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How To Write Effective Product Descriptions

How To Write Effective Product Descriptions | Arts Marketing | Scoop.it
SEO for ecommerce sites. Discover how to write effective product descriptions for better rankings and to improve conversions

Via Bonnie Burns
Brett.Ashley.Crawford's insight:

Excellent advice for text describing exhibitions OR productions in the arts & culture sector

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Bonnie Burns's curator insight, June 30, 11:01 AM

Writing product descriptions is important, both to SEO and to your conversion rate. It’s also something that most people find pretty difficult. Some products aren’t that exciting and don’t lend themselves well to fanciful descriptions. Other times people get confused about keywords and how to use them in their product descriptions. More often than not, people just use the descriptions provided by the manufacturer.

laurent's curator insight, June 30, 4:26 PM

Faudrait vraiment que j'applique ça sur ce site !

http://www.unamourdecoquine.com

Wan-li Tsai's curator insight, July 1, 11:05 PM

These tricks can also be applied in teaching students about descriptive writing.

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Twitter testing major profile redesign that looks a lot like Facebook

Twitter testing major profile redesign that looks a lot like Facebook | Arts Marketing | Scoop.it

TTwitter is testing a major redesign that's very reminiscent of Facebook and Google+.


Via François-Xavier Schaeffer
Brett.Ashley.Crawford's insight:

The roll out will definitely be fun to follow. 

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François-Xavier Schaeffer's curator insight, February 13, 3:05 AM

I like it very much already! I'm part of the lucky random users enjoying the new design.

Marisa South's curator insight, February 13, 4:04 AM

wow about time!

 

Franz Schreiber's curator insight, February 16, 1:48 AM

good competitive pace 

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4 Tips for Better Email Marketing Subject Lines

4 Tips for Better Email Marketing Subject Lines | Arts Marketing | Scoop.it

Via Daniel Watson
Brett.Ashley.Crawford's insight:

A/B testing is essential for reaching higher results.

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Louise Maxwell's curator insight, January 7, 3:17 PM

Email marketing is still a big part of small business success. This informative article gives some tips on how to make sure it works in your strategy.

Becky Mowat's curator insight, January 8, 12:30 PM

A short, practical, easy- to- use guide for small business owners to market their products via email.

Marcellus Maxximus's curator insight, January 12, 11:19 PM

I read this and thought that this was very helpful to business's that market using email, because that email you send could be the first impression on the customer you send it too, so the subject line is key because its the first part of the email they will see. So you have to make it a good one that will keep the customers reading.

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16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold | Arts Marketing | Scoop.it
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.

Via Bonnie Burns
Brett.Ashley.Crawford's insight:

Grat tools for marketers everywhere.

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Bonnie Burns's curator insight, December 24, 2013 9:43 AM

If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside

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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | Arts Marketing | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
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Why Paperli Rocks - ScentTrail Marketing

Why Paperli Rocks - ScentTrail Marketing | Arts Marketing | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 


Via Martin (Marty) Smith
Brett.Ashley.Crawford's insight:

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 

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Kelly Hungerford's comment, June 18, 2013 8:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Kelly Hungerford's comment, June 18, 2013 8:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 4:54 PM
You ROCK Kelly :). Marty
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21 Timeless Marketing Tips, Part 2

21 Timeless Marketing Tips, Part 2 | Arts Marketing | Scoop.it

Via Daniel Watson
Brett.Ashley.Crawford's insight:

good basic advice

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Legno Cases's curator insight, October 9, 2013 4:25 AM

A Smart phone protect although quite common and popular equipment, yet it shows a lot about the characteristics of the individual and their design. The youngsters these days is very design aware and wants the best and also looks for fashionable includes that are wallet friendly and can provide all the features. They need something that speaks about their great design. Apart from outfits having spent in expensive cell phone, they want even this to be dressed so that it looks different and says it all for them. A fashionable protect contributes to the charm and design of the individual holding it. A fashionable includes goes with everything and look awesome with every clothing on both men and women. Moreover you can be sure of customer commitment other than greater earnings and great remember value. A awesome looking modern design on an phones 4 protect or the 3D art types available in phones 5 includes or the phones 4 set turn includes can make a individual look fantastic with a touch of originality.

 

For more details visit

http://www.legnocases.com/

Dan Swanson's curator insight, October 9, 2013 9:59 AM

21 great tips for marketing your business. The last tip is the best...but often gets lost in all of the activities.

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Social Media Management 101: A Complete Guide for Businesses.

Social Media Management 101: A Complete Guide for Businesses. | Arts Marketing | Scoop.it

Via Daniel Watson
Brett.Ashley.Crawford's insight:

A great how-to article for those trying to figure out who to be and what to use in social media for marketing their business.

