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ASCII art (greyscale) created for the Kingdom of Loathing game.
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"This morning, the GamesRadar editorial staff witnessed, what might possibly be, the best videogame publicity stunt of all time. Check out the source code on sites, such as GamesRadar, Digg, IGN, Kotaku, GameSpot, Daily Motion, and WWE. You’ll find some amazing ASCII art for Dante’s Inferno."
Thanks in part to the ease of expanding it with new missions via its own scripting language. The gameplay itself is extremely addictive, and the ASCII art gives the whole experience a great retro/sci-fi feel.