Association Marketing: Digital + Direct
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Rescooped by Lynn O'Connell for O'Connell Meier from Latest Social Media News
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Synergistic Partnerships in the Global Age | Organization Survival Playbook

Synergistic Partnerships in the Global Age | Organization Survival Playbook | Association Marketing: Digital + Direct | Scoop.it
The Industrial Age was characterized by big organizations bringing together people and materials and then leveraging their size to outperform their competitors.

Via CharleeHanna, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:

You can't be the best at everything. Embracing partnerships is an effective way to provide top quality in every area, allowing your core staff to focus on their strengths.

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Rescooped by Lynn O'Connell for O'Connell Meier from Latest Social Media News
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How to Effectively Manage a Social Media Team | Social Media Today

How to Effectively Manage a Social Media Team | Social Media Today | Association Marketing: Digital + Direct | Scoop.it
From a leadership perspective, social media can be a touchy decision. The return on investment (ROI) is hard to measure, let alone justify, and it’s not exactly clear, from a data-driven perspective, how socialization online works.

Via Rami Kantari, Lesley Rodgers, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:

Big issue association leaders are grappling with. This article provides some basics to get you started. If you feel the need more control, you can also use online tools such as HootSuite -- have your team load up the quoue and then review before they go out.

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Social Media for Business: You Must Know Your Audience | The Marketing Nut

Social Media for Business: You Must Know Your Audience | The Marketing Nut | Association Marketing: Digital + Direct | Scoop.it
A key requirement in developing and executing a social media strategy that will deliver results is to know your audience. What are the demographics?
Lynn O'Connell for O'Connell Meier's insight:

I say some variation of this every day. WHO do you want to reach? WHAT do you want them to do? WHY should they do it? HOW do they take action? Running social media campaigns without answering those questions is unlikely to deliver results.

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Rescooped by Lynn O'Connell for O'Connell Meier from Marketing Strategy and Business
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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Association Marketing: Digital + Direct | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello
Mary Anne Hahn's curator insight, May 4, 8:32 AM

Your marketing goes nowhere without an effective call to action.

Mr Branson's curator insight, May 5, 9:13 AM

A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of  daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.

Liz Wilson's curator insight, May 5, 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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Go Digital or Go Home: Managing Client Expectations

Go Digital or Go Home: Managing Client Expectations | Association Marketing: Digital + Direct | Scoop.it
After interviewing various friends in the digital marketing world, I’m here to present you with the seven most important things your clients should understand before making the leap into the digita...
Lynn O'Connell for O'Connell Meier's insight:

Simply porting traditional media and messages online does not work. You can't just broadcast a message and expect results. The online audience is looking for two-way engagement, meaningful content, and, like it or not, special offers/rewards for participating.

 

With so many social challenges, managing an effective campaign takes a true commitment of time and staff or agency resources. You can't expect an intern to do it or a junior staffer to handle it on top of their regular responsibilities. Honestly, the biggest challenge for digital marketers is the time investment -- you have to dedicate a significant amount of time to build your online fan base. By traditional measures, the ROI is not always there immediately. Yet, if you DON'T do it, you're going to be left in the dust by the companies and organizations who are building that foundation today.

 

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Rescooped by Lynn O'Connell for O'Connell Meier from Tocquigny's Digital Marketing Daily
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You Know You're a Marketer If... (17 Signs You're a Marketer)

MarketingProfs asked its Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were then illustrated and published in this slide show.


Via Tocquigny
Tocquigny's curator insight, April 24, 1:11 PM


What makes a person a marketer? What identifies a marketer from other folks in an organization? (Besides the obvious fact that the person works in Marketing.)


We took a light-hearted approach to that question and asked the MarketingProfs Facebook group to finish this sentence: “You know you’re a marketer if…”


As we expected from the energetic and savvy group of marketers, the answers were fun, engaging, and—in some cases—absolutely cartoon-worthy.


So, I took our favorite responses and drew cartoons to match the definitions then put them in a slideshow to share with you.


Here’s a peek at some of the responses in the slide show…



Find out more answers to the phrase “You know you’re a marketer if… ” by checking out the illustrated slide show.

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Ruining Social Media Credibility with Bad Spelling & Grammar - Socially Savvy!

Ruining Social Media Credibility with Bad Spelling & Grammar - Socially Savvy! | Association Marketing: Digital + Direct | Scoop.it
#nowthatssavvy Ruining Social Media Credibility with Bad Spelling & Grammar http://t.co/lENN1U8kj0
Lynn O'Connell for O'Connell Meier's insight:

Spellcheck. Read it out loud. Read it backwards. Have a friend read it. Whatever it takes to get it right!

