Transformational ...
Follow
Find
402 views | +0 today
Rescooped by cyneth from Just Story It Biz Storytelling
onto Transformational Media, Transmedia, Arts Activism, Culture Shift
Scoop.it!

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Via Karen Dietz
more...
Karen Dietz's curator insight, April 2, 2013 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 3, 2013 11:05 AM
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
Karen Dietz's comment, April 21, 2013 1:47 PM
Thanks for the shout-out Mike!
Your new post is loading...
Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
Scoop.it!

How to Crowdsource a Film: Chris Jones on the Omnibus Movie, 50 Kisses

How to Crowdsource a Film: Chris Jones on the Omnibus Movie, 50 Kisses | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, March 12, 12:37 AM


Randy Astle:  "The Internet and digital filmmaking tools have opened up new possibilities of crowdsourcing material–Life in a Day, Declaration of Interdependence, One Day on Earth, even the interactive Star Wars Uncut–and given new life to the omnibus/anthology film format. The latest project to adopt the form is 50 Kisses, a film created by the London-based Chris Jones and hundreds of collaborators from around the world."

Henrik Safegaard - Cloneartist's curator insight, March 12, 7:12 AM

The Internet and digital filmmaking tools have opened up new possibilities of crowdsourcing material–Life in a Day, Declaration of Interdependence, One Day on Earth, even the interactive Star Wars Uncut–and given new life to the omnibus/anthology film format. The latest project to adopt the form is 50 Kisses, a film created by the London-based Chris Jones and hundreds of collaborators from around the world.

Click to read full story.

Rescooped by cyneth from The Next Edge
Scoop.it!

NSA surveillance may cause breakup of internet, warn experts

NSA surveillance may cause breakup of internet, warn experts | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Internet specialists highlight moves by Brazil, Germany and India towards creating separate networks in order to block spying

Via Spaceweaver, ddrrnt
more...
No comment yet.
Rescooped by cyneth from Just Story It Biz Storytelling
Scoop.it!

Want to Reach More Humans? Try Sounding Like One (via Storytelling)

Want to Reach More Humans? Try Sounding Like One (via Storytelling) | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
There are a lot of smart business leaders out there. They come up with brilliant products, develop amazing technologies and help customers solve their most complex problems.

Via Karen Dietz
more...
Karen Dietz's curator insight, December 18, 2013 1:26 PM

I scooped this article because it's a great reminder with a very simple message -- drop the corporate speak; don't focus on pushing messages to folks; just show up, be real, and my addition: focus on story sharing.


Stories aren't mentioned in this article, yet they are your vehicle to building trust, being authentic, conveying complex information with simple elegance, all while being humble. And this is what the article talks about.


A lot of the storytelling articles I'm reading lately are still focused on using stories as a push technology to broadcast messages to people. That is old hat. We are now in another world where it is finally recognized that stories are a pull technology (they pull people into your world) AND that stories told evoke stories in the minds of listeners that they want to share back with you. So story sharing needs to be the focus these days.


This article helps us get our head straight about that. It's a quick read with terrific insights and tips to share. Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, December 18, 2013 2:16 PM

I like the idea of a mom as your ltimus test, if she got it, the whole world will go after you.

Brent MacKinnon's curator insight, December 21, 2013 7:24 AM

I like the emphasis on trust building and being authentic.

Rescooped by cyneth from The 21st Century
Scoop.it!

The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter

The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

"So you want to get good at social media?

You need to have a plan. A guidebook. A strategy.

You need some rules.

And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe."


Via Susan Bainbridge
cyneth's insight:

Check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.  Rule #32 - rules are meant to be broken

more...
Jeni Mawter's curator insight, September 5, 2013 8:23 PM

Lot of useful information to children's and young adult story creators finding their audience.

KB...Konnected's curator insight, September 25, 2013 8:03 PM

Interesting!

Charles Newton's curator insight, September 29, 2013 1:56 AM

Thought provoking ideas here - worth a read.

Rescooped by cyneth from Social Media and Journalists
Scoop.it!

8 ways journalists are using Spundge Notebooks

8 ways journalists are using Spundge Notebooks | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
We created Spundge to make it easier for individuals and teams to find, share and publish content and expected our Notebooks would appeal to journalists.
Not surprisingly, reporters quickly embraced...

Via Mindy McAdams
more...
Mindy McAdams's curator insight, January 5, 2013 10:10 AM

List of eight ways journalists are using Spundge "Notebooks." 

Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
Scoop.it!

How to find an audience for your indie film

How to find an audience for your indie film | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Frank Rose:  "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."


Via The Digital Rocking Chair
more...
Binary Racoon's curator insight, May 24, 2013 8:20 PM

Thank you Mr Rose

Bart van Maanen's curator insight, May 25, 2013 4:28 AM

Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.

