Social Medial Mar...
Follow
Find
66 views | +0 today
Rescooped by Ashlyn Maguire from Marketing Strategy and Business
onto Social Medial Marketing
Scoop.it!

64 Google+ Content Strategies [Infographic] | Copyblogger

64 Google+ Content Strategies [Infographic] | Copyblogger | Social Medial Marketing | Scoop.it

Excerpted from article by Copyblogger:

"Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.

 

If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.

 

With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..."

 

Read full article here:

http://www.copyblogger.com/google-plus-content-strategies/

 


Via Giuseppe Mauriello
more...
Pedro Barbosa's curator insight, February 7, 2013 10:23 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

CristianMazzoni's curator insight, February 8, 2013 3:24 AM

Interessante #infografica su come attuare strategie per i  propri contenuti utilizzando #Google+, che personalmente ancora non utilizzo molto ma potrebbe essere uno spunto di chiarimento e comprensione...

Sylvie Mercier's comment, February 28, 2013 4:28 AM
Thanks pretty clear
Social Medial Marketing
How Social Media Marketing is affecting Search Engine Rankings on Google, Bing & Yahoo
Curated by Ashlyn Maguire
Your new post is loading...
Your new post is loading...
Scooped by Ashlyn Maguire
Scoop.it!

8 Effective Ways to Improve Your Firm's Niche Marketing Strategy | Social Media Today

8 Effective Ways to Improve Your Firm's Niche Marketing Strategy | Social Media Today | Social Medial Marketing | Scoop.it
Want to take advantage of niche market online? Create an industry blog. Start a LinkedIn group. Engage with others in the industry on Facebook and Twitter. (Want to take advantage of niche market online?
more...
No comment yet.
Rescooped by Ashlyn Maguire from eBooks, Webinars and Downloads
Scoop.it!

From Boring To Brilliant: Creating The Ultimate Interactive eBook [Webinar]

From Boring To Brilliant: Creating The Ultimate Interactive eBook [Webinar] | Social Medial Marketing | Scoop.it
Turn your eBooks from boring to amazing by adding interactivity. Join us for our upcoming webinar where we'll show you how it's all done!

Via Uberflip
more...
No comment yet.
Rescooped by Ashlyn Maguire from The Marketing Technology Alert
Scoop.it!

Infographic: The Rise of Video Marketing - Marketing Technology Blog | #TheMarketingTechAlert

Infographic: The Rise of Video Marketing - Marketing Technology Blog | #TheMarketingTechAlert | Social Medial Marketing | Scoop.it
Infographic: The Rise of Video Marketing by Douglas Karr on Marketing Technology Blog

 

____________________________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
iNeoMarketing's curator insight, April 2, 3:36 PM

The digital domain in which you play is highly capable of carrying quality video: it's a TV on every device. Use the moving picture.


Rescooped by Ashlyn Maguire from The Marketing Technology Alert
Scoop.it!

The Science of What, When, and How to Post on Social Media - Digital Information World | #TheMarketingTechAlert

The Science of What, When, and How to Post on Social Media - Digital Information World | #TheMarketingTechAlert | Social Medial Marketing | Scoop.it
When is the optimum time to post on GooglePlus? What About Pinterest, Twitter and Facebook? What, when and how to post on social media? This visual gives the answers.

 

____________________________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
iNeoMarketing's curator insight, April 2, 3:39 PM

Actually, your HootSuite or HootSuite equivalent should tell you this. Don't have one? Get one!

Rescooped by Ashlyn Maguire from The Marketing Technology Alert
Scoop.it!

How Many Buyer Journeys Are There?, and The Top 15 Marketing Technology Articles Curated Friday, 4/4/14

How Many Buyer Journeys Are There?, and The Top 15 Marketing Technology Articles Curated Friday, 4/4/14 | Social Medial Marketing | Scoop.it

What is the process that the buyer goes through to purchase a product? What is their journey that they transverse to select your product? Have you defined this journey?

 

And how many different journeys are there? Now if you have a single buyer’s journey defined, you’re only fooling yourself.

 

Just as it is with buyer personas, there are multiple paths taken by buyers to reach a decision to purchase your product. And just as it is with personas, you need to group the various journeys into 3 or 4 different buckets, provide each bucket with a moniker, and build out your content accordingly, i.e., what content is provided to which persona at what path during a particular buyer’s journey.

 

WHOA! Suppose you have 3 personas, 3 buyer’s journeys, and each journey has on average 4 stages. So does this mean that each piece of content needs to be modified 36 times? Let’s not get crazy.

