Colors in Psychology
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Colors in Psychology
How colors affect various apects of perception, attraction, and emotion.
Curated by Ryan Barlow
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Spring 2013's Most Wearable Fashion Trends

Spring 2013's Most Wearable Fashion Trends | Colors in Psychology | Scoop.it
Here's our guide to the top 10 most essential and wearable trends from the spring runways. Pick up one or two of these ideas and you're set for the season. It's that easy!
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Jared Ficklin: New ways to see music (with color! and fire!) | Video on TED.com

Designer Jared Ficklin creates wild visualizations that let us see music, using color and even fire (a first for the TED stage) to analyze how sound makes us feel.
Ryan Barlow's insight:

Ficklin has found a way to transform music into patterns of fire and color, thus allowing us to visualize the music as well as hear them.

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Really? - Can Eye Color Have an Effect on Vision? - Question - NYTimes.com

Really? - Can Eye Color Have an Effect on Vision? - Question - NYTimes.com | Colors in Psychology | Scoop.it
Can the color of your eyes affect more than just your dating life?
Ryan Barlow's insight:

The color of your eye can affect your ability to perceive moving objects.  Darker eyes tend to be more accute in vision.

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Can Color Change Your Mood?

Ryan Barlow's insight:

75% of illnesses are induced by stress in some way, so by lightening up a room with a brighter paint color, you are also decreasing the likelihood of becoming sick.

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happydiscosadness: Happiness: Color Blocking

happydiscosadness: Happiness: Color Blocking | Colors in Psychology | Scoop.it
Ryan Barlow's insight:

By color blocking, one can maximize an particular mood. Using two warm, bright colors can cause more happiness to occur than if one simply wore one of the colors.

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The Color Pink

The Color Pink | Colors in Psychology | Scoop.it
The meaning of the color pink is unconditional love and nurturing.
Ryan Barlow's insight:

People who love pink tend to be calm and nurturing people. They also express love and understanding.

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Color Emotion Guide: Learn What Emotions Your Logo Represents

Color Emotion Guide: Learn What Emotions Your Logo Represents | Colors in Psychology | Scoop.it

You already know how important your logo color is, but did you know it also sparks an emotion when people see it? This color emotion guide shows you.


Via Bill Daflos
Ryan Barlow's insight:

The color of a company's logo greatly affects the desireability of the product. Typically, yellow and red logos grab the most attention, therefore selling most frequently.

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ErwinBSight's curator insight, February 6, 2013 7:56 AM

Over the years, certain colors have even become popular for certain industries. For example, many times black is used for expensive products, white is used for health care and children’s products, and blue is the most common color of all.

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huchendorf.pdf

Ryan Barlow's insight:

It was thought that since warm colors increase arousal of the brain, that they would also increase the ability to memorize.  After testing this theory, it was found that each color group had approximately the same memorization capabilities as the next.

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The Color Indigo

The Color Indigo | Colors in Psychology | Scoop.it
The color indigo is the color of intuition and perception and is helpful in opening the third eye. It promotes deep concentration during times of introspection and meditation, helping you achieve
Ryan Barlow's insight:

Indigo promotes intuition and impartiality.

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Color Perception Is Not In The Eye Of The Beholder: It's In The Brain

Color Perception Is Not In The Eye Of The Beholder: It's In The Brain | Colors in Psychology | Scoop.it
First-ever images of living human retinas have yielded a surprise about how we perceive our world.
Ryan Barlow's insight:

There are forty different color-sensitivity levels among the retinas of humans.

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Color Attraction

Color Attraction | Colors in Psychology | Scoop.it
  What Is Color? We perceive color just as we perceive taste.  In 1666, English scientist Sir Isaac Newton discovered that when pure white light is passed through a prism, it separates into all of ...
Ryan Barlow's insight:

Colors come in three categories- active, passive, and neutral. The segment inwhich a particular color falls directly correlates with the affect on your mood.

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Room Color and How it Affects Your Mood

Room Color and How it Affects Your Mood | Colors in Psychology | Scoop.it
The colors of the rooms within your home need to bring out your personality. While most of us may not spend a lot of time thinking about room color, it aff
Ryan Barlow's insight:

By painting certain rooms particular colors, you can stimulate the most desireable mood within that room. i.e. painting an office blue stimulates productivity.

