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Rescooped by cyneth from Just Story It! Biz Storytelling
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GE Tells The Stories Of The World’s Innovators With “Focus Forward”

GE Tells The Stories Of The World’s Innovators With “Focus Forward” | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival.

Via Karen Dietz
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Karen Dietz's curator insight, May 1, 2013 4:51 PM

GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center.


That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!"


I love it. These are great stories and because GE is attached to them, they reap the rewards.


So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them.


For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss.


I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size.


And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, May 4, 2013 4:40 AM

Storytelling and video combined into one powerful campaign. Now that's what I call inspiration!

Rescooped by cyneth from Just Story It! Biz Storytelling
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Storytelling and Content Strategy

Storytelling and Content Strategy | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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