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Your Brand Is More Than a Logo; It's an Experience

Your Brand Is More Than a Logo; It's an Experience | Aspiring Outliers | Scoop.it
Brands come to life when an experience confirms what the logo or tagline promises. Where are some places that your customers can experience your brand?

 

When we talk about a company’s brand, people’s minds usually jump immediately to that company’s logo. No argument there: A logo is a vital element of how you communicate your brand. A logo is the visual representation of who and what you are. But your logo is just the beginning of your brand.

 

Others might point to your tagline and suggest that’s where your brand lives. Again, it’s an important communication tool for telling people what your company is all about. But where both your logo and your tagline fall short is that they’re one-way communications. You are showing or telling, but your audience is not actually experiencing your brand.


Via Gregg Morris
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Aspiring Outliers
brunei, social media, outliers, positivity, creative thinking, creativity, innovation, inspiration, technology
Curated by Reeda Malik
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How to be a Google Power User - Infographic

How to be a Google Power User - Infographic | Aspiring Outliers | Scoop.it
The most viral images on the internet, curated in real time by a dedicated community through commenting, voting and sharing.

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Beth Dichter's curator insight, July 8, 5:39 PM

Do you use Google? Do you understand the ins and outs of Google? If not, you may find this lengthy infographic of interest. It provides a visual representation of many of the tricks to searching, helping you find what you are looking for more quickly. Consider sharing this with students and colleagues.

Gary Harwell's curator insight, July 8, 11:30 PM

This is power we can use.

niftyjock's curator insight, July 15, 3:20 PM

Very helpful

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12 Characteristics Of A Horrible Boss (Infographic)

12 Characteristics Of A Horrible Boss (Infographic) | Aspiring Outliers | Scoop.it
I’m sure we’ve all been there at one point, we’ve worked a job where the manager was absolutely dreadful. The type of boss that makes your job unbearable to a point where you feel like walking …
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What Happens in One Minute on the Internet? [Infographic]

What Happens in One Minute on the Internet? [Infographic] | Aspiring Outliers | Scoop.it
As millions of new Internet users log on every month, the numbers relating to the flow of information becomes ever more staggering.


An infographic from analytics software provider Domo, attempts to quantify just how much data is generated in one minute online.

Compare it to Domo’s similar infographic from two years ago to see just how much more we’ve crammed into a minute...


Via Lauren Moss
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LKGayton's curator insight, May 12, 7:42 AM

Every minute of the day on the Internet

Adam Nowlin's comment, May 12, 12:07 PM
Nice, love this kinda thing. Rescooped!
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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Aspiring Outliers | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
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Nine0Media's curator insight, May 5, 9:52 PM

#DIYSEO #SocialMediaTools

Francesca Mattonelli's curator insight, May 7, 2:53 AM

Una bella infografica per riassumere i "must" del 2014 

Eyal Levi's curator insight, May 7, 11:41 PM

Here some of the benesits considering social media

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Blogging 101: So You Want to Start a Blog?

Blogging 101: So You Want to Start a Blog? | Aspiring Outliers | Scoop.it

Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.

One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.

Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.


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Patrick Killian's curator insight, February 4, 2:21 AM

So you want to start blogging? This infographic is your guide.

BlairEvanBall's curator insight, February 21, 1:16 PM

According to Dan Zarella at Hubspot, Blogging can really move the needle for your business growth. Either B2B or B2C you see lead generation over time.

Anthony M Turner's curator insight, May 1, 3:15 PM

good infographic for those considering or currently blogging

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Why The Ones Who Have Bad Grades Are Often The Ones Who Are Most Successful | Elite Daily

Why The Ones Who Have Bad Grades Are Often The Ones Who Are Most Successful | Elite Daily | Aspiring Outliers | Scoop.it
This is an ode to all students who have ever gotten B's, C’s, D’s (and sometimes even failed). It’s a declaration to the kids who calculated the exact number of points they needed to get on their finals in order to pass.
Reeda Malik's insight:

This one hits home to the core because I was never an A-grade student...