Rescooped by cyneth from Just Story It Biz Storytelling
Scoop.it!

Why it’s time to rethink visual storytelling on the web from the bottom up

Why it’s time to rethink visual storytelling on the web from the bottom up | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Via Karen Dietz
cyneth's insight:

Adam Westbrook is proposing a new idea for visual storytelling on the web.

As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.

more...
malek's curator insight, May 15, 2013 7:47 PM

Getting visual...sounds interesting.

Jonathan Rattray Clark's curator insight, May 16, 2013 4:47 PM

bottoms up

mirmilla's curator insight, May 17, 2013 11:12 AM

Visual Storytelling as a web-native form. An inspiring thought.

Rescooped by cyneth from Transmedia Think & Do Tank since 2010
Scoop.it!

How cross-media storytelling is about to change the way that we consume and interact with content

How cross-media storytelling is about to change the way that we consume and interact with content | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling.

The ...

Via Transmedia Ready
more...
No comment yet.
Rescooped by cyneth from Just Story It Biz Storytelling
Scoop.it!

Why your brain loves music [& stories]

Why your brain loves music [& stories] | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
more...
Karen Goldfarb Copywriter's curator insight, May 3, 2013 1:18 PM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 2:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 9:27 AM

brainy fun

Scooped by cyneth
Scoop.it!

Transmedia Series ‘Phrenic’ Releases Two Episodes and a Choose Your Own Adventure Story : The Confluence

Transmedia Series ‘Phrenic’ Releases Two Episodes and a Choose Your Own Adventure Story : The Confluence | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Transmedia Series 'Phrenic' Releases Two Episodes and a Choose Your Own Adventure Story: http://t.co/icJ4j2mA5c
more...
No comment yet.
Rescooped by cyneth from Knowmads, Infocology of the future
Scoop.it!

Ice That Took 1,600 Years to Form in Peru’s Andes Melted in Only 25, Scientists Say

Ice That Took 1,600 Years to Form in Peru’s Andes Melted in Only 25, Scientists Say | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Scientists say the rapid melting of the Quelccaya ice cap, the world’s largest tropical ice sheet, is the latest sign of global warming.

-

Glacial ice in the Peruvian Andes that took at least 1,600 years to form has melted in just 25 years, scientists reported Thursday, the latest indication that the recent spike in global temperatures has thrown the natural world out of balance.

The evidence comes from a remarkable find at the margins of the Quelccaya ice cap in Peru, the world’s largest tropical ice sheet. Rapid melting there in the modern era is uncovering plants that were locked in a deep freeze when the glacier advanced many thousands of years ago.

Dating of those plants, using a radioactive form of carbon in the plant tissues that decays at a known rate, has given scientists an unusually precise method of determining the history of the ice sheet’s margins.

Lonnie G. Thompson, the Ohio State University glaciologist whose team has worked intermittently on the Quelccaya ice cap for decades, reported the findings in a paper released online Thursday by the journal Science.

The paper includes a long-awaited analysis of chemical tracers in ice cylinders the team recovered by drilling deep into Quelccaya, a record that will aid scientists worldwide in reconstructing past climatic variations.

Such analyses will take time, but Dr. Thompson said preliminary evidence shows, for example, that the earth probably went through a period of anomalous weather at around the time of the French Revolution, which began in 1789. The weather presumably contributed to the food shortages that exacerbated that upheaval.

“When there’s a disruption of food, this is bad news for any government,” Dr. Thompson said in an interview.


Via Wildcat2030
cyneth's insight:

One must see the film Chasing Ice - to appreciate the astounding speed at which glaciers are melting.

more...
No comment yet.
Rescooped by cyneth from Design Science
Scoop.it!

Welcome | The Buckminster Fuller Challenge

Welcome | The Buckminster Fuller Challenge | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

The Buckminster Fuller Challenge, has announced the Call for Proposals for the 2013 prize cycle. Deadline is April 12th, 5pm EST. Named "Socially-Responsible Design’s Highest Award" by Metropolis Magazine, the Buckminster Fuller Challenge is an annual global competition recognizing bold, creative and visionary initiatives that take a comprehensive, anticipatory, design science approach to radically advance human well being and the health of our planet's ecosystems. As part of a rigorous review process, a distinguished jury selects a winner and awards a $100,000 prize to be conferred at an award ceremony in New York City in November. Now in it's sixth year, BFI will again award a grand prize of $100,000 to a winning entrant. New this year, BFI has created an infrastructure of support for a larger pool of entrants to gain support and grow a community in design science. Committed to accelerating the implementation of as many outstanding projects as possible, the Buckminster Fuller Institute is proud to be partnering with a number of organizations and companies to help further support a select number of entries with mentoring, incubation, educational resources, etc. Read more about their extended opportunities in the 2013 cycle, the full Call for Proposals, and apply - or nominate a project - today.


