Assignment 2: Milestone 3
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Rescooped by Rochelle Rhodes from Perceptions of IMC
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'Integrated Marketing' Latest Buzzword, Critical Ecommerce Activity

'Integrated Marketing' Latest Buzzword, Critical Ecommerce Activity | Assignment 2: Milestone 3 | Scoop.it

Via Carla Gentry CSPO, leezak
Rochelle Rhodes's insight:

I found this article interesting as it broadened my understanding of marketing touch points that I usually wouldnt think about and come naturally to me - such as online and email marketing. After reading this I never thought about how all these touchpoints are to be consistent with eachother in IMC and how branding can be extended through all these channels. 
Do you think all touch points mentioned need to be used to effectively communicate a brand's message?

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Rosaria Gordon's comment, May 8, 2013 4:49 PM
I agree Rochelle, it was really interesting reading about the different marketing terms. I agree with the author of this article as I think that it is important for marketing to be integrated so a business can take advantage of all potential customer touch points and gain a competitive advantage over competitors.
Erica George's comment, May 9, 2013 1:47 AM
Like Rochelle and Rosaria, I found this article interesting. The focus on enhancing our understanding of the various internet marketing forms appeals to me as it is a new and ever evolving approach.
Erica George's comment, May 9, 2013 1:47 AM
Like Rochelle and Rosaria, I found this article interesting. The focus on enhancing our understanding of the various internet marketing forms appeals to me as it is a new and ever evolving approach.
Rescooped by Rochelle Rhodes from IMC - Creating Strategy
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ABC's of IMC: Creative Strategy

ABC's of IMC: Creative Strategy | Assignment 2: Milestone 3 | Scoop.it

Via Angelina Singh
Rochelle Rhodes's insight:

Advertising is seen as a creative strategy, and is developed by creative types. It creates a solution to problems involved in communicating a message, which assists in the overall picture of IMC. Having a knowledgeable and creative team for a brand's creative strategy is a beneficial competitve advantage for an organisation, however it is very difficult to achieve. Adveristing is used to communicate an idea in a creative but informative way, which involves quite an art. 
 

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Rosaria Gordon's comment, May 9, 2013 6:59 PM
I agree that a creative advertising/marketing team is a core element for a successful company as approaching things in a different way gives a brand a point of difference over its competitors. Consumers are always open to new and improved things, so if a company can successfully convey the benefits of what they are selling, in a creative way, then they are more likely to attract the consumer and build a positive brand image.
Alexis-ellen Day's curator insight, May 20, 2013 9:31 PM

I agree with this article. This article effcitently discusses many aspects in relation to the creative process and strategies marketers use in creating brands. what really helped verify the information within this article was the use and explaination of Young's creative process and Wallas' creative process model.

 

Rescooped by Rochelle Rhodes from Weeks 6 - 8 The communications mix, IMC program planning and strategy, Direct Marketing
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12 Brilliant Direct Marketing Pieces You Have to See | Design Shack. Week 8 Direct marketing

12 Brilliant Direct Marketing Pieces You Have to See | Design Shack. Week 8 Direct marketing | Assignment 2: Milestone 3 | Scoop.it
Reading an article entitled 12 Brilliant Direct Marketing Pieces You Have to See on Design Shack.

Via Mike Kirkwood
Rochelle Rhodes's insight:

The article demonstrates the importance of using direct marketing to attract customers through innovative techniques. It was a very enjoyable article to read as it shows some creative and innovative promotional ideas and examples that organisations have successfully created. It shows the importance of digital and interactive marketing and the potential it can have to influence direct marketing. Although traditional marketing methods such as TV commercials reach a larger amount of consumers, successful direct marketing has far more impact. Do you think it's better to make a small impact on lots of people - through traditional marketing methods, or a large impact on a small number of people through direct marekting? 

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Curtis Milner's curator insight, September 9, 2013 9:25 PM

Really great read I love how interesting this article appeals to me in different ways, the ideas that some of these companies have come up with to get customers to interact with their postcards or mail are really amazing. But the idea that stood out to me was ADT security system box. The idea is that there’s a flat box that is engineered to pop up into a cube. This cube is pretty big and is slipped under the doors of the inhabitants in an apartment building. The effect is that when someone walks in, they see this huge cube in their apartment that says “Breaking into your apartment is easier than you think.” Obviously, it’s advertising a security system. But it creates the idea that someone has broken into your house when in fact they haven’t which customers mind are put to rest after reading it. I think this is a really good idea, who wouldn’t be surprised or shocked when seeing this parcel in your house, I myself would diffidently want to know what’s inside because I would be naturally curious to find out what this parcel is and how it got here, and I think it’s safe to assume that other people would be as well. Great article the ideas in the here are amazing when it comes to direct marketing.

 

Matthias Röse's comment, September 26, 2013 10:12 AM
The examples given in this article are incredible. I was astonished by the ideas marketers had and I think they are quite inspiring as well. Thus this article is recommendable to everyone who is in direct marketing and stuck at one point. Looking at best practice examples can help you getting started with your creative process. But it also shows that you have to be very careful with your ideas. The example of the box that pops up after being slipped under the door is crucial because people can be offended by this infringement of their privacy but it perfectly fits to the type of business as it is a security service company. Often marketers have to take risks and hope it works out well. I guess this one worked out well and is an outstanding example of direct marketing. The key point for me is that your direct mailings have to be special. There has to be something about it that prevents it from being thrown away immediately. I will keep this in mind.
Josh Leuenberger's comment, September 27, 2013 2:49 AM
I think this article shows some of the extreme and stand out ways that a company makes to try gets its image out there for consumers. With response to @Curtis Milner yes the advertising scheme is very out there and shocking. But I think it is a very good way of getting customer attention even Curtis himself is amazed by the idea and I think that’s exactly what this company’s marketing plan is trying to do. Because there are so many different company’s out there right now extremes in marketing do need to be made to stand out there from the crowd which brings in customers. The other ideas in the article are also great ideas and all create a wow factor in which consumers will remember the brand name because it was so shocking.