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NFL details perks package - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NFL details perks package - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Articles 2 | Scoop.it
The NFL this week is unveiling its first package of benefits for the league’s roughly 1 million season-ticket holders, a program called The Membership Club.
Jake Pelletier's insight:

What I learned from this article is it is important to give out benefits to the loyal consumers. What is interesting about this article is that every season ticket holder will receive RedZone on his or her phone. RedZone is a great way to watch the game if you cannot attend the game for whatever reason. What is educational is there are 1 million ticket holders in the NFL and the NFL could make a lot of money from RedZone, but they give it to ticket holders for free so that more people will want to buy tickets. I selected this article because it is good information about giving perks to the consumers. It is a solid way of bringing consumers in and giving the already loyal ones what they deserve.

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Warriors put theater boxes in Oracle, will test demand before new arena’s debut - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Warriors put theater boxes in Oracle, will test demand before new arena’s debut - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Articles 2 | Scoop.it
The Golden State Warriors are building 16 theater boxes at Oracle Arena to fill the need for a smaller suite product and test the market in anticipation of their new San Francisco arena.
Jake Pelletier's insight:

What I learned from this article is that teams are being very smart. What I mean by this is they are reconstructing suites to make them smaller so that they are more affordable for people, but still get the same luxury of a suite.  What is interesting about this article is that the President of the Warriors, who is in charge of the theater box suites, was the President of the Phoenix Suns and brought up the idea there. What I found educational in this article is that the box suites are being made smaller and cheaper so that more people can buy them. This is a perfect way to increase the income and make the fans happier. I selected this article because it is a good idea and it will bring in money. This will help me in the sport management industry because it shows that there are many ways to benefit the organization and keep the consumers happy.

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Packers fans take Lambeau Leap into inclusive seats in new end zone addition - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Packers fans take Lambeau Leap into inclusive seats in new end zone addition - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Articles 2 | Scoop.it
Green Bay Packers fans have embraced the team’s new inclusive ticket concept for Lambeau Field’s south end zone expansion.
Jake Pelletier's insight:

What I learned from this article is that location is key and a spot can make a huge difference in money. The interesting thing about this article is the Lambeau leap is one of the most known football actions in the U.S. This article is educational in the way that the 143 million dollar addition is going right where the Lambeau leap is performed. More people wanna be sitting in that spot and will pay extra money to sit there. I selected this article because it is a good example of just being smart. The owner knew that’s where people wanted to sit so he had an addition done to let more people be there. It will bring in money and keep the fans happy.

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