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Rescooped by cyneth from Just Story It Biz Storytelling
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Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, April 2, 2013 6:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 3, 2013 8:05 AM
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
Karen Dietz's comment, April 21, 2013 10:47 AM
Thanks for the shout-out Mike!
Rescooped by cyneth from Just Story It Biz Storytelling
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Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead

Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost.

Via Karen Dietz
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Renee Baribeau's curator insight, March 18, 2013 11:20 AM

It is all in the question.

Karen Dietz's comment, March 18, 2013 6:59 PM
So true Renee and I spend quite a bit of time with clients on the 'art of the question.'
ozziegontang's curator insight, March 20, 2013 11:04 AM

We are talking about being in the Learning Mode rather than the Knowing Mode.

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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Crunching numbers is only half the battle.

Via Karen Dietz
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Mike Ellsworth's comment, April 15, 2013 8:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 9:49 AM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 6:07 AM

Social is also adding the "story" back in data storytelling.

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How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

How Storytelling Can Address the Complex and Intertwining Issues of Modern Society | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

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Karen Dietz's curator insight, December 27, 2012 11:57 AM

Business can be complex. Leadership can be complex. Certainly our culture and society is complex.


This article gets us thinking -- and includes some fabulous advice -- about how storytelling can help us wade through complex issues, make better decisions, and find a path forward.


Today. Right now. As 2013 approaches, let's continue to use stories well, to help grow and excel, instead of to diminish others.


There are wise and uplifting words in this piece and steps to take. Let's go this route. Happy New Year everyone.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

100 Pound Loans's comment, December 28, 2012 8:38 PM
http://www.scoop.it/u/vimlesh-kumar#curatedTopicsTabSelected
DPG plc's curator insight, December 30, 2012 3:49 AM

Stories are how people learn....