Brand Awareness
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Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC] - AllTwitter

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC] - AllTwitter | Brand Awareness | Scoop.it

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC].

 

Did you know that 52 percent of enterprise brands say that social media is the most important factor in client/customer relationship building and brand management?

82 percent of customers have more trust in a company when its CEO is active on social media platforms, and nine in 10 businesses that utilise social media in their marketing strategy see an overall increase in exposure.

This visual from Quick Sprout looks at how to build brand awareness for your business.


Via Russ Merz, Ph.D.
Kalvin Guthrie's insight:

Creating brand awareness through IMC; statistics to add evidence that social media is highly effective in reaching your target audience.

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Russ Merz, Ph.D.'s curator insight, July 28, 2014 10:08 PM

A comprehensive look at how #socialmedia can be used to build #brand awareness.

Jmt Lê's curator insight, September 24, 2014 6:14 PM

Tips for building brand awareness through social media platforms. The other marketing communication tools can communicate the ad message to the customers. However, social media shows the advantage of nourishing the relationship with the customers. Another plus point is its cost-efficiency. Great job! Facebook, Twitter, Insta,...

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How DBS Bank Is Building Brand Awareness Through The Love Story Of A Singaporean Boy And A Mumbai Girl

How DBS Bank Is Building Brand Awareness Through The Love Story Of A Singaporean Boy And A Mumbai Girl | Brand Awareness | Scoop.it
Love stories are unique. Everybody loves a dramatic love story, despite having listened to a hundred love stories before that.
Kalvin Guthrie's insight:

Inspiring article showing how even a bank can enhance its brand awareness by engaging with consumers on an emotional level supported by dedicated websites and viral platforms such as Twitter.

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Rescooped by Kalvin Guthrie from Content Creation, Curation, Management
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Need Brand Awareness? Use Promotional Products Strategy!

Need Brand Awareness? Use Promotional Products Strategy! | Brand Awareness | Scoop.it
Infographic on providing brand awareness by using various promotional product strategy for enhancing your network and successful product marketing

Via Christino Martin, massimo facchinetti
Kalvin Guthrie's insight:

Awesome article explaining why freebie items with a personal touch are great for increasing brand awareness, supported by key facts.

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Rescooped by Kalvin Guthrie from Integrated Brand Communications
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Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC] - AllTwitter

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC] - AllTwitter | Brand Awareness | Scoop.it

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC].

 

Did you know that 52 percent of enterprise brands say that social media is the most important factor in client/customer relationship building and brand management?

82 percent of customers have more trust in a company when its CEO is active on social media platforms, and nine in 10 businesses that utilise social media in their marketing strategy see an overall increase in exposure.

This visual from Quick Sprout looks at how to build brand awareness for your business.


Via Russ Merz, Ph.D.
Kalvin Guthrie's insight:

Creating brand awareness through IMC; statistics to add evidence that social media is highly effective in reaching your target audience.

more...
Russ Merz, Ph.D.'s curator insight, July 28, 2014 10:08 PM

A comprehensive look at how #socialmedia can be used to build #brand awareness.

Jmt Lê's curator insight, September 24, 2014 6:14 PM

Tips for building brand awareness through social media platforms. The other marketing communication tools can communicate the ad message to the customers. However, social media shows the advantage of nourishing the relationship with the customers. Another plus point is its cost-efficiency. Great job! Facebook, Twitter, Insta,...

Scooped by Kalvin Guthrie
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Increase Brand Awareness Without Increasing Your Budget (Brand New Money #5)

When companies are experiencing stagnant or declining sales, they tend to think increasing their marketing budget will remedy the loss. However, investing in...
Kalvin Guthrie's insight:

Interesting video in regards to increasing brand awareness for free by making sure things like social media, email signatures and websites are fully utilised.

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New Research Shows Search Ads Drive Brand Awareness – Think with Google

New Research Shows Search Ads Drive Brand Awareness – Think with Google | Brand Awareness | Scoop.it
A new meta-analysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results were clearly positive: search ads increased top-of-mind awareness and unaided brand awareness.
Kalvin Guthrie's insight:

Interesting article that shows statistical data backing up the fact that internet search ads can help companies to build greater brand awareness.

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