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The 3 Pillars of Digital Storytelling

The 3 Pillars of Digital Storytelling | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Ingeborg van Beusekom: "Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control."


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Netflix CEO Reed Hastings: ‘TV in future will be like a giant iPad’ | Financial Post

Netflix CEO Reed Hastings: ‘TV in future will be like a giant iPad’ | Financial Post | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Reed Hastings, the chief executive of Netflix, sat down for an editorial board meeting with the Financial Post..

 

On Canada's download caps: 

 

“It’s a deterrent to Canadian society that exists nowhere else in the world. In Britain, everything is uncapped,” he told the Post. “In the U.S., on Comcast for $45 a month [you get] 300 gigabytes and then [each extra] 10 gigabytes is like a dollar.”

 On the future of apps: 

"It will be completely compatible to have a Netflix app, to have a Rogers app, to have a movie channel app, to have YouTube as an app," he said.

 

"Because in the broadest sense, we compete for relaxation time. … You go home, the kids are in bed, you want to watch something to relax, you've got many choices."....

 


Via siobhan-o-flynn
Mattia Nicoletti's curator insight, May 16, 8:49 AM

Reed Hastings vision on future of television. A huge iPad for television.

Paul K Saunders's curator insight, May 16, 10:34 AM

Seems to me that its all converging to be all driven and empowered by the internet

Eugenio Gomez-Acebo's curator insight, May 17, 5:17 AM

Great interview. The future of TV is for sure internet-centric. This has huge implications for advertising models. 

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GE Tells The Stories Of The World’s Innovators With “Focus Forward”

GE Tells The Stories Of The World’s Innovators With “Focus Forward” | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival.

Via Karen Dietz
Karen Dietz's curator insight, May 1, 4:51 PM

GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center.


That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!"


I love it. These are great stories and because GE is attached to them, they reap the rewards.


So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them.


For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss.


I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size.


And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, May 4, 4:40 AM

Storytelling and video combined into one powerful campaign. Now that's what I call inspiration!

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Why Filmmakers Need to Act More Like Rock Stars

Why Filmmakers Need to Act More Like Rock Stars | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Marc Schiller, Founder and CEO of BOND Strategy and Influence, has been publishing several articles sharing his expertise after working with several direct-to-fan distribution campaigns.

Via Zan Chandler
Zan Chandler's curator insight, April 20, 12:04 PM

What acting like a rock star means here is taking responsibility for your brand, your work and your future.

 

This idea was at the heart of my Masters thesis. Creators have the opportunity to build a fan base that will stay with them throughout their careers - not just people who will come and go depending on the project. This is what a rock star does.

 

Each project they embark on is an expression of their brand and an opportunity to gain new fans and deepen their relationship with existing fans.

 

A committed and engaged fan base provides a creator with more power to shape her future.

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6 Winning Vines From Tribeca Film Festival

6 Winning Vines From Tribeca Film Festival | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Brian Anthony Hernandez:  "Tribeca Film Festival challenged people to use Twitter's Vine app to create six-second films — with a "beginning, middle and end." Here are the winners."


Via The Digital Rocking Chair
Cultureel Persbureau's comment, April 30, 5:34 AM
Twitter is van het korte bericght. Vine is van twitter en gaat over korte filmpjes. Gaat groot worden.
Ky Stevens's curator insight, May 5, 1:37 PM

More about Vine! I'm too afraid of being on camera to want to get one, but here's some really good ones.

Ky Stevens's curator insight, May 5, 1:53 PM

interesting.

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TYPE:RIDER Video game, documentary and transmedia

TYPE:RIDER Video game, documentary and transmedia | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Type:Rider is a multiplatform game whose name evokes its basic plan, a mix of mechanical writing (“type” of the typewriter) with the idea of a race (the “rider”).


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Dolly Bhasin 's curator insight, April 12, 12:18 AM

Gamification is the new Mantra for elearning!

Socius Ars's curator insight, April 14, 10:01 PM

add your insight...

 

 
Ann Vega's curator insight, April 15, 1:53 PM

Intriguing concept - the video introduction is great.

