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Osram Sylvania launches Encelium wireless energy management system

Osram Sylvania launches Encelium wireless energy management system | ASSI | Scoop.it
New architecture delivers form and function, offering benefits of ZigBee wireless technology without sacrificing style Danvers, Mass.

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4 Instagram Tools for Scheduling Instagram Updates

4 Instagram Tools for Scheduling Instagram Updates | ASSI | Scoop.it
Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you're in the middle of an event or on the road, there are scheduling tools to help you. In this article I'll share four tools to schedule Instagram updates. Why Use Tools to Schedule Instagram Posts? Instagram…

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Facebook wants to be better at putting breaking news in your feed

Facebook wants to be better at putting breaking news in your feed | ASSI | Scoop.it
Social network will factor trending topics and how recently friends have commented in to its algorithm.
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Shellshock, Google, Amazon e Apple proteggono i loro sistemi

Shellshock, Google, Amazon e Apple proteggono i loro sistemi | ASSI | Scoop.it
Soprannominata come il trauma riportato dai soldati dopo la Prima Guerra Mondiale, la falla riguarda la 'Bash', l'interfaccia di comando testuale
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Technology boost for oil reserves

Technology boost for oil reserves | ASSI | Scoop.it
New gas and water technologies could add decades to the lifespan of oil reserves in the North Sea, according to Edinburgh researchers.
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New technology in hospitals – is it safe? - Health

New technology in hospitals – is it safe? - Health | ASSI | Scoop.it
Faulty medical equipment was responsible for 300 deaths and almost 5,000 serious injuries in 2013, according to a report by the Institution of Mechanical (New technology in hospitals - is it safe?
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Sony: Project Morpheus is as game-changing a technology as sound was to ... - Polygon

Sony: Project Morpheus is as game-changing a technology as sound was to ... - Polygon | ASSI | Scoop.it
Push Square
Sony: Project Morpheus is as game-changing a technology as sound was to ...
Polygon
"Will virtual reality technology like Project Morpheus be a disruptive technology?
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How to Use Instagram to Promote Your Products |

How to Use Instagram to Promote Your Products | | ASSI | Scoop.it
Are you using social media to reach customers? This article shows how to use Instagram to gain brand recognition and reach new customers.

Via Carlo Mazzocco
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Carlo Mazzocco's curator insight, September 16, 2014 2:24 AM

Instagram sta prendendo sempre più piede, anche in Italia. Ecco alcuni consigli per usarlo al meglio per promuovere i tuoi prodotti.

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Apple Watch: Apple's first wearable device and smartwatch - The Guardian

Apple Watch: Apple's first wearable device and smartwatch - The Guardian | ASSI | Scoop.it
NBCNews.com Apple Watch: Apple's first wearable device and smartwatch The Guardian But wearable technology has struggled to become mainstream, with few convincing use cases and ugly designs for devices failing to convince consumers to replace their...
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New York City gets a chief technology officer - VentureBeat

New York City gets a chief technology officer - VentureBeat | ASSI | Scoop.it
VentureBeat
New York City gets a chief technology officer
VentureBeat
New York City Mayor Bill de Blasio is unveiling the city's first ever chief technology officer this evening at the 10th anniversary of NY Tech Meetup.
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August 2014 Top 100 #Leadership Experts to Follow on #Twitter

August 2014 Top 100 #Leadership Experts to Follow on #Twitter | ASSI | Scoop.it
This is a list of the top 100 recommended leadership experts to follow on Twitter for August 2014.

Via Rami Kantari, Dan Forbes
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Dan Forbes's curator insight, September 2, 2014 6:48 AM

I'm happy to be #12 on the list.  Thanks for the RTs.

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Ready for take-off? Here's your Content Marketing checklist

Ready for take-off? Here's your Content Marketing checklist | ASSI | Scoop.it
Here is a 50 point Second Half Content Marketing Checklist to help you create content like an A-lister. Use these questions to get your content on track.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 22, 2014 4:21 PM

Great but slightly overwhelming recap by Heidi Cohen of what it takes to have a successful content marketing plan in place. Because that list is very long, I would highlight the following since in my experience, they've been what helped people getting started and see value to invest more time and resources:


A. Define KPI's - and ways to measure them (#1)


Not all content marketing strategies have the same objectives: what are yours? Focus on the key metrics that matter and audit your current situation to then plan on improving them. 


