Arts Marketing
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YouTube's New Comment System: 7 Things Video Marketers Should Do

YouTube's New Comment System: 7 Things Video Marketers Should Do | Arts Marketing | Scoop.it
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.

Via Bonnie Burns
Brett.Ashley.Crawford's insight:

youtube is the art marketers visual story -- and the perfect way to reach the under 35 crowd. Great addition!

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Bonnie Burns's curator insight, October 1, 2013 10:53 AM

Starting this week, you'll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as we bring you more ways to connect with familiar faces on YouTube.

BSN's curator insight, October 1, 2013 12:26 PM

#videomarketing

Clever Maniacs's curator insight, October 3, 2013 1:10 PM

Some times the comments are better than the videos on YouTube! How many of you read YouTube comments? I can't be the only person and thinks they can be entertaining....

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10 Reasons Why Your Business Should Blog

10 Reasons Why Your Business Should Blog | Arts Marketing | Scoop.it

Many business owners overlook the potential rewards that a small business blog can provide. Here are 10 important reasons why you should blog.


Via Daniel Watson
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Daniel Watson's curator insight, August 18, 12:46 AM

 

In this digital world, your business should definitely have a website, and given the importance of new content in search engine rankings of websites, your website should also feature a blog. A frequently updated blog, can provide your business with some potentially significant rewards, and it is worth your time to discover what rewards are on offer. This article, identifies just 10 rewards that a blog can bring to your business, and it may just convince you that the effort will be worthwhile.

Dell Support Phone Number's curator insight, August 18, 4:55 AM
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'The Yannick': Man! Myth! Raspberry vest!

'The Yannick': Man! Myth! Raspberry vest! | Arts Marketing | Scoop.it
NEW YORK - As you descend the Penn Station escalator to Track 3 for New Jersey Transit, your eyes are ambushed by an ad with a blazing headline: - David Patrick Stearns, Philadelphia Inquirer
Brett.Ashley.Crawford's insight:
Cultural tourism marketing works! Communities of all sizes can benefit by thinking outside their local or working with their local tourism and convention centers.
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How To Use Pinterest for Business

How To Use Pinterest for Business | Arts Marketing | Scoop.it
Pinterest may be one of the best ways to showcase your business’ products and services. Get the most out of Pinterest to drive traffic and tell your story.
Via Daniel Watson
Brett.Ashley.Crawford's insight:
For the arts Pinterest's visual qualities and majority female audience make it an excellent channel. 
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Daniel Watson's curator insight, May 20, 12:21 AM

 

Pinterest is a high profile social media site that deserves far more attention from businesses seeking to drive more traffic to their websites. Showcasing your products or services on a Pinterest account is not difficult, and can lead to significant additional traffic to your website, if done properly. This definitive guide, should prove very helpful to those businesses looking to establish a foothold in the Pinterest world.

mabitter's comment, May 21, 2:44 AM
Thats exceptional...
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33 Free Social Media Marketing Tools for Small Businesses

33 Free Social Media Marketing Tools for Small Businesses | Arts Marketing | Scoop.it

Small business owners may find it challenging navigating through the fast-paced world of social media.


Via Daniel Watson
Brett.Ashley.Crawford's insight:

A nice list, especially for headline and content suggestions and analysis.

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Dielle Web e Grafica's curator insight, March 28, 10:30 AM

 

Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.

Kate Marsh's curator insight, March 28, 11:23 AM

 

Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.

Connie Butcher's curator insight, March 28, 1:37 PM

 

Business owners who have embraced social media, know that the task of doing your own social media marketing, is made much more difficult if you don't have access to the right tools. Cash strapped businesses need to identify the tools that will do the job for them and are preferably free and easy to deploy. This large collection of free social media marketing tools provides a great time saving resource for anyone searching for the right tools to help them to embrace low cost social media marketing.

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25 Social Media Ideas to Connect Your Audience to Your Business

One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use ...

Via Daniel Watson
Brett.Ashley.Crawford's insight:

Very nice way to share a slide deck with very actionable items for arts and nonprofits.

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Ellen Naylor's curator insight, December 1, 2015 12:58 PM

Some creative ideas to connect and engage with your tribe. Ask questions. Use humor. 

Jeremy Barton's curator insight, December 2, 2015 12:44 AM

Some good ideas to keep in touch with clients and prospects

Manpower Recruitment Companies in Pakistan's curator insight, December 12, 2015 1:30 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

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25 Social Media Tools Reviewed [INFOGRAPHIC]

25 Social Media Tools Reviewed [INFOGRAPHIC] | Arts Marketing | Scoop.it
25 Social Media Tools Reviewed [INFOGRAPHIC]

Via Bonnie Burns
Brett.Ashley.Crawford's insight:

A useful infographic for those entering or adjusting your arts social landscape

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Bonnie Burns's curator insight, October 16, 2015 5:13 PM

This infographic comments on 25 popular social media tools from Sprout Social to Engage Sciences to Spredfast.

