The Industrial Age was characterized by big organizations bringing together people and materials and then leveraging their size to outperform their competitors.
Via CharleeHanna, Gerrit Bes
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Ideas, news, and trends for association marketers
Curated by
Lynn O'Connell for O'Connell Meier
 Your new post is loading...
Scoop.it!
Via CharleeHanna, Gerrit Bes No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
From a leadership perspective, social media can be a touchy decision. The return on investment (ROI) is hard to measure, let alone justify, and it’s not exactly clear, from a data-driven perspective, how socialization online works. Via Rami Kantari, Lesley Rodgers, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:
Big issue association leaders are grappling with. This article provides some basics to get you started. If you feel the need more control, you can also use online tools such as HootSuite -- have your team load up the quoue and then review before they go out. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A key requirement in developing and executing a social media strategy that will deliver results is to know your audience. What are the demographics?
Lynn O'Connell for O'Connell Meier's insight:
I say some variation of this every day. WHO do you want to reach? WHAT do you want them to do? WHY should they do it? HOW do they take action? Running social media campaigns without answering those questions is unlikely to deliver results. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Excerpted from article by Heidi Cohen published on Social Media Examiner: Via Giuseppe Mauriello 
Mary Anne Hahn's curator insight,
May 4, 8:32 AM
Your marketing goes nowhere without an effective call to action. 
Mr Branson's curator insight,
May 5, 9:13 AM
A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy. 
Liz Wilson's curator insight,
May 5, 2:07 PM
How much time do copywriters give to crafting the best CTAs? Great tips here to do better. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
After interviewing various friends in the digital marketing world, I’m here to present you with the seven most important things your clients should understand before making the leap into the digita...
Lynn O'Connell for O'Connell Meier's insight:
Simply porting traditional media and messages online does not work. You can't just broadcast a message and expect results. The online audience is looking for two-way engagement, meaningful content, and, like it or not, special offers/rewards for participating.
With so many social challenges, managing an effective campaign takes a true commitment of time and staff or agency resources. You can't expect an intern to do it or a junior staffer to handle it on top of their regular responsibilities. Honestly, the biggest challenge for digital marketers is the time investment -- you have to dedicate a significant amount of time to build your online fan base. By traditional measures, the ROI is not always there immediately. Yet, if you DON'T do it, you're going to be left in the dust by the companies and organizations who are building that foundation today.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
MarketingProfs asked its Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were then illustrated and published in this slide show. Via Tocquigny 
Tocquigny's curator insight,
April 24, 1:11 PM
We took a light-hearted approach to that question and asked the MarketingProfs Facebook group to finish this sentence: “You know you’re a marketer if…” As we expected from the energetic and savvy group of marketers, the answers were fun, engaging, and—in some cases—absolutely cartoon-worthy. So, I took our favorite responses and drew cartoons to match the definitions then put them in a slideshow to share with you. Here’s a peek at some of the responses in the slide show…
Find out more answers to the phrase “You know you’re a marketer if… ” by checking out the illustrated slide show. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
#nowthatssavvy Ruining Social Media Credibility with Bad Spelling & Grammar http://t.co/lENN1U8kj0
Lynn O'Connell for O'Connell Meier's insight:
Spellcheck. Read it out loud. Read it backwards. Have a friend read it. Whatever it takes to get it right!
A few copywriter's tricks: ALWAYS check the headlines. ALWAYS click the links. ALWAYS dial the phone numbers. And reading backwards from the bottom up really does help you spot typos. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Lynn O'Connell for O'Connell Meier's insight:
You don't have to throw out all the old techniques, but repeating them "just because" is not the right approach either. Instead, take a hard look at what IS working and then look for ways to add newer content and social maketing strategies in targeted ways. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
What do you need to know about Hashtags – infographic What is a hashtag? Well, Via WordPress SEO & Social Media, Gerrit Bes 
WordPress SEO & Social Media's curator insight,
April 3, 4:46 AM
What do you need to know about Hashtags – infographic /@BerriePelser
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do
Lynn O'Connell for O'Connell Meier's insight:
Social media is going mobile & is expected to EXCEED desktop usage by 2014. That's less than a year away. It's time to get ready.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Facebook has expanded its custom audience targeting feature to now include what it calls \ (Facebook now ports advertisers' CRM databases to #Facebook so companies can reach existing customers http://t.co/lWm469aZ... Via Steven Healey
Lynn O'Connell for O'Connell Meier's insight:
This has huge potential for associations -- Facebook profiles your existing members and you then target people who match the criteria. Will be interesting to see how the beta test goes. 
Philippe Trebaul's curator insight,
February 21, 2:07 AM
Facebook Casts a Wider Targeting Net With Lookalike Audiences.
