Associations have long understood using content to underscore value but are slow to embrace developing a content strategy. Why?
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Ideas, news, and trends for association marketers
Curated by
Lynn O'Connell for O'Connell Meier
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Business 2 Community Delete the scoop?
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Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships and brands must be sensitive to how they can provide mutually beneficial rewards.
Lynn O'Connell for O'Connell Meier's insight:
Just because a member or customer opts-in to your loyalty program, don't assume that they are OK with sharing all their info with you. This article shows you which requests people find "creepy". Delete the scoop?
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Customers who engage with a company’s social media efforts spend more on its products, according to this paper, which confirms that online platforms not only strengthen the bond between consumers and firms, but can also help boost the bottom line. And the payoff is significant: In this study, customers who interacted with a wine retailer’s social media network visited stores 5.2 percent more often and contributed 5.6 percent more revenue than customers who had a similar shopping history at that retailer but no online involvement. Recent studies suggest that 75 percent of Internet users engage with social media, and companies are increasingly developing a presence on Facebook, Twitter, and similar platforms in an effort to broaden and improve their interactions with customers. Indeed, studies have shown that social technology allows firms to have dialogues with customers that go far beyond traditional types of promotion or advertising. Via Vicki Kossoff @ The Learning Factor
Lynn O'Connell for O'Connell Meier's insight:
For associations, this data is critical. Getting your members to enage on social media will strengthen their relationship with your organization, leading to higher sales. (And, most likely, better retention.) 
Vicki Kossoff @ The Learning Factor's curator insight,
June 13, 5:53 PM
Consumers who engage with company sites visit stores more often and spend more. 
Josie's curator insight,
June 13, 8:07 PM
This makes sense. And brands that engage online with their various stakeholders- especially customer will make cents! A classic example is BestBuy and ofcourse Dell! Delete the scoop?
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Social media plays an important role in a business’s success these days.
Lynn O'Connell for O'Connell Meier's insight:
Quick Summary - click through to see discussion of each point. 1. Lack of Objective2. Neglecting Available Channels 3. Poor Reactions4. Overlooking the Competition5. Failing to Engage 6. Ignoring ResultsDelete the scoop?
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Direct Marketing News
Lynn O'Connell for O'Connell Meier's insight:
Good new for associations in here -- "Of some 400 purchasing managers surveyed for the study, only 9% said they trust content from vendors, while 67% said they look to professional association research and whitepapers for input in making purchases... After association research, the content most valued by purchasing executives were reports from industry groups, customer case studies, analyst reports, and product reviews." Is your association making the most of your content? It is one of your biggest assets. 
DBSquared's curator insight,
June 7, 1:18 PM
If you want to build trust, you need to be a trust-able resource, not a continual fountain of sound bytes! Delete the scoop?
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The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering.
Social media properties have clearly made the processes of creating and sharing content a compelling activity for everyone. Yet the story is altogether different when it comes to retrieving content. Ever tried to search for an old post in Facebook? Pretty difficult if the update was more than a month old. Ever tried to search for tweets older than a week using Twitter search? Mission impossible.
SEO isn’t just for search engines any more — it’s also for social media as part of a broad Social Media Optimization strategy.
Read More At: http://searchengineland.com/communicators-take-note-the-deplorable-state-of-social-search-is-changing-158492 Via Antonino Militello
Lynn O'Connell for O'Connell Meier's insight:
Background on slow developent of social search + discussion of why (and how) that's changing. Social search is key moving forward Delete the scoop?
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See on Scoop.it - Content Marketing-Marketing de Contenidos What is content curation about? Diagram, charts and infographics to make sense of the curation conundrumSee on pinterest.com (@alvarezval Need To Explain To Others What Content Curation Is?
Lynn O'Connell for O'Connell Meier's insight:
Great Pintrest board to follow for Content Curation infographics and charts. Delete the scoop?
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How important is it to you to have high scores on every single platform? What are you doing to achieve those numbers? Whether we like it or not, most companies and people look at these numbers. Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne 
Samuel Pustea's comment,
May 28, 6:48 AM
There has to be people who are going to contribute your content. Of course, you will need to do that first!
Samuel Pustea's curator insight,
May 28, 6:49 AM
There has to be people who are going to contribute your content. Of course, you will need to do that first! Delete the scoop?
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Marketing Events with Social Media
Lynn O'Connell for O'Connell Meier's insight:
"Good introductory infographic, but doesn't go into WHY. Why should people share your events or talk about them online? Speakers and exhibitors can be your biggest allies here. Make it EASY for them to spread the word about your event AND get valuable content to engage your fans too. Invite them to contribute a blog post, take questions in a live chat, or provide a video teaser for their session." Delete the scoop?
