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Consumer attitudes, trends and behaviour around the Globe | Winkle

Consumer attitudes, trends and behaviour around the Globe | Winkle | Assignment 2: Milestone 2 | Scoop.it
Healthcare: about 50% of people would try to self-diagnose, while only 7% would definitely not. http://t.co/EMcuQlul5j
Rochelle Rhodes's insight:

I found this article interesting to see the different perspectives from different cultures on the various categories. It's strange to think that countries such as The Netherlands and China aren't proud of their local produce, while here in New Zealand, it's a very important aspect to our country and culture. I think this information is quite important to marketers also with defining what various cultures find important. 

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Rosaria Gordon's comment, April 3, 2013 10:39 PM
I think it is very important to alter a campaign to target each country while still maintaing the same message. Brands who have effective marketing campaigns seem to be able to do this and the benefits definitely pay off. If a brand can link its product or service to its audience then they gain the audiences attention and a relationship between brand and consumer is developed.
Zhaowei Lu's comment, April 4, 2013 6:52 AM
The article you provide is very useful, in my opinion that customers consumer attitudes play an important role in marketing strategy. Understanding consumer's attitude not only help business to set up successful target, but also makes time management, which gives short time to achieve more goals. Other point I do agree about the above opinion about buy from overseas. I am also a Chinese person, from point of view, it is true that all most chinese people prefer buying good quality staff from overseas, I doubt that are there real good qualities than china ? Perhaps there might be. However, it has been long time in Chinese people's expression that there is no comparison if two products compare from oversea and local products. They must pick overseas one
Jieyi Situ's comment, April 9, 2013 9:33 AM
Great topic and really actual facts of the consumer trends and attitudes for different aspects of products. It is very important to study and understand consumers' thoughts, what they like to purchase and what motivate them to purchase. Consumers would have different attitudes for products based on their own growing environment and cultural background. Very agree with Zhaowei and Liwei, most of the Chinese people dont really trust their local brand or local product. It is a good idea that companies make different strategies to adapt to different consumers from different cultural backgrounds.
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Emotional #Marketing : What Makes Buyers Buy

Emotional #Marketing : What Makes Buyers Buy | Assignment 2: Milestone 2 | Scoop.it
The Role of Emotions in Marketing What’s more logical: Option 1: Clearly stating the facts about your product/service offering and touting the benefits

Via Gladys Pintado, ThePinkSalmon, Fred Zimny
Rochelle Rhodes's insight:

After reading the explanations from the two opinions of the article, it is clear that people do connect more with visuals as they are more interactive and relatable, creating emotions with the consumer. I really like the statement in the article 'Our emotions are the driver when it comes to our purchase decisions.' When I think about purchases that I have recently made, they have all been driven by emotions, whether it's what I'm having for dinner, or what new dress I want to buy for a party. Marketers communicate with consumers in order for them to feel these emotions and connect with a brand. Do you agree that this visual marketing technique 'makes buyers buy'?

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Yuhang Wei's curator insight, September 16, 2013 1:06 AM

Emotional response is probably one of the most comolicated but very important topic in marketing. This is because consumers' responese can be so different therefore consumer behavior also need to be learned by marketers. This article deeply discuss how the consumers response when they purchase stuff and analyse the reasons that could make buyers buy. Also, the article mentioned that emontional response can be happened in both B2B and B2C model after all "you are always marketing to humans" Quiet interesting points and very helpful for my IMC study.

Shichi Zhong's curator insight, May 14, 2014 12:24 AM

Emotional response is probably one of the most complicated but very important topic in marketing. This is because consumers' response can be so different therefore consumer behavior also need to be learned by marketers. This article deeply discuss how the consumers response when they purchase stuff and analyse the reasons that could make buyers buy. Also, the article mentioned that emotional response can be happened in both B2B and B2C model after all "you are always marketing to humans" Quiet interesting points and very helpful for my IMC study.

C hu ck's curator insight, May 14, 2014 6:26 AM

This article is about the roles that Emotions play in marketing, to see what makes consumers buy a specific product.

There are, clearly, several different types of advertising, and it is important to understand the role and purpose within the context of the specific advertising campaign (Yeshin, 2004). Using the example of a washing machine, the author illustrates that emotional excitement an advertisement brings works better than the factual statement regarding the product. The main reason attributed to by the author, is that “we are not designed to listen to reason”, and “our emotions are the driver when it comes to our purchase decisions”. Personally, I think it is true, because I do consider myself an impulsive buyer.

Physiologically, our brains are wired for emotional response. Therefore, in the marketing area, successful marketers usually create emotional connections by using visual media and telling compelling stories.

Therefore, in emotional marketing, marketers should adopt a series of techniques to create emotional connections with consumers, including creating image-rich stories, adapting to different media, and using visuals wisely.

In brief, consumers are humans, who make quick decisions on actions based on an emotional response. 

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Consumers Visit Retailers, Then Go Online for Cheaper Sources

Consumers Visit Retailers, Then Go Online for Cheaper Sources | Assignment 2: Milestone 2 | Scoop.it

Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon). But Placed, a mobile analytics company, found that those retailers are far from alone in being showroomed.

 

Placed gets its data from measuring the physical location of mobile phone users who consent to be tracked and overlaying it with survey data about people's brick-and-mortar shopping behaviors, and also dug up some interesting data about showrooming habits by gender. And there's more reason for retailers to be concerned.

 

According to Gartner research, less than 10 percent of consumers give the business to the online site of the retailer that they showroomed


Via Russ Merz, Ph.D.
Rochelle Rhodes's insight:

GUILTY!
Living in New Zealand, we get minimal products that other countries produce. And the select few that we do get come with a hefty price tag. With online shopping in other countires made so readily available to us, through websites such as Ebay, it's no wonder why so many people do the same.
I found it interesting to see how common this is amongst a wide demographic of consumers today. Do you think this has become a problem in New Zealand retail business and is bringing the economy down?

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Rosaria Gordon's comment, April 3, 2013 10:43 PM
I have to say I am definitely guilty of this as well. I much prefer to browse the web in the privacy of my own home and find I can gain all the information I need before making my purchase. However, I have talked to a lot of people who are still scared of using the internet due to being scammed and ripped of. I think their is definitely some technique to buying online, especially when it comes to clothes as you need to understand how the product will fit, and I think the only way to learn these things is with practise. I think as more people become technologically advanced, online shopping may pose a problem for small New Zealand retailers, but at the same time there are a lot of people who much prefer to be able to examine the product first hand - and the people who are too impatient to wait for something to arrive in the mail!
Zhaowei Lu's comment, April 4, 2013 7:17 AM
The article after I read gives me some thoughts. First, it is obvious that people now buying products from online become more and more, why? it is convenient, no petrol fees, no traffic jams, no time consuming, just browsing from online, then click it , finally product would be delivered.It does sound simple, but when it comes to clothes or something else require people to fit, it still makes people to come to shops to try on, and check quality. As far as I am concerned, New Zealand as a small country with high social warfare, it requires people to pay GST, if some products can be sold from websites like trademe, it does not pay any GST, but it is still business. Therefore, it might be a problem
Jieyi Situ's comment, April 9, 2013 12:27 PM
It is true that more and more people trend to shopping online instead of shopping at showrooms, especially for the electric and digital products. There are some reasons for this phenomenon which are more convenient, cheaper, and products will be delivered. It's a great challenge for the retailers to deal with this problem. They need to pick up the advantages that shopping at showrooms and attract consumers.