 

Let’s try to simplify matters. Take a persona, and understand that persona’s journey, i.e., tie one journey to each persona. Simplify. And with your hypothesis on the journeys taken by each persona, the next step is to test your hypotheses through research.

 

Don’t stop with personas. Take the next step and understand that persona’s buyer’s journey.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Create Killer "Behind-the-Scenes" B2B Content - Contently http://sco.lt/8puklN

-- > Software Sector study reveals 87% use locked content to generate leads - BrightInfo http://sco.lt/81O9bt

-- > 7 Big Technology Trends Happening in 2014 - Salesforce http://sco.lt/8KK3Ob

-- > How You Can Build Your Google Authorship Ranking- ClickZ http://sco.lt/6ugg2D

-- > The Correct Way to Define a Lead | SiriusDecisions Blog http://sco.lt/7V5SPx

-- > What makes a great B2B product page? - Econsultancy http://sco.lt/7J5uAj

-- > Email Marketers Aren't Ready For Gmail's Grid View - MarketingLand http://sco.lt/6YKlXd

-- > Six Steps to Predictive Marketing Prowess - Gartner http://sco.lt/7KRV2X

-- > Six Reasons to Integrate Your CRM with Marketing Automation - Vocus http://sco.lt/8lDp1F

-- > Email continues to be ranked top for return on investment - Email Marketing - BizReport http://sco.lt/87ymHp

-- > Marketing tech hits Main Street - VentureBeat http://sco.lt/7Y8v7B

-- > The Science of What, When, and How to Post on Social Media - Digital Information World http://sco.lt/5P136v

-- > Infographic: The Rise of Video Marketing - Marketing Technology Blog http://sco.lt/8O0HzN

-- > The Data Machine [Infographic] - Experian http://sco.lt/8v9mZV

-- > The ABCs of Personal Branding [Infographic] - HubSpot http://sco.lt/6tkeiP

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
iNeoMarketing's comment, April 4, 10:21 AM
From Prugh Roeser | The Devereux Group...<br><br>I take your points about how the number of buyer's journeys can multiply based on the<br>number of steps and personas, but I'm not sure that arbitrarily setting 1 journey per<br>persona really gets the job done -- especially in light of the new emphasis being placed<br>on more granular segmentation.<br><br>Further, buyer's journeys all seem to get caught up in step sequences and individual-<br>buyer- and sector- specific idiosyncrasies.<br><br>To cut through the confusion and susceptibility to differing interpretations, we've refocused<br>on what we call the pre-purchase Buyer Cycle. This is the universal set of steps that all<br>buyer's journeys must traverse in the process of making a purchase:<br><br> Explicitly enter the Buyer Cycle<br> Get up to speed<br> Define requirements<br> Research options<br> Make a selection<br> Complete the purchase <br><br>There may other steps that others include before and after the pre-purchase Buyer Cycle,<br>but they're not actively focused getting the lead at hand to buy.<br><br>Since the pre-purchase Buyer-Cycle steps are universal -- I think one would be hard-pressed<br>to find a purchase that doesn't include these steps -- there's really only 1 track that has to<br>be developed. <br><br>There may be multiple items of content at each step to appeal to different audiences, but it's<br>still the same step. In addition, previewing subsequent steps in the track enables leads to<br>self-identify where they are in the Buyer Cycle; and releases us from having to guess, no<br>matter how well-informed we may be in terms of digital body language, lead scores, etc.
Rescooped by Ashlyn Maguire from The Subliminal Effect Of Social Media
Scoop.it!

5 Powerful Ways to Boost Your Brand's Social Media Presence

5 Powerful Ways to Boost Your Brand's Social Media Presence | Social Medial Marketing | Scoop.it
Making your social channel a lively and vibrant community, isn't such an easy task. It’s great you read best practices from other brands, but just copying these is not enough to stand out from your competition.

Via Alpha Level
Ashlyn Maguire's insight:

Here are 5  tips to maximize your business' social media efforts that may seem like 'no-brainers', but you have to ask yourself if you've ever truly given these particular pieces of advice a stab. 

 

My favorite point being, "Don't Be Afraid To Add Some Fun" because, why not? The world has enough serious things going - I'm on board with lending some smiles where ever and whenever possible!

 

more...
No comment yet.
Scooped by Ashlyn Maguire
Scoop.it!