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The Growth of Social Media v2.0 [INFOGRAPHIC]

The Growth of Social Media v2.0 [INFOGRAPHIC] | Aspiring Outliers | Scoop.it
In August 2011, Search Engine Journal published an infographic on the Growth of Social Media. Today, over 2 years later, we've created an updated version.



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malek's curator insight, November 16, 2013 6:42 AM

The simple fact that Youtube viewers surpass any cable network is a solid proof of the growth in social media. (Youtube is not on this graph). 

A useful graph to zoom in different networks and how to use each.

Karley Tester's curator insight, November 20, 2013 12:36 PM

How amazing is that! So much information about the growth of social media. Demographics and all. Who knew that FB would be so popular with the older generation. Not surprising that america uses social media most. 

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5 key social media takeaways (INFOGRAPHIC)

5 key social media takeaways (INFOGRAPHIC) | Aspiring Outliers | Scoop.it

Vehr Communications recently released their 2013 Social Media Usage Survey; learn more about the 5 key social media takeaways in this infographic.

 


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Business and Marketing's curator insight, September 29, 2013 11:45 PM

For better results visit : http://www.agri

2DiFore Marketing Solutions's curator insight, September 30, 2013 6:49 AM

Social media is here to stay, so why do so many folks still shy away from using it???

John Reeves's curator insight, September 30, 2013 9:26 AM

"The problem is not 'too much information' but 'too few filters'" Scoop It

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10 Simple Things You Can Do Today That Will Make You Happier, Backed By Science - - The Buffer Blog

10 Simple Things You Can Do Today That Will Make You Happier, Backed By Science - - The Buffer Blog | Aspiring Outliers | Scoop.it
What are some simple and straight forward things to make yourself happier? We brought together the best research about what will make yourself happier:

 

1. Exercise more – 7 minutes might be enough

You might have seen some talk recently about the scientific 7 minute workout mentioned in The New York Times. So if you thought exercise was something you didn’t have time for, maybe you can fit it in after all.

2. Sleep more – you’ll be less sensitive to negative emotions

We know that sleep helps our bodies to recover from the day and repair themselves, and that it helps us focus and be more productive. It turns out, it’s also important for our happiness.

3. Move closer to work – a short commute is worth more than a big house

Our commute to the office can have a surprisingly powerful impact on our happiness. The fact that we tend to do this twice a day, five days a week, makes it unsurprising that its effect would build up over time and make us less and less happy.

4. Spend time with friends and family – don’t regret it on your deathbed

Staying in touch with friends and family is one of the top five regrets of the dying. If you want more evidence that it’s beneficial for you, I’ve found some research that proves it can make you happier right now.

5. Go outside – happiness is maximized at 13.9°C

The American Meteorological Society published research in 2011 that found current temperature has a bigger effect on our happiness than variables like wind speed and humidity, or even the average temperature over the course of a day. It also found that happiness is maximized at 13.9°C, so keep an eye on the weather forecast before heading outside for your 20 minutes of fresh air.

6. Help others – 100 hours a year is the magical number

One of the most counterintuitive pieces of advice I found is that to make yourself feel happier, you should help others. In fact, 100 hours per year (or two hours per week) is the optimal time we should dedicate to helping others in order to enrich our lives.

7. Practice smiling – it can alleviate pain

Smiling itself can make us feel better, but it’s more effective when we back it up with positive thoughts.

8. Plan a trip – but don’t take one

As opposed to actually taking a holiday, it seems that planning a vacation or just a break from work can improve our happiness.

9. Meditate – rewire your brain for happiness

Meditation is often touted as an important habit for improving focus, clarity and attention span, as well as helping to keep you calm.

10. Practice gratitude – increase both happiness and life satisfaction

This is a seemingly simple strategy, but I’ve personally found it to make a huge difference to my outlook. There are lots of ways to practice gratitude, from keeping a journal of things you’re grateful for, sharing three good things that happen each day with a friend or your partner, and going out of your way to show gratitude when others help you.

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Simple Strategies For Growing A Social Media Audience [Infographic]

Simple Strategies For Growing A Social Media Audience [Infographic] | Aspiring Outliers | Scoop.it

Building a social media audience might seem simple when you can just buy followers and fans.

This infographic aims to help you create a genuine following.


