Associations have long understood using content to underscore value but are slow to embrace developing a content strategy. Why?
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Vicki Kossoff @ The Learning Factor's curator insight,
June 13, 5:53 PM
Consumers who engage with company sites visit stores more often and spend more.
Josie's curator insight,
June 13, 8:07 PM
This makes sense. And brands that engage online with their various stakeholders- especially customer will make cents! A classic example is BestBuy and ofcourse Dell! Delete the scoop?
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DBSquared's curator insight,
June 7, 1:18 PM
If you want to build trust, you need to be a trust-able resource, not a continual fountain of sound bytes! Delete the scoop?
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Samuel Pustea's comment,
May 28, 6:48 AM
There has to be people who are going to contribute your content. Of course, you will need to do that first!
Samuel Pustea's curator insight,
May 28, 6:49 AM
There has to be people who are going to contribute your content. Of course, you will need to do that first! Delete the scoop?
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Level343's curator insight,
May 30, 8:25 PM
Some Trivial Facts About Online Videos:
At this time, there are 89 million people around the United States who will be watching close to 1.2 billion online videos
The number of online video users will double up to 1.5 billion in 2016
YouTube alone gets more than 1 billion unique video viewers in a month
More than 4 billion hours of online videos are being watched by YouTube users in a single month
52% of the consumers say that they make an online purchase after watching product videos online
Almost 92% of viewers share the videos seen online with others Delete the scoop?
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Andrea Walker's comment,
May 28, 7:59 PM
I like your framework Ken. I think this is a good way to approach curating with students. Especially like #2 understanding and showing the significance f the piece.
carmen blyth's comment,
May 28, 11:55 PM
Watch Thomas Campbell talk about 'Weaving Narratives in Museum Galleries' http://www.ted.com/talks/thomas_p_campbell_weaving_narratives_in_museum_galleries.html
Sergey Yatsenko's curator insight,
May 29, 3:42 AM
Good day, M.W.Cartin. Smart Curator can analyse the needful information for good idea and decision to the Real Way of Development . Delete the scoop?
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Associations have a treasure trove of content, but many lack content strategy.