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Color Therapy

Color Therapy | Colors in Psychology | Scoop.it
Ryan Barlow's insight:

By surrounding yourself with certain colors, one can target specific physical ailments and help to diminish them.

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Myth or Fact: People with Light Eyes are More Sensitive to Sunlight - DukeHealth.org

Is there any truth to the rumor that people with light eyes are more sensitive to sunlight?
Ryan Barlow's insight:

Because there is less pigmintation in lighter-colored eyes, there are fewer layers in the eyes that can block out rays of light.  This means that people with fair eyes tend to have greater sensitivity to light and color.

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Are you a super seer? - Scienceline

Are you a super seer? - Scienceline | Colors in Psychology | Scoop.it
Are you a super seer?
Scienceline
But what does it really mean to be a tetrachromat? Scientists have hypothesized that tetrachromats would probably be great at jobs that require color comparison. Jobs like make-up artistry or authenticating artwork.

Via Kate Smith
Ryan Barlow's insight:

Some people have colored, jelly-like substance in each of their irises that enable them to see nearly 99 million more colors than the average person!

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Color Psychology | Infoplease.com

Color Psychology | Infoplease.com | Colors in Psychology | Scoop.it
Read how colors can affect people's mood and learn why color has different meanings in various cultures
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Is everyone's experience of color the same?

Is everyone's experience of color the same? | Colors in Psychology | Scoop.it
Answer (1 of 23): For most people, the experience of color is most likely pretty similar. At the same time, there is clearly variation between individuals.

Figure: Does color perception vary by gender?
Ryan Barlow's insight:

Not everyone sees all colors the same. Some cultures don't even recognize the color pink, so their perception of many things is altered.

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How Color Affects Taste and Smell

How Color Affects Taste and Smell | Colors in Psychology | Scoop.it
Synaesthesia is a condition describes how our senses work together. For example, seeing a color may evoke any number of other sensations.
Ryan Barlow's insight:

The color of a food can greatly affect the perception of its taste.  Green and yellow foods tend to make the brain percieve a slightly more sour taste than if the food was eaten without seeing it prior.

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Color Theory: Color Schemes

Color Theory: Color Schemes | Colors in Psychology | Scoop.it
Ryan Barlow's insight:

It's not only specific colors that can affect mood, but also particular combinations. Analagous colors that are paired together create feelings of serenity, whereas complimentary colors create feelings of excitement.

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Colors and Mood: How the Colors You Wear Affect You

Colors and Mood: How the Colors You Wear Affect You | Colors in Psychology | Scoop.it
The colors we choose to surround ourselves affect us more than we think. As a society, we associate colors with so many different things - they have meanings beyond simple visual stimulation. Some ...
Ryan Barlow's insight:

Wearing different colors can affect the mood you're in. I wear a lot of blue, which means that I am a calm and serene person.

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VisionWeb

VisionWeb | Colors in Psychology | Scoop.it
Ryan Barlow's insight:

Color blindness distorts the ability to distinguish among colors and, therefore, inhibits the ability to perceive depth.

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Blue Shift

Blue Shift | Colors in Psychology | Scoop.it
Blue shift is an astronomical term referring to the shortening of a transmitted signal's wavelength that may, or may not, be accompanied with an increase in
Ryan Barlow's insight:

As you approach things, they because slightly more blue in shade, but as you back away from things, they become slightly more red. This is known as red-shift blue-shift.

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Cultural Color

Cultural Color | Colors in Psychology | Scoop.it
An understanding of cultural color and symbolism is essential to anyone doing business with other countries and other societies.
Ryan Barlow's insight:

Not all colors mean the same things to different people. For example, wearing red as a Cherokee would signify that you are successful and triumphant; whereas in South Africa, it represents mourning.  If a color evokes a particular emotion or connotation in one culture, it is likely to evoke the opposite in another culture.

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Researchers Believe Flowers Evolved Their Color To Attract The Best Pollinators

Researchers Believe Flowers Evolved Their Color To Attract The Best Pollinators | Colors in Psychology | Scoop.it
Though researchers have known for many years that certain flowers have evolved their colors to attract bees as their pollinators, the same had not been confirmed about those that solely depend on birds to do the job.
Ryan Barlow's insight:

Plants have evolved to change their color to attract certain types of birds. Some colors are more eye-catching than others, so by altering their hues, flowers may attract the eyes of birds and prompt them to pollinate the plant.

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