Can one multi-task and innovate? The Secret Phrase Top Innovators Use. Warren Berger, author of the blog (and forthcoming book) A More Beautiful Question, asserts in this post on the Harvard Businesss Review blo...
In our social media-infused world, traditional marketing logic just doesn't work.
I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!
Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!
Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.
And I also like that he shares with us what we need to do to stay with the curve:
Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together
What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!
Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.
Storycode is a non-profit community hub for independent cross-platform storytellers and an incubator for their projects. We are proud to host a community of creators who share their projects in great detail. Our creators share both successes and missteps in their process with a candor that members find invaluable. StoryCode documents these process-driven presentations, serving as a repository of cross-media project case studies.
Oh, no -- what a missed opportunity! And full of irony, to boot!!
When I stumbled on this page by Storycode (an organization devoted to immersive storytelling) and their page of case studies I thought, "Oh goody! Cool stories about cool story projects!"
Then I read the case studies and was so disappointed. I had to keep drinking my coffee to stay awake while plowing through the descriptions -- not stories! -- of these amazing interactive story projects. Hence the irony.
I was sooooooo disappointed! What's the take-away here?
Well first, go check out the videos of these really interesting/fun interactive storytelling projects. Think about ways you can use these ideas and tools in your biz storytelling. And hang out with their community.
Second, please please please don't get stuck thinking there's a model for case studies to follow that is as boring as these.
Third, write storied case studies that share experiences and engage the reader. Or don't use case studies at all and just tell the story about the project. There is nothing sacred about case studies.
Storycode is doing great work out there in the world. If you want to hang out with a community devoted to immersive interactive storytelling, then check them out.
At the Center for Future Storytelling, researchers envision how technology can give people more control over TV programs they encounter and stories they follow.
Gardner: What was discussed at the Story 3.0 gathering?
Bove: One topic was a project from my group called “surround vision” in which we are saying “let’s take your high-definition television set and add augmented reality to it.” What that means is you’re watching a debate, a talk show, an entertainment program, a sporting event, and it’s the same thing everybody else can see. So you’d say, “I want to see the audience’s reaction to what Jay [Leno] just said.” On “The Tonight Show” there’s always a camera pointed at the audience, but most of the time the feed doesn’t go out. What if those additional video feeds were available and all I had to do was take my iPhone and hold it up and look around behind me? Or during a debate I could look at the reactions of the other candidates to what the person at the podium just said. I would not then be relying on the producer providing the video to decide which view I ought to see. Or for a sporting event, I may want to look at the other end of the field than what they are showing right now. The field is surrounded by cameras, so video is being shot.
We are looking at a variety of content ranging from entertainment to sports to news and public affairs....
A resource list of children's books and movies that teach or emphasize qualities such as compassion, empathy, kindness, friendship and sacrifice, divided by age groups from preschool, elementary school, middle and high school.
We all know by now that there's more to raising kids than reading, writing and 'rithmatic. Research has shown that qualities such as kindness, empathy, friendship, sacrifice and compassion are the ones that truly dictate not only how well our children succeed but, even more importantly, how happy they are.
Kids today are bombarded by media opportunities and access everywhere they look. But is the media they use really helping them? We've crafted a Media Guide of compassion- and empathy-building books and movies that expose kids to the lessons really worth learning.
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.
Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.
Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.
And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.
We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.
There is in the U.S. and most other countries one other increasingly significant marginalized population who I think are worthy of our attention. This group is widely recognized but seldom spoken of in terms of justice, exploitation, marginalization and privilege. That population is the unborn generations of our collective future. The ways we marginalize this population are becoming identified, named and recognized in a new field called "intergenerational justice" or "intergenerational equity". In the process of considering fairness, power and obligation among past, present, and future generations, ethicists in this field have noted that the unsustainable use of resources leads to significant intergenerational inequity.
Miller Medeiros and David Vale: "The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. The problem that arises is that there are no rules for the game."
"It combines game logic and immersive interface to tackle a serious problem such as offshore oil extraction: its dangers, its economic and ecologic consequences. More than anything it tries to find a new language to engage a web audience that is game savvy, but maybe not energetically engaged" ...