Google Search Bot - Ultimate SEO Tool

Google Search Bot - Ultimate SEO Tool | Social Medial Marketing | Scoop.it
Google Search Bot - Ultimate SEO Tool.(RT @DpcDepac: I stopped paying money to Adwords after started to use this SEO tool: http://t.co/NmWWOkesjA #seo #advertising #marketing)...
more...
No comment yet.
Rescooped by Ashlyn Maguire from StartUps & Small Business Risk Management
Scoop.it!

10 Tips To Increase Alexa Rank

10 Tips To Increase Alexa Rank | Social Medial Marketing | Scoop.it
10 tips to increase your blog or website alexa rank they are proven and tested tips to increase Alexa Ranking

Via Level343, Ashlyn Maguire
Ashlyn Maguire's insight:

"What's Alexa and why is it ranking us?" - "I don't know. Hey, what's Alexa?" ..."Uuuhhh..."

Do YOU KNOW what YOUR Alexa ranking is??

more...
Level343's curator insight, September 3, 2013 11:32 AM

What is Alexa Ranking?

 

Another name of Alexa.com is “Web information company” which is owned by Amazon. Alexa Rank updates regularly, every website if it is new or old they get Alexa Rank which starts from 20 or 30 Million after some time it will drops slowly.

Mac SEO Tips - Glenn Bearsky's comment, September 7, 2013 3:00 AM
Other than domain flippers - does anyone who's not in the Top 500 really CARE about Alexa and it's easy to manipulate rankings? They used to be an interesting tool to dabble in, but their backlink and keyword data was marginal at best. Now with free accounts crippled, and paid accounts RIDICULOUSLY expensive - they certainly aren't on my SEO radar anymore.
Ashlyn Maguire's curator insight, September 7, 2013 10:22 PM

"What's Alexa?" - "I don't know. Hey, what's Alexa?" ..."No clue, bro." ..."Alright, I'm looking it up right now.... Oh wow, ok. They call themselves 'The Web Information Company' - an Amazon company, and we definitely need to get on how our website and blog is ranking with them! SEO is the name of the game."

Rescooped by Ashlyn Maguire from Marketing Strategy and Business
Scoop.it!

SEO Friendly WordPress in 12 Steps

SEO Friendly WordPress in 12 Steps | Social Medial Marketing | Scoop.it

Excerpted from article intro:
"WordPress is not as SEO friendly as you'd think.
This guide will show you the necessary steps to optimize a WordPress website, focusing on modifications that apply to SEO.
Here are some quick links to jump to each step:

Step 1: Privacy settings during development;
Step 2: Permalink Settings - Search engine friendly URLs;
Step 3: Rename the Uncategorized category;
Step 4: Customized page titles & meta tags with the All in One SEO Pack plugin;
Step 5: Reduce 404 errors with the Category Pagination Fix plugin;
Step 6: Remove unnecessary links to images with the Remove Link URL plugin;
Step 7: Autogenerated HTML & XML Sitemaps;
Step 8: Google Analytics for WordPress;
Step 9: Responsive theme;
Step 10: Review & optimize your theme code;
Step 11: Optimizing your .htaccess file;
Step 12: Optimizing your robots.txt file."

Each step is analyzed with good information. Check out full article here:
http://searchenginewatch.com/article/2251513/SEO-Friendly-WordPress-in-12-Steps

 

 


Via Giuseppe Mauriello
more...
Elsie Whitelock's curator insight, March 8, 2013 9:31 AM

really good how to's for wordpress

Rescooped by Ashlyn Maguire from LinkedIn Marketing Strategy
Scoop.it!

Social Branding: How To Create The Perfect LinkedIn Profile Blueprint

Social Branding: How To Create The Perfect LinkedIn Profile Blueprint | Social Medial Marketing | Scoop.it
linkedin profile, linkedin profile summary, linkedin character limits, social brand, social branding

Via Noland Hoshino
Ashlyn Maguire's insight:

An easy-to-follow LinkedIn Infographic that isn't necessarily for those creating their profile for the first time... Maintenance and the occasional "Spring cleaning" of your profile is key to keep it doing exactly what it's there to do. You know; the reasons you jumped on the wagon in the first place; i.e. to show case how awesome you are, let people know what you have to offer and who you're best suited to partner with, and the obvious - maximize your reach to employers, candidates, clients, industry colleagues, the world!

more...
No comment yet.
Rescooped by Ashlyn Maguire from Marketing Strategy and Business
Scoop.it!

64 Google+ Content Strategies [Infographic] | Copyblogger

64 Google+ Content Strategies [Infographic] | Copyblogger | Social Medial Marketing | Scoop.it

Excerpted from article by Copyblogger:

"Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.

