AS Business: Marketing
35 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Narmin Velieva
Scoop.it!

5 Must-Watch TEDTalks for Content Marketers

5 Must-Watch TEDTalks for Content Marketers | AS Business: Marketing | Scoop.it

If case you haven’t heard, TED is busy celebrating a massive milestone: over one billion TEDTalks have been viewed around the world.

 

That’s one billion “ideas worth spreading,” and to mark the occasion TED has teamed up with Mashable to host TopTED, a series that invites top visionaries, celebrities, and innovators to share their own lists of the must-watch videos that have impacted and inspired them.

 

So far the series includes curated favorites from the luminaries such as Tim O’Reilly, TechStars founder and CEO David Cohen, JESS3 co-founder and COO Leslie Bradshaw, and Peter Gabriel, too.


A big fan of TEDTalks, myself (who isn’t?), I couldn’t resist diving into these lists and revisiting a few of my own favorites, as well.

 

Here are five TEDTalks for content marketers, offering insights on what it takes to connect with your customers, become a key influencer, and create content that becomes part of something big.

 

more...
No comment yet.
Scooped by Narmin Velieva
Scoop.it!

13 Ways to Improve Social Media Marketing in 2013

13 Ways to Improve Social Media Marketing in 2013 | AS Business: Marketing | Scoop.it

We’re just 1 week away from kicking off the Social Media Strategy Summit—the most comprehensive online event on social media marketing. In advance of next week’s event, I asked our speakers for the best advice they had for amplifying your social media marketing performance in 2013.

 

1. Develop Visual Content

2. Create Success Metrics That Clearly Support a Business

3. Develop an Integrated Communications Strategy

4. Become a Smart Editorial Publisher

5. Don’t Be Afraid to Become a Greek

6. Extend Social Beyond Facebook

7. Keep it “Light, Bright and Polite

8. Develop or Hire a Social Media Marketing

9. Test Every New Facebook Ad

10. Imagine That You a Communicating Face-to-face

11. Get Authentic Recommendations

12. Correlate Social Media Marketing to Revenue and Sales

13. Engage and Interact with Your Audience

more...
No comment yet.
Scooped by Narmin Velieva
Scoop.it!

How to Set SMART Marketing Goals for 2013 [TEMPLATE]

How to Set SMART Marketing Goals for 2013 [TEMPLATE] | AS Business: Marketing | Scoop.it
Learn how to set smart marketing goals for the next year using this goal-setting template.
more...
oconnorandkelly's curator insight, September 16, 2013 6:42 AM

No harm to revisit your goals for the last quarter of the year ....

Scooped by Narmin Velieva
Scoop.it!

Marketing Automation By The Numbers (Infographic)

Marketing Automation By The Numbers (Infographic) | AS Business: Marketing | Scoop.it

We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015. How do companies benefit from the usage of Marketing Automation? Research shows that businesses who use Marketing Automation to nurture prospects experience a 451% increase in qualified leads.

 

more...
No comment yet.
Scooped by Narmin Velieva
Scoop.it!

Promote Smarter, Not Louder: Holiday Marketing Tips for Small Businesses [Infographic]

Promote Smarter, Not Louder: Holiday Marketing Tips for Small Businesses [Infographic] | AS Business: Marketing | Scoop.it

Between their Black Friday Best Buy expeditions and Cyber Monday mania on Amazon, many holiday shoppers plan to celebrate Small Business Saturday this weekend.

 

Conceived in 2010, the “holiday” puts the spotlight on local mom-and-pop retailers. If you’re looking for info about which small businesses have the best deals, however, you might not find it online. More than 60% of small businesses do not have a website, and many that are online do not show up in search results.

 

The web is already a vital source of information, becoming more popular every day. These small businesses are going to have to get off the digital sidelines if they plan to compete with their corporate counterparts, not to mention with online retail giants.

 

The above infographic, created by ReachLocal, explains why online marketing is crucial for small businesses.

more...
No comment yet.