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Your Reputation Will Be The Currency Of The Future

Your Reputation Will Be The Currency Of The Future | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

In The Nature Of The Future: Dispatches From The Socialstructed World, Marina Gorbis argues we are moving away from the depersonalized world of institutional production toward a new economy built on social connections and rewards--a process she...calls socialstructing. Along with the exciting opportunities to create new kinds of social organizations--systems for producing not merely goods but also meaning, purpose, and greater good--there is a possibility that this form of creation will bring new challenges, new inequities, and new opportunities for abuse. We need to understand the potential disadvantages of socialstructing as well, if we are to minimize the potential pitfalls. The following is an excerpt from the book, available April 9.


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Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Karen Dietz's curator insight, April 2, 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 3, 11:05 AM
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
Karen Dietz's comment, April 21, 1:47 PM
Thanks for the shout-out Mike!
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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Brian Anthony Hernandez:  "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...


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Henrik Safegaard - Cloneartist's curator insight, March 10, 4:13 AM

We don't look at social as something we do, we look at social as part of who we are.

Pamela Bartar's curator insight, March 10, 6:23 AM

added value ! ?....

Luca Brigada's curator insight, March 18, 6:56 PM

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Nuno Bernardo:  "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...


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The Digital Rocking Chair's curator insight, March 13, 1:13 AM

Some great advice ....

Luca Brigada's curator insight, March 16, 2:25 PM

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


Via The Digital Rocking Chair
cyneth's insight:

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

FreeLancersAssociatie's curator insight, March 24, 8:43 AM

Een toetsenbord kan meer toeoegen aan een verhaal dan letters en woorden.

Dr. Pamela Rutledge's curator insight, March 29, 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
Yael BOUBLIL's curator insight, April 7, 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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Really really interesting. Why ebooks are a different genre from print

Really really interesting. Why ebooks are a different genre from print | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

"This segues into my second contention. China Miéville, at last year's Edinburgh World Writers' Conference, raised the idea of"guerrilla editors" – readers remaking the text, much in the manner of the fan reaction to The Phantom Menace, The Phantom Edit. As Jaron Lanier argues in his new book Who Owns The Future? the largest digital companies compile huge amounts of information on our likes, dislikes, economic activity, preferences, attention spans and such like. What happens when this information is recycled into the "reader-specific" book? Such things have existed in a rudimentary format – my parents bought my youngest brother a book when he was about five, where the central character was also called "Gordon" and the house he lived in was in a village called "Lilliesleaf": the ur-text behind it would have run something like "Once upon a time a [boy/girl] calledlived in a place called". I can imagine the same phenomenon now on a vastly more sophisticated scale: an EL James-esque book where, based on my digital trace, Christian listens to Alban Berg not Thomas Tallis and Anastasia's doctorate is on Christine Brooke-Rose not Thomas Hardy. It could even change over time: in this hypothetical book, the characters shop in Lidl. When I go back to reading it, after receiving an advance for my next book, they suddenly shop in Waitrose. What this means is that when I say to a friend "Have you read such-and-such a book?", even if they answer "yes", the real answer may be "not exactly"...."


Via siobhan-o-flynn
siobhan-o-flynn's curator insight, April 2, 10:17 AM

'guerrilla editors' is a fascinating idea - fans rewriting, revising & redirecting existing works - already underway with works like Pride & Prejudice & Zombies...

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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
Mike Ellsworth's comment, April 15, 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 9:07 AM

Social is also adding the "story" back in data storytelling.

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The Art of Complex Problem Solving

The Art of Complex Problem Solving | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
cyneth's insight:

Great resource. Dealing with complex issues requires big picture thinking as well as detailed systems and design thinking. No matter what the discipline, visual modeling is useful for  problem solving, design, management and communication.

Gloria Inostroza De Celis's curator insight, March 9, 8:04 AM

 Excelente.

Flora Moon's curator insight, March 10, 10:09 AM

The more we can present visual representations, the more people we include in the thought process.  Most folks access information visually.

Pierre Johnson's comment, March 11, 4:13 AM
Interesting resource. This model supposes however that issues of social choice have solution(s) that are satisfactory to all ("the system"). Social scientist Arrrow has proved the opposite in the 70's already... Still more work ahead...
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Why it’s time to rethink visual storytelling on the web from the bottom up

Why it’s time to rethink visual storytelling on the web from the bottom up | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
cyneth's insight:

Adam Westbrook is proposing a new idea for visual storytelling on the web.