"Facebook has expanded its custom audience targeting feature to now include what it calls \ (Facebook now ports advertisers' CRM databases to #Facebook so companies can reach existing customershttp://t.co/lWm469aZ... Facebook Casts a Wider Targeting Net With Lookalike Audiences via @Gerrit_Bes http://sco.lt/... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
With thousands of organizations hoping onto Facebook, it has become a preferred marketing medium for companies worldwide. Are you managing a business page on Facebook? Here is what you should not do. Via Baochi 
Sherri-Lee Pressman's comment,
March 4, 11:35 AM
Hi Randi, I help many business owners marketing their businesses using FB, I have a page, groups, my personal profile and a strategy on how to use them... how's it going for you?
Randi Thompson's comment,
March 6, 9:52 AM
:) I love social media. My page https://www.facebook.com/howtomarketyourhorsebusiness won this years Social Media Examiner's Top 10 Facebook Small Business page. I have 3 active business pages there, and also on Google+. I find my weakness has been in taking the time to make offers to my fans. What about you?
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The key to a great presentation design is to create visually stunning yet simple slides that your audience can quickly comprehend. Most people can't effectively read and listen at the same time. Via DashBurst, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:
Every association exec spends lots of time watching/making slide shows. Simple tips you can share with volunteers and execs. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
"For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized...
Lynn O'Connell for O'Connell Meier's insight:
"Curation is social." YES! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook, Via Minter Dial
Lynn O'Connell for O'Connell Meier's insight:
Worried that automating Facebook posts will decrease Edgerank? Facebook has confirmed that while this was once a problem, it no longer has any impact on your ranking. So buffer away! One of the main advantages is that you can buffer shared posts -- which you can't do with Facebook page scheduler. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In this article you will find seven content curation guidelines to follow (RT @tishialee 7 Content Curation Tips to Follow http://t.co/fwBV2zKZlB)
Lynn O'Connell for O'Connell Meier's insight:
Perfect way for your organization to serve your members or for bloggers to serve readers -- filter the flood of information and bring the best to your readers. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How to Wham the Spam on LinkedIn Via Manlio Mannozzi
Lynn O'Connell for O'Connell Meier's insight:
Now that LinkedIn is becoming more of a social network, you can expect even more spam. This article shows you how to tag it so that you regain control. (It also gives you a good idea of what NOT to do.) Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here are 9 tips you need to create a thriving Facebook community and improve your Facebook marketing.
Via Giuseppe Mauriello, Barbara Fariña
Lynn O'Connell for O'Connell Meier's insight:
#5 and #8 are very important. You need to recognize and encourage your top fans. Which is the same reason that #8 is so critical. Don't delete or squash critical posts in a kneejerk fashion -- nothing will kill a community faster than people feeling that their opinions are not heard. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement. Via Tocquigny, Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne
Lynn O'Connell for O'Connell Meier's insight:
Good insights into how brands can interact with customers and prospects on different platforms. 
Michelle Gilstrap's curator insight,
April 27, 10:08 PM
Brands and Business can learn many new ideas from this infographic. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
55 Content Curation Tools To Discover & Share Digital Content Via Mark Smithers, catspyjamasnz, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:
Soon we'll need a curation site to curate the curation tools. 
Erica Anderson's curator insight,
May 21, 12:44 PM
A new list of curation tools, Listly looks really interesting. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Not spending enough time on your Google+ page? Don't even have one for your blog or business? The Social Media SuperChargers look at WHY it is important to star
Lynn O'Connell for O'Connell Meier's insight:
Are you paying enough attention to your business or blog brand page on Google+? Find out why Google+ is critically important to your online marketing in this slideshare from Lynn O'Connell of O'Connell Meier, Carly A Thorne, and the Social Media SuperChargers. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
With consumers growing skeptical about the ways that brands are marketing to them, live experiences will ensure that your marketing efforts don’t fade into the background.
Via Steven Healey
Lynn O'Connell for O'Connell Meier's insight:
So important for associations. Your conference is an opportunity to create experiences around ALL your products and services.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The Veg-O-Matic Approach to Smart SEO Writing - Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author.
Lynn O'Connell for O'Connell Meier's insight:
How slicing and dicing your content can keep you sane. 11+ tips you can start using NOW. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Gust MEES's curator insight,
March 2, 3:45 PM
Check also for more Security Infographics here:
- http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic
Gust MEES's curator insight,
March 2, 3:46 PM
Check also for more Security Infographics here:
- http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social analytics firm Quintly will help Facebook page administrators determine how their pages measure up when compared to their contemporaries by launching a monthly infographic series that enables page admins to compare their results in certain...
Lynn O'Connell for O'Connell Meier's insight:
Infographic allows you to benchmark your page metrics against pages of similar size. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
![[Infographic] Top Scams on Facebook | Association Marketing: Digital + Direct | Scoop.it](http://www.bitdefender.com/site/ResourceCenter/infographic/6_bitdefender-infographic_facebook.jpg?rf=rclisting)
You can't be the best at everything. Embracing partnerships is an effective way to provide top quality in every area, allowing your core staff to focus on their strengths.