Articles of the week
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Articles of the week
My pick of the week's best articles on consumer behaviour, market research and more
Curated by Gary Austin
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Top 10 Global Consumer Health and Wellness Trends for 2014 - Analyst Insight from Euromonitor International

Top 10 Global Consumer Health and Wellness Trends for 2014 - Analyst Insight from Euromonitor International | Articles of the week | Scoop.it
Analyst Insight by Simone Baroke - Contributing Analyst In 2014, the global health and wellness market will continue to be driven by demand for natural products, with consumers becoming increasingly sophisticated in their expectations. Not only do they want less of the “bad” stuff (and this now includes gluten, lactose...
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25 Huge Trends That Will Make People Billions Of Dollars

25 Huge Trends That Will Make People Billions Of Dollars | Articles of the week | Scoop.it
All of this stuff is going to be really big.
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The five myths of marketing to mums | Analysis | Marketing Week

The five myths of marketing to mums | Analysis | Marketing Week | Articles of the week | Scoop.it
Exclusive research reveals that brands are failing to connect with mothers by targeting them as mums and not as individuals.
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Why social media mining and monitoring have met with limited success in Market Research? - NewMR

Why social media mining and monitoring have met with limited success in Market Research? - NewMR | Articles of the week | Scoop.it
why social media listening mining monitoring has not been successful in #MR market research and NewMR
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Sweet or sour? Duping our taste buds

Sweet or sour? Duping our taste buds | Articles of the week | Scoop.it
Researchers are experimenting with sounds, shapes and colours to alter how we perceive the flavour of different food and drinks.
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