Mark William's curator insight, October 17, 2015 2:37 AM

It is a nice infographic. Find out more reviews on 25 social media tools.  

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Google Analytics Bounce Rate Reference Guide

Google Analytics Bounce Rate Reference Guide | Arts Marketing | Scoop.it
Do you understand what is meant by 'bounce rate' in your Google Analytics? Do you want to know how to reduce it? This post explains everything

Via Peg Corwin
Brett.Ashley.Crawford's insight:

It could be that your site is designed with all the information on the home page, but that would be rare.  Bounce rate is a useful analytic point for arts organizations wanting to increase engagement online.  The strategy is to have content feeders on the home page.

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Peg Corwin's curator insight, September 8, 2015 9:20 AM

I'm including this discussion of bounce rates under Content Marketing because so many people ask about it and how to use it to improve page content.  Excellent discussion of this.

JẴї❣'s curator insight, September 20, 2015 5:44 AM
This is a little google Bible and it explains how to manage your bounce rate an excellent Analytics Guide
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3 Creative Ways to Use Twitter Hashtags to Promote Your Business

3 Creative Ways to Use Twitter Hashtags to Promote Your Business | Arts Marketing | Scoop.it

Try something new with your hashtags. Here are three creative ways you can use hashtags to promote your business


Via Bonnie Burns
Brett.Ashley.Crawford's insight:

Data says arts marketers are just getting up to speed with social.  Here's an easy way to get more bang for your tweet :-)

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Bonnie Burns's curator insight, July 20, 2015 1:01 PM

Does your business have a hashtag strategy? It’s easy enough to add one or two relevant hashtags to the end of a tweet – like #education, #technology, #marketing and other industry- or topic-specific keywords. But are you really maximizing on hashtags this way?

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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | Arts Marketing | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

Via Robin Good
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Mª Jesús García S.M.'s curator insight, January 13, 2015 1:58 AM

Awfully good list!

Tdutec Innovación Educativa's curator insight, January 25, 2015 11:51 AM

añada su visión ...

Ness Crouch's curator insight, April 9, 2015 8:31 PM

Wow! Extensive Lots of ideas here!!

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How To See All The Companies That Are Tracking You On Facebook — And Block Them

How To See All The Companies That Are Tracking You On Facebook — And Block Them | Arts Marketing | Scoop.it
If you're using Facebook, you're giving the company a ton of information about yourself which it is selling to advertisers in one form or another.

Via Tiaan Jonker
Brett.Ashley.Crawford's insight:

Tired of those ads following you across the net . . . here's one way to start slowing it all down. Maybe.

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Carlos Fosca's curator insight, January 26, 2014 7:16 AM

Muy importante! Para tener muy en cuenta y tomar acciones en favor de nuestra privacidad.

Christian Verstraete's curator insight, January 27, 2014 1:46 AM

You may want to take a look.

unspy's curator insight, February 3, 2014 8:52 PM

unspy... just do it

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6 Ways Social Media Will Change In 2014 - Edudemic

6 Ways Social Media Will Change In 2014 - Edudemic | Arts Marketing | Scoop.it

The handy infographic below takes a look at 6 trends and predictions for social media in the new year. While it is somewhat geared towards businesses, each one has implications in both the classroom and for personal use as well.

 


Via Nik Peachey
Brett.Ashley.Crawford's insight:

I am not sure about #3, I am still not seeing broad adoption.

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Shilpa Bansal/Balan's curator insight, January 10, 2014 8:21 AM

This prediction is bang on target. There is no running away from social media. It is not an option anymore. The future  is where the technology is and it is going to integrate right into your life. There would hardly be a difference between social media and real life. 

The face of education will change in this new world. It will diminish the boundaries and people from all parts of the world will come together and make learning fun .

CSINowedu's curator insight, January 11, 2014 8:58 AM

Nice infographic!

niftyjock's curator insight, January 23, 2014 4:21 PM

more social less media

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Ballet Dancers as Brands

Ballet Dancers as Brands | Arts Marketing | Scoop.it
Increasingly, star dancers like Natalia Osipova, aware of the brevity of their time in the spotlight, are switching among companies.

Via MAMDance
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MAMDance's curator insight, November 29, 2013 1:45 PM

KF:  An article about the growing trend in top-level dancers no longer staying with one company, but rather traveling like opera singers, from one international gig to another and establishing their own brand.  The article also discusses the disparity between opera star and ballet star salaries- why is there such a difference?  Finally, another important note from the articles is how this trend is causing companies to lose their uniqueness.  As one quotation states:

 

"But as star dancers now fly in and out of these companies, and dancers jump ship at earlier ages, the purity and continuity of these styles are becoming harder to maintain, leading to fears of homogeneity."

