Transformational Media, Transmedia, Arts Activism, Culture Shift
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Your Reputation Will Be The Currency Of The Future

Your Reputation Will Be The Currency Of The Future | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

In The Nature Of The Future: Dispatches From The Socialstructed World, Marina Gorbis argues we are moving away from the depersonalized world of institutional production toward a new economy built on social connections and rewards--a process she...calls socialstructing. Along with the exciting opportunities to create new kinds of social organizations--systems for producing not merely goods but also meaning, purpose, and greater good--there is a possibility that this form of creation will bring new challenges, new inequities, and new opportunities for abuse. We need to understand the potential disadvantages of socialstructing as well, if we are to minimize the potential pitfalls. The following is an excerpt from the book, available April 9.


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Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

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Karen Dietz's curator insight, April 2, 2013 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 3, 2013 11:05 AM
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
Karen Dietz's comment, April 21, 2013 1:47 PM
Thanks for the shout-out Mike!
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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Brian Anthony Hernandez:  "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...


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Pamela Bartar's curator insight, March 10, 2013 6:23 AM

added value ! ?....

Luca Brigada's curator insight, March 18, 2013 6:56 PM

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

Wesley Cox's curator insight, November 11, 2014 1:16 PM

They have been making shows that tend to be relateable.  It must get them more viewers to make more interesting, real shows 

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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Nuno Bernardo:  "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...


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The Digital Rocking Chair's curator insight, March 13, 2013 1:13 AM

Some great advice ....

Luca Brigada's curator insight, March 16, 2013 2:25 PM

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


Via The Digital Rocking Chair
cyneth's insight:

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

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FreeLancersAssociatie's curator insight, March 24, 2013 8:43 AM

Een toetsenbord kan meer toeoegen aan een verhaal dan letters en woorden.

Dr. Pamela Rutledge's curator insight, March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
Yael BOUBLIL's curator insight, April 7, 2013 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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Really really interesting. Why ebooks are a different genre from print

Really really interesting. Why ebooks are a different genre from print | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

"This segues into my second contention. China Miéville, at last year's Edinburgh World Writers' Conference, raised the idea of"guerrilla editors" – readers remaking the text, much in the manner of the fan reaction to The Phantom Menace, The Phantom Edit. As Jaron Lanier argues in his new book Who Owns The Future? the largest digital companies compile huge amounts of information on our likes, dislikes, economic activity, preferences, attention spans and such like. What happens when this information is recycled into the "reader-specific" book? Such things have existed in a rudimentary format – my parents bought my youngest brother a book when he was about five, where the central character was also called "Gordon" and the house he lived in was in a village called "Lilliesleaf": the ur-text behind it would have run something like "Once upon a time a [boy/girl] calledlived in a place called". I can imagine the same phenomenon now on a vastly more sophisticated scale: an EL James-esque book where, based on my digital trace, Christian listens to Alban Berg not Thomas Tallis and Anastasia's doctorate is on Christine Brooke-Rose not Thomas Hardy. It could even change over time: in this hypothetical book, the characters shop in Lidl. When I go back to reading it, after receiving an advance for my next book, they suddenly shop in Waitrose. What this means is that when I say to a friend "Have you read such-and-such a book?", even if they answer "yes", the real answer may be "not exactly"...."


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siobhan-o-flynn's curator insight, April 2, 2013 10:17 AM

'guerrilla editors' is a fascinating idea - fans rewriting, revising & redirecting existing works - already underway with works like Pride & Prejudice & Zombies...

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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Crunching numbers is only half the battle.

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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
stacybraiuca's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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The Art of Complex Problem Solving

The Art of Complex Problem Solving | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Via juandoming
cyneth's insight:

Great resource. Dealing with complex issues requires big picture thinking as well as detailed systems and design thinking. No matter what the discipline, visual modeling is useful for  problem solving, design, management and communication.

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MyKLogica's curator insight, June 11, 2013 4:42 AM

Muy interesante este ideagrama en el que nos muestra la efectividad de los "Modelos visuales" a la hora de solucionar problemas/retos complejos, ayudando a "seguir el hilo" y hacerlos tangibles.

