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Tips for independent artists. Music & Film-making. New Digital Media.
Curated by Nicko Gibson
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Marketing to Millennials: Using Snapchat and Tinder

Marketing to Millennials: Using Snapchat and Tinder | Arts Independent | Scoop.it

In today’s increasingly fragmented media world, dozens of TV shows are trying to convince the public to tune in at a certain time everyday. Almost every TV show has a Facebook page and a Twitter account to engage with their audience as well as market their show and characters. Therefore, TV execs need to get more creative with their marketing efforts, especially when it comes to marketing to Millennials. Millennials, a.k.a.Generation Y, are multitasking pros, live through social media and are very tech-savvy. They have high demands of brands and TV shows and producers need to work smarter to keep them hooked and entertained.

 


Via The Digital Rocking Chair
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Important to know for every kind of independent artist as well, but the millennials are not really watching much TV

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The Digital Rocking Chair's curator insight, August 7, 2014 3:32 AM


"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...

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With Super Hi-Vision, the TV landscape will look very different ten years from now

With Super Hi-Vision, the TV landscape will look very different ten years from now | Arts Independent | Scoop.it

No sooner are we getting to grips with 3D and HD, and we’re already being told about the “next big thing” in televisual technology. But keep your hat on, this next one is some years away yet.

 

Super Hi-Vision (or Ultra High Definition) has been getting a fair bit of coverage of late, largely due to the BBC’s partnership with Japanese broadcaster NHK for the 2012 Olympics.

 

The technology underlying Super Hi-Vision has been developed in large by NHK’s Science and Technology Research laboratories, which the BBC borrowed to showcase its potential as a broadcasting medium. While the BBC did a tentative test with the technology back in 2010, it was all really gearing up to the Olympics.

 

Super Hi-Vision combines images 16 times the resolution of High Definition television, with a 22.2 multichannel surround sound. As you’d maybe imagine, when viewed on a purpose-built big screen, the effect is phenomenal.


Via Nicolas Weil
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Film and TV Grammar is Like Body Language

Film and TV Grammar is Like Body Language | Arts Independent | Scoop.it
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Google TV: Second time's the charm? - Apple/Google TV failing forward

Google TV: Second time's the charm? - Apple/Google TV failing forward | Arts Independent | Scoop.it

On Friday, Google finally revealed its plans for Google TV in detail. It's releasing a major upgrade that will show up on Google TV-equipped Sony TVs next week, and on the Revue shortly thereafter.
Judging from Google's blog post about the update, it's less about packing in more features--Google TV had plenty of those already--and more about trying to crystallize the basic idea into something a little more refined and coherent. The new version will have what Google says is a simpler interface; it'll play up YouTube more; it's designed to make it easier to find TV shows and movies in both streaming and over-the-air form; and it has a version of the Android Market that will start out with about 50 apps.


Via Gary Hayes
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Twitter and TV get close | Social TV | The Bulletin

Twitter and TV get close | Social TV | The Bulletin | Arts Independent | Scoop.it
The combination of TV and social media, often labeled social TV, has steadily gained attention as the television industry seeks ways to retain viewers, particularly for live events that people can react to in real time. Facebook, too, is working hard to showcase conversations about TV and media, allowing for viewing of some shows directly from its website.

Cowell, formerly of “American Idol,” said he appreciated that social media sites made live TV feel even livelier. That is likely to be an important element for “The X Factor,” which has drawn an average of 12.5 million viewers for its taped audition episodes — higher than Fox’s previous average on Tuesdays and Wednesdays but lower than Cowell’s expectations.

“When we go live,” he said, with performances and votes on Nov. 2, “I do think we’re going to see a real difference.”


Via Gary Hayes
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Introducing 8K: The Final Frontier?

Introducing 8K: The Final Frontier? | Arts Independent | Scoop.it

Keeping apace with camera technology is like running a race where the finish line keeps on moving. Just as the next generation of games consoles go on sale boasting the ability to display 4K images (although for the moment only those with the salary of a pro-footballer can afford screens able to make use of all those pixels) Japanese broadcaster NHK has started to film and broadcast events in 8K. NHK are so excited about the technology that they have commissioned filmmakers to make short films showcasing 8K, which were screened at the recent Tokyo International Film Festival.


Via Nicolas Weil
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Top Trends of 2011: How TV Grew More Social

Top Trends of 2011: How TV Grew More Social | Arts Independent | Scoop.it

The proliferation of these devices has given rise to the growth of so-called second screen apps. This includes social check-in apps for entertainment such as GetGlue, which by September had seen an 800% increase in check-ins from the beginning of the year. Mind you, that was just before the Fall television season started.

Yahoo got in on the second screen app game this year by launching Yap.tv, digital TV guide of sorts with Twitter integration and live chats and polls about television shows.


Via Gary Hayes
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For first time in 20 years, TV ownership declines - KansasCity.com

For first time in 20 years, TV ownership declines - KansasCity.com | Arts Independent | Scoop.it

Amidst all the charts and graphs, two stunners:

• The total number of U.S. households with TV sets declined year to year for the first time since Nielsen started counting TV ownership. 1992. (A Nielsen rep clarified that the bar charts in the report were misleading because 1992 wasn't included in the historical data.)

• The number of households with no TV at all is at its highest level since 1975. Three percent of homes are TV-free.

The decline was not trivial, either — from 115.9 million TV households in 2011, Nielsen estimates that only 114.7 million homes in the U.S. will have a TV set in 2012. That’s a decline of almost 1 percent at a time when the total number of U.S. households continues to grow.

Read more: http://www.kansascity.com/2011/11/30/3294024/for-1st-time-in-history-tv-ownership.html#ixzz1gVSm4owP


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Get Glues Top TV 10 Checkins during Halloween - AdAge

Get Glues Top TV 10 Checkins during Halloween - AdAge | Arts Independent | Scoop.it

In last week's edition of our new weekly chart tallying the top TV shows on entertainment check-in service GetGlue, a one-off Halloween-themed special edition of "Pretty Little Liars" helped ABC Family surge into our top 10. This week's chart also feeds on some seriously spooky themes. (Background on GetGlue here: "7 Things You Need to Know About 'Social TV' Right Now.") Some context:


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Yahoo reinvents Social TV-tagging app IntoNow, releases it on the iPad | VentureBeat

Yahoo reinvents Social TV-tagging app IntoNow, releases it on the iPad | VentureBeat | Arts Independent | Scoop.it

IntoNow is the iPhone and Android application that uses patented technology to listen to and identify millions of television and movie titles, in a similar fashion to how Shazam identifies music. The technology originated at Auditude, but the app was spun out as its own entity. Yahoo acquired IntoNow in April 2011, just 12 weeks after the then nascent startup launched its iPhone app in the App Store.

Available for free on the App Store, IntoNow for iPad is designed to engage the multitasking television viewer. It tags live and time-shifted broadcast television content, highlights related content, and recommends television shows and movies based on your tagging behaviors and preferences.


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