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DianaI's curator insight, September 12, 2013 11:05 PM

Not just a "communication" job..

pranmitra Shankaran's curator insight, September 15, 2013 6:38 AM
Solutions for Inner Peace:            Peaceful Knowing (Put Peace First) Peaceful Being (Let those lead the world who are led by the heart)Peaceful Feelings (To put an end to war and terror; first put your heart at peace)Peaceful Thinking (You don’t have to bring Peace. Peace itself will bring Peace)Peaceful Relating (The only problem is to see others as the problem) Solutions for World Peace:             Peace and Nationalism (My country is also great)Peace and Religion (The world does not need a new religion. It needs a new string that binds together all religions)Peace and Education (Education of the heart is the heart of education)Peace and Women (Women are the embodiment of power, peace and potential)Peace and Business (Live for others because there is no other)How to be a World Citizen?Enhance your consciousness by recognizing that every single life on Earth is supported by one universal thread of life. Thus, the first step is the understanding of oneness. Develop a global perspective by reading the history of other countries, understanding their culture and appreciating their uniqueness. Studying the nature, environment, the balance between the human, plant and animal kingdoms, will make you revere the beauty of creation and in turn shall inspire you to take effort to restore and maintain the balance of nature. Work towards the benefit of the entire world. Undertake impersonal projects for the benefit of others. This should not be limited to just your own country, but should extend to the whole world. The focus of a World Citizen is enhancing global consciousness.
Tony Gough's curator insight, September 16, 2013 2:00 AM

Useful information about using social media!

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15 Website Metrics Every Marketing Manager Should Be Tracking | Cheetah Analytics

15 Website Metrics Every Marketing Manager Should Be Tracking | Cheetah Analytics | Arts Marketing | Scoop.it
A marketer who is skilled at using data — whether you’re entry-level or a CMO — is a powerful force.
Brett.Ashley.Crawford's insight:

Data is queen.

 

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Spatial, temporal, and socioeconomic patterns in the use of Twitter and Flickr

Spatial, temporal, and socioeconomic patterns in the use of Twitter and Flickr | Arts Marketing | Scoop.it

Online social networking and information sharing services have generated large volumes of spatio-temporal footprints, which are potentially a valuable source of knowledge about the physical environment and social phenomena. However, it is critical to take into consideration the uneven distribution of the data generated in social media in order to understand the nature of such data and to use them appropriately. The distribution of footprints and the characteristics of contributors indicate the quantity, quality, and type of the data. Using georeferenced tweets and photos collected from Twitter and Flickr, this research presents the spatial and temporal patterns of such crowd-sourced geographic data in the contiguous United States and explores the socioeconomic characteristics of geographic data creators by investigating the relationships between tweet and photo densities and the characteristics of local people using California as a case study. Correlations between dependent and independent variables in partial least squares regression suggest that well-educated people in the occupations of management, business, science, and arts are more likely to be involved in the generation of georeferenced tweets and photos. Further research is required to explain why some people tend to produce and spread information over the Internet using social media from the perspectives of psychology and sociology. This study would be informative to sociologists who study the behaviors of social media users, geographers who are interested in the spatial and temporal distribution of social media users, marketing agencies who intend to understand the influence of social media, and other scientists who use social media data in their research.

 

To read the rest of the article, you need to access a library's database or go to: http://www.tandfonline.com/doi/abs/10.1080/15230406.2013.777139


Via Anna Evangelista
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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | Arts Marketing | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

Via Robin Good
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Darleana McHenry's curator insight, June 29, 12:43 AM

This is something that I need to read. 

Salon de tecnologia's curator insight, July 6, 2:40 PM

Vale la pena echarle un ojito!

Nevermore Sithole's curator insight, July 10, 6:54 AM

Video Production

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How To See All The Companies That Are Tracking You On Facebook — And Block Them

How To See All The Companies That Are Tracking You On Facebook — And Block Them | Arts Marketing | Scoop.it
If you're using Facebook, you're giving the company a ton of information about yourself which it is selling to advertisers in one form or another.

Via Tiaan Jonker
Brett.Ashley.Crawford's insight:

Tired of those ads following you across the net . . . here's one way to start slowing it all down. Maybe.

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Carlos Fosca's curator insight, January 26, 4:16 AM

Muy importante! Para tener muy en cuenta y tomar acciones en favor de nuestra privacidad.

Christian Verstraete's curator insight, January 26, 10:46 PM

You may want to take a look.

unspy's curator insight, February 3, 5:52 PM

unspy... just do it

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6 Ways Social Media Will Change In 2014 - Edudemic

6 Ways Social Media Will Change In 2014 - Edudemic | Arts Marketing | Scoop.it

The handy infographic below takes a look at 6 trends and predictions for social media in the new year. While it is somewhat geared towards businesses, each one has implications in both the classroom and for personal use as well.

 


Via Nik Peachey
Brett.Ashley.Crawford's insight:

I am not sure about #3, I am still not seeing broad adoption.

