Transformational Media, Transmedia, Arts Activism, Culture Shift
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Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
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Five Communication Principles for Adaptive Content Design: Towards the Holy Grail

Five Communication Principles for Adaptive Content Design: Towards the Holy Grail | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 1, 2015 10:31 PM


Steve Seager:  "Thanks to the groundwork done by content strategists seeking Intelligent Content, Adaptive Content (personalised content, driven by data and automated to the max) is now within reach. The potential and benefits are enormous" ...

Rescooped by cyneth from Just Story It! Biz Storytelling
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Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video

Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it


Robin Good: If you are looking for online resources where to find free / creative-commons licensed songs and music tracks for your presentation or video clip here is a good collection of 20 such resources.

 

Full list by Kay Tan:

http://www.hongkiat.com/blog/creative-common-music-download/

 

It's a day for tools and here is another great resource for you for when you are creating your digital stories or PowerPoint presentations.

 

Yippee!

 

Thanks to fellow curators Brian Yanish @MarketingHits and Robin Good @RobinGood for finding and sharing this post! I appreciate the sharp eyes :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Robin Good, Brian Yanish - MarketingHits.com, Karen Dietz
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AAEEBL's curator insight, January 20, 2013 9:13 PM

This would be helpful in video-creation and for pulling presentations together.

Mellon Library's curator insight, January 21, 2013 5:54 AM

These Creative Commons links will help you avoid copyright infringement while using music in your presentations for school.

Nedko Aldev's curator insight, May 8, 2013 3:45 AM

add your insight...

 
Rescooped by cyneth from Just Story It! Biz Storytelling
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What does your brand stand for? [inforgraphic]

What does your brand stand for? [inforgraphic] | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
A brand is like the lead character of its own story.  And like any story character, brands  have values and beliefs that become associated with them through their actions.  The challenge for marketers is to characterize their brands first before...

 

Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.

 

There are 2 ways of finding your persona:

Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.

What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.

 

Thanks Jim for putting together this very helpful infographic.

 

And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Saptarishi Das's curator insight, August 21, 2013 1:13 PM

And the story begins..

Rescooped by cyneth from Just Story It! Biz Storytelling
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Want to Reach More Humans? Try Sounding Like One (via Storytelling)

Want to Reach More Humans? Try Sounding Like One (via Storytelling) | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
There are a lot of smart business leaders out there. They come up with brilliant products, develop amazing technologies and help customers solve their most complex problems.

Via Karen Dietz
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Karen Dietz's curator insight, December 18, 2013 1:26 PM

I scooped this article because it's a great reminder with a very simple message -- drop the corporate speak; don't focus on pushing messages to folks; just show up, be real, and my addition: focus on story sharing.


Stories aren't mentioned in this article, yet they are your vehicle to building trust, being authentic, conveying complex information with simple elegance, all while being humble. And this is what the article talks about.


A lot of the storytelling articles I'm reading lately are still focused on using stories as a push technology to broadcast messages to people. That is old hat. We are now in another world where it is finally recognized that stories are a pull technology (they pull people into your world) AND that stories told evoke stories in the minds of listeners that they want to share back with you. So story sharing needs to be the focus these days.


This article helps us get our head straight about that. It's a quick read with terrific insights and tips to share. Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, December 18, 2013 2:16 PM

I like the idea of a mom as your ltimus test, if she got it, the whole world will go after you.

Brent MacKinnon's curator insight, December 21, 2013 7:24 AM

I like the emphasis on trust building and being authentic.

Rescooped by cyneth from Just Story It! Biz Storytelling
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Marketing Is Dead -- Story Is Now

Marketing Is Dead -- Story Is Now | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.

 

I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!

 

Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!

 

Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.

 

And I also like that he shares with us what we need to do to stay with the curve:

Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together

 

What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!

 

Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by cyneth from Just Story It! Biz Storytelling
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Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes

Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.

 

Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.

 

Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.

 

And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.

 

We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.

 

This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Ken Morrison's comment, September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Ken
Carole Pyke - The Personal Brand Storyteller's curator insight, April 15, 2013 4:53 PM

just testing