 

If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.

 

With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..."

 

Read full article here:

http://www.copyblogger.com/google-plus-content-strategies/

 


Via Giuseppe Mauriello
more...
Pedro Barbosa's curator insight, February 7, 2013 10:23 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

CristianMazzoni's curator insight, February 8, 2013 3:24 AM

Interessante #infografica su come attuare strategie per i  propri contenuti utilizzando #Google+, che personalmente ancora non utilizzo molto ma potrebbe essere uno spunto di chiarimento e comprensione...

Sylvie Mercier's comment, February 28, 2013 4:28 AM
Thanks pretty clear
Scooped by Ashlyn Maguire
Scoop.it!

15 Reasons (Stats) Why Social Media Marketing is Essential in 2013

15 Reasons (Stats) Why Social Media Marketing is Essential in 2013 | Social Medial Marketing | Scoop.it
Never has social media marketing been more critical to the success of your business than in 2013. Check out these statistics that paint the picture. (20% of Facebook users have purchased something because of ads or comments they saw there.
more...
No comment yet.
Rescooped by Ashlyn Maguire from Content We <3
Scoop.it!

Thanks Social Media - Our Average Attention Span Is Now Shorter Than Goldfish | B2B Marketing Insider

Thanks Social Media - Our Average Attention Span Is Now Shorter Than Goldfish | B2B Marketing Insider | Social Medial Marketing | Scoop.it
Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip w

Via Uberflip
Ashlyn Maguire's insight:

We have #SocialMedia to thank for our lacking attention spans. Now what? Input and comments encouraged!

more...
No comment yet.
Scooped by Ashlyn Maguire
Scoop.it!

If Your Writing Sucks, So Will Your Content

If Your Writing Sucks, So Will Your Content | Social Medial Marketing | Scoop.it
For content marketing, the problem isn’t necessarily with content itself; it’s the lack of quality content.
Ashlyn Maguire's insight:

Content creation IS writing. So this message is right-on. I'll also agree that - yes, writing is hard. The people who enjoy writing are already making a living from it. They are called authors. For the rest of us we have to try a bit harder. But that doesn't mean we be successful at writing. It just means that as it relates to content optimization, it will take us a bit more time to get there. I encourage you to have patience because as the saying goes; anything worth doing is worth doing well. And the only way to get there is through diligent practice. Happy writing fellow curators!

more...
No comment yet.
Rescooped by Ashlyn Maguire from The Marketing Technology Alert
Scoop.it!

The ABCs of Personal Branding [Infographic] - HubSpot | #TheMarketingTechAlert

The ABCs of Personal Branding [Infographic] - HubSpot | #TheMarketingTechAlert | Social Medial Marketing | Scoop.it
Looking for your next gig? Here are the key elements of a solid personal brand.

 

____________________________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
iNeoMarketing's curator insight, April 2, 3:32 PM

Because no one is permanent.

Ximena Adamo's curator insight, July 9, 9:17 AM

Make sure you know your ABC's.

Rescooped by Ashlyn Maguire from The Marketing Technology Alert
Scoop.it!

Maximize Your Impact On Social Media Networks (Best Practices Guide) - CoSchedule | #TheMarketingTechAlert

Maximize Your Impact On Social Media Networks (Best Practices Guide) - CoSchedule | #TheMarketingTechAlert | Social Medial Marketing | Scoop.it
This is guide will help you maximize your impact on social media networks The goal is simple: maximize impact, clicks, and traffic to your blog.

 

Basic/ Introduction...

 

You need to make sure that your messages look as good as possible on each network. By following the best practices associated with each social network you:

You become more likely to “catch the eye” of your intended audience.Become more likely to gain click-throughs, retweets, and shares.You know that you did everything you could to maximize your reach.You give yourself an edge over your competition.You increase your reach and SEO value.If you are sharing blog content, you finally do it justice.

 

____________________________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
more...
iNeoMarketing's curator insight, April 3, 5:20 PM

The article covers the top 9 social networks, and is quite lengthy to the point where summarizing it would be short selling the guidance. Please click through for details.

Rescooped by Ashlyn Maguire from Social Search & SEO
Scoop.it!

WordPress in Numbers Infographic 2013

WordPress in Numbers Infographic 2013 | Social Medial Marketing | Scoop.it
We have collected the latest statistics about WordPress in 2013. Without a doubt, WordPress is the fastest-growing and most popular content management system in the world! Share these amazing facts about WordPress with your friends!