 

It will be interesting to see whether this trend continues and what it truly means for the ballet world.

MAM_Music's comment, November 29, 2013 5:08 PM
I'm not as familiar with the ballet world, but I thought it was interesting how the article stated that ballet stars are "becoming more like world-traveling conductors and opera stars." As Kathleen stated, it will be interesting to see what happens in the future and the impacts this new trend has on Ballet Companies in regards to organizational structure or processes -Melody
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MediaPost Publications Moms With Young Kids More Active on Social Media 11/01/2013

Moms With Young Kids More Active on Social Media - 11/01/2013
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26 Ways to Use Video for Your Social Media Marketing : Social Media Examiner

26 Ways to Use Video for Your Social Media Marketing : Social Media Examiner | Arts Marketing | Scoop.it

Do you want to add video to your social media marketing?

Looking for ways to increase video views and engagement?

In this article, you’ll discover 26 ways to use video to improve your social media marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 7, 11:37 PM

Here's a great guide to using video in social marketing.

Daniel Watson's curator insight, July 12, 4:11 AM

 

Video marketing has assumed far greater importance for those businesses that wish to rank as highly as possible in the search engines. Every day more people, your prospective customers or clients included, are demonstrating their preference to receive information via video. If you want to meet their expectations and remain relevant to this market, the information contained in this article will be a great help to you.

pham hoat's curator insight, July 12, 5:15 AM

Quy Trình Sản Xuất Cửa Nhựa Lõi Thép Upvc

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How to Get People to Fill Out Your Online Forms

How to Get People to Fill Out Your Online Forms | Arts Marketing | Scoop.it
Form optimization pro, Marcus Taylor, drops by to tell us how to get people to fill out your online forms and become leads on this episode of the Agents of

Via Peg Corwin
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Peg Corwin's curator insight, June 22, 1:50 PM

Did you know that there are 7 factors that affect whether or not someone fills out a website form?  If you want leads/conversions, this podcast/blog post is a must listen.

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100 Top Blogging Tips (Great Easter Reading)

100 Top Blogging Tips (Great Easter Reading) | Arts Marketing | Scoop.it

So how did I get 100 blog ideas? Well, all of these bloggers are successful entrepreneurs and rising stars who are very active on their blog and on social media.


Via Daniel Watson
Brett.Ashley.Crawford's insight:

 

Blog writing is an integral part of the success of businesses and individuals who utilise social media platforms, to improve their customer or client acquisition numbers, in the short rather than the long term. A key element of blog writing, is to find ideas that will work for you straight up, rather than constantly trying different ideas until you stumble on something that works. This collection of 100 ideas, makes for great Easter reading, as well as providing inspirational ideas that you can implement after Easter to grow your business via better blogging.

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Ines Bieler's curator insight, March 29, 7:05 AM

 

Blog writing is an integral part of the success of businesses and individuals who utilise social media platforms, to improve their customer or client acquisition numbers, in the short rather than the long term. A key element of blog writing, is to find ideas that will work for you straight up, rather than constantly trying different ideas until you stumble on something that works. This collection provides 100 inspirational ideas that you can implement now to grow your business via better blogging.

Linda Ashida's curator insight, March 29, 10:20 AM

 

Blog writing is an integral part of the success of businesses and individuals who utilise social media platforms, to improve their customer or client acquisition numbers, in the short rather than the long term. A key element of blog writing, is to find ideas that will work for you straight up, rather than constantly trying different ideas until you stumble on something that works. This collection provides 100 inspirational ideas that you can implement now to grow your business via better blogging.

Antonio Ormachea's curator insight, April 1, 12:38 PM

 

Blog writing is an integral part of the success of businesses and individuals who utilise social media platforms, to improve their customer or client acquisition numbers, in the short rather than the long term. A key element of blog writing, is to find ideas that will work for you straight up, rather than constantly trying different ideas until you stumble on something that works. This collection provides 100 inspirational ideas that you can implement now to grow your business via better blogging.

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How To Generate Maximum Content Marketing ROI

How To Generate Maximum Content Marketing ROI | Arts Marketing | Scoop.it
Actionable insights to boost your Content Marketing ROI, with tips for creating and measuring your best digital marketing strategy.

Via Peg Corwin
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Peg Corwin's curator insight, January 27, 10:41 AM

To get the most out of your content, spend time to research what works and learn from that.  "One mistake we see a lot is rushing into content production without enough research. Researching the content that resonates with your audience helps take away the guesswork about the content you should be producing."

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Top Brands Rediscovering YouTube: New Research

Top Brands Rediscovering YouTube: New Research | Arts Marketing | Scoop.it
Is video part of your marketing mix? In this article, you'll discover recent findings on how brands, consumers and marketers are using YouTube today.

