Advertising in Eastern Asia
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Mental Malware: The Psychology of Korean Advertisements

Mental Malware: The Psychology of Korean Advertisements | Advertising in Eastern Asia | Scoop.it
A look at how Korean advertising uses Trojan horses to get past our defenses and into our minds.
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How Western Brands Are Tapping Into China's Crazy-Big E-commerce Holiday

How Western Brands Are Tapping Into China's Crazy-Big E-commerce Holiday | Advertising in Eastern Asia | Scoop.it
Last year's Nov. 11 was so big the transactions overloaded banks and Chinese e-commerce giant Alibaba logged $3 billion in sales.
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JS19_Prieler.pdf

Dani jones's insight:

This is out dated, but it gives you an idea of how advertisement and culture go together.

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WPP's VML Is Latest to Snap Up a China Digital Shop, IM2.0

WPP's VML Is Latest to Snap Up a China Digital Shop, IM2.0 | Advertising in Eastern Asia | Scoop.it
Ad holding companies are stepping up their shopping spree in a hot sector of China's ad industry--independent digital agencies--with WPP's buy today of IM2.0.
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Guangyin Pooja Yoga Center 光胤瑜伽 (China) - Man Inside A Box campaign

Guangyin Pooja Yoga Center 光胤瑜伽 (China) - Man Inside A Box campaign | Advertising in Eastern Asia | Scoop.it
Great piece of Chinese creativity for a Shanghai based Yoga club. http://adsofchina.wordpress.com
Dani jones's insight:

here's an interesting idea on how to get your brand out there.

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Inside the world of advertising in Japan

Inside the world of advertising in Japan | Advertising in Eastern Asia | Scoop.it
One of the first things you see when you enter the office of advertising agency McCann Worldgroup Japan is a…
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Gender Role and Race Portrayals in American and Korean Advertisement - Global Media News

Gender Role and Race Portrayals in American and Korean Advertisement - Global Media News | Advertising in Eastern Asia | Scoop.it
A study was done in 1979 and revisited for the purpose of writing an article in a journal called Sex Roles: Gender Role Portrayals in American and Korean advertisements.
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Marketing & Advertising Companies in China

InfoseekChina is a directory of sites in China, Hong Kong and Taiwan with English links. Categories include, business, news, investing, culture, reference and travel and tourism.
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Here just a little list of some ad companies in china

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GD&TOP (Big Bang) - Sunny 10 commercial

La empresa coreana Haitai ha reclutado recientemente a GD&TOP para grabar un comercial para promocionar su nueva linea de batidos "Sunny 10 'Sparklingade'".
Dani jones's insight:

Just like American advertising, Korea also likes to use celebrities to endorse their products

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Advertising on women’s thighs is now a thing in Japan

Advertising on women’s thighs is now a thing in Japan | Advertising in Eastern Asia | Scoop.it
Don Draper would be proud. A PR firm in Tokyo, Wit Inc, is pushing the bounds of advertising by paying women to wear stickers on their thighs.
Dani jones's insight:

I would have never thought of placing an ad on a women's thighs, but I think it is a really good way to get attention on your product becasue somebody is most likely going to ask that woman, what is on your leg.

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Asian Pepsi Commercial

Hella tight commercial wit a bunch of azn super starz magically fighting for a pepsi can. Dont really make sense butta the graphics are pretty kool.
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Dunkin' Donuts faces backlash for 'bizarre and racist' advertisement in Thailand

Dunkin' Donuts faces backlash for 'bizarre and racist' advertisement in Thailand | Advertising in Eastern Asia | Scoop.it
DUNKIN' Donuts, an American doughnut company, has apologised for the "insensitivity" of an advertising campaign in Thailand featuring a woman in blackface makeup.
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Dani jones's curator insight, September 2, 2013 5:24 PM

With the world as open as it is these days' companies not only have to worry about the customs and ideals of the country they are trying to promote in, but also the other countries in which they sell their product to.

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CLIO Awards | Film - Catcher /

CLIO Awards | Film - Catcher / | Advertising in Eastern Asia | Scoop.it
Television/Cinema - BAIKA GOFUKU GAN
Dani jones's insight:

This is a Japanese ad campaign that received a bronze medal at the Clio Awards.

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zhang_culturalvaluesandaging.pdf

Dani jones's insight:

This is out dated, but it gives you an idea of how advertisement and culture go together.

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Advertising Effectiveness in Different Cultures: Results of an Experiment Analyzing the Effects of Individualistic and Collectivistic Advertising on Germans and Chinese by Sandra Diehl, Ralf Terlut...

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Restriction of television food advertising in South Korea: impact on advertising of food companies

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Ford's Fortunes Depend on 'Mei'

Ford's Fortunes  Depend on 'Mei' | Advertising in Eastern Asia | Scoop.it
Ford's marketing executives in China have their sights set on Mei -- a target customer who represents twenty-something, college-educated single urban females.
Dani jones's insight:

This is a good example of how marketers plan their marketing strategies.

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Japanese Ad Nissin Cup Noodles 2013 日清カップヌードル CM

[Click Sub button for English sub] [*TOEIC]:Test of English for International Communication. Since Japan might Join Trans-Pacific Strategic Economic Partners...
Dani jones's insight:

This is a weird ad, if wasn't for the title I would have no idea what they are advertising until the end. I do find it interesting how for the title screen when they are talking about the product they choose to speak english instead of of japanese.

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China May Lift Internet Firewall in New Free-Trade Zone

China May Lift Internet Firewall in New Free-Trade Zone | Advertising in Eastern Asia | Scoop.it
china plans its internet firewall in a small future free-trade zone in shanghai, according to the south china morning post.
Dani jones's insight:

this could mean a major change in marketing in China

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China's ad industry rises to world's second: SAIC - People's Daily Online

China's ad industry rises to world's second: SAIC - People's Daily Online | Advertising in Eastern Asia | Scoop.it
HANGZHOU,April26(Xinhua)--China'sadvertisingindustryhasgrowntobecometheworld'ssecondl
Dani jones's insight:

As China becomes of a capitalistic nation, it wouldn't surprise me if their advertisement industry grows into a the biggest in the world.

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Publicis Omnicom Group Won't Beat WPP in Size in China

Publicis Omnicom Group Won't Beat WPP in Size in China | Advertising in Eastern Asia | Scoop.it
wpp will remain largest holding company by revenue in the highly competitive china market even after completion of publicis-omnicom deal.
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What Will It Take to Be a China CMO in 2030?

the author of "china cmo" shares insights from interviews with 18 marketing leaders
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