Via Josepf J Haslam
more...
No comment yet.
Rescooped by Ashlyn Maguire from The Marketing Technology Alert
Scoop.it!

2014 as the Year of Social Selling, and The Top 10 Marketing Technology Articles Curated Thursday, 9/5/13

2014 as the Year of Social Selling, and The Top 10 Marketing Technology Articles Curated Thursday, 9/5/13 | Social Medial Marketing | Scoop.it

Or how to use technology to sell something.

 

Through the process of curating marketing technology articles, I have the opportunity to see trends rise and fall, sometimes quickly and sometimes strung out over many quarters. Of all the positive, upward trends in the B2B space, Social Selling tops all, and I’m continually surprised how it is largely ignored by all players (client, vendors, service providers, media, etc.). But the trend is too strong right now, and I think you’ll see Social Selling cross the chasm in 2014.

 

We can thank Jill Rowley from Oracle (Eloqua) for her seminal “The ABCs of Social Selling,” and if you haven’t read this, please do so now. And in today’s Alert, I’ve included three scoops that should provide you with the direction you need to formulate a social selling plan. Catch the wave.

 

Marketing technology…NOW!

 

Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

__________________________________________________

Featured Marketing Automation Article

 

B2B Marketing Measurement Needs To Sharpen Its Business Acumen | Forrester Blogs | #TheMarketingAutomationAlert

 

http://sco.lt/4jfvyD

From blogs.forrester.com - Today, 7:15 AM

 

Condensed...

 

In May, Forrester teamed up with the IT Services Marketing Association (ITSMA) and VisionEdge Marketing (VEM) to survey marketing leaders about how they demonstrate marketing's impact on the business.  About a week ago I (finally) published Forrester's take on this important survey (subscription required).

 

Key among the findings: marketing leadership continues to use metrics to report on performance and justify budgets.  But far fewer use data and analytics to analyze purchase patterns, fine tune the mix, and understand customer lifetime value - actions that can have a bigger impact on overall performance.  The bottomline here is that marketing's impact doesn't matter if CMOs fail to link what they do to business goals. 

 

To help CMOs shift their measurement perspective from outputs to outcomes and to put a sharper focus on business agility, I recommend four key actions to take:

 

1) Clarify which outcomes the business wants.

2) Go beyond ROMI to expose the full scope of marketing's influence.

3) Model and monitor customer lifetime value.

4) Measure existing customer value as well.

 

iNeoMarketing's insight:

Sometimes I get self-conscious that I'm making sophomoric statements regarding the CMO and the usage of data and technology to drive the function, i.e., am I stating the obvious here? Then I come across articles such as Laura Ramos' above post, and I don't know whether to be shocked that this is still occurring, or pleased that I'm making the right call.

 

__________________________________________________

50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert

 

http://sco.lt/98gUWv

From econsultancy.com - Today, 7:26 AM

 

Excerpt...

 

Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

 

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).

 

In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.

 

The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.

 

iNeoMarketing's insight:

Only 20% of the respondents are retailers, so don't completely disregard the data, although I think 50% is too high/optimistic, and is setting social up for failure. For the B2B entity, social is a channel and a sales tool.

 

__________________________________________________

Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert

 

http://sco.lt/72wxsH

From www.marketingtechblog.com - Today, 6:58 AM

 

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers.

 

Summary...

 

Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.

 

BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have an API if you’d like to integrate your email verfication with them!DataValidation – offers you an easy-to-use, customizable solution for maintaining a clean and accurate email database.eHygienics is a professional email verification company. They remove bounces, threats, protestors, litigators and all other perceivable hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide.FreshAddress helps companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.Impressionwise‘s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.LeadSpend – Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.StrikeIron – Quickly and effortlessly verify and validate email addresses and domains to ensure their accuracy before you spend unnecessary time, energy and money, increasing your message deliverability by 90%.

 

iNeoMarketing's insight:

This is an excellent reference tool. How many contacts have you collected over the years? Rather than use a mailer to clean your list, and ruin your rating, these tools should help!

 

__________________________________________________

Paid Search vs. Organic Search: Which Converts Better? - Profs | #TheMarketingAutomationAlert

 

http://sco.lt/6zGBBR

From www.marketingprofs.com - Today, 7:09 AM

 

Search Engine Marketing - Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

 

Excerpt...

 

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

 

The report, which was based on data from more than 200 e-commerce websites with over $1.5 billion in combined annual sales, found that visitors arriving from paid search links had a 2.6% average conversion rate in the first six months of 2013, compared with a 1.9% conversion rate for organic search visits.