Nacho Vega's comment, June 12, 2013 6:41 AM
Interesante modelo
Philippe-Didier Gauthier's curator insight, April 16, 2015 2:28 AM

#Réflexivité Cette ressource en ligne présente un outil pédagogique qui explique les logiques et processus mis en oeuvre dans la résolution d'un problème complexe.

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Storytelling: the Single Currency for Media & Marketing

Storytelling: the Single Currency for Media & Marketing | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

At its best, content — or storytelling — is not slick endorsement of a brand or product. It provides solid, authentic information an individual can use in his or her life presented in an accessible and interesting way. But modern storytelling is requiring a constant stream of insights around audience preferences and an endemic understanding of how technology is influencing how stories get shared.

 

This is forcing marketers, media and academia to innovate. This means that the next generation of content creators will need enhanced writing and storytelling capabilities, even in an age of 140-character messages and texts. They must be empowered with contemporary philosophies, methodologies and skills for success.

 


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Oren Jacob: The Future of Interactive Entertainment

Oren Jacob says tablet computers like the iPad are changing the nature of storytelling and enabling a new era of interactive entertainment. Jacob spent more than two decades at Pixar, where he rose to the rank of Chief Technical Officer. He recently started his own family entertainment company ToyTalk, which is developing a mobile application that will use artificial intelligence to allow children to have interactive video conversations with fictional characters. Jacob also co-teaches the "Lean Launchpad" class at Stanford University with serial entrepreneur Steve Blank.


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Steal 7 easy internal storytelling tips from top organizations

Steal 7 easy internal storytelling tips from top organizations | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Learn how to find stories and spread the word of your success today with these tips.

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Karen Dietz's curator insight, March 6, 2013 6:34 PM

You know, these all sound like great ideas. And you might want to use a few in your organization.


Here's the caveat though -- in my story work with organizations, when they use some of these methods to generate stories, what they sometimes get are NOT stories. More often they are poorly crafted stories.


But the organization thinks what they get are fine. Unfortunately, because they are sub-par, so are their results.


The solution? Either formally train folks in storytelling, or make sure the collected stories are well crafted by someone trained in storytelling. Someone trained in marketing, journalism or PR might not work -- again, personal experience speaks. 


These ideas are creative but treat them wisely. And treat your storytelling seriously to maximize your results.


Thanks Gregg Morris for finding and sharing this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Peter Fruhmann's curator insight, March 7, 2013 4:14 AM

This article shows that it's possible to create a storytelling culture in organisations. However, I think that 'tips' are not enough and there are quite some managers who go for the 'quick win' and 'quick read'. Creating a storytelling culture takes time (not toi mention the maintenance of that, the greatest challenge). If anyone is inspired by this article, I would suggest reading Annette Simmon's 'The Story Factor' and 'Whoever tells the best story wins'. It's all in there...

Doug Ross's curator insight, March 7, 2013 10:38 AM

We all have stories to tell. Our individual stories make the our collective stories. Our stories define who we are. This is a great way to collect stories in organizations. The trick will be to convince people that storytelling is a value added contribution. We tell stories to children because we believe in them but somehow we forget as we get older

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#6 Social Curation - Ten Frontiers for the Future of Engagement [soon to be a free iPad app. Wow!]

This is the sixth report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, to be published as an interactive iPad

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siobhan-o-flynn's curator insight, March 7, 2013 7:15 AM

Fantastic resource! thank you MSL Group!

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Nice Panel! Mike Knowlton of Storycode - Exploring Place with Cross-Platform Storytelling, Michel Reilhac, Liz Nord... | sxsw.com

Nice Panel! Mike Knowlton of Storycode  - Exploring Place with Cross-Platform Storytelling, Michel Reilhac, Liz Nord... | sxsw.com | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

How do you tell the story of a PLACE? New technologies like geo-tagging, location-aware devices, interactive video and augmented reality are being combined with traditional storytelling methods like documentary film and oral history to explore the world in richer, more in-depth ways than ever before. Using these tools and techniques, creators can now fully consider a location itself as one of the “main characters” in their narratives. Panelists include storytellers, practitioners and technologists who are creating the next generation of place-based storytelling.


