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Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Nuno Bernardo:  "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...


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The Digital Rocking Chair's curator insight, March 13, 2013 1:13 AM

Some great advice ....

Luca Brigada's curator insight, March 16, 2013 2:25 PM

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

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Master Class: How To Turn Your Podcast Into A Media Network

Master Class: How To Turn Your Podcast Into A Media Network | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Joe Berkowitz: "Podcasting as a medium has exploded, partly due to the relative ease of entry. It still takes a lot of finesse, however, to make a good show or a popular one, let alone a network of them" ...


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Rescooped by cyneth from Transmedia: Storytelling for the Digital Age
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The 3 Pillars of Digital Storytelling

The 3 Pillars of Digital Storytelling | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it

Ingeborg van Beusekom: "Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control."


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The best things in life are free

The best things in life are free | Transformational Media, Transmedia, Arts Activism, Culture Shift | Scoop.it
Inspired by a comment on the last Transit blog, Transmedia NZ's Anna Jackson shares her list of favourite online tools for collaboration, organisation and creation.

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Rogério Rocha's comment, August 24, 2012 7:23 AM
Obrigado pelo rescoop da nossa matéria! Um abraço!