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Shilpa Bansal/Balan's curator insight, January 10, 5:21 AM

This prediction is bang on target. There is no running away from social media. It is not an option anymore. The future  is where the technology is and it is going to integrate right into your life. There would hardly be a difference between social media and real life. 

The face of education will change in this new world. It will diminish the boundaries and people from all parts of the world will come together and make learning fun .

CSINowedu's curator insight, January 11, 5:58 AM

Nice infographic!

niftyjock's curator insight, January 23, 1:21 PM

more social less media

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Ballet Dancers as Brands

Ballet Dancers as Brands | Arts Marketing | Scoop.it
Increasingly, star dancers like Natalia Osipova, aware of the brevity of their time in the spotlight, are switching among companies.

Via MAMDance
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MAMDance's curator insight, November 29, 2013 10:45 AM

KF:  An article about the growing trend in top-level dancers no longer staying with one company, but rather traveling like opera singers, from one international gig to another and establishing their own brand.  The article also discusses the disparity between opera star and ballet star salaries- why is there such a difference?  Finally, another important note from the articles is how this trend is causing companies to lose their uniqueness.  As one quotation states:

 

"But as star dancers now fly in and out of these companies, and dancers jump ship at earlier ages, the purity and continuity of these styles are becoming harder to maintain, leading to fears of homogeneity."

 

It will be interesting to see whether this trend continues and what it truly means for the ballet world.

MAM_Music's comment, November 29, 2013 2:08 PM
I'm not as familiar with the ballet world, but I thought it was interesting how the article stated that ballet stars are "becoming more like world-traveling conductors and opera stars." As Kathleen stated, it will be interesting to see what happens in the future and the impacts this new trend has on Ballet Companies in regards to organizational structure or processes -Melody
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MediaPost Publications Moms With Young Kids More Active on Social Media 11/01/2013

Moms With Young Kids More Active on Social Media - 11/01/2013
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Social Media Monitoring Tools | Social Media Today

Social Media Monitoring Tools | Social Media Today | Arts Marketing | Scoop.it
Check out this infographic featuring some of the best social media monitoring tools. A whopping 25 tools are included and broken down by category for easy reference.

Via Bonnie Burns
Brett.Ashley.Crawford's insight:

evaluation is key -- who has time to waste on things that aren't working.

 

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Bonnie Burns's curator insight, October 7, 2013 8:34 AM

You can see some top picks from the recent Social Media Strategies Summit covering social media monitoring for social listening, social conversation, social marketing, social analytics and social influencer tools.

robyns tut's curator insight, October 8, 2013 7:14 AM

Very interesting list of social networks to help build a comapny.'s brand. Could be useful in the future. Because, you know, new media.

Nandi

poojarajput's curator insight, October 9, 2013 12:12 AM

http://www.jagran.com/lifestyle/technology-news-hindi.html

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YouTube's New Comment System: 7 Things Video Marketers Should Do

YouTube's New Comment System: 7 Things Video Marketers Should Do | Arts Marketing | Scoop.it
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.

Via Bonnie Burns
Brett.Ashley.Crawford's insight:

youtube is the art marketers visual story -- and the perfect way to reach the under 35 crowd. Great addition!

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BSN's curator insight, October 1, 2013 9:26 AM

#videomarketing

Mumtaz Khan's curator insight, October 3, 2013 1:03 AM

http://wholewnews.blogspot.com/

Get the latest national, international, and political news at wholewnews.blogspot.com

Clever Maniacs's curator insight, October 3, 2013 10:10 AM

Some times the comments are better than the videos on YouTube! How many of you read YouTube comments? I can't be the only person and thinks they can be entertaining....

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5 Pinterest Analytics Tools To Maximize Your Pinterest Marketing Campaign

5 Pinterest Analytics Tools To Maximize Your Pinterest Marketing Campaign | Arts Marketing | Scoop.it
As StumbleUpon’s traffic slowly begins to decline, the rise of Pinterest as an internet social media superpower is becoming even more apparent, as it’s setting itself apart as the go-to content curation website.

Via Bonnie Burns
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John Arend's curator insight, August 28, 2013 9:21 AM

Pinterest is the hot new social site. If not already Pinning it ...get started with a marketing campaign

Keith N Logan's curator insight, August 29, 2013 8:31 PM

Yes this site is gathering speed and is adictive...such cool stuff....

Create your own personal vision board.

Jan Jaap Elenbaas's curator insight, August 30, 2013 12:05 PM

Analyseren van Pinterest marketing campagnes.

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4 Old Fashioned Ways of Marketing that Aren’t Dead – Yet

4 Old Fashioned Ways of Marketing that Aren’t Dead – Yet | Arts Marketing | Scoop.it
With so much competition in modern day advertising, why not consider old fashioned, yet highly effective, ways of marketing online and in the real world?
Brett.Ashley.Crawford's insight:

Diversity in what we like, who we are, and how we consume our marketing and our products.

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