Via Bonnie Burns
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Bonnie Burns's curator insight, October 14, 2015 11:36 AM

In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use.

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Report: Twitter Plans To Allow Tweets Longer Than 140 Characters

Report: Twitter Plans To Allow Tweets Longer Than 140 Characters | Arts Marketing | Scoop.it
Twitter is building a product that would allow long-form tweets, multiple sources have told Recode.

Via Bonnie Burns
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Bonnie Burns's curator insight, September 30, 2015 10:33 AM

Such a move would be a major departure from Twitter’s founding days, when its 140-character limit was a necessary nod to the 160-character maximum in SMS messages. Since then Twitter has clung to its signature 140 characters, while users have adjusted by tweeting out blocks of text using screenshots attached as photos.

malek's curator insight, September 30, 2015 6:09 PM

after long waiting

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Six Tips To Stay Ahead of Social Media Trends

Six Tips To Stay Ahead of Social Media Trends | Arts Marketing | Scoop.it

Besides new features added to Facebook, LinkedIn Twitter and Pinterest, new social media sites are launched that do different things. Being on the forefront of social media changes can be accomplished. Here are a few suggestions on ways you can do just that.


Via Bonnie Burns
Brett.Ashley.Crawford's insight:

Arts organizations need to be focused on their work, so these quick and easy short cuts can save a lot of time. Case in point, Facebook is rolling out yet again another marketing algorithm using data from users 'likes'. If I didn't have that coming to me from a NYTimes Bits email subscription, I could have missed it. Use your technology to serve you (not the other way around)

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Bonnie Burns's curator insight, September 18, 2015 10:47 AM

Small business owners have enough on their plates. They have to watch expenses, create marketing pieces, go to sales meetings, follow trends in their industry and keep up with trends on social media. They might have trouble staying on top of them all, but if they fail to pay attention to social media trends, they could miss golden opportunities.

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How To Write Effective Product Descriptions

How To Write Effective Product Descriptions | Arts Marketing | Scoop.it
SEO for ecommerce sites. Discover how to write effective product descriptions for better rankings and to improve conversions

Via Bonnie Burns
Brett.Ashley.Crawford's insight:

Excellent advice for text describing exhibitions OR productions in the arts & culture sector

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Bonnie Burns's curator insight, June 30, 2014 2:01 PM

Writing product descriptions is important, both to SEO and to your conversion rate. It’s also something that most people find pretty difficult. Some products aren’t that exciting and don’t lend themselves well to fanciful descriptions. Other times people get confused about keywords and how to use them in their product descriptions. More often than not, people just use the descriptions provided by the manufacturer.

laurent's curator insight, June 30, 2014 7:26 PM

Faudrait vraiment que j'applique ça sur ce site !

http://www.unamourdecoquine.com

Wan-li Tsai's curator insight, July 2, 2014 2:05 AM

These tricks can also be applied in teaching students about descriptive writing.

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Twitter testing major profile redesign that looks a lot like Facebook

Twitter testing major profile redesign that looks a lot like Facebook | Arts Marketing | Scoop.it

TTwitter is testing a major redesign that's very reminiscent of Facebook and Google+.


Via François-Xavier Schaeffer
Brett.Ashley.Crawford's insight:

The roll out will definitely be fun to follow. 

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François-Xavier Schaeffer's curator insight, February 13, 2014 6:05 AM

I like it very much already! I'm part of the lucky random users enjoying the new design.

Marisa South's curator insight, February 13, 2014 7:04 AM

wow about time!

 

Franz Schreiber's curator insight, February 16, 2014 4:48 AM

good competitive pace 

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4 Tips for Better Email Marketing Subject Lines

4 Tips for Better Email Marketing Subject Lines | Arts Marketing | Scoop.it

Via Daniel Watson
Brett.Ashley.Crawford's insight:

A/B testing is essential for reaching higher results.

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Louise Maxwell's curator insight, January 7, 2014 6:17 PM

Email marketing is still a big part of small business success. This informative article gives some tips on how to make sure it works in your strategy.

Becky Mowat's curator insight, January 8, 2014 3:30 PM

A short, practical, easy- to- use guide for small business owners to market their products via email.

Marcellus Maxximus's curator insight, January 13, 2014 2:19 AM

I read this and thought that this was very helpful to business's that market using email, because that email you send could be the first impression on the customer you send it too, so the subject line is key because its the first part of the email they will see. So you have to make it a good one that will keep the customers reading.

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16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold | Arts Marketing | Scoop.it
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.

Via Bonnie Burns
Brett.Ashley.Crawford's insight:

Grat tools for marketers everywhere.

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Bonnie Burns's curator insight, December 24, 2013 12:43 PM

If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside

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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | Arts Marketing | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
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