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Welcome | The Buckminster Fuller Challenge

Welcome | The Buckminster Fuller Challenge | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

The Buckminster Fuller Challenge, has announced the Call for Proposals for the 2013 prize cycle. Deadline is April 12th, 5pm EST. Named "Socially-Responsible Design’s Highest Award" by Metropolis Magazine, the Buckminster Fuller Challenge is an annual global competition recognizing bold, creative and visionary initiatives that take a comprehensive, anticipatory, design science approach to radically advance human well being and the health of our planet's ecosystems. As part of a rigorous review process, a distinguished jury selects a winner and awards a $100,000 prize to be conferred at an award ceremony in New York City in November. Now in it's sixth year, BFI will again award a grand prize of $100,000 to a winning entrant. New this year, BFI has created an infrastructure of support for a larger pool of entrants to gain support and grow a community in design science. Committed to accelerating the implementation of as many outstanding projects as possible, the Buckminster Fuller Institute is proud to be partnering with a number of organizations and companies to help further support a select number of entries with mentoring, incubation, educational resources, etc. Read more about their extended opportunities in the 2013 cycle, the full Call for Proposals, and apply - or nominate a project - today.


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Deserving attention: what story have you really listened to lately?

Deserving attention: what story have you really listened to lately? | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Attention is scarce. We all have oh so much to do. And for many of us it’s so hard to manage our time and stay focused with an increasing number of channels and messages. It’s not about getting attention anymore, it’s about deserving attention. For brands it’s harder to get through and ‘gain attention’. Why is that?

 

Carl Gustav Jung once said the reason for evil in the world is that people are not able to tell their stories. We don’t always understand the stories we are ourselves. And people’s stories are often not heard. To deserve attention we must pay attention. To get our stories and content shared and acted upon, we must understand the stories of the people forming the communities we want to live and thrive in first.


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António Maneira's curator insight, March 15, 2013 6:50 AM

It is all about stories! 

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The New Digital Storytelling Series: Elaine McMillion

The New Digital Storytelling Series: Elaine McMillion | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

MIT Open Documentary Lab::  "In the second part in this series, Elaine McMillion talks about her work, mainly focusing on her interactive documentary Hollow, a “hybrid community participatory project and interactive documentary” that uses HTML5 to depict a West Virginia community via video, photography, soundscapes and interactive data."


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Joyce Valenza's curator insight, March 15, 2013 7:15 AM

add your insight...

Debbie Elicksen 's curator insight, March 18, 2013 1:32 PM

You need to have an understanding of user experience and narrative.

Luca Brigada's curator insight, March 18, 2013 6:18 PM

 

Mc Million about storytelling: "As an interactive storyteller, you need to have an understanding of user experience, design and coding, but most importantly you have to understand what makes a strong narrative. [...] So while it’s helpful to understand the technology, it’s essential to understand how stories are consumed, generated, shared, repurposed and controlled by online audiences. I think it’s important for an interactive storyteller to give up a level of control and work with your team to discuss the number of ways a story should and could be told. Some stories are best told through video, while others may be more powerful through audio and photos [...]"

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Storytelling for Social Change at Facebook

Storytelling for Social Change at Facebook | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Randy Astle:  "Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan" ...


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The Digital Rocking Chair's curator insight, March 23, 2013 1:00 AM

Transmedia for good ....

surendra kumar's comment, March 23, 2013 6:08 AM
nice.........
Luca Brigada's curator insight, March 23, 2013 5:08 PM

A very interesting new project of transmedia storytelling 

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Building a Story in Conducttr

Conducttr introduces its new Quest Workspace to guide creative people through a transmedia workflow.

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Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead

Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost.

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Renee Baribeau's curator insight, March 18, 2013 2:20 PM

It is all in the question.

Karen Dietz's comment, March 18, 2013 9:59 PM
So true Renee and I spend quite a bit of time with clients on the 'art of the question.'
ozziegontang's curator insight, March 20, 2013 2:04 PM

We are talking about being in the Learning Mode rather than the Knowing Mode.