 

iNeoMarketing's insight:

Yeah I know: this is B2C e-commerce oriented. However, it should prompt the thought as to the efficacy of your inbound programs based on conversions, not visits, especially with regards to the inclusion of PPC as a part of your mix. Don't ignore PPC without the proper analysis.

 

__________________________________________________

17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) - Moz | #TheMarketingAutomationAlert

 

http://sco.lt/4yvsDB

From moz.com - Today, 6:53 AM

 

Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.

 

Introduction...

 

You might ask, why do I want more followers anyway? Twitter does little for SEO (at least not directly). Well, I don't want to get into a whole sales pitch for social media generally, but a few points stand out:

Twitter is a lightweight, frictionless, and serendipitous way to engage customers. It doesn't require an email blast or the customer actively visiting your site. Once they follow you, they'll encounter you on their timeline during the normal course of their social experience. The little pings and pops you'll have with them accrue tremendous value.Your follower count is a good measure of your influence, and other people see it as such. The more followers you have, the more you'll attract, and the more you can use your influence to drive customers, conversations, and engagement.The more you are followed, the more likely you will appear in the "Who to follow" Twitter promotion on the left hand side of Twitter.com.

 

iNeoMarketing's insight:

Followers vs. the RIGHT kind of Followers. Big difference. Anyway, the author co-founded Followerwonk, so he should know the right way to boost your followers. Go for it.

 

__________________________________________________

Create Your Personal Social Selling Command Center - MarketingThink | #TheMarketingAutomationAlert

 

http://sco.lt/8Nli7d

From marketingthink.com - Today, 6:39 AM

 

Having your personal social selling command center will help you put all of the important social media tools at your fingertips!

 

Summarized...

 

I use HootSuite, after a few years of trial and error testing, as MY social selling command center. There are other tools, so you will need to pick one that is comfortable for you. You will need to build out these five screens to help you navigate and respond to the many sales opportunities flooding in via Twitter, LinkedIn, blogging and other social media channels.

Listen For Key Selling Triggers. Set up a stream to listen for key sales triggers. This action will give you real-time data on what’s being said about your discrete and multiple streams of relevant information, like Big Data and Cloud Computing.Observe Social Media Activity Of Key Contacts, Media Publications and Relevant Social Media Channels. Devise a stream for your command center that shows you all the social media messaging of your customers, completion, thought leaders and media publications. You can have all of your key contacts in one stream, or add streams to cover separate customer, competition, thought leaders and media publications.Message And Respond To Your Contacts. From your command center screen use a stream of your contacts or listed people to direct message (i.e., like an email for Twitter) your customers to start or respond in a private conversation, to reach out to non-followers with a Twitter mention to engage in a public or semi-private conversation, or to reply to any message that is directed to you.Schedule Your Content. Regular content creation, curation, and deployment are the dilithium (that’s the Enterprise’s fuel) to your personal branding engine! A command center, like HootSuite, will let you schedule messaging so you can ration your “content fuel” over time for better performance.Measure The Performance Of Your Messaging. If your content and social selling messaging activity is working, then you want to do more of it. When it’s not working you need to change it. However, if you are not able to measure your work, then you cannot make these changes. Your social selling command center can help you easily make that decision since that measurement data is just a click away!

 

iNeoMarketing's insight:

You have three social selling blueprints in front of you: this one and the two adjacent scoops. With these three scoops, you can plan out your social selling strategy. You're welcome.

 

__________________________________________________

10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert

 

http://sco.lt/8ucmQb

From blog.eloqua.com - Today, 6:21 AM

 

The verdict on social selling is in: It works.

 

Excerpt...

 

Here are 10 tips to get you rethinking what you know about social selling, and on the right track:

To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.Get your employees in on the discussion.  Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.“Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.

 

iNeoMarketing's insight:

OK, now add this to the adjacent scoop where I said you need to seriously examine eGrabber Account-Researcher. One more social selling scoop coming up...

 

__________________________________________________

14 Social Media Tools Used by Marketing Pros | Social Media Examiner | #TheMarketingAutomationAlert

 

http://sco.lt/8N3RFR

From www.socialmediaexaminer.com - Today, 6:17 AM

 

Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.

 

The list of 14...

