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GE Tells The Stories Of The World’s Innovators With “Focus Forward”

GE Tells The Stories Of The World’s Innovators With “Focus Forward” | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival.

Via Karen Dietz
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Karen Dietz's curator insight, May 1, 2013 4:51 PM

GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center.


That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!"


I love it. These are great stories and because GE is attached to them, they reap the rewards.


So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them.


For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss.


I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size.


And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, May 4, 2013 4:40 AM

Storytelling and video combined into one powerful campaign. Now that's what I call inspiration!

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Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video

Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it


Robin Good: If you are looking for online resources where to find free / creative-commons licensed songs and music tracks for your presentation or video clip here is a good collection of 20 such resources.

 

Full list by Kay Tan:

http://www.hongkiat.com/blog/creative-common-music-download/

 

It's a day for tools and here is another great resource for you for when you are creating your digital stories or PowerPoint presentations.

 

Yippee!

 

Thanks to fellow curators Brian Yanish @MarketingHits and Robin Good @RobinGood for finding and sharing this post! I appreciate the sharp eyes :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Robin Good, Brian Yanish - MarketingHits.com, Karen Dietz
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AAEEBL's curator insight, January 20, 2013 9:13 PM

This would be helpful in video-creation and for pulling presentations together.

Mellon Library's curator insight, January 21, 2013 5:54 AM

These Creative Commons links will help you avoid copyright infringement while using music in your presentations for school.

Nedko Aldev's curator insight, May 8, 2013 3:45 AM

add your insight...

 
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MediaShift Idea Lab-Meograph: The Future of Storytelling is 4D (with Context)

MediaShift Idea Lab-Meograph: The Future of Storytelling is 4D (with Context) | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

From Karen: Now here's another cool tech tool to help augment our business storytelling! Thanks to Siobhan-O-Flynn for finding and sharing this! Below is part of the artice but there's so much more the article talks about regarding Meograph:

 

Meograph, new storytelling startup that launched in July, gives online journalists and storytellers an added dimension that too often has been missing: context.

 

With Meograph, you can create what co-founder and CEO Misha Leybovich calls "4D storytelling" through a simple interface that lets users add images, video and text to a story they want to tell. It's free.

 

"The big vision is that we want to democratize the creation of interactive video storytelling," Leybovich said over coffee at ING Cafe in San Francisco earlier this month.

 

Today if you have a story to tell, you can publish a video to YouTube and write a blog post about it, but it starts to get funky if you want to add a lot of photos or tell how the story evolves over time. Meograph lets you create and share interactive stories that combine video with maps, a timeline and links, filling in that often missing context of where and when...


Link to original article: http://www.pbs.org/idealab/2012/11/meograph-the-future-of-storytelling-is-4d-with-context324.html ;

 

From Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via siobhan-o-flynn, Karen Dietz
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Public Media Reinvents Itself With 'Full-Spectrum' Storytelling

Public Media Reinvents Itself With 'Full-Spectrum' Storytelling | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

"While not all agree, let's suppose, for a moment, that we are, in fact, presenting through our contemporary storytelling a relatively narrow range of the American experience. Some of the questions we ought to be asking are, is it enough to maintain the same formats, as we have, and try to entice more/different storytellers? Do we need to expand our awareness in some way to consider more broadly the particulars of this time, this particular space, and who is involved? And, fundamentally, what is it going to take to go further, to do more?"

 

Now here is a very thought-provoking piece about storytelling in general. I've curated it because the more businesses understand the craft of storytelling, the more effective we can be.

 

Warning -- there is such rich material here -- along with fabulous video examples to watch -- that you will need to carve out some time to explore everything here.

 

And hey -- we all live in a culture surrounded by media. It is important to keep up with shifts and changes in technology and its impact on storytelling so we can understand our daily life better -- and the opportunities open to us.  

 

What is the biggest shift technolgy brings? Ethnographic storytelling. What the heck is that? It is when you put the camera and the storytelling into the hands of people to create and tell their story. Nothing new here -- this was pioneered by Anthropologists Sol Worth & John Adair in the 1972 book Through Navajo Eyes.  The article contains several examples.

 

What is new is that now technology makes the ability to share our stories very easy and cheap to do -- through a proliferation of channels to share them. THAT is what is getting reinvented -- not the structure of a good story.

 

And technology is bringing us unique and very creative ways to craft our stories. For example, there's a link within this article to "How the Indie Audio Community Is Transforming Storytelling," This article shares a story where audio is dominant. It is great.

 

Other examples in the article include Localore -- a project about place-based storytelling.

 

What do I like about this article and the links to other articles within this piece? It asks essential questions like:

Who gets to tell the story? Who gets to ask the question that begins the story? What is the question?

 

When businesses and organizations start asking themselves these questions FIRST when wanting to tell a digital story, they focus on the story first. Too many people in my experience -- when wanting to tell a digital story -- get caught up in the technology first and end up spending tons of money with unhappy results. Or they think the story will emerge if they just start talking - to be edited down by the videographer into a story -- with the same unhappy results.

 

So read this article, its links to other articles, explore the digital story examples given, and start figuring out the following:

How can I have my customers share their stories about my organization using ethnographic storytelling? How can I leverage audio storytelling (see the article for info/examples) beyond radio & podcasts? How can I leverage location & physical space to share biz stories? How can I creatively use technology to share biz stories that reflect my/our Unique Voice & Unique Proposition?

 

I could comment at length on this article and its links. It has taken me awhile to curate this piece because I kept going back and dipping in for more.

 

So give yourself time to enjoy this creative romp exploring cutting edge electronic storytelling and all the deep insights here!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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