Via Lauren Moss
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Treathyl Fox's comment, August 27, 2013 7:24 AM
Excellent advice. The very first tip is the one that separates the men from the boys. :)
Jose Cabanas's curator insight, August 28, 2013 12:56 AM

In my opinion, engagement is the key concept. Rest will come by itself

I Can Do Things's curator insight, August 28, 2013 4:45 AM

Simple yet straight to the point infographic. Few advices that that every social media activist should stick to.

 

Go ahead have a look and lets hear your opinion... 

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How To Create A Perfect Tweet [INFOGRAPHIC]

How To Create A Perfect Tweet [INFOGRAPHIC] | Aspiring Outliers | Scoop.it
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

Via Brian Yanish - MarketingHits.com, Lauren Moss
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Dolly Bhasin 's curator insight, September 17, 2013 8:33 PM

A great infographics for newbees to twitter.

Mary Anne Hahn's curator insight, December 30, 2013 6:22 PM

Tweet tips

John Thomas's curator insight, February 12, 5:51 AM
How To Create A Perfect Tweet [INFOGRAPHIC]

Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

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A Detailed History Of Social Media - Infographic

A Detailed History Of Social Media - Infographic | Aspiring Outliers | Scoop.it

Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.


Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.

It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.


Via Lauren Moss
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Charles Rein's comment, July 24, 2013 12:38 PM
From the land of "Wired Telephones" USA, we can now look at how explosive Global growth and the potential 5-7 billion people who will always use a Smart or Cell device
Eleonora Guglielman's curator insight, August 1, 2013 6:18 AM

Nice infographic

lbligen's curator insight, August 4, 2013 2:44 AM

Always new background information.

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6 Social Media Monitoring Mistakes You Are Making

6 Social Media Monitoring Mistakes You Are Making | Aspiring Outliers | Scoop.it
Social media plays an important role in a business’s success these days.
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90 per cent fires caused by negligence

90 per cent fires caused by negligence | Aspiring Outliers | Scoop.it

NINETY per cent of fires in Brunei are caused by human error, according to the Station Officer Andi Karmila Waty Hj Abd Karim of the Fire and Safety Department.

Reeda Malik's insight:

Speaking to The Brunei Times after a Promotion Ceremony, the station officer said one of the most common causes of fire is food being left unattended with the stove on.

 

Whilst cooking, individuals may be distracted by several things such as phone calls, the TV and children playing around. She said that most accidents in the kitchen have been due to carelessness of the individual themselves.

 

During the month of Ramadhan, with the break-fast deadline approaching people tend to become more careless when they are rushing therefore causing various accidents that could endanger the household.

 

Andi Karmila Waty said that another common cause of fire is gas leaks. She warned “Do not buy the cheap and pirated equipment, especially in place of those that are supposed to protect the safety of the house.”

 

Individuals should certify their equipment are up to standard, such as the Gas Head Regulator, it must have the BSM logo on it to show that it follows safety standards.

 

The Gas Hose has a similar case; individuals must ensure that the gas hose is marked with “SS233” certifying that it follows Singapore Standard. According to the station officer, the ones that are up to standard have a safety mechanism that will minimise the amount of gas that comes out when a gas leak occurs.

 

Overload, overheat, short circuit or modified electrical appliance are another common cause of fire in Brunei, according to Andi Karmila Waty. She said that the overloading, overheating or short circuiting of an electrical appliance is usually due to the user themselves, they keep an appliance on for far too long or even over load a single socket thus causing a fire.

 

The station officer advised not to overload a single socket and take note of how much a single socket can withstand. She reminded that big electrical appliances such as refrigerators, washing machine and freezers should not share a single socket because it will cause short-circuiting or overloading.

 

Electrical fires are more common during the Hari Raya celebration. “During Hari Raya people are celebrating so they have all the lights, fairy lights and their air-conditioning all turned on which could cause a fire if it was left that way for an extended period”, she said.

 

One method of reducing human errors, according to Andi Karmila Waty is to have an advanced checklist that will list down everything one needs to do to keep safe. The checklist would remind the individual to switch off electrical appliances and also double check the stoves so that the risk of a fire breaking out will be minimised.