This may seem silly when we're all moving at the speed of light, but bad spelling still makes a bad impression. Can I trust you to handle my projects properly if you don't take the time to present your company professionally? Worse, people don't want to share graphics and posts that have obvious typos. You put all that work into creating a great graphic - don't let it languish because the headline has a typo.

 

A few copywriter's tricks: ALWAYS check the headlines. ALWAYS click the links. ALWAYS dial the phone numbers. And reading backwards from the bottom up really does help you spot typos.

You'll survive a typo here or there in your social media posts, but get in the habit of checking your work. The pay off is well worth it.

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Rescooped by Lynn O'Connell for O'Connell Meier from Social Media, SEO, Mobile, Digital Marketing
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How to Modernize an Old-School Event Marketing Strategy

How to Modernize an Old-School Event Marketing Strategy | Association Marketing: Digital + Direct | Scoop.it
Learn how to use inbound marketing to modernize your event marketing strategy.

Via Kamal Bennani
Lynn O'Connell for O'Connell Meier's insight:

You don't have to throw out all the old techniques, but repeating them "just because" is not the right approach either. Instead, take a hard look at what IS working and then look for ways to add newer content and social maketing strategies in targeted ways.

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Rescooped by Lynn O'Connell for O'Connell Meier from Latest Social Media News
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What do you need to know about Hashtags – infographic /@BerriePelser

What do you need to know about Hashtags – infographic /@BerriePelser | Association Marketing: Digital + Direct | Scoop.it
What do you need to know about Hashtags – infographic What is a hashtag? Well,

Via WordPress SEO & Social Media, Gerrit Bes
WordPress SEO & Social Media's curator insight, April 3, 4:46 AM
What do you need to know about Hashtags – infographic /@BerriePelser
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eMarketer Webinar: Social Media Marketing on Mobile Devices

This webinar explores how consumers’ social media usage is shifting, how their social activities differ on the desktop vs. mobile, and what businesses can do
Lynn O'Connell for O'Connell Meier's insight:

Social media is going mobile & is expected to EXCEED desktop usage by 2014. That's less than a year away. It's time to get ready.

 

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Rescooped by Lynn O'Connell for O'Connell Meier from CRM Systems
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Facebook Casts a Wider Targeting Net With Lookalike Audiences

Facebook Casts a Wider Targeting Net With Lookalike Audiences | Association Marketing: Digital + Direct | Scoop.it
Facebook has expanded its custom audience targeting feature to now include what it calls \ (Facebook now ports advertisers' CRM databases to #Facebook so companies can reach existing customers http://t.co/lWm469aZ...

Via Steven Healey
Lynn O'Connell for O'Connell Meier's insight:

This has huge potential for associations -- Facebook profiles your existing members and you then target people who match the criteria. Will be interesting to see how the beta test goes.

Philippe Trebaul's curator insight, February 21, 2:07 AM
Facebook Casts a Wider Targeting Net With Lookalike Audiences.

"Facebook has expanded its custom audience targeting feature to now include what it calls \ (Facebook now ports advertisers' CRM databases to #Facebook so companies can reach existing customershttp://t.co/lWm469aZ...
Facebook Casts a Wider Targeting Net With Lookalike Audiences via @Gerrit_Bes http://sco.lt/...


Rescooped by Lynn O'Connell for O'Connell Meier from Community Managers Unite
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7 Facebook Marketing No-Nos | Social Media Today

7 Facebook Marketing No-Nos | Social Media Today | Association Marketing: Digital + Direct | Scoop.it

With thousands of organizations hoping onto Facebook, it has become a preferred marketing medium for companies worldwide. Are you managing a business page on Facebook? Here is what you should not do.


Via Baochi
Randi Thompson's curator insight, March 3, 4:53 PM

How are you marketing on Facebook?

Sherri-Lee Pressman's comment, March 4, 11:35 AM
Hi Randi, I help many business owners marketing their businesses using FB, I have a page, groups, my personal profile and a strategy on how to use them... how's it going for you?
Randi Thompson's comment, March 6, 9:52 AM
:) I love social media. My page https://www.facebook.com/howtomarketyourhorsebusiness won this years Social Media Examiner's Top 10 Facebook Small Business page. I have 3 active business pages there, and also on Google+. I find my weakness has been in taking the time to make offers to my fans. What about you?
Rescooped by Lynn O'Connell for O'Connell Meier from Latest Social Media News
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The Introduction to Presentation Design: 7 Rules for Creating Effective Slides

The Introduction to Presentation Design: 7 Rules for Creating Effective Slides | Association Marketing: Digital + Direct | Scoop.it
The key to a great presentation design is to create visually stunning yet simple slides that your audience can quickly comprehend. Most people can't effectively read and listen at the same time.