 

Mention was developed as a user-friendly replacement for Google Alerts.My favorite new social media tool is Addvocate.The best new tool I’ve seen in many months is called Swayy.eGrabber Account-Researcher is so incredibly powerful for researching prospects that it’s absolutely worth the $80 a month fee.Enter Compfight.Tagboard is my new cool social media tool.A cool social media tool that has helped me get a better handle on effectively managing my Twitter account is ManageFlitter.Socialbakers has an effective tool called Analytics Pro, which provides an understanding of how your brand stacks up against your competitors.Post Planner is a content management tool that runs as an application within Facebook.That’s why it was refreshing to discover a new free Facebook page analytics tool from Komfo.An interesting tool I recently discovered is Rignite, which helps monitor several social media platforms.One of the coolest social media marketing tools that I’ve discovered and used is SocialOomph.Zapier has changed the social media marketing game for me in the most dramatic of ways.She recommended two tools: FixYourFunnel (an Infusionsoft-specific tool) and Mobivity.

 

iNeoMarketing's insight:

Your Action Item: click through on each (and article for additional feedback), and incorporate those that are appealing. For those involved with Social Selling, don't ignore eGrabber Account-Researcher.

 

__________________________________________________

SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert

 

http://sco.lt/52uX57

From moz.com - Today, 5:52 AM

 

With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.

 

Conclusion...

 

Amit Singhal [of Google] is right when he says that "Answer," "Converse," and "Anticipate"—deep personalization of search, I called it—is going to change search as we know it.

 

Is this maybe the reason why the Search Team at Google is now called the Knowledge Team? Is this maybe the main reason for "Not Provided" keywords?

 

What I know is that personalization is already so heavily present in search that avoiding it in the name of a fading neutral search is not doing good SEO.

 

Moreover, personalized search is clearly telling us how SEO alone is not enough, but that content, social, and email marketing by themselves are also not enough to obtain a real and complete success in Internet marketing.

 

Personalized search is pushing us to hasten the destruction of silos between Internet marketing disciplines, and hopefully it will oblige marketers to change and embrace a more holistic way of promoting a business online.

 

iNeoMarketing's insight:

The author builds the case that personalization has come to Search, and it’s a compelling case. Google's influence across its many offerings makes it a formidable tool, but the question remains as to specifically how the marketer can take advantage of Google's reach.

 

__________________________________________________

Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert

 

http://sco.lt/5OyILZ

From www.pardot.com - Today, 5:44 AM

 

The reach of the modern marketing department is growing every day, touching more buyers, through more touch points, and generating more leads than ever before.

 

 


Via iNeoMarketing
more...
iNeoMarketing's curator insight, September 5, 2013 10:18 AM
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Marti Konstant's curator insight, September 8, 2013 2:09 PM

With all of the tools available to optimize presence, and do things automatically on your behalf to promote your business, it is a dizzying atmosphere to jump in. Researching, experimenting, and participating in tool trials are a great place to start. These articles are a great start in trying to better understand the marketing automation and marketing technology landscape.

Scooped by Ashlyn Maguire
Scoop.it!

The Factors Behind the SEO Secret Sauce - SmallBizClub

The Factors Behind the SEO Secret Sauce - SmallBizClub | Social Medial Marketing | Scoop.it
When it comes to SEO, it's important to optimize your presence on and off your site. There are a number of things that can influence your ranking...
more...
No comment yet.
Rescooped by Ashlyn Maguire from Social Media Marketing Strategies
Scoop.it!

5 Critical Questions That Should Be Driving Your Social Media Strategy

5 Critical Questions That Should Be Driving Your Social Media Strategy | Social Medial Marketing | Scoop.it
Marketing Insights, Ideas and Inspiration for Banks and Credit Unions

Via Level343
Ashlyn Maguire's insight:

It's fun to just start throwing ideas against the wall, but there's more value and ultimately more fun in "the process" - creating a calculated strategy for your Social Media approach.

more...
Level343's curator insight, March 12, 2013 12:22 PM

Ask yourself, “What audience can social media help us reach that we have been struggling with? What type of content could we produce that enhances the customer experience? What type of relevant content can we curate from other sources that our audience would find interesting? Will social media align with customer service? Or does social best align with marketing?”

 
Level343's comment, March 19, 2013 7:22 PM
Ahh yes, Ashlyn the process and please lets not forget the data ;-)
Rescooped by Ashlyn Maguire from Marketing Strategy and Business
Scoop.it!

