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What Happens When You Double Your Tweeting Frequency? | Social Media Today

What Happens When You Double Your Tweeting Frequency? | Social Media Today | Artsmith Media | Scoop.it

Much has been written about how to maximize follower growth, interaction and click-through rates on Twitter; what days of the week to tweet and what time of day, as well as the structure and content of tweets themselves. However, few studies exists on the optimum volume and frequency of tweets. Assuming that best practices and etiquette are being followed, what impact can suddenly doubling the volume of tweets have on a business/organization account?

 

The Data

In September 2012, we increased the amount of scheduled tweets from 6 per day (seven days a week) to 12.

 

Using data gathered from Crowdbooster and Google Analytics, here is a comparison between a four-month period at 6 scheduled tweets per day and a four-month period at 12 scheduled tweets per day (data does not include replies and retweets)....


Via Jeff Domansky
Ciara Fischer's insight:

Time to schedule some extra posts!

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Jeff Domansky's curator insight, January 28, 2013 11:10 PM

Interesting research that may change your Twitter thinking. 

Artsmith Media
Artsmith Media is a Drupal development, web design and web marketing company. In addition to web development, we provide services in graphic design, communications strategy, marketing strategy, and on-going support and maintenance. Check us out at www.artsmithmedia.com
Curated by Ciara Fischer
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Rescooped by Ciara Fischer from Public Relations & Social Media Insight
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Community Manager Appreciation Day: 25+ Experts Share Their Social Media Tips | Business 2 Community

Community Manager Appreciation Day: 25+ Experts Share Their Social Media Tips | Business 2 Community | Artsmith Media | Scoop.it

...

A good community manager can make all the difference. These are the people who know that social doesn’t sleep. They’re in their online communities every day, interacting, sharing, encouraging engagement and interaction. They know their audiences and what kinds of content to share with them. If you’re part of an exciting community, chances are good there’s a strong community manager there, making it all happen.

 

Today, January 28, is Community Manager Appreciation Day. To show Business 2 Community’s appreciation for the work CMs do, we’re featuring top tips from community management experts who live and breathe this stuff on a daily basis....


Via Jeff Domansky
Ciara Fischer's insight:

Interesting post!

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Jeff Domansky's curator insight, January 29, 2013 7:06 PM

There are some seriously useful social media tips in this post. 

Rescooped by Ciara Fischer from SEO and Social Media Marketing
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How To Treat Your Social Media Strategy Like Your Content Strategy

How To Treat Your Social Media Strategy Like Your Content Strategy | Artsmith Media | Scoop.it

Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals;  and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company.

 

Read More At: http://searchengineland.com/why-you-need-to-treat-your-social-media-strategy-like-your-content-strategy-145199

 


Via Antonino Militello
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Rescooped by Ciara Fischer from Public Relations & Social Media Insight
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What Happens When You Double Your Tweeting Frequency? | Social Media Today

What Happens When You Double Your Tweeting Frequency? | Social Media Today | Artsmith Media | Scoop.it

Much has been written about how to maximize follower growth, interaction and click-through rates on Twitter; what days of the week to tweet and what time of day, as well as the structure and content of tweets themselves. However, few studies exists on the optimum volume and frequency of tweets. Assuming that best practices and etiquette are being followed, what impact can suddenly doubling the volume of tweets have on a business/organization account?

 

The Data

In September 2012, we increased the amount of scheduled tweets from 6 per day (seven days a week) to 12.

 

Using data gathered from Crowdbooster and Google Analytics, here is a comparison between a four-month period at 6 scheduled tweets per day and a four-month period at 12 scheduled tweets per day (data does not include replies and retweets)....


Via Jeff Domansky
Ciara Fischer's insight:

Time to schedule some extra posts!

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Jeff Domansky's curator insight, January 28, 2013 11:10 PM

Interesting research that may change your Twitter thinking. 

Rescooped by Ciara Fischer from Modern Marketer
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3 Effective Ways to Make Your Blog More Powerful Than Your Resume @DanielSharko

3 Effective Ways to Make Your Blog More Powerful Than Your Resume @DanielSharko | Artsmith Media | Scoop.it

This post is one on personal branding and how a blog can communicate so much more than the typical resume. Though we still live in an age where the resume continues to be a necessary part of the employment cycle, if you want that competitive edge, having a blog will make all the difference; a welcomed addition to your employment strategy.


