We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
Content Marketing Tools For Startups I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:
* Scoop.it * Google Analytics * Google Adwords * Google Plus * Twitter * A Blog (WordPress)
It is possible to change the world with those seven tools.
The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
Online social networking and information sharing services have generated large volumes of spatio-temporal footprints, which are potentially a valuable source of knowledge about the physical environment and social phenomena. However, it is critical to take into consideration the uneven distribution of the data generated in social media in order to understand the nature of such data and to use them appropriately. The distribution of footprints and the characteristics of contributors indicate the quantity, quality, and type of the data. Using georeferenced tweets and photos collected from Twitter and Flickr, this research presents the spatial and temporal patterns of such crowd-sourced geographic data in the contiguous United States and explores the socioeconomic characteristics of geographic data creators by investigating the relationships between tweet and photo densities and the characteristics of local people using California as a case study. Correlations between dependent and independent variables in partial least squares regression suggest that well-educated people in the occupations of management, business, science, and arts are more likely to be involved in the generation of georeferenced tweets and photos. Further research is required to explain why some people tend to produce and spread information over the Internet using social media from the perspectives of psychology and sociology. This study would be informative to sociologists who study the behaviors of social media users, geographers who are interested in the spatial and temporal distribution of social media users, marketing agencies who intend to understand the influence of social media, and other scientists who use social media data in their research.
The handy infographic below takes a look at 6 trends and predictions for social media in the new year. While it is somewhat geared towards businesses, each one has implications in both the classroom and for personal use as well.
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.
As StumbleUpon’s traffic slowly begins to decline, the rise of Pinterest as an internet social media superpower is becoming even more apparent, as it’s setting itself apart as the go-to content curation website.