Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Which is the fastest way?
Are you sure you want to delete this scoop?
How we justify our desires through a process of mental gymnastics and rationalization. Ex: buy a new car
Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions.
Would you whether have one now or two after waiting? That is tha marshmallow question!
On cheating and morals
Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and som...