Aspect 2 and 3
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Over Seas Marketing

When consumers travel over seas to buy other countries clothing selling and bring ideas back to American Eagle

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Antonia Ertman's comment, April 2, 2014 5:24 PM
3.10) American Eagle sends a team of six or eight people over to Europe to see what is selling over there and try to recreate it for American Eagle consumers. Also when the stores open in Mexico, Hong Kong, and others there is a team of marketers that have to see what would sell the best in that country. Currently in Mexico the double fold over short is selling the best.
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Outfit marketing board

Outfit marketing board | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, April 2, 2014 5:15 PM
3.8) This is where they put all the outfits together for the store and the print ads. When the individual outfits are all together then they decide what outfits to put together. This gives the executives and store managers the ideas that the designers have.
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American Eagle Outfitters - YouTube

American Eagle Outfitters - YouTube | Aspect 2 and 3 | Scoop.it
AEO is all about celebrating individual style. Inspire us with your #AEOSTYLE for a chance to be featured on our blog. See terms of use: http://on.ae.com/1ggkt
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Antonia Ertman's comment, April 1, 2014 2:23 PM
3.6) On the American Eagle Youtube you can watch all of their commercials. You can also see bonus videos that American Eagle filmed for viewers that love American Eagle. On Youtube you can see how to put outfits together also, just like on other advertising.
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Pant Ad

Pant Ad | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, April 1, 2014 2:15 PM
3.5) Print ads show how much fun you could have wearing American Eagle Clothes. Having more than one type ads an wondering effect by the consumers. Print ads also show how to put the entire American Eagle "look" together. Most print ads have one catchy phrase that brings consumers into buying the product.
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American Eagle Outfitters

American Eagle Outfitters | Aspect 2 and 3 | Scoop.it
Inspired by those who take what we make and make it their own, American Eagle Outfitters celebrates...
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Antonia Ertman's comment, April 1, 2014 2:05 PM
3.3) On Facebook American Eagle Outfitters is able to show all of their new clothing pieces. Also there is how the company and stylists put their clothing pieces together. It also has exclusives that some of their other advertisements will not.
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FastFoodFACTS_360MarketingBriefs.pdf

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Antonia Ertman's comment, March 31, 2014 2:14 PM
3.1) 360 marketing uses all different types of advertising to reach their market on different levels. Marketers use tv, social media, newspaper, radio, etc.
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Facebook2

Facebook2 | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, March 5, 2014 2:02 PM
8.) You can advertise on the sides of Facebook to an audience that your product will appeal too.
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Facebook

Facebook | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, March 4, 2014 2:20 PM
6.) You can have a facebook account where people can follow you and you can learn all the new promotions at the click of a finger
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Free Twitter Marketing

Free Twitter Marketing | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, March 4, 2014 2:17 PM
4.) You can also have a free account that can tweet and many people can follow that account.
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ctte_h_vision_2020_1_20120208_02_other.pdf

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Antonia Ertman's comment, March 4, 2014 2:07 PM
2.) Digital ads are purchased by the number of people that view them.
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Store window

Store window | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, April 2, 2014 5:19 PM
3.9) American Eagle thinks that their number one selling tool is their windows because that what people see when they have their money and credit cards in hand. They want people to see the number their best selling items, and their most expensive. American Eagle likes to advertise what their consumers would wear the most.
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Store Front

Store Front | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, April 2, 2014 5:10 PM
3.7) A month before the release date a staff of five men and women work in the headquarters in Pittsburgh with this lab store. It looks exactly like a real store, it's set up the same that one should be with cash registers and all. It has the most expensive and most fashionable clothes in the front and the clearance and the not so cute clothes in the back. So when you walk by in the mall it will draw you in.
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Dress Ad

Dress Ad | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, April 1, 2014 2:16 PM
3.5)
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americaneagle on Instagram

americaneagle on Instagram | Aspect 2 and 3 | Scoop.it
Inspired by those who take what we make and make it their own, American Eagle Outfitters celebrates real individuals everywhere. #AEOStyle.
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Antonia Ertman's comment, April 1, 2014 2:09 PM
3.4) Through their Instagram, American Eagle Outfitters can advertise for themselves and others. The Instagram can showcase their clothing and things that they want people to buy. Also it can show where American Eagle Reps are at and how everyone else should be like them.
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Social marketing | FHI 360

Social marketing | FHI 360 | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, April 1, 2014 1:56 PM
3.2) product, place, price, and promotion. They conduct research to know what consumers' want, need, and what they see the most to decided where and what to advertise
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Facebook for Business

Facebook for Business | Aspect 2 and 3 | Scoop.it
Facebook for Business gives you the latest news, tips, and best practices for using Facebook to help meet your business goals: www.facebook.com/business
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Antonia Ertman's comment, March 5, 2014 2:05 PM
9.) Based on demographics Facebook could introduce your service or product to people who would be interested in the product or service.
Antonia Ertman's comment, March 5, 2014 2:06 PM
10.) A small portion of online advertising reaches its intended target, but with using social media you can reach more of your audience.
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Twitter

Twitter | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, March 5, 2014 2:01 PM
7.) You can pay to have everyone see your advertisements, not just people who it would appeal too.
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Instagram

Instagram | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, March 4, 2014 2:18 PM
5.) On instagram you can receive followers that are able to see all your new products and special events.
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Twitter Ad

Twitter Ad | Aspect 2 and 3 | Scoop.it
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Antonia Ertman's comment, March 4, 2014 2:16 PM
3.) Companies can pay twitter to be advertised to a certain audience. For example, if one person follows that company then everyone that follows that person sees the ad also.
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Social Marketing

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Antonia Ertman's comment, March 4, 2014 2:02 PM
1.) 17 out of the 18 evaluated had 1 million or more likes on Facebook. Six of those eighteen had ten million. McDonald's increased their followers from 11 to 67 times since 2010. Facebook's terms of agreement do not let children under 13 to have accounts but Subway and Wendey's ads appear to directly target children under 13. Restaurants post videos to Youtube also.