Assessing the Marketing Environment
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How is the Consumer Prices Index calculated? - ONS

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Infographic that explains how the CPI is calculated and used to calculate the inflation rate.

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Budget 2014: What does it mean for your small business?

Budget 2014: What does it mean for your small business? | Assessing the Marketing Environment | Scoop.it
All the key points affecting small businesses and start-ups from Osborne’s economic plan to support the “movers, doers and savers”…
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in some cases not just small businesses!

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From BRIC to MINT – Radio 4 takes listeners to next four countries tipped for global greatness

From BRIC to MINT – Radio 4 takes listeners to next four countries tipped for global greatness | Assessing the Marketing Environment | Scoop.it
In 2001, the acronym BRIC entered the popular vocabulary to recognise the burgeoning potential of the emerging economies of Brazil, Russia, India and China.
ElaineBertram's insight:

Radio 4 is joining forces with Jim O’Neill, the economist credited with coining the term BRIC, and running a series of programmes asking - where next for the world economy?  visit http://www.bbc.co.uk/programmes/b03pn2h6/episodes/guide for info on the programes or search Radio 4 MINT - the next economic giants

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New green Co-op HQ to receive Royal visit

New green Co-op HQ to receive Royal visit | Assessing the Marketing Environment | Scoop.it

The newly built Co-operative Headquarters at One Angel Square, which has received a BREEAM score of 92.25 per cent, earning it an Outstanding certification. 


The building delivers a 50 per cent reduction in energy consumption compared to the Co-operative’s current building complex and reduces carbon by 80 per cent.

ElaineBertram's insight:

Coporate ethics and values driving behaviour but at a time when the bank is struggling the ROI question will be high on the list. Other sustanability stories available at http://www.theguardian.com/sustainable-business/series/sustainability-case-studies

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This Blog Insight is brought to you by CAP - Committee of Advertising Practice

This Blog Insight is brought to you by CAP - Committee of Advertising Practice | Assessing the Marketing Environment | Scoop.it

The ASA has upheld complaints regarding Twitter where the nature of the relationship between an individual and marketer has not been made clear or when an ad has not been obviously identifiable as such.

ElaineBertram's insight:

Example of regulatory codes chasing to catch up with technology and business behaviours.

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M&S Indian expansion to see country become second largest market | City A.M.

M&S Indian expansion to see country become second largest market | City A.M. | Assessing the Marketing Environment | Scoop.it
ElaineBertram's insight:

Growth stategy in the real world, They have expanded before across continents, what are they doing this time that will make them succeed where they failed before? Check out their annual report (international section) http://annualreport.marksandspencer.com/docs/MS_AR2013_Report_Full.pdf

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BBC - Podcasts and Downloads - Analysis

BBC - Podcasts and Downloads - Analysis | Assessing the Marketing Environment | Scoop.it

Analysis - Importing the metropolitan revolution 4th Nov. An alternative approach to monetory policy... how following structural change from the fall of the oil industry and pre recession consumption based economy drove the area of Denver in the US to revisit the fundamentals of strong economicy growth - and how the UK is also trying to use similar tactics.

ElaineBertram's insight:

Listened to this on the way home from class last night, interesting. The quantitative easing one from 21st Oct also has content that is relevant.

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UK growth fastest for three years

UK growth fastest for three years | Assessing the Marketing Environment | Scoop.it

UK economic output rose by 0.8% between July and September, official GDP figures show.  The data builds on a 0.7% GDP rise in the April-June period and is the best quarterly performance since 2010.

ElaineBertram's insight:

Key economic indicator that could generate more positive outlook

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High street sales stall but growth expected to return - CBI

High street sales stall but growth expected to return - CBI | Assessing the Marketing Environment | Scoop.it
High street sales were flat in the year to October, disappointing retailers’ expectations for another solid rise, but robust growth is expected to return next month, the CBI said today
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Non-UK businesses generate more than a quarter of growth - Telegraph

Non-UK businesses generate more than a quarter of growth - Telegraph | Assessing the Marketing Environment | Scoop.it
Foreign-owned companies generate more than a quarter of UK growth, despite only making up 1pc of total businesses in the UK, official data show.
ElaineBertram's insight:

Interesting, but just scratching the surface leaving me with more questions than it answers. I would like to have seen it segmented by at least company size so that you could start to consider the reasons behind the apparent trend.

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Smashing way to start a global business

Smashing way to start a global business | Assessing the Marketing Environment | Scoop.it

There, in a glass case in the boardroom of Haier was a sledgehammer, not something you normally encounter in corporate surroundings.

ElaineBertram's insight:

It's all in the culture

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Ryanair to hire marketing director to improve image - Business Reporter

Ryanair to hire marketing director to improve image - Business Reporter | Assessing the Marketing Environment | Scoop.it

Ryanair is to hire its first ever marketing director in an attempt to improve perception of its brand as the airline looks to improve its customer service.

ElaineBertram's insight:

The interesting part of this article is that they are actaully going to be making changes based on customer feedback - without that all the communications strategy in the world will still find it difficult to shift current perceptions. 

