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Rescooped by cyneth from Social Media and Games
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Colbert Report: Jane McGonigal

Jane McGonigal explains how playing video games can make the world a better place.

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Surf’s Up, Condensed: Top Creativity Links

Surf’s Up, Condensed: Top Creativity Links | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Can one multi-task and innovate? The Secret Phrase Top Innovators Use.  Warren Berger, author of the blog (and forthcoming book) A More Beautiful Question, asserts in this post on the Harvard Businesss Review blo...

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Rescooped by cyneth from Just Story It! Biz Storytelling
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Marketing Is Dead -- Story Is Now

Marketing Is Dead -- Story Is Now | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.

 

I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!

 

Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!

 

Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.

 

And I also like that he shares with us what we need to do to stay with the curve:

Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together

 

What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!

 

Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by cyneth from Just Story It! Biz Storytelling
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StoryCode: Immersive Storytelling | Case Studies

StoryCode: Immersive Storytelling | Case Studies | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Storycode is a non-profit community hub for independent cross-platform storytellers and an incubator for their projects. We are proud to host a community of creators who share their projects in great detail. Our creators share both successes and missteps in their process with a candor that members find invaluable. StoryCode documents these process-driven presentations, serving as a repository of cross-media project case studies.

 

Oh, no -- what a missed opportunity! And full of irony, to boot!!

 

When I stumbled on this page by Storycode (an organization devoted to immersive storytelling) and their page of case studies I thought, "Oh goody! Cool stories about cool story projects!" 

 

Then I read the case studies and was so disappointed. I had to keep drinking my coffee to stay awake while plowing through the descriptions -- not stories! -- of these amazing interactive story projects. Hence the irony.

 

I was sooooooo disappointed! What's the take-away here?

 

Well first, go check out the videos of these really interesting/fun interactive storytelling projects. Think about ways you can use these ideas and tools in your biz storytelling. And hang out with their community.

 

Second, please please please don't get stuck thinking there's a model for case studies to follow that is as boring as these.

 

Third, write storied case studies that share experiences and engage the reader. Or don't use case studies at all and just tell the story about the project. There is nothing sacred about case studies.

 

Storycode is doing great work out there in the world. If you want to hang out with a community devoted to immersive interactive storytelling, then check them out.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Nieman Reports | The Future of Storytelling: A Participatory Endeavor

Nieman Reports | The Future of Storytelling: A Participatory Endeavor | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
At the Center for Future Storytelling, researchers envision how technology can give people more control over TV programs they encounter and stories they follow.

 

Gardner: What was discussed at the Story 3.0 gathering?

 

Bove: One topic was a project from my group called “surround vision” in which we are saying “let’s take your high-definition television set and add augmented reality to it.” What that means is you’re watching a debate, a talk show, an entertainment program, a sporting event, and it’s the same thing everybody else can see. So you’d say, “I want to see the audience’s reaction to what Jay [Leno] just said.” On “The Tonight Show” there’s always a camera pointed at the audience, but most of the time the feed doesn’t go out. What if those additional video feeds were available and all I had to do was take my iPhone and hold it up and look around behind me? Or during a debate I could look at the reactions of the other candidates to what the person at the podium just said. I would not then be relying on the producer providing the video to decide which view I ought to see. Or for a sporting event, I may want to look at the other end of the field than what they are showing right now. The field is surrounded by cameras, so video is being shot.

 

We are looking at a variety of content ranging from entertainment to sports to news and public affairs....


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Books and Movies That Teach Compassion and Kindness

Books and Movies That Teach Compassion and Kindness | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

A resource list of children's books and movies that teach or emphasize qualities such as compassion, empathy, kindness, friendship and sacrifice, divided by age groups from preschool, elementary school, middle and high school.

 

We all know by now that there's more to raising kids than reading, writing and 'rithmatic. Research has shown that qualities such as kindness, empathy, friendship, sacrifice and compassion are the ones that truly dictate not only how well our children succeed but, even more importantly, how happy they are.

 

Kids today are bombarded by media opportunities and access everywhere they look. But is the media they use really helping them? We've crafted a Media Guide of compassion- and empathy-building books and movies that expose kids to the lessons really worth learning.


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Rescooped by cyneth from Just Story It! Biz Storytelling
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Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes

Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.

 

Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.

 

Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.

 

And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.

 

We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.

 

This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ;


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Ken Morrison's comment, September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Ken
Carole Pyke - The Business Bard's curator insight, April 15, 2013 4:53 PM

just testing

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How Social Entrepreneurs Can Edge Out the Competition

An upcoming social-venture competition sheds light on the increased enthusiasm among young entrepreneurs to start up social-impact companies. Here are five...
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Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
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The best things in life are free

The best things in life are free | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Inspired by a comment on the last Transit blog, Transmedia NZ's Anna Jackson shares her list of favourite online tools for collaboration, organisation and creation.

