"It combines game logic and immersive interface to tackle a serious problem such as offshore oil extraction: its dangers, its economic and ecologic consequences. More than anything it tries to find a new language to engage a web audience that is game savvy, but maybe not energetically engaged" ...
Edwin McRae: "We’re going to look out at how you take a linear, ink-on-page story (novel, short story, kids book, comic) or light-on-screen story (film, short film, TV series) and turn it into a GAME. How to turn passive storytelling into interactive storytelling" ...
Evan Killham: "John Spinale (pictured above) is senior vice president of social games at Disney. He’s in charge of making sure that Disney takes its big brands and familiar characters into the social gaming market — in the right way."
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