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Supply Chain: Late payers could be fined - Business Reporter

Supply Chain: Late payers could be fined - Business Reporter | Assessing the Marketing Environment | Scoop.it

Businesses that fail to pay their suppliers on time could soon face fines under new proposals from David Cameron, announced today.

ElaineBertram's insight:

Example for both legislation impact and also political policy.

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What the Budget means for you

What the Budget means for you | Assessing the Marketing Environment | Scoop.it

So, will the truth hurt the finances of individuals and small businesses, or will it allow them to stretch their income even further?

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How individuals view the budget is important to businesses, it will impact on their behaviour, influence trends and the business cycle!

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BBC - The Bottom Line - Podcast - Transformation

BBC - The Bottom Line - Podcast - Transformation | Assessing the Marketing Environment | Scoop.it
Insight into business from the people at the top. Evan Davis meets influential business leaders for a round table...
ElaineBertram's insight:
Excellent programme this week looking at analysis of a failing business and how to cope with the impact of MACRO environmental factors. 
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Department for Business, Innovation & Skills - GOV.UK

Department for Business, Innovation & Skills - GOV.UK | Assessing the Marketing Environment | Scoop.it
The Department for Business, Innovation & Skills (BIS) is the department for economic growth. The department invests in skills and education to promote trade, boost innovation and help people to start and grow a business.
ElaineBertram's insight:

Scroll down web page to see examples of how the deparment supports government policies to stimulate and promote business activity.

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Leading in the 21st century: An interview with Hertz CEO Mark Frissora | McKinsey & Company

Leading in the 21st century: An interview with Hertz CEO Mark Frissora | McKinsey & Company | Assessing the Marketing Environment | Scoop.it
The digital revolution has dramatically affected how rental-car companies do business, as Hertz CEO Mark Frissora explains. A McKinsey & Company article.
ElaineBertram's insight:

Great article which shows a very proactive approach to embracing technology and ensuring that it sits close to the heart of a business rather than seeing it on the periphery as just an enabler. 

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Vodafone half-year profits £1.5bn in 'tough' condition

Vodafone half-year profits £1.5bn in 'tough' condition | Assessing the Marketing Environment | Scoop.it

Vodafone has reported a half-year pre-tax profit of £1.5bn ($2.4bn) as it said trading in Europe remained "very tough at present".

 

Chief executive Vittorio Colao said he had seen "intense macroeconomic, regulatory and competitive pressures during the period" there.

ElaineBertram's insight:

Example of environmental knowledge being used to justify business results and growth strategy.

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CEO warns Nissan may quit UK if country leaves EU

CEO warns Nissan may quit UK if country leaves EU | Assessing the Marketing Environment | Scoop.it
Nissan boss Carlos Ghosn has said the Japanese car maker would "reconsider" its future in the UK if it left the European Union.
ElaineBertram's insight:

Potential impact on regional economic structure.

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The digital enterprise | McKinsey & Company

The digital enterprise | McKinsey & Company | Assessing the Marketing Environment | Scoop.it
The evolution of digital technology presents opportunities and threats for all businesses. In this video, McKinsey director Paul Willmott explains how companies can successfully transition to becoming digital enterprises.
ElaineBertram's insight:

The key really is that it cannot be left to just one part of the organisation, it needs to be an integrated approach across all functions to be truly successful.

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Boomtown - Economics weekly

Boomtown - Economics weekly | Assessing the Marketing Environment | Scoop.it
The UK economy grew by 0.8%q/q in the third quarter of the year, capping-off a recent strong run of data. The Monetary Policy Committee’s minutes spoke of a “robust recovery”.
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A weekly view of the current economic environment

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The Waitrose snobbery/property price index

The Waitrose snobbery/property price index | Assessing the Marketing Environment | Scoop.it

Savills's research indicated that house prices in areas where there was a store were typically 25% higher than the UK average. In London, there was a 50% premium in Waitrose postcodes.

ElaineBertram's insight:

A social trend or marketing hype?

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Tax revenues offer hope of beating borrowing targets

Tax revenues offer hope of beating borrowing targets | Assessing the Marketing Environment | Scoop.it
Stronger growth is boosting tax receipts and putting the Treasury on course to undershoot official  borrowing targets by as much as £10bn this year, official figures suggested yesterday.
ElaineBertram's insight:

Of course it is all in how you read the figures and then how the media report them but it is good to hear positive rather than negative outlook.

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GlaxoSmithKline's China sales slump in wake of scandal

GlaxoSmithKline's China sales slump in wake of scandal | Assessing the Marketing Environment | Scoop.it
Britain's biggest pharmaceuticals company, GlaxoSmithKline, saw its drug sales in China crash by 61 per cent in the three months after its massive bribery scandal in the country.
ElaineBertram's insight:

So... no publicity is bad publicity!

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Information Commissioner's Office issues BYOD warning - Business Technology

Information Commissioner's Office issues BYOD warning - Business Technology | Assessing the Marketing Environment | Scoop.it

The Information Commissioner's Office has issued a warning to businesses about the need for BYOD policies after a breach at the Royal Veterinary College.

ElaineBertram's insight:

How many of us use our own devices for work without any company policy to refer to - in fact how many of us have even asked if there is one?

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