As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.

malek's curator insight, May 15, 7:47 PM

Getting visual...sounds interesting.

Jonathan Rodgers's curator insight, May 16, 4:47 PM

bottoms up

mirmilla's curator insight, May 17, 11:12 AM

Visual Storytelling as a web-native form. An inspiring thought.

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How cross-media storytelling is about to change the way that we consume and interact with content

How cross-media storytelling is about to change the way that we consume and interact with content | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling.

The ...

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Why your brain loves music [& stories]

Why your brain loves music [& stories] | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
Karen Goldfarb Copywriter's curator insight, May 3, 1:18 PM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 9:27 AM

brainy fun

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Transmedia Series ‘Phrenic’ Releases Two Episodes and a Choose Your Own Adventure Story : The Confluence

Transmedia Series ‘Phrenic’ Releases Two Episodes and a Choose Your Own Adventure Story : The Confluence | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Transmedia Series 'Phrenic' Releases Two Episodes and a Choose Your Own Adventure Story: http://t.co/icJ4j2mA5c
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Ice That Took 1,600 Years to Form in Peru’s Andes Melted in Only 25, Scientists Say

Ice That Took 1,600 Years to Form in Peru’s Andes Melted in Only 25, Scientists Say | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Scientists say the rapid melting of the Quelccaya ice cap, the world’s largest tropical ice sheet, is the latest sign of global warming.

-

Glacial ice in the Peruvian Andes that took at least 1,600 years to form has melted in just 25 years, scientists reported Thursday, the latest indication that the recent spike in global temperatures has thrown the natural world out of balance.

The evidence comes from a remarkable find at the margins of the Quelccaya ice cap in Peru, the world’s largest tropical ice sheet. Rapid melting there in the modern era is uncovering plants that were locked in a deep freeze when the glacier advanced many thousands of years ago.

Dating of those plants, using a radioactive form of carbon in the plant tissues that decays at a known rate, has given scientists an unusually precise method of determining the history of the ice sheet’s margins.

Lonnie G. Thompson, the Ohio State University glaciologist whose team has worked intermittently on the Quelccaya ice cap for decades, reported the findings in a paper released online Thursday by the journal Science.

The paper includes a long-awaited analysis of chemical tracers in ice cylinders the team recovered by drilling deep into Quelccaya, a record that will aid scientists worldwide in reconstructing past climatic variations.

Such analyses will take time, but Dr. Thompson said preliminary evidence shows, for example, that the earth probably went through a period of anomalous weather at around the time of the French Revolution, which began in 1789. The weather presumably contributed to the food shortages that exacerbated that upheaval.

“When there’s a disruption of food, this is bad news for any government,” Dr. Thompson said in an interview.


Via Wildcat2030
cyneth's insight:

One must see the film Chasing Ice - to appreciate the astounding speed at which glaciers are melting.

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Welcome | The Buckminster Fuller Challenge

Welcome | The Buckminster Fuller Challenge | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

The Buckminster Fuller Challenge, has announced the Call for Proposals for the 2013 prize cycle. Deadline is April 12th, 5pm EST. Named "Socially-Responsible Design’s Highest Award" by Metropolis Magazine, the Buckminster Fuller Challenge is an annual global competition recognizing bold, creative and visionary initiatives that take a comprehensive, anticipatory, design science approach to radically advance human well being and the health of our planet's ecosystems. As part of a rigorous review process, a distinguished jury selects a winner and awards a $100,000 prize to be conferred at an award ceremony in New York City in November. Now in it's sixth year, BFI will again award a grand prize of $100,000 to a winning entrant. New this year, BFI has created an infrastructure of support for a larger pool of entrants to gain support and grow a community in design science. Committed to accelerating the implementation of as many outstanding projects as possible, the Buckminster Fuller Institute is proud to be partnering with a number of organizations and companies to help further support a select number of entries with mentoring, incubation, educational resources, etc. Read more about their extended opportunities in the 2013 cycle, the full Call for Proposals, and apply - or nominate a project - today.


