Less than two years ago, the Tampa Bay Buccaneers sent a collection agency after Tom Wiebe, who like other Bucs fans at the time tried to walk away from the remainder of his season-ticket payments.
|Scooped by Sean McAndrews|
Sean McAndrews's insight:
In this article it shows how the Tampa Bay Buccaneers turned around their marketing sales and became a better financial team. A lot of season ticket holders had left the Buccaneers behind simply because they weren’t enjoying the atmosphere and losing. What the Buccaneers have done was to create a more personal relationship with each and every season ticket holder to let fans know they matter to them. One Buccaneer ticket holder was on the phone with a customer service representative who was trying to win him back and remembered him saying briefly that he would rather spend money on his upcoming trip to a Disney Resort. He arrived to his hotel room surprised with a bouquet of flowers and a card signed by everyone from the owner to the players and coaches. The Buccaneers went from the worst costumer satisfaction in 2011 to the best in a little less than a year because of this strategy. Personal connection and fan experience is really important in keeping your reliable season ticket holders when it comes to expected revenues. The Buccaneers may not be the strongest team but they seem to be picking up their game on the marketing side while still not being a super bowl team, which I found interesting. The sport management industry is consumer driven and I realized that in order to be successful you have to have strong relationships with your costumers. http://www.sportsbusinessdaily.com/Journal/Issues/2013/09/02/In-Depth/Buccaneers.aspx