 

She also advised everyone to have firefighting equipment in their houses such as a fire extinguisher, fire blanket and a fire detector as it may not only save the life of the individual but also his children and his family.

 

The promotion ceremony was held for Deputy Station Officer Ajak Hj Jais and Murni Hj Misir who were both promoted to Station Officers by the Director of Fire and Rescue Yahya Hj Abdul Rahman.

 

The ceremony begun with a Doa Selamat before the officers were promoted yesterday at the Multipurpose Hall of the Firefighter Headquarters at the Old Airport, Berakas.

 

The Brunei Times

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How Tweens and Teens are Using Social Media — Infographic Labs

How Tweens and Teens are Using Social Media — Infographic Labs | Aspiring Outliers | Scoop.it

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Beth Dichter's curator insight, May 28, 7:23 PM

Check out this infographic that looks at how teens and tweens are using social media. It probably comes as no surprise that they are very active in the use of social media. One statistic they show is

* Surveys have found that majority or 81 percent of kids aged 12 to 17 use social media. This figure is higher than the 72 percent of internet users overall.

For more information click through to the post.

LibrarianLand's curator insight, May 29, 7:24 AM

According to this article there appears to be a difference between what teens and kids younger than teens prefer as far as social media platforms are concerned.

Betty Skeet's curator insight, May 30, 2:41 AM

Useful infographic about how teens use social media. Parents these days have to be aware of all these new technologies ...

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25 Amazing Facts about the Internet [Infographic]

25 Amazing Facts about the Internet [Infographic] | Aspiring Outliers | Scoop.it

Today more than a third of the world’s population uses internet and it wont be long before the number doubles. It has changed the way we connect, the way we work and share...

Here are some amazing facts that every internet user should know.


Via Lauren Moss
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sani_sixfigureincome's curator insight, April 27, 8:56 AM

Fantastique. L'histoire du World Wide Web!

Danny Hou's curator insight, April 30, 10:53 AM

INTERNET!

Nine0Media's curator insight, May 5, 9:37 PM

#Facts #NIne0Media #DIYSEO

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Brunei's progress in diversification

Brunei's progress in diversification | Aspiring Outliers | Scoop.it
An infographic briefly showing Brunei’s progress towards diversification over the years. Although economic diversification has appeared several times in the National Development Plans, the progress of...
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Six social-media skills every leader needs | McKinsey & Company

Six social-media skills every leader needs | McKinsey & Company | Aspiring Outliers | Scoop.it
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly article.
Reeda Malik's insight:

It takes guts to innovate radically in leadership and organization, for legacy systems, cultures, and attitudes are powerful forces of inertia. Fortunately, the inherent quality of social media is a powerful transformational force. Social-media engagement will confront leaders with the shortcomings of traditional organizational designs. Leaders who address these shortcomings will learn how to develop the enabling infrastructure that fosters the truly strategic use of social technologies. When organizations and their leaders embrace the call to social-media literacy, they will initiate a positive loop allowing them to capitalize on the opportunities and disruptions that come with the new connectivity of a networked society. And they will be rewarded with a new type of competitive advantage.

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Fernando Beltran's curator insight, January 3, 11:55 AM

Things to do as a 21st century leader

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Guide to Social Media Advertising: Infographic

Guide to Social Media Advertising: Infographic | Aspiring Outliers | Scoop.it

With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers.  In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.

Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing.  You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”


Via Lauren Moss
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Tahar Mehenni's curator insight, December 4, 2013 4:13 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Kwang Hyun's curator insight, December 4, 2013 5:06 PM

Advertising is a stragety. In order to do that, you need to conpiscate the ways you can advertise. Social Media is one of the options.

Stéphane Hardel's curator insight, December 15, 2013 3:52 AM

Social cost

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How much is twitter worth (to small businesses)?

How much is twitter worth (to small businesses)? | Aspiring Outliers | Scoop.it

Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued. To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.


Via Lauren Moss
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Alonzo Wellkid's curator insight, November 9, 2013 10:25 PM
How much is twitter worth (to small businesses)? Zorrolist Marketplace
Graham Couling's curator insight, November 10, 2013 6:20 AM

Our company has been focusing on Facebook for approximatley a year. In our experience thus far, Facebook has been a more effective social B to C platform than Twitter. That said, as we learn and progress with Twitter, we are confident that Twitter will compliment our Facebook and other social platform efforts.

