How well do you really know your customers? I’m sure you have assumptions about demographics, buying habits and sales history, but do you have hard data? We all know what happens when we assume!
Let’s take getting to know your customers to another level and create what’s called Buyer Personas for your different customer types. Let’s find out why they shop from you, what first brought them to your company, why they spend their free time the way they do, and so on. The “WHY” is the most important question to ask and it means everything when building your Buyer Personas.
Without the WHY you wouldn’t know the pain-points of your customers, you wouldn’t know the correct terminology to use which best attracts them, you wouldn’t know what problems to solve in order to introduce them to your product. Creating content that solves problems is what makes Inbound Marketing work.
Use the following steps to really get to know your customers.
Most content that we’re familiar with — blog posts, ebooks, reports, webinars, infographics, podcasts, etc. — is designed to be passively consumed by our audiences....and ...doesn’t ask them for input and doesn’t react to them in real time.
In contrast ...interactive content engages an audience as active participants. Interactive content includes quizzes, calculators, configurators, assessment tools, games, contests, workbooks, and more.
There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America report.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.