Via David McConville
more...
No comment yet.
Rescooped by cyneth from Interactive Documentary (i-Docs)
Scoop.it!

Deserving attention: what story have you really listened to lately?

Deserving attention: what story have you really listened to lately? | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Attention is scarce. We all have oh so much to do. And for many of us it’s so hard to manage our time and stay focused with an increasing number of channels and messages. It’s not about getting attention anymore, it’s about deserving attention. For brands it’s harder to get through and ‘gain attention’. Why is that?

 

Carl Gustav Jung once said the reason for evil in the world is that people are not able to tell their stories. We don’t always understand the stories we are ourselves. And people’s stories are often not heard. To deserve attention we must pay attention. To get our stories and content shared and acted upon, we must understand the stories of the people forming the communities we want to live and thrive in first.


Via Gregg Morris, i-Docs
more...
António Maneira's curator insight, March 15, 2013 6:50 AM

It is all about stories! 

Rescooped by cyneth from Interactive & Immersive Journalism
Scoop.it!

Five free tools for creating interactive videos

Five free tools for creating interactive videos | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Interactive video widens the narrative possibilities of the digital audiovisual format. Its development is progressive and currently there is a wide range of professional technological solutions for creating them.

Via Eva Dominguez
more...
Eva Dominguez's curator insight, March 10, 9:05 AM

Five free tools for creating interactive videos

Rescooped by cyneth from Film Futures
Scoop.it!

Why Crowdfunding is Marketing & Not Financing | From Search to Screen

Why Crowdfunding is Marketing & Not Financing | From Search to Screen | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Reframe crowdfunding as part of the marketing plan for your indie film or video project and see what happens. Best practices outlined from this perspective.

Via Zan Chandler
cyneth's insight:

How to view a crowdfunding in a new light.

more...
Zan Chandler's curator insight, November 27, 2013 5:05 PM

Quote: "Google defines marketing as “the action or business of promoting and selling products or services, including market research and advertising” and financing as “provid[ing] funding for (a person or enterprise).” When you look at the things you can do with and around a crowdfunding platform and whether they fall more into one definition or another, a clear pattern emerges."

 

Crowdfunding as a marketing platform is more powerful than crowdfunding as a financing platform. And if you've already done your hard marketing work (and built a fan base), crowdfunding can bring even more beneficial.

Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
Scoop.it!

Behind the immersiveness trend: Why now? [#Transmedia]

Behind the immersiveness trend: Why now? [#Transmedia] | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Via The Digital Rocking Chair
cyneth's insight:

In my view, the term "experience economy" is morphing into the "immersive"  economy - and you will see the rise of more "immersive technology" to facilitate.  Emergence has become Immersive.

more...
The Digital Rocking Chair's curator insight, December 18, 2013 1:03 AM


Frank Rose:  "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"

Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
Scoop.it!

How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Via The Digital Rocking Chair
more...
Jeni Mawter's curator insight, July 16, 2013 10:44 PM

With a considerable (and thankful) push from the Gaming industry ...

Sushma Sharma's curator insight, July 17, 2013 4:39 AM

Amazing 

Ryan Burwell's curator insight, July 19, 2013 11:42 AM

Video game control, GPS tracking, and a zombie themed storyline combine to create a new way of participating in narrative.

Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
Scoop.it!

Vine: 12 Ways to Make Your Videos Stand Out

Vine: 12 Ways to Make Your Videos Stand Out | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Jeremy Cabalona:  "You've had some fun with Vine, but now you want to get serious. Here are some tips to turn you into a Vine pro."


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, May 22, 2013 1:48 AM

Great tips with great example Vines!

Henrik Safegaard - Cloneartist's curator insight, May 22, 2013 4:15 AM

With Vine, you have six seconds to really impress a viewer. Thankfully, six seconds is more than enough time to dazzle someone, tell a story or share a laugh. These tips range from technical best practices to creative guidelines.


Click the headline for all the great tips.

Debbie Elicksen 's curator insight, May 23, 2013 7:09 PM

Love these tips. Good for ALL videos, not just Vine.

Rescooped by cyneth from Tracking Transmedia
Scoop.it!

Netflix CEO Reed Hastings: ‘TV in future will be like a giant iPad’ | Financial Post

Netflix CEO Reed Hastings: ‘TV in future will be like a giant iPad’ | Financial Post | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Reed Hastings, the chief executive of Netflix, sat down for an editorial board meeting with the Financial Post..

 

On Canada's download caps: 

 

“It’s a deterrent to Canadian society that exists nowhere else in the world. In Britain, everything is uncapped,” he told the Post. “In the U.S., on Comcast for $45 a month [you get] 300 gigabytes and then [each extra] 10 gigabytes is like a dollar.”

