In today’s increasingly fragmented media world, dozens of TV shows are trying to convince the public to tune in at a certain time everyday. Almost every TV show has a Facebook page and a Twitter account to engage with their audience as well as market their show and characters. Therefore, TV execs need to get more creative with their marketing efforts, especially when it comes to marketing to Millennials. Millennials, a.k.a.Generation Y, are multitasking pros, live through social media and are very tech-savvy. They have high demands of brands and TV shows and producers need to work smarter to keep them hooked and entertained.
Via The Digital Rocking Chair