Healthcare: about 50% of people would try to self-diagnose, while only 7% would definitely not. http://t.co/EMcuQlul5j
Rochelle Rhodes's insight:
I found this article interesting to see the different perspectives from different cultures on the various categories. It's strange to think that countries such as The Netherlands and China aren't proud of their local produce, while here in New Zealand, it's a very important aspect to our country and culture. I think this information is quite important to marketers also with defining what various cultures find important.
After reading the explanations from the two opinions of the article, it is clear that people do connect more with visuals as they are more interactive and relatable, creating emotions with the consumer. I really like the statement in the article 'Our emotions are the driver when it comes to our purchase decisions.' When I think about purchases that I have recently made, they have all been driven by emotions, whether it's what I'm having for dinner, or what new dress I want to buy for a party. Marketers communicate with consumers in order for them to feel these emotions and connect with a brand. Do you agree that this visual marketing technique 'makes buyers buy'?
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon). But Placed, a mobile analytics company, found that those retailers are far from alone in being showroomed.
Placed gets its data from measuring the physical location of mobile phone users who consent to be tracked and overlaying it with survey data about people's brick-and-mortar shopping behaviors, and also dug up some interesting data about showrooming habits by gender. And there's more reason for retailers to be concerned.
According to Gartner research, less than 10 percent of consumers give the business to the online site of the retailer that they showroomed
GUILTY! Living in New Zealand, we get minimal products that other countries produce. And the select few that we do get come with a hefty price tag. With online shopping in other countires made so readily available to us, through websites such as Ebay, it's no wonder why so many people do the same. I found it interesting to see how common this is amongst a wide demographic of consumers today. Do you think this has become a problem in New Zealand retail business and is bringing the economy down?