 On the future of apps: 

"It will be completely compatible to have a Netflix app, to have a Rogers app, to have a movie channel app, to have YouTube as an app," he said.

 

"Because in the broadest sense, we compete for relaxation time. … You go home, the kids are in bed, you want to watch something to relax, you've got many choices."....

 


Via siobhan-o-flynn
more...
Mattia Nicoletti's curator insight, May 16, 2013 8:49 AM

Reed Hastings vision on future of television. A huge iPad for television.

Paul K Saunders's curator insight, May 16, 2013 10:34 AM

Seems to me that its all converging to be all driven and empowered by the internet

Eugenio Gomez-Acebo's curator insight, May 17, 2013 5:17 AM

Great interview. The future of TV is for sure internet-centric. This has huge implications for advertising models. 

Rescooped by cyneth from Just Story It Biz Storytelling
Scoop.it!

GE Tells The Stories Of The World’s Innovators With “Focus Forward”

GE Tells The Stories Of The World’s Innovators With “Focus Forward” | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival.

Via Karen Dietz
more...
Karen Dietz's curator insight, May 1, 2013 4:51 PM

GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center.


That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!"


I love it. These are great stories and because GE is attached to them, they reap the rewards.


So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them.


For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss.


I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size.


And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, May 4, 2013 4:40 AM

Storytelling and video combined into one powerful campaign. Now that's what I call inspiration!

Rescooped by cyneth from Film Futures
Scoop.it!

Why Filmmakers Need to Act More Like Rock Stars

Why Filmmakers Need to Act More Like Rock Stars | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Marc Schiller, Founder and CEO of BOND Strategy and Influence, has been publishing several articles sharing his expertise after working with several direct-to-fan distribution campaigns.

Via Zan Chandler
more...
Zan Chandler's curator insight, April 20, 2013 12:04 PM

What acting like a rock star means here is taking responsibility for your brand, your work and your future.

 

This idea was at the heart of my Masters thesis. Creators have the opportunity to build a fan base that will stay with them throughout their careers - not just people who will come and go depending on the project. This is what a rock star does.

 

Each project they embark on is an expression of their brand and an opportunity to gain new fans and deepen their relationship with existing fans.

 

A committed and engaged fan base provides a creator with more power to shape her future.

Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
Scoop.it!

6 Winning Vines From Tribeca Film Festival

6 Winning Vines From Tribeca Film Festival | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Brian Anthony Hernandez:  "Tribeca Film Festival challenged people to use Twitter's Vine app to create six-second films — with a "beginning, middle and end." Here are the winners."


Via The Digital Rocking Chair
more...
Cultureel Persbureau's comment, April 30, 2013 5:34 AM
Twitter is van het korte bericght. Vine is van twitter en gaat over korte filmpjes. Gaat groot worden.
Ky Stevens's curator insight, May 5, 2013 1:37 PM

More about Vine! I'm too afraid of being on camera to want to get one, but here's some really good ones.

Ky Stevens's curator insight, May 5, 2013 1:53 PM

interesting.

Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
Scoop.it!

TYPE:RIDER Video game, documentary and transmedia

TYPE:RIDER Video game, documentary and transmedia | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Type:Rider is a multiplatform game whose name evokes its basic plan, a mix of mechanical writing (“type” of the typewriter) with the idea of a race (the “rider”).


Via The Digital Rocking Chair
more...
Dolly Bhasin 's curator insight, April 12, 2013 12:18 AM

Gamification is the new Mantra for elearning!

Socius Ars's curator insight, April 14, 2013 10:01 PM

add your insight...

 

 
Ann Vega's curator insight, April 15, 2013 1:53 PM

Intriguing concept - the video introduction is great.

Rescooped by cyneth from Knowmads, Infocology of the future
Scoop.it!

Your Reputation Will Be The Currency Of The Future

Your Reputation Will Be The Currency Of The Future | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

In The Nature Of The Future: Dispatches From The Socialstructed World, Marina Gorbis argues we are moving away from the depersonalized world of institutional production toward a new economy built on social connections and rewards--a process she...calls socialstructing. Along with the exciting opportunities to create new kinds of social organizations--systems for producing not merely goods but also meaning, purpose, and greater good--there is a possibility that this form of creation will bring new challenges, new inequities, and new opportunities for abuse. We need to understand the potential disadvantages of socialstructing as well, if we are to minimize the potential pitfalls. The following is an excerpt from the book, available April 9.


Via Wildcat2030
more...
No comment yet.
Rescooped by cyneth from Just Story It Biz Storytelling
Scoop.it!

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Via Karen Dietz
more...
Karen Dietz's curator insight, April 2, 2013 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 3, 2013 11:05 AM
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
Karen Dietz's comment, April 21, 2013 1:47 PM
Thanks for the shout-out Mike!