B. Monitor and curate (#3 and #8):


Understand what your competitors do and what influencers write about in your market is a great way to get up to speed. But don't get stuck at the analysis level and make it a passive experience: make it useful by curating and publishing what you find valuable. It'll help you get started with limited time and understand how people react to it. 


C. Focus your resources on a few major content pieces (#7)


You'll get more from a few good pieces than by spreading you thin on dozens average blog posts. Pick your battles and create that white paper, slideshare or article that nobody has written yet. Use what you've learned at the B stage to identify the gaps that need to be filled. 


D. Scale and augment through content curation (#8)


So what do you publish in between these great epic pieces? Content curation is not only a great way to bootstrap your content startegy, it's an awesome way to scale it. 


E. Measure (#1)


Go back to your KPI's defined in A and find out whether you've improved them.


Adjust.


Repeat.

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How The Cloud And Big Data Are Changing Small Business

How The Cloud And Big Data Are Changing Small Business | ASSI | Scoop.it
Big data and the cloud have a profound impact on business operations in almost any industry today, allowing companies of all sizes to more effectively serve customers, perform risk-analyses and create new revenue streams.

Via Agile4Startups
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3 Content Curation Best Practices to Optimize Your Content Marketing

3 Content Curation Best Practices to Optimize Your Content Marketing | ASSI | Scoop.it
Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 18, 2014 11:26 PM

Lee Odden gives a ton of great ideas in this inspiring post on how to source content, what type of content are the best to curate and where to publish curated content. 


If you're struggling with where to start your content curation efforts or if you're tired of the practices you've been using, you should definitely check this out. 

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Becoming A Resilient Leader: Navigating Life’s Challenges

Becoming A Resilient Leader: Navigating Life’s Challenges | ASSI | Scoop.it
» Becoming A Resilient Leader: Navigating Life’s Challenges | "…on the shoulder of giants."

Via Dan Forbes
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Dan Forbes's curator insight, November 25, 2014 9:02 AM

Great insight from Tal Shnall of the #LeadWithGiants Community. Love this post on LeadWithGiants.com

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Is Content Marketing Destroying SEO?

Is Content Marketing Destroying SEO? | ASSI | Scoop.it

Ever since content marketing emerged on the scene several years ago, people have been predicting the demise of search engine optimization. Currently, SEO still holds an important place in bringing visitors to your landing page.


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Guillaume Decugis's curator insight, September 24, 2014 12:08 AM

They're actually more and more the same thing: here's why.

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Facebook wants to be better at putting breaking news in your feed

Facebook wants to be better at putting breaking news in your feed | ASSI | Scoop.it
Social network will factor trending topics and how recently friends have commented in to its algorithm.
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5 Quirks of the Human Brain Every Marketer Should Understand - HubSpot

5 Quirks of the Human Brain Every Marketer Should Understand - HubSpot | ASSI | Scoop.it

Digest...

 

1) Attribution Error

Humans have an innate tendency to explain the behavior of others in terms of their personality. It’s how we’re wired to think about things. The problem is this: We often ignore context and circumstances, attributing everything to a person or organization’s personality.

 

2) Confirmation Bias

Another quirk of the human brain is our tendency to explore information that agrees with our preconceptions and existing beliefs. In other words, we want to justify what we already believe, and we are more likely to dismiss information that challenges those beliefs.

 

3) Self-Serving Bias

This is a tendency to ignore information that challenges our ego. A good example is just how difficult it is to take criticism, even constructive criticism, and use it to your benefit. The self-serving bias has been tested in a wide variety of settings. Laboratory experiments typically involve feeding participants randomized, bogus feedback on a task and then evaluating their response to the feedback. The results almost always indicate that people will attribute positive feedback to their own performance, and negative feedback to faults in the evaluation process.

 

4) Belief Bias

This might sound like just another name for confirmation bias, but it’s actually a very different phenomenon. Belief bias is our tendency to reject conclusions just because they sound extreme or outrageous, even if the logic and evidence behind the argument are completely sound.

