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Storytelling and Content Strategy

Storytelling and Content Strategy | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by cyneth from Just Story It! Biz Storytelling
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What does your brand stand for? [inforgraphic]

What does your brand stand for? [inforgraphic] | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
A brand is like the lead character of its own story.  And like any story character, brands  have values and beliefs that become associated with them through their actions.  The challenge for marketers is to characterize their brands first before...

 

Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.

 

There are 2 ways of finding your persona:

Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.

What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.

 

Thanks Jim for putting together this very helpful infographic.

 

And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Saptarishi Das's curator insight, August 21, 2013 1:13 PM

And the story begins..

Rescooped by cyneth from Just Story It! Biz Storytelling
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Marketing Is Dead -- Story Is Now

Marketing Is Dead -- Story Is Now | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.

 

I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!

 

Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!

 

Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.

 

And I also like that he shares with us what we need to do to stay with the curve:

Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together

 

What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!

 

Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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