Ingeborg van Beusekom: "Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control."
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Mattia Nicoletti's curator insight,
May 16, 8:49 AM
Reed Hastings vision on future of television. A huge iPad for television.
Paul K Saunders's curator insight,
May 16, 10:34 AM
Seems to me that its all converging to be all driven and empowered by the internet
Eugenio Gomez-Acebo's curator insight,
May 17, 5:17 AM
Great interview. The future of TV is for sure internet-centric. This has huge implications for advertising models. Delete the scoop?
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Karen Dietz's curator insight,
May 1, 4:51 PM
GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center. That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!" I love it. These are great stories and because GE is attached to them, they reap the rewards. So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them. For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss. I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size. And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Denyse Drummond-Dunn's curator insight,
May 4, 4:40 AM
Storytelling and video combined into one powerful campaign. Now that's what I call inspiration! Delete the scoop?
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Zan Chandler's curator insight,
April 20, 12:04 PM
What acting like a rock star means here is taking responsibility for your brand, your work and your future.
This idea was at the heart of my Masters thesis. Creators have the opportunity to build a fan base that will stay with them throughout their careers - not just people who will come and go depending on the project. This is what a rock star does.
Each project they embark on is an expression of their brand and an opportunity to gain new fans and deepen their relationship with existing fans.
A committed and engaged fan base provides a creator with more power to shape her future. Delete the scoop?
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Cultureel Persbureau's comment,
April 30, 5:34 AM
Twitter is van het korte bericght. Vine is van twitter en gaat over korte filmpjes. Gaat groot worden.
Ky Stevens's curator insight,
May 5, 1:37 PM
More about Vine! I'm too afraid of being on camera to want to get one, but here's some really good ones. Delete the scoop?
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Karen Dietz's curator insight,
April 2, 9:34 AM
What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread. And guess what -- storytelling and/or story triggers play a key role. This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On. Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights. But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories. I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on. "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it." Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.” There's a lot more to this article, so go read it. Thank you Marina for writing such a great review. And I look forward to reading Berger's book. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Mike Ellsworth's curator insight,
April 3, 11:05 AM
Karen Dietz's insight:
What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.
And guess what -- storytelling and/or story triggersplay a key role.
Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.
But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories. ME insight:Another great find from Karen. If you're interested in viralocity, give this a read. Delete the scoop?
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Henrik Safegaard - Cloneartist's curator insight,
March 10, 4:13 AM
We don't look at social as something we do, we look at social as part of who we are.
Luca Brigada's curator insight,
March 18, 6:56 PM
"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve. Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying." Delete the scoop?
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Luca Brigada's curator insight,
March 16, 2:25 PM
"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors. My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]" Delete the scoop?
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FreeLancersAssociatie's curator insight,
March 24, 8:43 AM
Een toetsenbord kan meer toeoegen aan een verhaal dan letters en woorden.
Dr. Pamela Rutledge's curator insight,
March 29, 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
Yael BOUBLIL's curator insight,
April 7, 5:08 PM
Apprendre à raconter avec les spécificités du transmédia ... Delete the scoop?
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siobhan-o-flynn's curator insight,
April 2, 10:17 AM
'guerrilla editors' is a fascinating idea - fans rewriting, revising & redirecting existing works - already underway with works like Pride & Prejudice & Zombies... Delete the scoop?
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Mike Ellsworth's comment,
April 15, 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Social2Health's curator insight,
May 14, 9:07 AM
Social is also adding the "story" back in data storytelling. Loading...Delete the scoop?
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Flora Moon's curator insight,
March 10, 10:09 AM
The more we can present visual representations, the more people we include in the thought process. Most folks access information visually.
Pierre Johnson's comment,
March 11, 4:13 AM
Interesting resource. This model supposes however that issues of social choice have solution(s) that are satisfactory to all ("the system"). Social scientist Arrrow has proved the opposite in the 70's already... Still more work ahead...
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mirmilla's curator insight,
May 17, 11:12 AM
Visual Storytelling as a web-native form. An inspiring thought. Delete the scoop?
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Karen Goldfarb Copywriter's curator insight,
May 3, 1:18 PM
We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."
Mirjana Podvorac's curator insight,
May 4, 2:08 PM
Some new research on some things teachers have known and used for a long time. Delete the scoop?
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Debbie Elicksen (LION)'s curator insight,
March 18, 1:32 PM
You need to have an understanding of user experience and narrative.
Luca Brigada's curator insight,
March 18, 6:18 PM
Mc Million about storytelling: "As an interactive storyteller, you need to have an understanding of user experience, design and coding, but most importantly you have to understand what makes a strong narrative. [...] So while it’s helpful to understand the technology, it’s essential to understand how stories are consumed, generated, shared, repurposed and controlled by online audiences. I think it’s important for an interactive storyteller to give up a level of control and work with your team to discuss the number of ways a story should and could be told. Some stories are best told through video, while others may be more powerful through audio and photos [...]" Delete the scoop?
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Luca Brigada's curator insight,
March 23, 5:08 PM
A very interesting new project of transmedia storytelling Delete the scoop?
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Karen Dietz's comment,
March 18, 9:59 PM
So true Renee and I spend quite a bit of time with clients on the 'art of the question.'
Ozzie Gontang, Ph.D.'s curator insight,
March 20, 2:04 PM
We are talking about being in the Learning Mode rather than the Knowing Mode. Delete the scoop?
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Rick Passo's curator insight,
March 24, 8:32 PM
After graduating from Y Combinator, Crowdtilt launched in February of last year to become “the Kickstarter for any group.” More specifically, the startup has been on a mission to become the platform of record for all manners of group fundraising — anything that isn’t a good fit for crowdfunding platforms like Indiegogo and Kickstarter, for example.
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