Via DashBurst, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:

Every association exec spends lots of time watching/making slide shows. Simple tips you can share with volunteers and execs.

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15 Key Facts about Content Curation

15 Key Facts about Content Curation | Association Marketing: Digital + Direct | Scoop.it
"For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized...
Lynn O'Connell for O'Connell Meier's insight:

"Curation is social." YES!

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Rescooped by Lynn O'Connell for O'Connell Meier from Social media marketing
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Buffer for Twitter and Facebook Gets Better | Business 2 Community

Buffer for Twitter and Facebook Gets Better | Business 2 Community | Association Marketing: Digital + Direct | Scoop.it
One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook,

Via Minter Dial
Lynn O'Connell for O'Connell Meier's insight:

Worried that automating Facebook posts will decrease Edgerank? Facebook has confirmed that while this was once a problem, it no longer has any impact on your ranking. So buffer away! One of the main advantages is that you can buffer shared posts -- which you can't do with Facebook page scheduler.

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7 Content Curation Tips to Follow | Tishia Saves Time

7 Content Curation Tips to Follow | Tishia Saves Time | Association Marketing: Digital + Direct | Scoop.it
In this article you will find seven content curation guidelines to follow (RT @tishialee 7 Content Curation Tips to Follow http://t.co/fwBV2zKZlB)
Lynn O'Connell for O'Connell Meier's insight:

Perfect way for your organization to serve your members or for bloggers to serve readers -- filter the flood of information and bring the best to your readers.

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Rescooped by Lynn O'Connell for O'Connell Meier from DISCOVERING SOCIAL MEDIA
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How to Wham the Spam on LinkedIn - Business 2 Community

How to Wham the Spam on LinkedIn - Business 2 Community | Association Marketing: Digital + Direct | Scoop.it
How to Wham the Spam on LinkedIn
Business 2 Community
I hate spam and spammers, and so does LinkedIn. It puts loads of functionality at your disposal in the battle against spam.

Via Manlio Mannozzi
Lynn O'Connell for O'Connell Meier's insight:

Now that LinkedIn is becoming more of a social network, you can expect even more spam. This article shows you how to tag it so that you regain control. (It also gives you a good idea of what NOT to do.)

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Rescooped by Lynn O'Connell for O'Connell Meier from Social Media (Socmed)
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9 Ways to Become a Better Facebook Community Manager | Social Media Examiner

9 Ways to Become a Better Facebook Community Manager | Social Media Examiner | Association Marketing: Digital + Direct | Scoop.it

Here are 9 tips you need to create a thriving Facebook community and improve your Facebook marketing.

Excerpted from article:

" #1: Know Your Voice.
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.
If you are a one-person operation, these decisions may be easy. But if you have multiple employees and possibly multiple people posting to the Facebook Page, you want to have the “voice of the company” communicated clearly to the people who will be managing your Facebook Page.

#2: Have Access to Visuals.
Even if your business isn’t visual, make a plan for how you will add images to your posts. You can use things like:
- A screenshot of something you’re demonstrating
- An interesting photo with a quote about your niche
- An infographic with statistics about your niche
- Behind-the-scenes photos from your company events.

#3: Know the Rules.
As a community manager, make sure you know Facebook’s policies. Pages can be shut down without warning for violating these policies. Usually it’s very difficult to get your Page restored.

#4: Know the Industry.
If you are managing a Page for someone else, you need to know the industry so you can speak the lingo.

#5: Recognize Members.
A community manager needs to recognize contributors and members and get to know them. If you have a physical location, you can take pictures of your community members and recognize them on your Facebook Page.

#6: Answer Questions Quickly.
Promptly respond to posts or questions on your Page to create strong bonds with your community. Even if you don’t know the answer, let them know that you will get back to them. Or point them to a useful resource is another good option.

#7: Stay on Top of Changes.
Facebook changes a lot! There are changes to their official policies and in how things are working at any given moment. Make sure you keep track of Facebook’s official changes by following the Newsroom and the Facebook Marketing Page.

#8: Respond Calmly to Negative Posts.
If you get some angry posts for whatever reason on your Page, think before you fire off an angry response. Respond quickly (even if it’s to say we’ll get back to you), but don’t respond in the heat of the moment when you might feel like “telling them off.”

#9: Have Fun.
Find some ways to have fun with your community. Have a Facebook “live Q&A chat” time, do a Livestream or even (gasp) go over to a Google+ Hangout..."