A brand is like the lead character of its own story. And like any story character, brands have values and beliefs that become associated with them through their actions. The challenge for marketers is to characterize their brands first before...
Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.
There are 2 ways of finding your persona:
Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.
What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.
Thanks Jim for putting together this very helpful infographic.
And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)
Robin Good: Participatory culture writer and book author Henry Jenkins interviews cyberculture pioneer Howard Rheingold (Net Smart, 2012) by asking him to explain some of the concepts that have helped him become a paladin of the and "new literacies" so essential for survival in the always-on information-world we live in today.
This is part three of a long and in-depth interview (Part 2, Part 1) covering key concepts and ideas as the value of "community" and "networks", the architecture of participation, affinity working spaces, and curation.
Here is a short excerpt of Howard response to a question about curation and its value as both a “fundamental building block” of networked communities and as an important form of participation:
Howard Rheingold: "...at the fundamental level, curation depends on individuals making mindful and informed decisions in a publicly detectable way.
Certainly just clicking on a link, “liking” or “plussing” an item online, adding a tag to a photograph is a lightweight element that can be aggregated in valuable ways (ask Facebook).
But the kind of curation that is already mining the mountains of Internet ore for useful and trustworthy nuggets of knowledge, and the kind that will come in the future, has a strong literacy element.
Curators don’t just add good-looking resources to lists, or add their vote through a link or like, they summarize and contextualize in their own words, explicitly explain why the resource is worthy of attention, choose relevant excerpts, tag thoughtfully, group resources and clearly describe the grouping criteria."
In other words, "curators" are the ones creating the metadata needed to empower our emerging collective intelligence.
Curation Is The Social Choice About What Is Worth Paying Attention To.
Stories stimulate the brain. Metaphors like “He had leathery hands” rouse the sensory cortex.
Scientists call this capacity of the brain to construct a map of other people’s intentions “theory of mind.” Narratives offer a unique opportunity to engage this capacity, as we identify with characters’ longings and frustrations, guess at their hidden motives and track their encounters with friends and enemies, neighbors and lovers. Related
It is an exercise that hones our real-life social skills, another body of research suggests. Dr. Oatley and Dr. Mar, in collaboration with several other scientists, reported in two studies, published in 2006 and 2009, that individuals who frequently read fiction seem to be better able to understand other people, empathize with them and see the world from their perspective.
Joe Berkowitz: "Podcasting as a medium has exploded, partly due to the relative ease of entry. It still takes a lot of finesse, however, to make a good show or a popular one, let alone a network of them" ...
A panel presentation on music rights management for transmedia properties with Tony Tobias, Adrian Ellis, and Jason Leaver.
The constant changing digital landscape makes managing music rights for divergent media properties a heady experience for both seasoned producers and independent creatives alike. The speakers of our Music Rights 101 session, Tony Tobias (consultant, producer),
Jason Leaver (writer & director) and Adrian Ellis (composter) will offer a variety of perspectives for managing music rights in this digital/transmedia age. Music Rights 101 will take place Sept 18, 7-9 pm at our regular host location: InterAccess Electronic Media Arts Center.
Tickets are $5 cash at the door. Please RVSP on Transmedia 101′s Meetup page.
Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...
Games in international development is a pedagogical approach intended to provide experiential learning opportunities that break down complex topics into easier-to-understand parts for adults, thereby serving as more ...
twheel twitter app - The Twheel Twitter app is a way to synthesize information on a data-heavy social media platform.
The developers at Twheel found that synthesizing the mass amounts of content on Twitter was difficult when armed with just a scroll option. Aiming to create a more intuitive and visual way to experience the Twitterverse, Twheel was born. It’s an app that shows 30 Tweets in a radial configuration. Much like you would on an iPod’s click wheel, the user runs their thumb around the wheel to read updates. Once a Tweet has been read, the bar turns from orange to clear, which helps to keep track of what you have read. An added bonus is the app’s ‘hot’ feature, which tracks the success of a Tweet that has received ‘retweet’ and ‘favourite’ attention....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.