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As Pequenas Grandes Ideias
Creative collaborative consulting
Curated by Ariane Feijo
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3D Printed Books Allow Blind Children To Experience Literary Classics - PSFK

3D Printed Books Allow Blind Children To Experience Literary Classics - PSFK | As Pequenas Grandes Ideias | Scoop.it
The Tactile Picture Book Project creates 3D illustrations so the visually impaired can follow texts with images.
Ariane Feijo's insight:

Enquanto uns pensam em *simplificar* Machado de Assis, outros desenvolvem livros em 3D para ajudar crianças cegas a ler.

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Deliver A Postcard From the World's First Underwater Post Office - Tourism On The Edge

Deliver A Postcard From the World's First Underwater Post Office - Tourism On The Edge | As Pequenas Grandes Ideias | Scoop.it

The Underwater Post Office is situated in Vanuatu, an island nation located in South Pacific Ocean that consists of 82 small, geologically newer islands. The post office is just three meters below the surface and only 50 meters offshore the Port Villa, on Highway Island.


Via Kathy Dowsett, Wendy Forbes
Ariane Feijo's insight:

Enviar um cartão postal debaixo d'água? Agora é possível, nesta agência de correios "underwater" :)

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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | As Pequenas Grandes Ideias | Scoop.it
The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales. The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy. As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.
Via Martin Gysler
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Why Good People Can't Find Jobs -- What You're Up Against - Vault: Blog

Why Good People Can't Find Jobs -- What You're Up Against - Vault: Blog | As Pequenas Grandes Ideias | Scoop.it
There's a serous disconnect between companies and potential employees in the United States—one that may be holding our entire economy back. And, contrary to the conventional wisdom, it's a problem that has been caused—and can only be cured by—companies. So says Peter Cappelli in his 2012 book Why Good People Can't Get Jobs. In Cappelli's view of the state of the modern employment landscape, there are several issues preventing companies from finding the talent they need—and none of them are related to the conventional cries from businesses and the media about a lack of talent in the pool, or the failure of the American education system to turn out people with appropriate skills.
Via Martin Gysler
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Promoting yourself in the digital age

Promoting yourself in the digital age | As Pequenas Grandes Ideias | Scoop.it
The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events. She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention." Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.
Via Martin Gysler
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3 PR Pointers From Pope Francis - Business 2 Community

3 PR Pointers From Pope Francis - Business 2 Community | As Pequenas Grandes Ideias | Scoop.it
“3 PR Pointers From Pope Francis http://t.co/dWfJRR2rW2 #socialmedia”
Ariane Feijo's insight:
Esse papa verdadeiramente é pop.
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Will The Rise In Female Breadwinners Spark Women's Entrepreneurship?

Will The Rise In Female Breadwinners Spark Women's Entrepreneurship? | As Pequenas Grandes Ideias | Scoop.it
“ With 40% of households with children under 18 now supported by female breadwinners -- and the corporate world doing little to acknowledge this in workplace practices--the timing could be right for a burst of women's entrepreneurship.”
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Entrepreneurs: Go as long as possible without taking venture capital

Entrepreneurs: Go as long as possible without taking venture capital | As Pequenas Grandes Ideias | Scoop.it
“ Often I get asked the question: when is the right time to take venture capital? My answer is: Never. Unless you absolutely need to take a round, the best way to start a company is by bootstrapping ...”
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Pepsi's 'Like Machine' Rewards Facebook Fans

Pepsi's 'Like Machine' Rewards Facebook Fans | As Pequenas Grandes Ideias | Scoop.it
“ Coca-Cola and Pepsi used to compete via huge advertising campaigns, but these days, the battle seems to be over vending machine technology. Pepsi's latest weapon is the "Like Ma...”
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Seth's Blog: Creativity and stretching the sweatshirt

Seth's Blog: Creativity and stretching the sweatshirt | As Pequenas Grandes Ideias | Scoop.it
What does it mean to be creative? You could watch the most non-creative, linear-thinking, do-it-by-the-book cop work to solve a crime and you'd be amazed at how creative her solutions seem to be. Creative for you, because you've never been...
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Will The Rise In Female Breadwinners Spark Women's Entrepreneurship?

Will The Rise In Female Breadwinners Spark Women's Entrepreneurship? | As Pequenas Grandes Ideias | Scoop.it
With 40% of households with children under 18 now supported by female breadwinners -- and the corporate world doing little to acknowledge this in workplace practices--the timing could be right for a burst of women's entrepreneurship.
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A arrogância do mercado editorial brasileiro: novos escritores

A arrogância do mercado editorial brasileiro: novos escritores | As Pequenas Grandes Ideias | Scoop.it
Escritores iniciantes precisam driblar lógica do mercado editorial e buscar o público. Quanto mais o mercado pende para a divulgação de apenas uns poucos nomes super conhecidos, tanto menos espaço há para novos escritores, desconhecidos, diferentes.
Ariane Feijo's insight:

Existe um caminho para os artistas, escritores, músicos e talentos independentes conquistarem a fatia de mercado que lhes pertence. Não é imediato, mas também não é complexo. Esse caminho passa por compreender o seu trabalho e encontrar o público certo, e não necessariamente é preciso ter uma galeria, uma editora ou um agente por trás. Há muito espaço para ser descoberto! #inboundPR #artsPR

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Unified Social | Why Smart Social Marketers Think Mobile First

Unified Social | Why Smart Social Marketers Think Mobile First | As Pequenas Grandes Ideias | Scoop.it
As the social advertising market grows to a projected $11 billion by 2017, mobile users become an ever more important target.
Ariane Feijo's insight:

Razões pq é tão importante considerar os dispositivos móveis nas estratégias de marketing...