Read full original article here:
http://www.socialmediaexaminer.com/9-ways-to-become-a-better-facebook-community-manager/

 


Via Giuseppe Mauriello, Barbara Fariña
Lynn O'Connell for O'Connell Meier's insight:

#5 and #8 are very important. You need to recognize and encourage your top fans. Which is the same reason that #8 is so critical. Don't delete or squash critical posts in a kneejerk fashion -- nothing will kill a community faster than people feeling that their opinions are not heard.

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Social Media for Branding

Social Media for Branding | Association Marketing: Digital + Direct | Scoop.it
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement.

Via Tocquigny, Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
Lynn O'Connell for O'Connell Meier's insight:

Good insights into how brands can interact with customers and prospects on different platforms.

Gerrit.Tienkamp's curator insight, April 27, 9:14 PM
Social Media for Branding
Michelle Gilstrap's curator insight, April 27, 10:08 PM

Brands and Business can learn many new ideas from this infographic.

Natalia Kingue's curator insight, May 13, 4:40 PM

Nunca fue tan fácil gestionar una marca.

Rescooped by Lynn O'Connell for O'Connell Meier from Latest Social Media News
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55 Content Curation Tools To Discover & Share Digital Content

55 Content Curation Tools To Discover & Share Digital Content | Association Marketing: Digital + Direct | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content

Via Mark Smithers, catspyjamasnz, Gerrit Bes
Lynn O'Connell for O'Connell Meier's insight:

Soon we'll need a curation site to curate the curation tools.

J-P De Clerck's curator insight, April 24, 4:49 AM

Could it be that content curation is kinda hot?

Erica Anderson's curator insight, May 21, 12:44 PM

A new list of curation tools, Listly looks really interesting.

Andrea Walker's curator insight, Today, 2:15 AM

A new list, I'm working on getting to know Feedly!

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Super Charge your Google Plus Page

Not spending enough time on your Google+ page? Don't even have one for your blog or business? The Social Media SuperChargers look at WHY it is important to star
Lynn O'Connell for O'Connell Meier's insight:

Are you paying enough attention to your business or blog brand page on Google+?  Find out why Google+ is critically important to your online marketing in this slideshare from Lynn O'Connell of O'Connell Meier, Carly A Thorne, and the Social Media SuperChargers.

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Rescooped by Lynn O'Connell for O'Connell Meier from CRM Systems
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Building customer relationship through experiential marketing | Buzz Blog

Building customer relationship through experiential marketing | Buzz Blog | Association Marketing: Digital + Direct | Scoop.it
With consumers growing skeptical about the ways that brands are marketing to them, live experiences will ensure that your marketing efforts don’t fade into the background.
Via Steven Healey
Lynn O'Connell for O'Connell Meier's insight:
So important for associations. Your conference is an opportunity to create experiences around ALL your products and services.
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Content Isn't Just King: It's Also Queen and Ace (SMX West 2013) - Virante Orange Juice

Content Isn't Just King: It's Also Queen and Ace (SMX West 2013) - Virante Orange Juice | Association Marketing: Digital + Direct | Scoop.it
The Veg-O-Matic Approach to Smart SEO Writing - Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author.
Lynn O'Connell for O'Connell Meier's insight:

How slicing and dicing your content can keep you sane. 11+ tips you can start using NOW.

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Rescooped by Lynn O'Connell for O'Connell Meier from Social Media and its influence
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[Infographic] Top Scams on Facebook

[Infographic] Top Scams on Facebook | Association Marketing: Digital + Direct | Scoop.it

Via Gust MEES
Gust MEES's curator insight, March 2, 3:45 PM

Check also for more Security Infographics here:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic

 

Gust MEES's curator insight, March 2, 3:46 PM

Check also for more Security Infographics here:

 

http://www.scoop.it/t/securite-pc-et-internet?tag=Infographic

 

Randi Thompson's curator insight, March 3, 4:55 PM

Top Facebook scams to be aware of

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INFOGRAPHIC: Average Performances By Facebook Pages, By Metrics And Page Size - AllFacebook

INFOGRAPHIC: Average Performances By Facebook Pages, By Metrics And Page Size - AllFacebook | Association Marketing: Digital + Direct | Scoop.it
Social analytics firm Quintly will help Facebook page administrators determine how their pages measure up when compared to their contemporaries by launching a monthly infographic series that enables page admins to compare their results in certain...
Lynn O'Connell for O'Connell Meier's insight:

Infographic allows you to benchmark your page metrics against pages of similar size.

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