In my time at VideoBloom, I've worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I've seen over the years is having a poor or non-existent video strategy. A brand can spend copious amounts on high quality creative and production, be using all the best VSEO techniques and have a video player with all the latest social sharing technology, but if they don’t have a video strategy to tie it all together, they are losing out on engagement, conversion and ultimately new revenue.
Source: 4 Common Video Strategy Mistakes & How to Avoid Them http://www.reelseo.com/video-strategy-mistakes/#ixzz2AETu96mL
Via Ileane Smith, Johnny E. Ramos Ch.