 

5) The Framing Effect (aka Loss Aversion)

The framing effect is our tendency to take risks when an outcome is presented as a loss, but avoid those same risks when an outcome is presented as a gain -- even when the objective outcome is actually the same.

 

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marketingIO's curator insight, September 24, 2014 6:57 AM

This post impacts messaging more than anything else we, as marketers, face each day. Click through to read more, and be sure to include a review of the Comments section.

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How to Increase Landing Page Conversions With the Psychology of Desire - Unbounce

How to Increase Landing Page Conversions With the Psychology of Desire - Unbounce | ASSI | Scoop.it

Digest...

 

Desire is made up of two key elements: individual incentive and social norms.

 

Individual incentives

At a basic level, humans are motivated to take action either to gain pleasure or avoid pain.

In the context of your marketing campaigns, desire is created when people can see how your product or service can help them to either gain pleasure or alleviate pain.

 

Social norms

All that isn’t to say that humans will simply seek out whatever creates pleasure or alleviates pain with no thought to the consequences. We are inherently social beings and are driven to act in a way we believe will be considered normal.

 

>> When including hero shots of your product or service on your landing page, use professionally-shot photography to increase individual incentive.

>> When including pictures or screenshots of your product or service on your landing page, show them in the context of how they will help the user either create pleasure or avoid pain.

>> If you have a number of noteworthy customers who use your product or service, feature them prominently on your landing pages.

>> Whenever you can, collect testimonials from your customers to feature on your landing pages. To increase their relevance and efficiency, have them support the benefits you’ve listed on your landing page.

>> If you have an impressive number of people who have signed up for your product, then feature that number prominently on your landing pages.

 

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marketingIO's curator insight, September 24, 2014 7:11 AM

Blocking and tackling for not only landing pages, but any copy!

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EmTech: Nest Technologist on the Problem of Remaking “Unloved Devices” - MIT Technology Review

EmTech: Nest Technologist on the Problem of Remaking “Unloved Devices” - MIT Technology Review | ASSI | Scoop.it
EmTech: Nest Technologist on the Problem of Remaking “Unloved Devices” MIT Technology Review “I assume if they don't like it, they don't use it,” Matsuoka said, relating the encounter at MIT Technology Review's annual EmTech conference at MIT on...
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Adventures With Technology: Addition and Subtraction - The Atlantic

Adventures With Technology: Addition and Subtraction - The Atlantic | ASSI | Scoop.it
Adventures With Technology: Addition and Subtraction
The Atlantic
As a refresher: These should be adventures with technology—stories that surprise and delight and make us rethink our everyday interactions with tech.
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Free Technology for Teachers: Paper Toys and Video Creation

Free Technology for Teachers: Paper Toys and Video Creation | ASSI | Scoop.it
RT @rmbyrne: Paper Toys and Video Creation via Free Technology for Teachers - Foldify is an iPad app that has ... http://t.co/cUeNUYXDxU
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eCommerce vincente, quando i dettagli fanno la differenza

eCommerce vincente, quando i dettagli fanno la differenza | ASSI | Scoop.it

Negli ultimi anni sempre più aziende stanno aprendo dei canali virtuali per ampliare i mercati di riferimento e vendere i...


Via Carlo Mazzocco
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6 Ways to Filter the Internet and find Valuable Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this!

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Ally Greer's curator insight, July 22, 2014 6:34 PM

Great tips & tools from Scoopiteer @Brian Fanzo!

Julia Echeverría's curator insight, July 31, 2014 6:54 AM

Este artículo es realmente interesante, qué sería de nosotros sin la curación de contenidos?, si es lo que realmente importa en la red.

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How Can Social Media be Used as a Lead Generation Channel?

How Can Social Media be Used as a Lead Generation Channel? | ASSI | Scoop.it
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Yes, it's increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 16, 2014 11:33 AM

How do you measure the success of your marketing in general and social media in particular? For many businesses, generating leads is probably the best way to justify more investment on social media. This post recaps the different things you can try to achieve this goal.


One thing to note that is worth highlighting is that it all starts by articulating your social channels and your content hub (your blog, your topics, etc...). As I like to say, if you're only tweeting links you're missing out.