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Creating A Successful Marketing Strategy - Forbes

Creating A Successful Marketing Strategy - Forbes | artrageous ideas | Scoop.it
Creating A Successful Marketing Strategy
Forbes
The ultimate goal of any marketing strategy is to help you grow your business and increase your brand awareness; cementing trust with current clients is a nice by-product as well.
art smith's insight:

Listen to the BIG guys ... they have a lot of good ideas for small business.

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outside the bulb ideas about marketing for your small business
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Austin wants to boost LGBT tourism

Austin wants to boost LGBT tourism | artrageous ideas | Scoop.it

LGBT tourism can be a big market. Numbers provided to AGLCC from Community Marketing Inc.


Via Matt Skallerud
art smith's insight:

Let's hear it for the ATX! theARTofHYPE

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Gay Ambition Featured on The Denver Business Podcast

Gay Ambition Featured on The Denver Business Podcast | artrageous ideas | Scoop.it
On Tuesday, I had the pleasure of being interviewed as the guest of The Denver Business Podcast.   Ryan Estes is the host of the show and does a really great job.  We talk Gay Ambition, business, entrepreneurship, and media.

Via Matt Skallerud
art smith's insight:

who is this guy? www.facebook.com/theARTofHYPE: ;

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Freakanomics evaluates the peceived wealth of gay men, and examines the earning and spending power of LGBT households

Freakanomics evaluates the peceived wealth of gay men, and examines the earning and spending power of LGBT households | artrageous ideas | Scoop.it

Economist Stephen Dubner used his recent Freakanomics podcast to ask, "Are Gay Men Really Rich?" Back in October, Dubner's fellow economist, Steve Levitt, attempted to rationalize how one might go about choosing a hometown. He explained that "amenities," the kinds of things that people were willing to pay for, were key to an area's appeal. Levitt explained that places which had lots of amenities in a condensed area tended to be more expensive. He said that, in general, childless couples engaged in some self-selection based on amenities that matched their lifestyles.


Via Matt Skallerud
art smith's insight:

www.facebook.com/theARTofHYPE: the wealth of gay men explored

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Gay Influence: Walter P. Chrysler Jr.

Gay Influence: Walter P. Chrysler Jr. | artrageous ideas | Scoop.it
Although throughout his life he was a gay man trying to live a life as a straight man, he had a home in Key West and displayed his growing art collection in Provincetown, Massachusetts, in a 19th-century church building he ...

Via Matt Skallerud
art smith's insight:

Gay Influence: Walter P. Chrysler Jr. | @scoopit via @lgbtnewmedia http://sco.lt/... ;

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Cause Marketing: Good for Business, Good for Non Profit Organizations

Cause Marketing: Good for Business, Good for Non Profit Organizations | artrageous ideas | Scoop.it
Cause marketing, also known as cause related marketing, is a great way of nonprofit fundraising, where both parties benefit in a tangible way.
art smith's insight:

hmmm... i just wrote a piece about this is my blog: Read more advice on small business marketing at www.theARTofHYPE.com/gimme-5.php ; #ARTofHYPE

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5 Worst Logos Of All Time? - Best Graphic Design

5 Worst Logos Of All Time? - Best Graphic Design | artrageous ideas | Scoop.it
5 Worst Logos Of All Time? Here are 5 logos that are just bad in every way, accidentally or otherwise these logos are just ridiculously shameful, and are very famous among internet critiques.
art smith's insight:

and you thought your logo needed help  ... Read more about logos at ... www.theARTofHYPE.com/ramblings.php #ARTofHYPE

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National Coffee (AKA 'Marketing Fuel') Day [Infographic]

National Coffee (AKA 'Marketing Fuel') Day [Infographic] | artrageous ideas | Scoop.it
Brand Management - In honor of National Coffee Day, Sunday, September 29, Dunkin' Donuts and CareerBuilder researched some of the latest coffee trends in the US workplace and incorporated some of the findings ...
art smith's insight:

every day is coffee day in my house! #ARTofHYPE

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9 Gay Leaders Making a Difference in Technology

9 Gay Leaders Making a Difference in Technology | artrageous ideas | Scoop.it
We've gathered nine examples of individuals who are not only accomplishing great things in tech; they're also active voices in the LGBT movement.