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Crowdfunding Platform Crowdtilt Lands $12M From Sean Parker, Andreessen & More; Now Acquiring To Expand Into Mobile | TechCrunch

Crowdfunding Platform Crowdtilt Lands $12M From Sean Parker, Andreessen & More; Now Acquiring To Expand Into Mobile | TechCrunch | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Today, TechCrunch has learned from sources that Crowdtilt has raised $12 million in Series A financing.

@Crowdtilt

 

How Crowdtilt Works. Crowdtilt is changing the way we pool funds with friends. With the tilting feature, everyone becomes an advocate to make sure the total is reached!

https://www.crowdtilt.com/learn

 


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Rick Passo's curator insight, March 24, 2013 8:32 PM

After graduating from Y Combinator, Crowdtilt launched in February of last year to become “the Kickstarter for any group.” More specifically, the startup has been on a mission to become the platform of record for all manners of group fundraising — anything that isn’t a good fit for crowdfunding platforms like Indiegogo and Kickstarter, for example.

http://techcrunch.com/2013/03/22/crowdfunding-platform-crowdtilt-lands-12m-from-sean-parker-andreessen-more-now-acquiring-to-expand-into-mobile/

 

 

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Zeega on New Ways of Digital Storytelling

Zeega on New Ways of Digital Storytelling | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

MIT Open Documentary Lab:  "The first [in] our series of interviews with digital storytellers, realized in collaboration with Filmmaker, here are the team behind the interactive storytelling platform Zeega."


Via The Digital Rocking Chair
cyneth's insight:

revolutionizing web publishing and interactive storytelling for a future beyond blogs. With Zeega, you can use any media in the cloud, transform the entire screen into your playground, and share your interactive creations with the world.

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The Digital Rocking Chair's curator insight, March 11, 2013 12:06 AM

An excellent look at interactive storytelling.  You might also like to read Introducing Storyscapes: A New Celebration of Interactive Storytelling over at TribecaFilm.com ....

Henrik Safegaard - Cloneartist's curator insight, March 11, 2013 5:55 AM

Zeega is revolutionizing web publishing and interactive storytelling for a future beyond blogs. With Zeega, you can use any media in the cloud, transform the entire screen into your playground, and share your interactive creations with the world.

Barbara Truman's curator insight, April 5, 2013 7:50 AM

Sounds pretty powerful.

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Using the Storytelling Map Tour template | ArcGIS Resources

Using the Storytelling Map Tour template | ArcGIS Resources | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Story maps combine ArcGIS Online web maps with story map template applications that enable you to incorporate text, multimedia, and interactive functions with your map. Story maps inform, educate, entertain, and inspire people about a wide variety of topics.


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Storytelling in Web Design

Storytelling in Web Design | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

If you have ever taken a creative writing class, you probably were told “show, don’t tell,” when writing. The same is true for storytelling within a brand. By simply presenting a setting, character, and action, business storytellers allow customers to enter into the story of their brands in a personal, relatable way. In many cases, the character can be the customer and the action can be the sale.


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Play time! Google Story Builder- Easily Create Video Stories ~ Educational Technology and Mobile Learning

Play time! Google Story Builder- Easily Create Video Stories ~ Educational Technology and Mobile Learning | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

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Rachel Scott's curator insight, June 6, 2013 3:40 AM

Creating a story online!! rather than using the typical pen and paper, students can work in groups and collaboratively create a digital story how intriguing! 

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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

This past November, I made the trip for the second year in a row to the Mozilla Festival in London, a three day technology binge fest that brings together some of the world's top thinkers to consider and shape the future of the web....

 

...In my opinion that was the greatest part of the idea behind Secret Cinema. At its core, it is surprisingly simple -- completely immerse your audience into the world of the movie, beginning days before they even step near the theater, as a means to get them to connect with the story in a deeper way.

 

I am constantly brainstorming and developing engaging experience online through my company, Uncharted Digital, but it is rare to come across a project that so eloquently combines use of the internet, film, and physical immersion...."


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