Via The Digital Rocking Chair
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Rogério Rocha's comment, August 24, 2012 7:23 AM
Obrigado pelo rescoop da nossa matéria! Um abraço!
Rescooped by cyneth from Tracking Transmedia
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Jessica Wise: How fiction can change reality

Jessica Wise: How fiction can change reality | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Reading and stories can be an escape from real life, a window into another world -- but have you ever considered how new fictional experiences might change your perspective on real, everyday life?

Via siobhan-o-flynn
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Generations and Justice

Generations and Justice | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

There is in the U.S. and most other countries one other increasingly significant marginalized population who I think are worthy of our attention. This group is widely recognized but seldom spoken of in terms of justice, exploitation, marginalization and privilege. That population is the unborn generations of our collective future. The ways we marginalize this population are becoming identified, named and recognized in a new field called "intergenerational justice" or "intergenerational equity". In the process of considering fairness, power and obligation among past, present, and future generations, ethicists in this field have noted that the unsustainable use of resources leads to significant intergenerational inequity.


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Transmedia as foresighting. transmedia futures event s lab ocadu

A talk given July 31 2012, at the Transmedia Futures event, sLab OCADU...

Via siobhan-o-flynn
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Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
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4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World

4 Rules For Creating Interactive Content For A Multi-Platform, Multi-Device World | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Miller Medeiros and David Vale: "The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. The problem that arises is that there are no rules for the game."


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OFFSHORE: a creative space between serious games and i-docs

OFFSHORE: a creative space between serious games and i-docs | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

"It combines game logic and immersive interface to tackle a serious problem such as offshore oil extraction: its dangers, its economic and ecologic consequences. More than anything it tries to find a new language to engage a web audience that is game savvy, but maybe not energetically engaged" ...


Via The Digital Rocking Chair, Karen Collins Henry
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Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
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The 3 Pillars of Digital Storytelling

The 3 Pillars of Digital Storytelling | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Ingeborg van Beusekom: "Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control."


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Transmedia 101: Masterclass with Jon Reiss | Transmedia 101

Transmedia 101: Masterclass with Jon Reiss | Transmedia 101 | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Jon Reiss, author of Think Outside the Box and co-author of How to Sell Your Film Without Sellling Your Soul will be in Toronto in December.

 

This is a great opportunity to get some intel on how the content production world is changing and learn key strategies for navigating today's complex marketing and distribution scene. 

 

Thanks to the folks at Transmedia 101 for organizing this. Check them out at http://transmedia-101.com


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Rescooped by cyneth from Just Story It! Biz Storytelling
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What does your brand stand for? [inforgraphic]

What does your brand stand for? [inforgraphic] | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
A brand is like the lead character of its own story.  And like any story character, brands  have values and beliefs that become associated with them through their actions.  The challenge for marketers is to characterize their brands first before...

 

Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.

 

There are 2 ways of finding your persona:

Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.

What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.

 

Thanks Jim for putting together this very helpful infographic.

 

And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Saptarishi Das's curator insight, August 21, 2013 1:13 PM

And the story begins..

Rescooped by cyneth from Storytelling in the Digital Age
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Building a Story in Conducttr

Conducttr introduces its new Quest Workspace to guide creative people through a transmedia workflow.

Via Simon Staffans, Anca Toader
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Curators Create The Metadata Needed To Enable Our Emerging Collective Intelligence

Robin Good: Participatory culture writer and book author Henry Jenkins interviews cyberculture pioneer Howard Rheingold (Net Smart, 2012) by asking him to explain some of the concepts that have helped him become a paladin of the  and "new literacies" so essential for survival in the always-on information-world we live in today.

 

This is part three of a long and in-depth interview (Part 2, Part 1) covering key concepts and ideas as the value of "community" and "networks", the architecture of participation, affinity working spaces, and curation.

Here is a short excerpt of Howard response to a question about curation and its value as both a “fundamental building block” of networked communities and as an important form of participation:

 

Howard Rheingold: "...at the fundamental level, curation depends on individuals making mindful and informed decisions in a publicly detectable way.

 

Certainly just clicking on a link, “liking” or “plussing” an item online, adding a tag to a photograph is a lightweight element that can be aggregated in valuable ways (ask Facebook).

 

But the kind of curation that is already mining the mountains of Internet ore for useful and trustworthy nuggets of knowledge, and the kind that will come in the future, has a strong literacy element.

