Which is the fastest way? 
How we justify our desires through a process of mental gymnastics and rationalization. Ex: buy a new car Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions. |
Would you whether have one now or two after waiting? That is tha marshmallow question! Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and som... |