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The Industrial Age was characterized by big organizations bringing together people and materials and then leveraging their size to outperform their competitors. Via CharleeHanna, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:
You can't be the best at everything. Embracing partnerships is an effective way to provide top quality in every area, allowing your core staff to focus on their strengths. Delete the scoop?
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From a leadership perspective, social media can be a touchy decision. The return on investment (ROI) is hard to measure, let alone justify, and it’s not exactly clear, from a data-driven perspective, how socialization online works. Via Rami Kantari, Lesley Rodgers, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:
Big issue association leaders are grappling with. This article provides some basics to get you started. If you feel the need more control, you can also use online tools such as HootSuite -- have your team load up the quoue and then review before they go out. Delete the scoop?
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A key requirement in developing and executing a social media strategy that will deliver results is to know your audience. What are the demographics?
Lynn O'Connell for O'Connell Meier's insight:
I say some variation of this every day. WHO do you want to reach? WHAT do you want them to do? WHY should they do it? HOW do they take action? Running social media campaigns without answering those questions is unlikely to deliver results. Delete the scoop?
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Social Media Roundup: Embrace Your Failures
Lynn O'Connell for O'Connell Meier's insight:
The best marketing programs test, test, and test again. There will be plenty of failures along the way, which is the beauty of testing. By monitoring results, you weed out the failing techniques and home in on the ones that work. (The article actually talks more about leaders taking risks, but it applies to marketing, too.) Delete the scoop?
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Video boosts email marketing
Lynn O'Connell for O'Connell Meier's insight:
Video marketing is tailor-made for associations. You have video from your events, you can invite members, speakers, and exhibitors to submit video, and your staff experts can record videos. Test video email! Delete the scoop?
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The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. These reports are, howev... Delete the scoop?
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Cynder Sinclair: Four Components for Successful Board Fundraising Delete the scoop?
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A study of one association's members bucks conventional wisdom and shows young professionals seek the symbolic benefits of membership.
Lynn O'Connell for O'Connell Meier's insight:
More focused on professional identity than benefits Delete the scoop?
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Social media doesn’t exist in a marketing silo. Other marketing elements contribute to promoting your presence on various social media entities and social media supports other elements of your marketing mix; it’s a two-way relationship. Delete the scoop?
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You've decided to turn to video for your business. Now what do you do to ensure that it does what you want it to do? You need to come up with a strategy. What kind of strategy? Via Level343 
Level343's curator insight,
May 30, 8:25 PM
Some Trivial Facts About Online Videos:
At this time, there are 89 million people around the United States who will be watching close to 1.2 billion online videos
The number of online video users will double up to 1.5 billion in 2016
YouTube alone gets more than 1 billion unique video viewers in a month
More than 4 billion hours of online videos are being watched by YouTube users in a single month
52% of the consumers say that they make an online purchase after watching product videos online
Almost 92% of viewers share the videos seen online with others Delete the scoop?
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55% Of Advertisers Are Spending More On Social Media In 2013 [STUDY] (rt "@PRNewswire: 55% Of Advertisers Are Spending More On Social Media In 2013 [Study] http://t.co/JyUr1kqubf ^cc" ..the new age... Delete the scoop?
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How would you feel if your Facebook page was shut down? What if your blog, where you create, post your ideas and thoughts was turned off? These are questions that we often don't want to contemplate. For me, the reaction would be one of loss. Delete the scoop?
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Via Robin Good
Lynn O'Connell for O'Connell Meier's insight:
"Associations are positioned to be the ultimate curators." 
Andrea Walker's comment,
May 28, 7:59 PM
I like your framework Ken. I think this is a good way to approach curating with students. Especially like #2 understanding and showing the significance f the piece.
carmen blyth's comment,
May 28, 11:55 PM
Watch Thomas Campbell talk about 'Weaving Narratives in Museum Galleries' http://www.ted.com/talks/thomas_p_campbell_weaving_narratives_in_museum_galleries.html
Sergey Yatsenko's curator insight,
May 29, 3:42 AM
Good day, M.W.Cartin. Smart Curator can analyse the needful information for good idea and decision to the Real Way of Development . Delete the scoop?
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"For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized...
Lynn O'Connell for O'Connell Meier's insight:
"Curation is social." YES! Delete the scoop?
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One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook, Via Minter Dial
Lynn O'Connell for O'Connell Meier's insight:
Worried that automating Facebook posts will decrease Edgerank? Facebook has confirmed that while this was once a problem, it no longer has any impact on your ranking. So buffer away! One of the main advantages is that you can buffer shared posts -- which you can't do with Facebook page scheduler. Delete the scoop?
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Associations have a treasure trove of content, but many lack content strategy.