Via Michelle Windhausen
art smith's insight:

GAY meets TECH .... @ARTofHYPE #ARTofHYPE

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Best SEO Video - Video Marketing -Top YouTube SEO - How to Get Google First Page Rankings

In this marketing video I go over the some of the best video seo in order to get top YouTube SEO and Google rankings. The goals of this video case study was ...

Via Tom Melton
art smith's insight:

Online video marketing potential

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Tom Melton's curator insight, July 6, 2013 7:14 PM

Do you know how to do SEO for your video? If not, listen up!

christian fumic's curator insight, August 2, 2013 10:20 AM

yeah

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What You Can Learn From Three Smart Guerrilla Campaigns

What You Can Learn From Three Smart Guerrilla Campaigns | artrageous ideas | Scoop.it
Here are 3 smart guerrilla marketing campaign examples that have been amazingly successful in generating brand awareness.
art smith's insight:

Time for some guerrilla warfare.  More info about Guerrilla Marketing @ www.theARTofHYPE.com

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Facebook's Big Gay Question

Facebook's Big Gay Question | artrageous ideas | Scoop.it

Most technology companies have vague mission statements that put a feel-good gloss on how they make money.


Via Matt Skallerud
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Morgan Grebing's curator insight, July 3, 2013 11:07 AM

Half of this article is about how Facebook CEO Mark Zuckerberg and some of his staff were a part of San Fransico's Pride Parade. The other half is how Facebook played an undeniable role in helping to bring awareness to gay and lesbian rights and ultimately over turning DOMA.

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Why & How To Use LinkedIn | Top 5 Best Tips | B2B | B2C | NYC | Philly

Why & How To Use LinkedIn | Top 5 Best Tips | B2B | B2C | NYC | Philly | artrageous ideas | Scoop.it
Thinking about joining LinkedIn, or need some help on how to get more from the service?
art smith's insight:

more ideas about small business, marketing, and social media on my site: www.theARTofHYPE.com

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Top of Mind B2B Content Marketing: Why & How To, with an Example

Top of Mind B2B Content Marketing: Why & How To, with an Example | artrageous ideas | Scoop.it

... Comprehensive intro...After you know who to target it is important to know what to share with them. This is a large topic on content marketing strategy and you can find more on this on our blog. In the end it boils down to educational content that shows the potential customers and influencers you are an expert in your field. The why is the problem or pain point. What is your solution – why you get paid...-


Via Jeff Domansky
art smith's insight:

more ideas about small business, marketing, and social media on my site: www.theARTofHYPE.com

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Robert Brill's curator insight, June 22, 2013 1:51 PM

Great Article! Worth reading, however I would like this is a video form. This article showed me the great value many articles have but aren't read. More people view videos and videos rank faster on Google!

Jeff Domansky's curator insight, June 22, 2013 4:03 PM

A basic but comprehensive intro to B2B content marketing. Recommended reading if you're looking for fundamentals..

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Global Interest in Same-Sex Consumers' Buying Power May Promote Marriage Equality

Global Interest in Same-Sex Consumers' Buying Power May Promote Marriage Equality | artrageous ideas | Scoop.it

Is there a relationship between the fight for increased marketing dollars and support for marriage equality? Target and Best Buy may not care, but others certainly are taking note. The travel industry has been focusing on this like a laser for years. Earlier this summer, Israel launched its campaign for a Tel Aviv gay vacation hot spot. Here in the US, Amtrak for the first time is courting LGBT travelers with a targeted $250,000 multimedia-advertising blitz this summer.


Via Matt Skallerud
art smith's insight:

Wear your pride on your sleeve ...or in your wallet.  theARTofHYPE

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Upsize This - LGBT Demographics

Upsize This - LGBT Demographics | artrageous ideas | Scoop.it

Recently (December 7, 2013), The New York Times ran a piece that asked the age-old question, “How Many American Men Are Gay?” The op-ed piece by Seth Stephens-Davidowitz, which included an interesting map of the US, ventured to estimate this percentage based on a compilation and analysis of “surveys, social networks, pornographic searches and dating sites.” And the number comes in right around five percent gay nationwide.


