The Valtari Mistery [Transmedia] Film Experiment | Transformational Media, Transmedia, Arts Activism, Culture Shift |

Diogo Martins: "They're letting people around them invent their experience/experiment as they go along, using Transmedia at its purest form - their fans, listeners, friends - control the story, the experience, not them, engaging everyone around them to the point where they're the creators and the band is a mere spectator to the evolution of their initial creation."

Via The Digital Rocking Chair