How to Make a Landing Page That C.O.N.V.E.R.T.S. - Tips and Examples | KISSmetrics

How to Make a Landing Page That C.O.N.V.E.R.T.S. - Tips and Examples | KISSmetrics | Social Medial Marketing | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello
Ashlyn Maguire's insight:

Great resource!

more...
Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

Mr Branson's curator insight, May 5, 2013 9:17 AM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

Rescooped by Ashlyn Maguire from Life Coaching
Scoop.it!

Learning How To Learn Something New – The Pain and Pleasure in the Process

Learning How To Learn Something New – The Pain and Pleasure in the Process | Social Medial Marketing | Scoop.it
Learning How To Learn Something New – The Pain and Pleasure in the Process:


read more http://t.co/9owDkPEO

Via Lael Johnson
more...
No comment yet.
Rescooped by Ashlyn Maguire from Marketing Strategy and Business
Scoop.it!

8 Ways to Instantly Improve the Quality of Your Marketing Content | HubSpot

8 Ways to Instantly Improve the Quality of Your Marketing Content | HubSpot | Social Medial Marketing | Scoop.it

Excerpted from article on HubSpot:

"The need to create high-quality content, however, has put many marketers in a difficult situation: high-quality content takes a long time to create, and many just don't have the time to do it.

While it'd be nice to say, "tough noogies, find the time," that's neither realistic nor helpful. So instead, I've opted to brainstorm a list of very quick things that don't add on much time to your content creation process, but will instantly elevate the quality of the content you create.

 

1) Fact Check:
While being accurate may not actively add anything to the quality of your content, inaccuracy in your content deals a mighty blow to content quality. Set yourself apart as the industry standard for unbiased, factually correct content -- the stuff your readers can always rely on. That kind of reputation is how thought leaders are born, and it elevates you next to your competitors.

2) Include Data That Backs Up Your Points:
When you're trying to convince your readers of something, data is a quick way to build instant credibility and convince your reader that -- to put it bluntly -- you know what the heck you're talking about.

3) Find Examples That Illustrate Your Points:
Just like supporting data points can help you strengthen your case, using examples -- whether you're coming up with hypothetical situations or, even better, using real ones -- can lend a lot of clarity to confusing concepts for your readers.

4) Use Visuals to Illustrate Points:
A picture's worth a thousand words.

5) Get Quotes From Thought Leaders and Subject Matter Experts:
No one is an expert in everything. But the content creator's dilemma is that they're often asked to create content around subjects they only know only a little bit about. That poses a problem for content quality, to be sure. But the best way to get around this -- and this will make your life so much easier when writing about things you don't fully understand -- is to reach out to a subject matter expert or thought leader in the space.

6) Remove Any Jargon:
High-quality content is easy to understand. Jargon, however, is decidedly not easy to understand. Remove any gobbledygook from your content before publishing it to ensure any of your readers can easily understand what you're talking about.

7) Do Some Formatting, and Incorporate High-Quality Visuals:
Add some bullet points, some numbers, some bold headers, and some images to make your content look much more palatable, and much more high-quality. Not only does formatting and images make your content higher in quality, but it also makes it more engaging and shareable, too.

8) Have Someone Edit and Proof:
A proofreader will look through your content and correct minor errors, like misspellings, misplaced commas, that sort of thing. This is important, sure, but it's no replacement for a good edit. An editor will actually work with you on the storyline, the phrasing, the order of your points, and help identify what's missing. If you want to instantly increase the quality of your content, hire a freelance editor..."

Read full original article here:
http://blog.hubspot.com/blog/tabid/6307/bid/34104/8-Ways-to-Instantly-Improve-the-Quality-of-Your-Marketing-Content.aspx

 


Via Giuseppe Mauriello
more...
Robin Martin's curator insight, March 30, 2013 10:46 AM

Thank you! This is quite helpful!

 

Scooped by Ashlyn Maguire
Scoop.it!

SEO

SEO | Social Medial Marketing | Scoop.it
10 Free Tools For Making Infographics (10 Free Tools For Making Infographics http://t.co/bz8TXQAq)
Ashlyn Maguire's insight:

This is an awesome overview that I will be referring back to many, many times going forward to drum up fresh ideas and remind myself of the tools that are out there. Why reinvent the wheel or struggle through a project to eventually end up with a less than impressive result? 

 

Furthermore, these all have GREAT visually pleasing designs and templates. Now this is coming from someone who hasn't yet dove in to become the 'user', but if something changes worth noting after I do, you can bet I'll be posting it - the good, the bad, and especially the SUPER, INCREDIBLY OUTSTANDING! 

 

Hey? Crazy idea - have some fun today!

 

Ashlyn

more...
No comment yet.