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Facebook Considering Hashtags: 5 Ways to Use Hashtags

Facebook Considering Hashtags: 5 Ways to Use Hashtags | As Pequenas Grandes Ideias | Scoop.it
“ Facebook hashtags could improve how business owners and entrepreneurs network, interact and market on Facebook. Here are 5 ways to use them.” Reports have been unspecific about when the company may roll out the new Facebook hashtags feature. But until then, below are five ways suggested by Janette Speyer and Katrina McNeill of Web Success Team about how to use hashtags in your business marketing.
Via Martin Gysler
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Facebook Considering Hashtags: 5 Ways to Use Hashtags

Facebook Considering Hashtags: 5 Ways to Use Hashtags | As Pequenas Grandes Ideias | Scoop.it
“ Facebook hashtags could improve how business owners and entrepreneurs network, interact and market on Facebook. Here are 5 ways to use them.” Reports have been unspecific about when the company may roll out the new Facebook hashtags feature. But until then, below are five ways suggested by Janette Speyer and Katrina McNeill of Web Success Team about how to use hashtags in your business marketing.
Via Martin Gysler
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Why Your Company Needs A Social Business Strategy

Why Your Company Needs A Social Business Strategy | As Pequenas Grandes Ideias | Scoop.it
“ Andrew Grill talks about why you need a Social Business Strategy.” So impressed was I with a recent report from Altimeter group on Social Business titled “The evolution of social business – six stages of social business transformation”, that I decided to do a multi-part blog post. The first post can be viewed at lc.tl/asb1. In this second post, I am looking at the section of the report that looks at defining a social business strategy. The Altimeter report looked at 698 companies in medium-large sized companies, as well as deeper interviews with 26 executives and social strategists at 15 companies. The Altimeter definition of a social business strategy is the following: the set of visions, goals, plans, and resources that align social media initiatives with business objectives.
Via Martin Gysler
Ariane Feijo's insight:
Boas dicas sobre desenvolvimento de estrategias para negocios mais sociais.
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Public Relations is the Manifestation of Vision

Public Relations is the Manifestation of Vision | As Pequenas Grandes Ideias | Scoop.it
“An Effective PR Campaign begins with Vision at the Foundation Virtually nothing can be campaigned effectively without a clear vision of purpose and direction a(...) (Public Relations is the Manifestation of Vision”
Ariane Feijo's insight:
Virtually nothing can be campaigned effectively without a clear vision of purpose and direction at the foundation. The vision guides all future press material, all media takes, all interviews. A public relations campaign without vision has little power to influence, teach or connect with its intended audience.
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Making the Transition to Entrepreneurship: 4 Steps

Making the Transition to Entrepreneurship: 4 Steps | As Pequenas Grandes Ideias | Scoop.it
“ Starting a business is one thing. Now you need to learn to live like an entrepreneur. (RT @Inc: Starting a business is one thing. Now you need to learn to live like an entrepreneur.”
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Entrepreneurs: Go as long as possible without taking venture capital

Entrepreneurs: Go as long as possible without taking venture capital | As Pequenas Grandes Ideias | Scoop.it
“ Often I get asked the question: when is the right time to take venture capital? My answer is: Never. Unless you absolutely need to take a round, the best way to start a company is by bootstrapping ...”
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Pepsi's 'Like Machine' Rewards Facebook Fans

Pepsi's 'Like Machine' Rewards Facebook Fans | As Pequenas Grandes Ideias | Scoop.it
Coca-Cola and Pepsi used to compete via huge advertising campaigns, but these days, the battle seems to be over vending machine technology. Pepsi's latest weapon is the "Like Ma...
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Entrepreneurs: Go as long as possible without taking venture capital

Entrepreneurs: Go as long as possible without taking venture capital | As Pequenas Grandes Ideias | Scoop.it
Often I get asked the question: when is the right time to take venture capital? My answer is: Never. Unless you absolutely need to take a round, the best way to start a company is by bootstrapping ...
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Making the Transition to Entrepreneurship: 4 Steps

Making the Transition to Entrepreneurship: 4 Steps | As Pequenas Grandes Ideias | Scoop.it
Starting a business is one thing. Now you need to learn to live like an entrepreneur. (RT @Inc: Starting a business is one thing. Now you need to learn to live like an entrepreneur.
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