Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you're in the middle of an event or on the road, there are scheduling tools to help you. In this article I'll share four tools to schedule Instagram updates. Why Use Tools to Schedule Instagram Posts? Instagram…
NBCNews.com Apple Watch: Apple's first wearable device and smartwatch The Guardian But wearable technology has struggled to become mainstream, with few convincing use cases and ugly designs for devices failing to convince consumers to replace their...
VentureBeat New York City gets a chief technology officer VentureBeat New York City Mayor Bill de Blasio is unveiling the city's first ever chief technology officer this evening at the 10th anniversary of NY Tech Meetup.
Big data and the cloud have a profound impact on business operations in almost any industry today, allowing companies of all sizes to more effectively serve customers, perform risk-analyses and create new revenue streams.
Ever since content marketing emerged on the scene several years ago, people have been predicting the demise of search engine optimization. Currently, SEO still holds an important place in bringing visitors to your landing page.
Humans have an innate tendency to explain the behavior of others in terms of their personality. It’s how we’re wired to think about things. The problem is this: We often ignore context and circumstances, attributing everything to a person or organization’s personality.
2) Confirmation Bias
Another quirk of the human brain is our tendency to explore information that agrees with our preconceptions and existing beliefs. In other words, we want to justify what we already believe, and we are more likely to dismiss information that challenges those beliefs.
3) Self-Serving Bias
This is a tendency to ignore information that challenges our ego. A good example is just how difficult it is to take criticism, even constructive criticism, and use it to your benefit. The self-serving bias has been tested in a wide variety of settings. Laboratory experiments typically involve feeding participants randomized, bogus feedback on a task and then evaluating their response to the feedback. The results almost always indicate that people will attribute positive feedback to their own performance, and negative feedback to faults in the evaluation process.
4) Belief Bias
This might sound like just another name for confirmation bias, but it’s actually a very different phenomenon. Belief bias is our tendency to reject conclusions just because they sound extreme or outrageous, even if the logic and evidence behind the argument are completely sound.
5) The Framing Effect (aka Loss Aversion)
The framing effect is our tendency to take risks when an outcome is presented as a loss, but avoid those same risks when an outcome is presented as a gain -- even when the objective outcome is actually the same.
Desire is made up of two key elements: individual incentive and social norms.
At a basic level, humans are motivated to take action either to gain pleasure or avoid pain.
In the context of your marketing campaigns, desire is created when people can see how your product or service can help them to either gain pleasure or alleviate pain.
All that isn’t to say that humans will simply seek out whatever creates pleasure or alleviates pain with no thought to the consequences. We are inherently social beings and are driven to act in a way we believe will be considered normal.
>> When including hero shots of your product or service on your landing page, use professionally-shot photography to increase individual incentive.
>> When including pictures or screenshots of your product or service on your landing page, show them in the context of how they will help the user either create pleasure or avoid pain.
>> If you have a number of noteworthy customers who use your product or service, feature them prominently on your landing pages.
>> Whenever you can, collect testimonials from your customers to feature on your landing pages. To increase their relevance and efficiency, have them support the benefits you’ve listed on your landing page.
>> If you have an impressive number of people who have signed up for your product, then feature that number prominently on your landing pages.
EmTech: Nest Technologist on the Problem of Remaking “Unloved Devices” MIT Technology Review “I assume if they don't like it, they don't use it,” Matsuoka said, relating the encounter at MIT Technology Review's annual EmTech conference at MIT on...
Adventures With Technology: Addition and Subtraction The Atlantic As a refresher: These should be adventures with technology—stories that surprise and delight and make us rethink our everyday interactions with tech.
Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed but nobody has the time needed to read and sort through EVERY blog post! So why not use automation and dynamic apps to filter the internet based on your preferences allowing you to be more productive and read the stuff that is important to you and share that with your community! That is my focus and here are 6 of the tools I use to do this!
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight. Yes, it's increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.