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Deserving attention: what story have you really listened to lately?

Deserving attention: what story have you really listened to lately? | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Attention is scarce. We all have oh so much to do. And for many of us it’s so hard to manage our time and stay focused with an increasing number of channels and messages. It’s not about getting attention anymore, it’s about deserving attention. For brands it’s harder to get through and ‘gain attention’. Why is that?

 

Carl Gustav Jung once said the reason for evil in the world is that people are not able to tell their stories. We don’t always understand the stories we are ourselves. And people’s stories are often not heard. To deserve attention we must pay attention. To get our stories and content shared and acted upon, we must understand the stories of the people forming the communities we want to live and thrive in first.


Via Gregg Morris, i-Docs
António Maneira's curator insight, March 15, 6:50 AM

It is all about stories! 

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The New Digital Storytelling Series: Elaine McMillion

The New Digital Storytelling Series: Elaine McMillion | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

MIT Open Documentary Lab::  "In the second part in this series, Elaine McMillion talks about her work, mainly focusing on her interactive documentary Hollow, a “hybrid community participatory project and interactive documentary” that uses HTML5 to depict a West Virginia community via video, photography, soundscapes and interactive data."


Via The Digital Rocking Chair
Joyce Valenza's curator insight, March 15, 7:15 AM

add your insight...

Debbie Elicksen (LION)'s curator insight, March 18, 1:32 PM

You need to have an understanding of user experience and narrative.

Luca Brigada's curator insight, March 18, 6:18 PM

 

Mc Million about storytelling: "As an interactive storyteller, you need to have an understanding of user experience, design and coding, but most importantly you have to understand what makes a strong narrative. [...] So while it’s helpful to understand the technology, it’s essential to understand how stories are consumed, generated, shared, repurposed and controlled by online audiences. I think it’s important for an interactive storyteller to give up a level of control and work with your team to discuss the number of ways a story should and could be told. Some stories are best told through video, while others may be more powerful through audio and photos [...]"

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Storytelling for Social Change at Facebook

Storytelling for Social Change at Facebook | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Randy Astle:  "Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan" ...


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The Digital Rocking Chair's curator insight, March 23, 1:00 AM

Transmedia for good ....

surendra kumar's comment, March 23, 6:08 AM
nice.........
Luca Brigada's curator insight, March 23, 5:08 PM

A very interesting new project of transmedia storytelling 

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Building a Story in Conducttr

Conducttr introduces its new Quest Workspace to guide creative people through a transmedia workflow.

Via Simon Staffans, Anca Toader
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Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead

Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost.

Via Karen Dietz
Renee Baribeau's curator insight, March 18, 2:20 PM

It is all in the question.

Karen Dietz's comment, March 18, 9:59 PM
So true Renee and I spend quite a bit of time with clients on the 'art of the question.'
Ozzie Gontang, Ph.D.'s curator insight, March 20, 2:04 PM

We are talking about being in the Learning Mode rather than the Knowing Mode.

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Crowdfunding Platform Crowdtilt Lands $12M From Sean Parker, Andreessen & More; Now Acquiring To Expand Into Mobile | TechCrunch

Crowdfunding Platform Crowdtilt Lands $12M From Sean Parker, Andreessen & More; Now Acquiring To Expand Into Mobile | TechCrunch | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Today, TechCrunch has learned from sources that Crowdtilt has raised $12 million in Series A financing.

@Crowdtilt

 

How Crowdtilt Works. Crowdtilt is changing the way we pool funds with friends. With the tilting feature, everyone becomes an advocate to make sure the total is reached!

https://www.crowdtilt.com/learn

 


Via Rick Passo
Rick Passo's curator insight, March 24, 8:32 PM

After graduating from Y Combinator, Crowdtilt launched in February of last year to become “the Kickstarter for any group.” More specifically, the startup has been on a mission to become the platform of record for all manners of group fundraising — anything that isn’t a good fit for crowdfunding platforms like Indiegogo and Kickstarter, for example.

http://techcrunch.com/2013/03/22/crowdfunding-platform-crowdtilt-lands-12m-from-sean-parker-andreessen-more-now-acquiring-to-expand-into-mobile/