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Bucs set sail with fresh approach to business - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Bucs set sail with fresh approach to business - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Articles #2 McAndrews | Scoop.it
Less than two years ago, the Tampa Bay Buccaneers sent a collection agency after Tom Wiebe, who like other Bucs fans at the time tried to walk away from the remainder of his season-ticket payments.
Sean McAndrews's insight:
In this article it shows how the Tampa Bay Buccaneers turned around their marketing sales and became a better financial team. A lot of season ticket holders had left the Buccaneers behind simply because they weren’t enjoying the atmosphere and losing. What the Buccaneers have done was to create a more personal relationship with each and every season ticket holder to let fans know they matter to them. One Buccaneer ticket holder was on the phone with a customer service representative who was trying to win him back and remembered him saying briefly that he would rather spend money on his upcoming trip to a Disney Resort. He arrived to his hotel room surprised with a bouquet of flowers and a card signed by everyone from the owner to the players and coaches. The Buccaneers went from the worst costumer satisfaction in 2011 to the best in a little less than a year because of this strategy. Personal connection and fan experience is really important in keeping your reliable season ticket holders when it comes to expected revenues. The Buccaneers may not be the strongest team but they seem to be picking up their game on the marketing side while still not being a super bowl team, which I found interesting.  The sport management industry is consumer driven and I realized that in order to be successful you have to have strong relationships with your costumers. http://www.sportsbusinessdaily.com/Journal/Issues/2013/09/02/In-Depth/Buccaneers.aspx
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The Economics Of College Football's "Slaughterhouse Matchups"

The Economics Of College Football's "Slaughterhouse Matchups" | Articles #2 McAndrews | Scoop.it
Ohio State thrashed Florida A&M last Saturday 76-0, but should they be penalized for scheduling such games? Mr. Herbstreit, not so fast my friend.
Sean McAndrews's insight:

This article contains an ongoing debate about slaughterhouse matchups in the NCAA sports, mainly dealing with football this time. Although most people see these games as useless and demoralizing it actually benefits both sides. I always thought that these games were just motivation boosters for the stronger team but it also brings exposure to the weaker teams, gets the weaker team a sense of what the “big leagues” are like, and creates revenue. Weaker teams will schedule against tougher teams because they know the stadium is going to be sold out and they are going to make a percentage of the ticket sales revenue. This thought had never occurred to me and makes a lot of sense when I start to analyze the situation. Even though most people will see these matchups as worthless, in a sport managers’ point of view it’s a key to revenue for a weaker school giving them the ability to grow larger and recruit better players. 

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Pac-12 venues to get AT&T wireless boost - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Pac-12 venues to get AT&T wireless boost - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Articles #2 McAndrews | Scoop.it
Editor's note: This story is updated from the print edition. The Pac-12 is on pace to become the first major college conference to update all of its football stadiums and basketball arenas with full wireless capability.
Sean McAndrews's insight:

 This article is about a new deal the PAC-12 college conference struck with AT&T Wireless. The deal that the two created was that AT&T would install Wifi systems and DAS (distributed antenna systems) in both basketball and football stadiums for all teams in the PAC-12 conference. AT&T became the official technology provider for the conference. What this will allow PAC-12 to do is increase their fan experience. The whole idea around getting involved with this system was to create a long term plan for digital advancement opposed to a quick change in media. The PAC-12 conference wants to get fans more involved and let them know what’s going on during the games. The interesting part of this article was that commissioner Larry Scott said “fans were finding out what happened to Kevin Ware from people at home who were watching on TV…There’s something wrong with that.” The quote from Scott shows that the lack of technology around the stadiums gives the home viewers a better view/experience thus keeping them away from the stadium and in the comfort of their home to save money. This article stood out to me because I never thought about how much the technological details could affect a market such as a college sports team. Sport management people need to recognize that technology is developing rapidly and that it’s a key tool to enhancing fan experience. 

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