Via The Fish Firm
Ciara Fischer's insight:

Interesting. While there are some legal reasons why a resume is better to provide to a potential employer, I can see why a blog would be a great way to communicate your skills. 

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marlin paz's comment, February 3, 2013 11:05 AM
interesting info
marlin paz's comment, February 3, 2013 11:05 AM
interesting info
Hatem Deif's comment, February 5, 2013 10:33 AM
interesting
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Dries Buytaert: 3 Crazy Ways to Really Motivate Employees [VIDEO]

Dries Buytaert: 3 Crazy Ways to Really Motivate Employees [VIDEO] | Artsmith Media | Scoop.it
Drupal founder Dries Buytaert explains how he encourages his team to meet hugely ambitious goals.
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Rescooped by Ciara Fischer from Public Relations & Social Media Insight
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Why You Should Fire Your SEO Firm if They Don’t Do Content Marketing | Marcus Sheridan

Why You Should Fire Your SEO Firm if They Don’t Do Content Marketing | Marcus Sheridan | Artsmith Media | Scoop.it

...because the search engines and folks like Matt Cutts have made it their mission toget rid of the crap and demand more excellence from businesses and SEOs alike, we now find ourselves in an incredible transition.

 

“Gaming the system” has been replaced by “Embracing the system”— a system that is now built around content that talks, walks, and thinks like the consumer– and answers every possible question or need they have. (Content Marketing)

 

And it’s because of this new model so many SEO companies are in huge trouble. In fact, I’d venture to say that over half of the SEO companies that are around today willbe gone within the next two years....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 29, 2013 2:01 PM

This is a very provocative and thoughtful post. It raises the question of whether the content that SEOs produce is high quality enough to make a difference in search engine rankings.

Rescooped by Ciara Fischer from Public Relations & Social Media Insight
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Exploring the Fifth and Sixth P of Marketing | Brian Solis

Exploring the Fifth and Sixth P of Marketing | Brian Solis | Artsmith Media | Scoop.it

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P.

 

Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose. For those who’ve followed my work over the last decade, you’ll note that I’ve often referred to “people” as the “5th P of Marketing.” It wasn’t until recently however that I finally put all of the pieces together to consider a 6th P, in this case adding “Purpose” to the mix....


Via Jeff Domansky
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Angela Watkins's curator insight, January 29, 2013 12:44 PM

People & Purpose (cause).  

Angela Watkins's curator insight, January 29, 2013 12:45 PM

People & purpose (cause).

Alison D. Gilbert's curator insight, January 29, 2013 4:09 PM

Reinventing the Ps of marketing.

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5 Daily Habits for Effective Social Media Marketing

5 Daily Habits for Effective Social Media Marketing | Artsmith Media | Scoop.it
Of all the things your business could be doing on social media, these are the things you should focus on.
Ciara Fischer's insight:

Good tips.

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Rescooped by Ciara Fischer from Designer's Resources
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Examples of ‘Flat’ in Web Design

Examples of ‘Flat’ in Web Design | Artsmith Media | Scoop.it
A couple of weeks back, we talked about the flat design aesthetic.

Via Mark Strozier
Ciara Fischer's insight:

Future of web design?

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Dirk Tromp's curator insight, January 26, 2013 7:58 AM

Indeed inspiring to see designs without unnecessary frills.

Ähmêd Ãbdòûlï Saw's comment, February 6, 2013 6:53 PM
good
Bootstraptor's comment, May 1, 2013 12:00 AM
great work!
Rescooped by Ciara Fischer from Public Relations & Social Media Insight
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Infographic detailing the significance in a logo's color.

Infographic detailing the significance in a logo's color. | Artsmith Media | Scoop.it

There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.


Via Jeff Domansky
Ciara Fischer's insight:

Great infographic. 

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Poised Publicity's curator insight, January 29, 2013 11:03 AM

Something to think about when rebranding your company.

Alison D. Gilbert's curator insight, January 29, 2013 4:05 PM

I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.

Train HR's comment, January 30, 2013 5:43 AM
one of the best visual elaboration