higher expectations for what they produce.


“We get really great traffic to these pieces, off the charts engaged time, people are reading all the way down the page, great comments and discussion,” Brundrett said. “From a social perspective they get shared like crazy . They do really well for us.”...


Via Jeff Domansky
Lynn O'Connell for O'Connell Meier's insight:

Interesting opportunity for associations to bring content expertise to life in longform digital stories.

more...
Jeff Domansky's curator insight, June 23, 2013 5:47 PM

Great read for content marketing, brand journalism, native advertising, social marketing and PR pros.

Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Social Media Roundup: Embrace Your Failures - Associations Now

Social Media Roundup: Embrace Your Failures - Associations Now | Association Marketing: Digital + Direct | Scoop.it
Social Media Roundup: Embrace Your Failures
Associations Now
Leaders don't succeed overnight. Success means taking a risk, and if you fail, getting up and trying again. Eventually you'll win. Also: Content strategy is vital to your association.
Lynn O'Connell for O'Connell Meier's insight:

The best marketing programs test, test, and test again. There will be plenty of failures along the way, which is the beauty of testing. By monitoring results, you weed out the failing techniques and home in on the ones that work.  (The article actually talks more about leaders taking risks, but it applies to marketing, too.)

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

The Ideal Mix: Combining Physical and Digital Marketing | Design, Print, and Online Services | Daniels & Copy Cop - Boston, MA

The Ideal Mix: Combining Physical and Digital Marketing | Design, Print, and Online Services | Daniels & Copy Cop - Boston, MA | Association Marketing: Digital + Direct | Scoop.it
Think about a typical morning. You wake up, turn on the TV, use your smart phone to check Facebook or Twitter, turn on your laptop to check your emails, go to
Lynn O'Connell for O'Connell Meier's insight:

Finding the right mix starts with forgetting about channel. You don't really care whether you're on Facebook or Google+ or in the mailbox... you care whether you are making sales. So start there. Set your goals,  focus on your audience, and figure out the best ways to reach them.

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Klout's Definition of Influence is Going Beyond the Score

Klout's Definition of Influence is Going Beyond the Score | Association Marketing: Digital + Direct | Scoop.it
At one time, not all that long ago really Klout based your influence only on your score. This had understandably angered a lot of people. How can you possibly measure influence based only on a nume...
Lynn O'Connell for O'Connell Meier's insight:

Klout has added content discovery and sharing tools to their interface. Klout expert, Miriam Slozberg created a video tour to show you what's new and how to use it.

more...
Lynn O'Connell for O'Connell Meier's curator insight, February 6, 11:33 PM

Miriam Slozberg guides you through the new content discovery and sharing tools available at Klout.

Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014

Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014 | Association Marketing: Digital + Direct | Scoop.it
Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, […]
Lynn O'Connell for O'Connell Meier's insight:

Association members and site visitors share a lot of information with you. (Simply by what sections of the site they visit, what they do, and what they buy.) You can go further and collect bits of data on each visit, asking members to answer a question about their interests or their job or plans.  Article shows you how you can then use data you have to time emails for maximum results.

more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from Social WE Media
Scoop.it!

the importance of corporate social responsibility

the importance of corporate social responsibility | Association Marketing: Digital + Direct | Scoop.it
With the entire world now putting its direct focus on environmental issues and social issues, many businesses both small and large are no longer making profit the main priority. Instead of having t...

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
Lynn O'Connell for O'Connell Meier's insight:

Can your association partner with members or vendors to create a win-win-win-win for your organization, your members, the company, and our global society? What new opportunities does this corporate change create for your group?

more...
No comment yet.
Rescooped by Lynn O'Connell for O'Connell Meier from Association Membership
Scoop.it!

Why Is Membership the Only Relationship?

Why Is Membership the Only Relationship? | Association Marketing: Digital + Direct | Scoop.it

"Why does everyone have to be a member? Why are we still operating with the “you can have it in any color you want so long as it’s black” mindset? The world has changed to one of mass customization, and we aren’t keeping up with people’s expectations and experiences."


Via Joe Rominiecki
Lynn O'Connell for O'Connell Meier's insight:

Websites are doing very well with free + upgrade options. It's time for associations to consider similar monthly models... especially as they could end up making more per year per member AND expand membership. 

more...
No comment yet.
Suggested by Ryan Cote
Scoop.it!

Blog Interview with Direct Marketing Strategist Ted Grigg - Ballantine Corp.

Blog Interview with Direct Marketing Strategist Ted Grigg - Ballantine Corp. | Association Marketing: Digital + Direct | Scoop.it
We're very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowled
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

26 Ways to Use Social Media for Lead Generation | Social Media Examiner

26 Ways to Use Social Media for Lead Generation | Social Media Examiner | Association Marketing: Digital + Direct | Scoop.it
Here are the social media tactics you need for successful lead generation within your social media marketing plan.
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Infographic: 78% of CMOs think custom content is the future of marketing

Infographic: 78% of CMOs think custom content is the future of marketing | Association Marketing: Digital + Direct | Scoop.it
Yahoo Advertising Solutions has created an infographic detailing why marketers now spend 25 per cent of their budgets on content...
Lynn O'Connell for O'Connell Meier's insight:

This is especially critical for associations. You have so much content - make sure you have a strategy for using it wisely.

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

9 Steps to Increase Your Direct Mail Marketing Campaign Response Rates

9 Steps to Increase Your Direct Mail Marketing Campaign Response Rates | Association Marketing: Digital + Direct | Scoop.it
Learn how direct mail marketing can help you to rekindle the feeling you used to get as a kid when a letter dropped through the door with your name on it.
more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Social Media Roundup: How LinkedIn Encourages Innovation

Social Media Roundup: How LinkedIn Encourages Innovation | Association Marketing: Digital + Direct | Scoop.it
Check out how LinkedIn’s internal programs foster innovation among its staff. Also: why creating something new is great for business.
How do you keep your staff in an innovative gear? Make creativity programs a part of your company culture.
Lynn O'Connell for O'Connell Meier's insight:

Associations must innovate in order to adapt to the fast-changing climate they work in!


more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

60% B2B Decision-Makers Are Moderately Influenced With Online Content [STUDY]

60% B2B Decision-Makers Are Moderately Influenced With Online Content [STUDY] | Association Marketing: Digital + Direct | Scoop.it
If content is king, then content marketing is the royal way of connecting marketers and consumers.
Lynn O'Connell for O'Connell Meier's insight:

Associations have TONS of content. Put it to work for you in social media!

more...
No comment yet.
Scooped by Lynn O'Connell for O'Connell Meier
Scoop.it!

Top 10 List: Barriers To Creating An Association Content Strategy | | Bussolati | Bussolati

Associations have long understood using content to underscore value but are slow to embrace developing a content strategy. Why?
Lynn O'Connell for O'Connell Meier's insight:

Associations have a treasure trove of content, but many lack content strategy.

more...
No comment yet.