 

Curators don’t just add good-looking resources to lists, or add their vote through a link or like, they summarize and contextualize in their own words, explicitly explain why the resource is worthy of attention, choose relevant excerpts, tag thoughtfully, group resources and clearly describe the grouping criteria."

 

In other words, "curators" are the ones creating the metadata needed to empower our emerging collective intelligence.

 

Curation Is The Social Choice About What Is Worth Paying Attention To.

 

Good stuff. In-depth. Insightful. 8/10

 

Full interview: http://henryjenkins.org/2012/08/how-did-howard-rheingold-get-so-net-smart-an-interview-part-three.html

 

 


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Shaz J's comment, September 3, 2012 3:20 AM
You're welcome :)

It's interesting interesting that you mention POV and stance, as that is not something I had explicitly articulated for myself, but naturally it must be implicitly true. In that sense, it reminds me (again) that curation forces self-reflection in order to present the content better, and that can only be a good thing.
Liz Renshaw's comment, September 8, 2012 9:57 PM
Agree with posts about curation guiding self reflection. This interview in particular is top value and two of my fav people indeed.
Andrew McRobert's curator insight, August 19, 2014 8:43 AM

8. This links a series of three interviews quite lengthy but there is some insightful information for the novice in the digital information age. There is video links within the article, including a great question and answer with Robin Good on curation. The video brings a balance to this inclusion.

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The Neuroscience of Your Brain on Fiction

The Neuroscience of Your Brain on Fiction | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Stories stimulate the brain. Metaphors like “He had leathery hands” rouse the sensory cortex.

 

Scientists call this capacity of the brain to construct a map of other people’s intentions “theory of mind.” Narratives offer a unique opportunity to engage this capacity, as we identify with characters’ longings and frustrations, guess at their hidden motives and track their encounters with friends and enemies, neighbors and lovers.
Related

 

It is an exercise that hones our real-life social skills, another body of research suggests. Dr. Oatley and Dr. Mar, in collaboration with several other scientists, reported in two studies, published in 2006 and 2009, that individuals who frequently read fiction seem to be better able to understand other people, empathize with them and see the world from their perspective.

 

 

By ANNIE MURPHY PAUL

img http://j.mp/NNe2Cd


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Master Class: How To Turn Your Podcast Into A Media Network

Master Class: How To Turn Your Podcast Into A Media Network | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Joe Berkowitz: "Podcasting as a medium has exploded, partly due to the relative ease of entry. It still takes a lot of finesse, however, to make a good show or a popular one, let alone a network of them" ...


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Transmedia 101 presents Music Rights 101 | Transmedia 101

Transmedia 101 presents Music Rights 101 | Transmedia 101 | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
A panel presentation on music rights management for transmedia properties with Tony Tobias, Adrian Ellis, and Jason Leaver.

 

The constant changing digital landscape makes managing music rights for divergent media properties a heady experience for both seasoned producers and independent creatives alike. The speakers of our Music Rights 101 session, Tony Tobias (consultant, producer),

 

Jason Leaver (writer & director) and Adrian Ellis (composter) will offer a variety of perspectives for managing music rights in this digital/transmedia age. Music Rights 101 will take place Sept 18, 7-9 pm at our regular host location: InterAccess Electronic Media Arts Center.

 

Tickets are $5 cash at the door. Please RVSP on Transmedia 101′s Meetup page.


Via siobhan-o-flynn
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Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
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Modern Mythology and the Transmedia Revolution

Modern Mythology and the Transmedia Revolution | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...


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Luciana Viter's comment, August 28, 2012 1:25 PM
Thanks for sharing!
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How Matters / Games in International Development: Fad or ...

How Matters / Games in International Development: Fad or ... | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Games in international development is a pedagogical approach intended to provide experiential learning opportunities that break down complex topics into easier-to-understand parts for adults, thereby serving as more ...
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Radial Tweet-Organizing Apps

Radial Tweet-Organizing Apps | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

twheel twitter app - The Twheel Twitter app is a way to synthesize information on a data-heavy social media platform.

The developers at Twheel found that synthesizing the mass amounts of content on Twitter was difficult when armed with just a scroll option. Aiming to create a more intuitive and visual way to experience the Twitterverse, Twheel was born. It’s an app that shows 30 Tweets in a radial configuration. Much like you would on an iPod’s click wheel, the user runs their thumb around the wheel to read updates. Once a Tweet has been read, the bar turns from orange to clear, which helps to keep track of what you have read. An added bonus is the app’s ‘hot’ feature, which tracks the success of a Tweet that has received ‘retweet’ and ‘favourite’ attention....


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