Stéphane Hardel's curator insight, December 15, 2013 3:11 AM

Encore une petite couche de gazouillis

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Where Social Media Use is Growing the Most (Infographic)

Where Social Media Use is Growing the Most (Infographic) | Aspiring Outliers | Scoop.it

Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks.

By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks. Top areas of growth? India, Indonesia, Mexico, China and Brazil.

Wishpond has put together an infographic featuring data on worldwide social-network use. Check it out to find out what parts of the world are likely to see the greatest growth.


Via Lauren Moss
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Lenovo Global Social Media Practice's curator insight, October 16, 2013 6:37 AM

Useful stats for presentations

Karley Tester's curator insight, October 25, 2013 8:53 AM

Social media is growing amazingly fast. This tool will help create a bridge to our clients. Almost everyone uses social media or the internet. I don't need a crystal ball to see the future i already have. 

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How To Take The Perfect Nap [infographic]

How To Take The Perfect Nap [infographic] | Aspiring Outliers | Scoop.it
Practice makes perfect, even with naps.

 

Naps can be tricky. The time of day, the length, the location, and your current sleep schedule all influence the effectiveness of the nap you take. According to the infographic, the best time to take a nap is between 1:00pm-4:00pm. For most, that time is right after lunch–when it’s time to get back to work–which makes getting a little extra sleep seem impossible.

 

With back to back classes, and work in between until 5:00pm, when could a nap be taken? Of the four nap time lengths, 10-20 minute naps are the only feasible option. The 10-20 minute nap boosts energy and alertness–so, napping for this amount of time could give you an extra push to get through the rest of the work day.

 

The other best option is taking a nap for a little over an hour. This nap will allow a full trip through both light and deep sleep and helps soothe you, so you wake up refreshed without that groggy feeling.

 

Sleep inertia is defined as the feeling of grogginess and disorientation that can come with awakening from a deep sleep. This is the reason why many avoid taking naps. Pushing through the day when tired is preferable to that groggy feeling after a nap.

 

We should all get into the habit of leaning back in a quiet place. Set an alarm that gives you just enough time to get a little shut eye. Wake up and hit the ground running. Practice makes perfect, even with naps.

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9 Tips For Keeping Your Internet Use Private

9 Tips For Keeping Your Internet Use Private | Aspiring Outliers | Scoop.it

Many people are concerned about online privacy. And, conversely, many more are not, freely sharing any and everything on their favorite social networks, paying little attention to their mobile app settings, and happily letting Google track each keyword that they search.

It’s easy to get paranoid about all this stuff, but it does pay to be a little careful when using the internet, particularly when it comes to your personal safety. And while Twitter holds pride of place as one of the safest social networks, by taking the time to educate yourself on the security and privacy settings within your profile, being mindful of which third-party apps you allow access to your account and ensuring that you aren’t making it easy for burglars by constantly telling the world when you’re not at home, you can rest assured that you’re doing everything you can to keep your presence safe on Twitter.

 

This infographic proposes 9 tips for keeping your internet usage private.


Via Lauren Moss
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Ouida Sparkman's curator insight, August 17, 2013 3:36 PM

Sharing some useful information from the free corner

gregmhagar's curator insight, August 19, 2013 6:03 AM

9 Tips for Keeping Internet Use Private.

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How to Live With Introverts

How to Live With Introverts | Aspiring Outliers | Scoop.it
I really like how this explains how introverts need to fill up energy alone so they can give it to others.


Source: How to Live with Introverts by =SchroJones
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How to Use Social Media to Manage a Crisis [Infographic] - SocialTimes

How to Use Social Media to Manage a Crisis [Infographic] - SocialTimes | Aspiring Outliers | Scoop.it
With some PR disasters happening in social media, most companies are quite hesitant to jump in at all. However, the following infographic show some good examples on how social media can be used during crisis or calamities.
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gregmhagar's curator insight, June 17, 2013 6:25 AM

Using social media to manage a crisis. In handy infographic format.