Via Matt Skallerud
art smith's insight:

www.facebook.com/theARTofHYPE: ; LGBT Demographics

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Leaders of LGBT Marketing Company Reveal 2013 Insights

Leaders of LGBT Marketing Company Reveal 2013 Insights | artrageous ideas | Scoop.it
In 2013, I immersed myself in LGBT conferences and events.  If I hadn’t started Gay Ambition, I wouldn’t have even known about most of them.  Two of the spectacular events that I had the opportunity to participate in were organized by Community...

Via Matt Skallerud
art smith's insight:

LGBT Marketing insights ... www.facebook.com/theARTofHYPE ;

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Are Gay People Smarter Than Straight People?

Are Gay People Smarter Than Straight People? | artrageous ideas | Scoop.it

Last week, the MacArthur Foundation revealed the recipients of its so-called “genius” awards, a $625,000 grant dispensed over five years to innovators, visionaries, and trailblazers. Of the 24 winners this year, at least three are openly gay, meaning gay people are significantly overrepresented among the genius pool. The news has ledsome to speculate that gay geniuses outnumber straight ones, proportionally, in the population at large. Are gay people really smarter than straight people?


Via Pete, Matt Skallerud
art smith's insight:

 gay geniuses outnumber straight ones, 

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Six Facebook Metrics Small Businesses Shouldn’t Obsess Over

Six Facebook Metrics Small Businesses Shouldn’t Obsess Over | artrageous ideas | Scoop.it
Is your small business struggling to make sense of the truckloads of data offered by Facebook Insights or any of the other hundred-odd analytic tools meant to ‘help’ you succeed?

Via Thomas Faltin
art smith's insight:

Read more advice on small business marketing at www.theARTofHYPE.com/gimme-5.php ; #ARTofHYPE

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Comment: Effective branding keeps a brand alive - AME Info (press release)

Comment: Effective branding keeps a brand alive - AME Info (press release) | artrageous ideas | Scoop.it
Comment: Effective branding keeps a brand alive AME Info (press release) 'Brand' and 'branding' are two words that people in the industry love to throw around the conference table, but somehow the real significance of these words remain fuzzy and...
art smith's insight:

Read more on Branding at www.theARTofHYPE.com/ramblings.php or www.theARTofHYPE.com/gimme-5.php #ARTofHYPE

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Personal Branding FAIL: 4 Errors Job Seekers Make | CAREEREALISM

Personal Branding FAIL: 4 Errors Job Seekers Make | CAREEREALISM | artrageous ideas | Scoop.it
By isolating the most common personal branding fails, individuals can ensure that their branding efforts yield only positive results. Here are a few.
art smith's insight:

Personal Branding: FAIL   Tips for your personal website www.theARTofHYPE.com/gimme-5.php ;

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BRAND FABULOUSNESS – Lucky Charms Goes Gay

Love this. "Being different is not an issue or a problem. It's lucky." What a great message for all kids in an age where bullying and suicide are so prevalent. Isn't this exactly what you'd do if you were a rainbow cereal brand? There's also a great website.


Via Matt Skallerud
art smith's insight:

gotta love it!

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Your 5 Worst Content Marketing Mistakes

Your 5 Worst Content Marketing Mistakes | artrageous ideas | Scoop.it
Is your companies traffic and leads decreasing month by month? You might be making these content marketing mistakes. See if your making these five mistakes. (Your marketing can make or break you, especially when it involves content marketing.
art smith's insight:

DOH!  Think first, post later!  more info @ www.theARTofHYPE.com

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Restaurant Branding and Design

Restaurant Branding and Design | artrageous ideas | Scoop.it
Read more about Restaurant Branding and Design in the FSW Foodservice Education Center (Restaurant Marketing - - http://t.co/aWQJRHrynK via @FSWarehouse)...
art smith's insight:

Every restaurateur and food service manager should read this!

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Simplify and multiply for network marketing success

Simplify and multiply for network marketing success | artrageous ideas | Scoop.it
In network marketing, just like in franchising, as a business builder you are provided with a system that will help you to build your business without having to invent any wheels. As a matter of fa...
art smith's insight:

more ideas about small business, marketing, and social media on my site: www.theARTofHYPE.com

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3 Ways to Make Relationship Marketing Count

3 Ways to Make Relationship Marketing Count | artrageous ideas | Scoop.it
On the Internet, your prospects and customers are telling you all about themselves, and they're expecting you to pay attention.

Via TechinBiz
art smith's insight:

more ideas about small business, marketing, and social media on my site: www.theARTofHYPE.com

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